Cambridge Savings Bank Strengthens Focus on Digital Experience with the Addition of Tony Macchi as Head of Digital

Macchi will work directly with CSB’s leadership team to create a seamless digital experience for all bank customers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--#SMBs--Cambridge Savings Bank (CSB), a full-service mutual bank with a customer-first approach and more than $6 billion in assets, today announces the appointment of Tony Macchi to the role of Senior Vice President, Digital and Products. Macchi will spearhead the bank’s ongoing digital transformation, ensuring that its online and mobile solutions help customers make progress towards their goals through easy-to-use products and services.

Drawing upon more than two decades of experience in the consumer and small business banking verticals, Macchi will expand CSB’s existing suite of electronic tools, Treasury Management products, and digital services, ultimately reimagining the digital experience for its consumer, small business, and commercial customers. Reporting directly to Katie Catlender, CSB’s EVP Chief Customer Officer, Macchi will work to align these efforts with CSB’s customer-centric approach.

“Throughout my career, I have been fortunate to witness the exponential surge in demand for solutions that enable customers to bank how and where they’d like,” said Macchi. “This experience has provided me with valuable opportunities to grow my skillset and leverage new innovations to the advantage of banks and their customers. I look forward to navigating the ever-changing digital landscape with a leadership team full of informed and passionate individuals at CSB. The bank’s customer-first approach makes my job even more meaningful, as every move I make will positively impact the financial lives of individuals that we serve.”

Before joining CSB, Macchi held leadership positions at other prominent banks, including his most recent role as a Senior Vice President, Retail Online Channel at Santander Bank. Previously, he served as SVP Small Business Banking, eCommerce at Bank of America. With a wealth of experience in shaping digital roadmaps for retail and small business customers, Macchi will play a key role in assessing and selecting third-party products and solutions to implement across the entirety of the bank, including its commercial, small business, and consumer divisions.

“Tony’s proven track record of success deploying innovative online solutions to improve the customer experience, paired with his appetite to create meaningful change, made him the ideal candidate to grow CSB’s digital service offering, focused on solutions that matter for our customers,” said Catlender. “The banking industry is undergoing massive transformation, digital is the norm, and we are excited to have Tony champion our approach. With Tony on our team, I have full confidence that we will continue to anticipate and proactively offer our customers the solutions they desire for their businesses to thrive, and for their personal financial well-being.”

CSB has been at the forefront of innovative change in recent years, as exemplified by the launch of its digital-only division, Ivy Bank in July 2021. Ivy Bank has gained recognition for its high-interest savings products, user-friendly digital experiences, fast onboarding and personalized service. Ivy Bank recently received a 4.5 star rating from NerdWallet for its banking experience. In addition, its sophisticated resources allow customers to easily create and manage personal budgets, monitor credit, and more. Macchi will contribute to the continued growth of Ivy, lending his expertise to ensure the bank’s online option remains aligned with evolving market demand.

The appointment of Macchi comes soon after the hiring of Carlos Osornio as SVP, Service, and recent hires of Kevin McGuire, Chief Information Officer and Vincent Fennell,Customer Data Analytics Officer, who sit alongside the Chief Marketing Officer, Lisa Rodericks. CSB has purposely built this team, with each of these roles working in concert on its customer strategy and reporting into the Chief Customer Officer.

This strategic recruitment underscores the bank’s commitment to fostering an organizational culture that embraces diverse perspectives, pushes limits, and sparks transformative change in the pursuit of advancing financial well-being for its customers and the community. For those interested in learning more about CSB’s dynamic, people-first culture and open roles, please visit cambridgesavings.com/careers.

About Cambridge Savings Bank

Cambridge Savings Bank is a full-service banking institution with over $6 billion in assets. As a mutual bank, CSB is committed to improving the quality of life of our employees, customers, and the communities we serve. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services across a robust Massachusetts-based branch network and through digital banking solutions for commercial, small business and consumer customers. In 2022, CSB received an investment-grade rating from Kroll Bond Rating Agency reinforcing the bank’s position as a reliable business lender. To learn more about how CSB can meet your needs, visit us at cambridgesavings.com, or better yet, come meet us to help you make the most out of your banking relationship. Member FDIC. Equal Housing Lender.

Contacts

StreetCred PR
Will Ruben
William@streetcredpr.com
847-208-8289

Meaghan McNichol
meaghan@streetcredpr.com
412-720-3777

csb@streetcredpr.com

First published on Wed, Jun 14, 2023

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