TechDogs-"5 Ways To Write Ads That Convert"

Digital Marketing

5 Ways To Write Ads That Convert

By TechDogs

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TechDogs-"5 Ways To Write Ads That Convert"

Do you ever get that sinking feeling when you see yet another ad that feels totally out of touch? Almost every one of us has been there!

If you are a digital copywriter, you are probably always keen on writing ads that not only catch the eye but also turn viewers into buyers, creating a succesful conversion. Your superpower would be to understand the people you're trying to reach, right?

Think of it like creating a hit song; it's got to have a rhythm that resonates with the audience. If you are a composer of ad copywriting, crafting words into high-converting ads that make people want to dance, then we know you agree.

Yet, others may wonder: why not just tell them what we offer? Well, it's not about us; it's about them. It's about crafting a narrative that places the customer at the center of an epic journey, with our product as the coveted treasure.

So, how do you help yourself create ad copies to convert clicks and conversions? Let's explore the top 5 ways to write ads that convert!

#1: Know Your Audience

Did you know that, according to HubSpot, including a call-to-action can increase conversion rates by as much as 121%? That's the power of a well-crafted message. However, it's not just about telling people what to do; it's about making them feel like they want to do it. Isn't that the kind of reaction we're aiming for?

We've all been there, scrolling through our feeds, when an ad grabs our attention—not because it's loud or flashy but because it speaks to us. The right words can make your audience feel like you're reading their minds.

Here's the thing: people don't just buy products; they buy better versions of themselves. So when we talk to them, we need to use language that paints a picture of that improved life. Imagine you're explaining your product to a friend but also while keeping it accurate and simple.

By using language that mirrors their thoughts and feelings, you are not just selling; you are engaging in a conversation.

So, remember, this isn't about dumbing down; it's about clarity. Here's a quick checklist to keep your ad copy on point:

  • Use conversational language

  • Break up text with subheadings and lists

  • Stick to active voice

  • Embrace white space

  • Highlight key points with formatting

  • Ensure a logical flow

  • Run readability tests

As we move from crafting the message to how to present it, let's focus on the next crucial element: identifying customer challenges.

It's not enough to speak their language; we must also address their needs directly.

#2: Highlight Pain Points And Offer Solutions

We've all been there, feeling like detectives trying to crack the case of what really bugs our customers. Well, identifying customer challenges is the key to creating ads that not only grab attention but also convert. Think of it as the central plot of a TV show that keeps viewers hooked!

Here's the deal: customers don't just buy products; they buy solutions to their problems. So, we need to dig deep and understand their struggles. We then tailor the ads to these narratives, making the product the hero customers have been waiting for.

By pinpointing these pain points and desires, we're not just selling; we're providing a beacon of hope. It's about showing them that our product is the real solution they need.

Now, let's not forget to collect customer feedback. What did they love? What clicked? These insights are gold, helping you refine your message and make your ads even more compelling.

Next up, we'll be looking at crafting that killer headline that's impossible to ignore.

#3: Craft A Compelling Headline

Ever wondered why some ads make you stop scrolling? It's the hook and often, it's a question that does the trick.

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This type of headline plays on our innate curiosity. We can't help but seek the answers and just like that, we're engaged.

Questions in headlines are like the opening scene of a blockbuster movie. They set the stage and draw you in, promising a journey worth your time. Think of it as the 'Inception' effect—planting a seed of curiosity that grows into the need for resolution.

Emotional headlines can also pack a punch. Phrases like "tears of joy" or "shocked to see" have been shown to drive interactions. Remember, the goal is to spark interest, not to mislead. So, keep it accurate and relevant to your audience's pain points.

As we transition to designing the call to action, let's not forget the power of a well-crafted question. It's not just about asking anything; it's about asking the right thing.

The question that resonates hits home and makes the reader nod and think, "Yes, I need to know more!"

That's when a clear CTA is needed; let's talk about it!

#4: Include A Clear Call To Action

Let's face it: we've all been like Alice in Wonderland, standing at a crossroads with too many options. A well-designed CTA guides your audience down the path you want them to take. Make your CTA pop with visuals that stand out, using bright or contrasting colors. Think of it as the Bat signal in the night sky of Gotham — impossible to ignore!

Also, personalization is vital. Tailor your CTA to fit the reader's experience, like crafting a message that changes with the page context or the customer's journey stage. Instead of a bland "Click Here", why not a "Start Your Free Trial" that beckons like a friend with an exclusive invite?

Action-oriented verbs are your secret weapon. Begin with verbs like Buy, Download, Subscribe or Start. It's like telling your audience, "Here's the treasure map, X marks the spot." A clear directive is the first step toward conversion.

As we move on to measuring ad performance, remember that a CTA isn't just about being seen; it's about being relevant and irresistible.

After all, what's the point of a signpost if it's pointing in the wrong direction?

#5: Track And Test Your Results

So, we've got our ads out there but how do we know if they're the Michael Jordan of ads or just benchwarmers?

Tracking and testing are essential. Think of it like a science experiment; we're the mad scientists of marketing, constantly tweaking the formulas. We look at the click-through rate (CTR), cost per click (CPC), return on ad spend (ROAS) and conversion rate. These aren't just buzzwords; they're the scoreboard.

Adjusting budgets based on performance and using automated bidding strategies can feel like a game of chess but it's one we're here to win and let's not forget the power of A/B testing. Like trying out different ingredients in a recipe, we change up headlines, images and CTAs to see what mix brings the best results.

Here's a snapshot of what we're talking about:


Why It Matters


 Measures user engagement with the ad.


 Reflects the cost-effectiveness of ads.


 Indicates overall profitability.

 Conversion Rate

 Shows the percentage of conversions.

We've got the playbook!

Now it's time to execute ads that not only look good but also play hard and score big with viewers. 


In this dynamic world of advertising, the art of crafting ad copy that converts remains a constant among the changes in platforms, marketing innovations and trends. As we've explored, understanding your audience is the bedrock of persuasive advertising.

By empathizing with their needs, highlighting their pain points and offering solutions, you create a connection that's hard to ignore. A compelling headline acts as the beacon that draws attention, while a clear and irresistible call to action is the catalyst for conversion.

Remember, the journey doesn't end with the launch of an ad; tracking and testing are crucial for ongoing optimization. By applying these principles and the bonus tips we've discussed, you're well on your way to writing ads that not only capture attention but also convert that interest into tangible results.

So, keep honing your craft with these 5 approaches and watch as your ad copies become a conversion powerhouse!

Frequently Asked Questions

How Can I Ensure My Ad Copy Resonates With My Target Audience?

To resonate with your target audience, mirror their voice by studying consumer comments, social feeds and customer reviews. Use their language and address their concerns to create a personal connection.

What Makes A Headline Or Call-To-Action (CTA) Compelling?

A compelling headline often poses a question that engages the reader's curiosity, compelling them to seek the answer. A strong CTA should be clear and direct and invoke a sense of urgency or benefit, encouraging immediate action.

What Should I Consider When Optimizing Ad Copy For Different Platforms?

When optimizing ad copy for different platforms, consider the unique characteristics of each platform, such as Twitter's character limit and tailor your message to be succinct, impactful and platform-appropriate.

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