Emerging Technology
All About Google AI Overview
By TechDogs Editorial Team

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Overview
In recent years, Apple TV has emerged as a promising platform, delivering a wide range of high-quality shows. Take Sunny, for example - a series set in the near future where a household AI robot, Sunny, serves as an emotional support companion, helping users bridge feelings of loneliness and grief. While Sunny might depict a future vision of AI, we're actually closer to that reality than you might think.
In our modern world, if you want to learn or understand something complex, you don't need to sift through countless articles. Like Sunny offering meaningful and direct support, Google's AI can simplify web searches for us. With Google's latest AI Overviews (also known as Google SGE), we can find comprehensive answers to the most complex questions in seconds!
Curious to learn more? Let's dive into the world of Google AI Overviews and see how they can revolutionize the way we search for information!
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Do you remember the first English word you learned? Perhaps the first time you tried to spell it? Think about how you needed to look it up in a dictionary to find the definition and spelling.
Fast forward to today. Instead of a paper dictionary, we ask Google for answers—whether it's understanding a new word or interpreting symptoms, digital technology has come a long way, hasn't it?
Despite these advancements, one challenge remains: finding accurate, reliable information online. You might come across numerous articles or blogs offering different perspectives on the same topic, leaving you wondering which source to trust.
That's where Google has stepped in with something innovative—Google SGE or Google AI Overviews. This tool is designed to provide clear, concise and trustworthy information, saving you time and effort in navigating the web. What is it? How can one use it? Let's dive in and find out!
What Is Google SGE?
Google SGE (Search Generative Experience) was introduced on October 12, 2023, as an experimental feature by Google Search Labs. Initially, it allowed users to generate AI-powered text and images directly from the search bar. It aimed to provide more creative answers to queries that traditional search results couldn't fully address. This feature marked a significant step in integrating generative AI into the search process.
As the experiment evolved, Google AI Overviews became a more refined SGE version. The feature began rolling out to U.S. users on May 14, 2024, following the Google I/O conference and expanded to six additional countries, including the UK, India and Brazil, by August 15. By the end of 2024, Google aims to make AI Overviews accessible to over a billion people worldwide.
If you're wondering how to access Google AI Overview, don't Google it. We've got the answer!
How To Use Google SGE?
The good news about using Google SGE (Search Generative Experience) is that you don't need to do anything special to access it. Simply enter a query into the Google search bar as you normally would. If your query is eligible, Google will generate an AI-powered summary at the top of the search results, providing a quick, relevant overview. You can then click on the links in the response for further details.
For example, a search on "What is techdogs" would return a summary of the platform and its services, allowing users to grasp essential details with minimal effort quickly.

Google SGE is designed to save you time by offering immediate answers to common questions. It's perfect for getting quick facts, summaries or even images and videos on specific topics without sifting through multiple search results.
Now that we understand how to use Google SGE, let's understand how it works!
How Does Google SGE Work?
Google AI Overviews leverage advanced AI technology to provide users with quick, accurate and relevant answers to their queries. Here's a breakdown of how it works:
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Query Submission
The user enters a search query into Google's search bar.
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Understanding The Query
Google uses various large language models (LLMs) to interpret the context and intent of the query and understand precisely what the user is asking.
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Gathering Content
The system retrieves relevant documents, including web pages, articles, images and videos, from its index most closely related to the query.
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Processing Additional Content
Google also looks at content from related searches and insights from other users' search behavior to enrich the response.
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Generating A Summary
An LLM processes all the gathered information and generates a concise, informative response, which is displayed at the top of the search results.
The system is dynamic, adapting its responses based on the context of each query and continuously learning from user interactions. As users click and engage with the results, Google refines its answers to increase the accuracy with each search.
As Google AI Overviews continue to evolve, the next challenge for marketers will be ensuring their content appears in these AI-generated responses. To do this, marketers need to strategize by creating high-quality, relevant content that aligns with user queries, making it more likely for Google to pick it up and feature it in the Overviews.
How can one do this? We have got all the answers.
So, let's dive into this chapter – it is an important one, so take notes!
How To Prepare For Google SGE?
You can follow these seven steps to create an effective Google Search Generative Experience (SGE) strategy.
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Determine Your Impact
Start by assessing how Google's AI Overviews might affect your website. Use rank-tracking tools like Semrush to monitor rankings, especially for URLs that appear on the first or second page of Google search results.
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Audit Your Existing SEO
Since Google's SGE builds on core SEO (Search Engine Optimization) principles, it's important to have a solid foundation. Use a tool to conduct an SEO audit to identify and fix issues in crawling, indexing and on-page SEO.
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Evaluate Generative Engine Optimizations (GEO)
Google's SGE favors websites optimized for generative engines, including elements like multimedia, structured data and Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Review your site to ensure you're using custom graphics and structured data and that your brand is recognized on third-party sites like directories.
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Outline Goals
Set clear S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Timely) for your SGE strategy. These goals should align with both immediate priorities and longer-term objectives to track the outcomes of your strategies and make changes as required.
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Prioritize Your Optimizations
With an impact assessment and SEO audit, prioritize which URLs and optimizations to tackle first. Use criteria like the ICE framework (Impact, Confidence, Ease) to decide which updates will likely succeed. Focus on URLs with high potential to appear in SGE snapshots.
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Implement Your Optimizations
Start applying prioritized changes and keep a detailed record of updates and dates completed. Monitoring AI Overview changes regularly will also help ensure your optimizations align with new Google adjustments.
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Measure Your AI Overview Rankings
Track your AI Overview rankings using a mix of paid tools or manual methods if budgets are tight. Expect ranking changes within 30 days but be aware of any Google updates that may impact your rankings. Using a spreadsheet to document changes and rankings over time will help measure your progress effectively.
By following these seven steps, you'll create a structured, adaptable Google SGE strategy that supports your AI Overview goals. Now that you understand how to implement SGE strategies, here are our final thoughts.
Final Thoughts
"Technology is best when it brings people together."
This quote by Matt Mullenweg, co-founder of WordPress and founder of Automattic, perfectly encapsulates the goal of Google SGE. With AI Overviews, Google is making it easier to access reliable, accurate information quickly, transforming how we interact with the web. Whether simplifying complex topics or offering quick facts, Google SGE is reshaping our search experience.
As the digital landscape evolves, it will be exciting to see how Google continues to enhance AI tools and refine user experiences. Stay tuned with TechDogs as we keep you updated on the latest trends, technologies and insights from the industry.
Frequently Asked Questions
What Is Google SGE (Search Generative Experience)?
Google AI Overviews (or Google SGE) is an innovative tool introduced by Google to provide quick, AI-powered summaries of search queries. It uses advanced AI to generate concise, informative responses directly at the top of search results, saving users time by eliminating the need to sift through multiple websites for answers.How Can You Use Google SGE?
Using Google SGE is simple: just type your query into the Google search bar as you normally would. If eligible, Google will generate an AI-powered summary right at the top of the search results. This summary provides a quick overview, allowing users to access key information without navigating through multiple pages. You can also click on the links provided in the response for more detailed content.How Can You Prepare Your Website For Google SGE?
To optimize your site for Google SGE, start by assessing your existing SEO and ensuring that your website is well-structured and optimized for generative engines. This includes using multimedia, structured data and ensuring your site demonstrates authority and trustworthiness. Setting clear goals, prioritizing optimizations and tracking your rankings are essential steps to improve your chances of being featured in AI Overviews.Enjoyed what you read? Great news – there’s a lot more to explore!
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