TechDogs-"Coca-Cola Europacific Partners Netherlands Selects SymphonyAI Retail CPG Assortment To Execute Demand-Based Planning and Optimization"

Enterprise Solutions

Coca-Cola Europacific Partners Netherlands Selects SymphonyAI Retail CPG Assortment To Execute Demand-Based Planning and Optimization

By Business Wire

Business Wire
Overall Rating

Collaboration will yield improved agility, shopper experience and profitability


DALLAS--(BUSINESS WIRE)--SymphonyAI Retail CPG, a SymphonyAI vertical, today announced its selection by Coca-Cola Europacific Partners (CCEP) Netherlands for data-driven assortment optimization capabilities to better avoid out-of-stocks and overstocks, in turn, better meeting customer demand while delivering transparency and collaboration to its strategic retail partner.

SymphonyAI Retail CPG assortment optimization enables retailers and CPG manufacturers to deliver an agile assortment that reflects current shopper behavior and improves supply chain efficiencies. Rationalizing SKUs based on existing data on aggregated customer preferences while protecting individual shoppers’ privacy ensures shoppers get the items they want while driving operational efficiency and revenue growth.

“With SymphonyAI assortment optimization, we can prioritize customer engagement at the point of sale and leverage the best science in the market to improve the bottom line,” said Job Rombout, Head of Category Management, CCEP Netherlands. “In the pilot phase, we saw powerful initial results from the science, and we are excited to now bring measurable business impact in a real-world environment with a strategic retail customer.”

“We are excited to deliver science-based results for CCEP Netherlands, to partner with a leading retailer for deep, data-driven collaboration, and to transform assortment optimization and deliver measurable business impact,” said Manish Choudhary, President and CEO, SymphonyAI Retail CPG. “Leading CPGs like CCEP Netherlands are embracing innovative technology to demonstrate the future of retailer-CPG collaboration, better engage shoppers, and drive bottom-line impact.”

About Coca-Cola Europacific Partners

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. They make, move, and sell some of the world’s most loved brands – serving 600 million consumers and helping 1.75 million customers across 29 countries grow. They offer low and no-sugar options while working to reduce the environmental impact of their manufacturing, distribution, and packaging. For more information about CCEP, please visit www.cocacolaep.com & follow CCEP on Twitter at @CCEP.

About SymphonyAI Retail | CPG

SymphonyAI Retail CPG, a SymphonyAI vertical, is a leading provider of end-to-end, integrated AI-powered merchandising, marketing, and supply chain solutions for retailers and CPG manufacturers worldwide. Harnessing the power of AI, SymphonyAI Retail CPG solutions enhance agility, performance, and revenue growth across the retail value chain from source to consumer. Trusted by more than 1,200 leading retailers and manufacturers, SymphonyAI Retail CPG serves 15 of the top 25 global grocery retailers, the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains. SymphonyAI Retail CPG is transforming retail and building a culture of contributing to positive change: SymphonyAI Retail CPG achieved 2022 Great Place to Work certification in all nine countries for which it was eligible.

About SymphonyAI

SymphonyAI is building the leading enterprise AI company for digital transformation across the most important and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT service management. SymphonyAI verticals have many leading enterprises as clients. Since its founding in 2017, SymphonyAI has grown rapidly to 2,000 talented leaders, data scientists, and other professionals. SymphonyAI is an SAIGroup company, backed by a $1 billion commitment from Dr. Romesh Wadhwani, a successful entrepreneur and philanthropist.


Contacts

Jenna Jordan
Ketner Group Communications (for SymphonyAI Retail CPG)
jenna@ketnergroup.com

To read more about Customer Engagement Platforms, dive into TechDogs’ vast repository of Articles, White Papers, Case Studies, Reports, Videos and Events that will help you to Know Your World of technology.

First published on Tue, Jan 17, 2023

Liked what you read? That’s only the tip of the tech iceberg!

Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!

Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.

Dive into TechDogs' treasure trove today and Know Your World of technology like never before!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs' site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

SymphonyAI Retail | CPG Coca-Cola Europacific Partners Data-Driven Assortment Supply Chain Solutions

Join The Discussion

- Promoted By TechDogs -

Code Climate Achieves Centralized Observability And Enhances Application Performance With Vector