Digital Marketing
Tips And Advice For Successful SMS Marketing Strategies
By TechDogs Editorial Team
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TechDogs!
Sound familiar? You've probably received such hype-filled messages every other day, with brands promoting new products, offering deals or celebrating anniversaries.
This practice is known as SMS marketing. Yup, it’s a real and popular marketing strategy. These bite-sized and punchy text messages are designed to capture attention and keep audiences informed.
Companies leverage SMS marketing's ability to deliver bite-sized content directly to users' mobile devices, which are constantly within reach. With open rates higher than email, SMS provides a more immediate way to reach potential customers.
In this article, we will be discussing everything about SMS marketing. Types, best practices and tips for better SMS marketing strategies. Read this message right away!
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In today's fast-paced world, businesses are constantly seeking innovative ways to reach their target audience effectively. While traditional marketing channels still hold their ground, the rise of digital platforms has opened up new avenues for brands to connect with consumers.
One such avenue that has gained significant traction is SMS marketing. With the popularity of mobile devices, SMS has become a powerful tool for companies to deliver their messages directly to their customers' pockets.
According to a recent study by Crazy Egg, SMS marketing boasts an impressive open rate of 98%, far surpassing other marketing channels. This does nothing but motivate brands to channel their marketing strategies over SMS marketing. However, there are things to be taken care of.
We will get to that but before that, let’s understand what SMS marketing is.
What Is SMS Marketing?
SMS marketing is the coolest way to text customers and say, "Hey, we've got some awesome deals for you!" It's like having a direct line to their phones (and their hearts). With SMS, businesses can target specific groups of people and even zero in on certain locations. Now, that's what we call precision targeting!
You see, customers get an instant notification on their phone whenever they get a text. If we talk about other marketing channels, it requires customers to take the extra step of opening a social media app or an email to engage with the brand. Moreover, personalized messages and high open rates allow businesses to capture their audience's attention, drive conversions and foster customer loyalty. This helps brands make real connections with the audience and keep them engaged. While your messages reach your customers directly, let's not limit ourselves to 'limited-time offer' messages. Let's not!
Now that we know what SMS marketing is, let’s know the types of SMS marketing campaigns before we get into the tips and best practices.
Types Of SMS Marketing Campaigns
There are various types of SMS marketing campaigns but here are three of the most effective ones.
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Promotional SMS Marketing Campaigns
These campaigns are designed to generate interest and drive sales by offering incentives, such as discounts or special offers. For example, a clothing retailer might send an SMS message like, "Summer Sale! Get 25% off all dresses and tops this weekend only. Use code SUMMER25 at checkout."
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Transactional SMS Marketing Campaigns
These campaigns provide time-sensitive information to customers in response to an event or action. For instance, a restaurant could send an SMS reminder like, "Don't forget your reservation at Bistro Delicious tonight at 7:00 PM. We look forward to serving you!"
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Conversational SMS Marketing Campaigns
These campaigns involve two-way communication, mimicking human conversations through automated prompts and responses. A fitness app might send an SMS saying, "Hi [Name], did you complete your workout today? Reply 'YES' or 'NO'," and then follow up with personalized encouragement or reminders based on the customer's response.
By strategically using these different types of SMS marketing campaigns, businesses can effectively engage with customers, drive conversions and build loyalty through personalized communications.
It’s time to move to the segment you have been waiting for – best practices to follow!
SMS Marketing Best Practices To Follow
SMS marketing can be a powerful tool but it's crucial to follow best practices to ensure success and maintain customer trust. Here are the key best practices one should follow for the best outcomes.
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Get User Permission
Let’s not forget the consent. Always obtain permission before sending text messages to prospects or customers. Failure to do so could lead to legal issues and damage your company's reputation.
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Option For Unsubscribe
Make it easy for customers to opt out of your SMS list. Retaining subscribers who genuinely want to receive your messages is more valuable than keeping uninterested ones. Consider allowing customers to text your business first to join the list, giving them control over the process.
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Keep Informative Rather Promotional
When crafting your SMS campaigns, prioritize informative messages over promotional ones. Order updates, status notifications and feedback requests are always helpful. Limit promotional messages to no more than once a week to avoid overwhelming your subscribers.
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Make It Conversational
Embrace the conversational nature of SMS by encouraging two-way communication. Ask for product feedback or opinions, which can boost customer engagement and excitement for your brand.
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Keep It Contextual
Context is vital when sending SMS messages. Avoid random, unsolicited texts, as they may be perceived as spam. Instead, focus on contextually relevant messages that are more likely to drive click-throughs and conversions.
You see, by following these best practices, you cannot only leverage the power of SMS marketing but also get your customer’s trust. It’s a win-win! These will help you create a campaign but how will you make it successful? Well, that’s our next segment. Scroll on!
Tips For Successful SMS Marketing Strategies
All set to start your campaign? Here are some creative SMS marketing strategies to get you started.
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Welcome Your Customer
After a customer subscribes to your SMS marketing campaign, send a warm welcome message. Keep it concise yet engaging, like "Welcome to TechDogs. Latest news, exciting events and wholesome memes are coming your way!”
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Remind Your Customer About Pending Actions
According to Razorpay, there is an average cart abandonment rate of 70.19% for e-commerce businesses. Send abandoned cart reminders to customers who've left items in their online carts to encourage them to complete purchases. Hope you have checked your saved articles later.
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Notify Customers About Their Favorites
Use SMS to notify customers when desired out-of-stock products are back, ensuring customers don't miss restocking their favorite products. Additionally, alert them about similar or related items on sale. By the way, did you check out the latest editions of our newsletter?
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Collect Customer Feedback
Gather valuable customer insights quickly through SMS surveys. Create a short survey using tools like Google Forms and send the link via SMS. Please contact us and let us know your experience.
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Start A VIP Program
Encourage loyalty with a VIP program offering exclusive discounts, early access to sales and other benefits. Promote it by including a signup link in post-purchase SMS messages or on social media. For us, all of you are VIPs and that’s why we provide you a platform where you can share your ideas in articles and blogs. Write with us!
These SMS marketing strategies will help you keep your audience engaged while boosting your sales as well. Isn’t that amazing? With that, let’s conclude this article.
To Sum It Up
In conclusion, SMS marketing has become a powerful tool for businesses to connect with customers in a personal and impactful way. By following the above-mentioned best practices, companies can build trust, drive engagement and ultimately increase sales. It’s high time to embrace SMS marketing, stay ahead in the digital landscape and provide exceptional customer experiences.
So, how are you reaching out to your customers? Share your thoughts in the comments.
Frequently Asked Questions
What Is SMS Marketing?
SMS marketing entails businesses sending promotional or transactional messages to customers through text. It's a targeted strategy, directly engaging recipients and driving actions. Unlike other channels, SMS delivers messages instantly, ensuring high visibility and engagement. With personalized messages and high open rates, SMS marketing facilitates real connections with customers, fostering loyalty and driving conversions.
What Are Types Of SMS Marketing?
Promotional SMS campaigns aim to drive sales by offering incentives like discounts or special offers. Transactional SMS campaigns provide time-sensitive information, such as order updates or appointment reminders. Conversational SMS campaigns facilitate two-way communication, mimicking human interactions through automated responses. By strategically employing these types, businesses can effectively engage customers and achieve marketing objectives.
What Are The Tips For Successful SMS Marketing?
Obtain user consent to avoid legal issues and maintain trust. Offer easy opt-out options to respect recipients' preferences. Prioritize informative messages over promotional ones to provide value to customers. Foster conversational engagement to enhance interaction and build relationships. Ensure messages are contextually relevant to increase effectiveness. Implement strategies like welcome messages, cart abandonment reminders, product notifications, feedback collection and VIP programs to maximize engagement and drive sales.
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