What Is Video SEO (vSEO)?

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The whole world has gone crazy for the video. It's no longer just a medium to share your vacation with friends and family. It's a powerful marketing tool that can help you grow your business, but with so many videos, how do you ensure yours stands out? That's where video SEO (vSEO) comes in. Video SEO is the way to improve the ranking or visibility of a video in a given video search engine or search engines, allowing it to be displayed preferably on the first page of results. Video SEO involves creating video metadata relevant to what people are searching for and building video content that will generate traffic for a specific website. If your company wants to use video to drive traffic to its website, it should invest time and money to ensure its videos are optimized for search engines. Video SEO will help them achieve this goal by improving their ranking and increasing the chance that users will click on their videos when searching for something related to their content. Video SEO is a component of SEO used to leverage videos' information delivery and attention retention capabilities to drive website traffic, promote conversions and retain audiences. Results show that an average user stays and browse a website for about 4 seconds but stays and watches a given video for an average of 2. 7 minutes. It showcases the power of videos in terms of retaining an audience. Video SEO is used to make specific videos appear on the first page of a Google search result in the same way regular SEO promotes the actual website in search results concerning the search term. Since web crawlers cannot usually see accurate video data, traditionally built to find text, the conventional SEO process used for video SEO uses tags and metadata to lead the crawlers to the video and however, some crawlers made explicitly for videos can look at video data to know the content to some extent, but this is unreliable.

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