What Is Keyword Stuffing?

It's been around for a long time and survived the rise and fall of several popular technologies. If you're unfamiliar with keyword stuffing, it refers to putting many instances of particular keywords into Web content to get better search engine rankings. It can be done by putting keywords into Web pages and inserting them into headers, meta-tags, and meta-descriptions. However, search engines have frowned upon this practice for quite some time because it's considered spammy and can hurt your website's ranking rather than improve it. There's no exact number of keywords that constitutes keyword stuffing, but there's one thing we know for sure: when it's obvious you're trying to stuff as many keywords into your text as possible, it comes off as pretty inorganic. Keyword stuffing is most apparent when you start reading the text; if you notice a bunch of similar words clustered together or repeated in ways that don't make sense, the chances are good that someone was trying to make their content rank higher by using those keywords and you can also see signs of it when looking at meta-descriptions and other attachments—if you see that the exact words keep popping up repeatedly, it's probably intentional. Keyword stuffing isn't inherently wrong—it just means that someone is trying too hard to manipulate Google's algorithm and make their content appear more relevant than it is. We all wish we could stuff a word into a sentence that doesn't fit and, yes, We're talking about stuffing the keyword. That thing that's supposed to be "cooling technician specialist in Miami, Florida," but is just a bunch of words strung together with no punctuation or sentence structure? But it's not just us; most readers can see where one or more instances have been added because it needs to read right or look right according to our perception of how the text is written. So what do we do? We can't keep doing things as we've always done, right?