What Is Customer Data Integration (CDI)?
Hey, everyone likes ice cream, and what's an ice cream without an extra sprinkling of your favorite topping? Customer data integration (CDI) is like the chocolate sauce on your ice cream sundae. Do you know how you can have a great sundae without chocolate sauce? It's pretty good, but it could be better. That's where CDI comes in. The right amount of CDI can make your business soar, but too much will make you sick. CDI is a critical component of customer relations management (CRM). It aims to maximize the use of all available information about an organization's customers to increase customer numbers, pridefulness, and corporate profits. CDI uses data integration processes and is a critical step in any successful CRM implementation effort. Customer data integration is like a game of hot potato. It's like the classic children's game: you pass it off to the next person, who passes it off to the next person and so on. The only difference is that we're talking about customer data and its different fields in this case. Customers require their data to be integrated into your systems: name prefix, first name, last name, middle name or initial, name suffix, nickname, maiden name and academic title. Data is a tricky thing. It's like a dog constantly shedding, except you can't just bathe the data and expect it to be clean and manageable. Data changes constantly, and sometimes it changes so much that what was once a little puppy becomes a gigantic, hairy monster that terrifies everybody in the neighborhood. On top of this, many companies need more resources to keep up with their data as it changes, so they have much obsolete information floating around. For example, if someone gets divorced or moves away from their home address, these updates can get lost in the shuffle, and you've got severe problems!
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