Top Trends 2023 - Digital Transformation

During the pandemic, most businesses made major commitments to digital transformation efforts. They used innovative technologies and strategies to weather the storm. We expect more businesses to focus on innovation through digital transformation this year. To produce better business results, businesses will continue to invest in technologies such as Artificial Intelligence (AI), Robotic Process Automation (RPA), blockchain, immersive platforms, etc., and apply them to daily processes.

Bernard Marr, a renowned business strategist from Forbes states, “These transformational digital technologies do not exist in isolation from each other, and we will see the boundaries between them blurring. This brings us closer than ever to the point where we are able to create ‘intelligent enterprises’ where systems and processes support each other to complete menial and mundane tasks in the most efficient way possible.”

To assist you in becoming one of these intelligent enterprises, this article outlines the top 5 Digital Transformation Trends of 2023!
 

Trend 1: Always Connected PC (ACPC) Will Boost Productivity In Workplaces

Imagine if Iron Man's suit was powered by a rechargeable battery. How embarrassing would it be if his suit lost power during a crisis? Some of us have faced similar situations with laptops and smartphones losing power during important meetings and team calls. ACPC looks to solve that issue for good!

Always Connected PC (ACPC) is a powerful device that uses RISC (reduced instruction set computing) microprocessors to create a very power-efficient architecture for laptops and PCs. It will transform the ability to work on the move. It can go to sleep to conserve power without losing progress on any of the open applications and is always connected to the Internet through LTE. This technology will redefine how laptops and PCs are used by the workforce as ACPCs will offer an unparalleled experience with a battery life of 20 hours and standby power for up to 30 days. #ForgetYourChargingCable

With the recent increase in the demand for freelancers and remote employees, having a good internet connection isn’t the only limitation. Work devices need to meet higher processing and battery-life requirements of remote work culture. ACPCs will be a viable solution as leading computer manufacturers have already expressed interest in producing this incredible computer. Microsoft, ASUS, Huawei, Xiaomi, etc. are among the major businesses committing themselves to this technology.

TechDogs’ Opinion: Although it has only been a few years since this technology has been introduced, we predict it will take off in 2023. Its demand will be driven by the fact that more businesses are looking to acquire connected and power-efficient devices. Microsoft will likely dominate this market as they seem close to launching a commercial ACPC on the market. Hence, we expect this technology to be within the reach of consumers soon. Apart from better mobility, longer battery life and always-on capabilities, ACPCs will give users a unique mobile device experience. Essentially, it will be a PC with the battery life of a fast-charge smartphone!

Trend 2: Robotic Process Automation (RPA) Will Augment The Digital Workforce

 
One of the most significant Digital Transformation Trends for 2023 will be the adoption of Robotic Process Automation (RPA). Apart from the insurance and finance industries, RPA will now see adoption in other industries to help automate operations and make digital processes more efficient. Although IT businesses have already started adopting RPA, we expect more to follow suit this year. In fact, Gartner predicts that by 2024, 50% of all new RPA clients will come from non-IT businesses. #NoKidding

What’s more is that RPA will help businesses digitize and automate processes with precision by eliminating human intervention. Everyone knows you can attain higher profitability through automation! A survey conducted by KPMG with top executives worldwide showed that over 32% of industry leaders expected RPA investments to increase by 20% or more, while two-thirds believed RPA can help scale up smart automation. Businesses will be able to augment their workforces with RPA to create intelligent automation strategies and redefine organizational processes and frameworks.

RPA will undeniably offer great help to companies whose digital transformation goals include creating digital workforces. RPA will enhance the automation of activities such as finding lapses in policies, making personalized offers to consumers, improving pricing models, processing claims and complaints, verifying business documents, data extraction, etc. Moreover, autonomous RPA will take it a step ahead and perform designated tasks with higher efficiency through Artificial Intelligence (AI) integrations.

TechDogs’ Opinion: Autonomous RPA with AI capabilities will see higher adoption to enable enterprises across domains to automate complex tasks with zero human supervision. Yet, we anticipate semi-autonomous RPA deployments will be a more popular Digital Transformation Trend in insurance, fintech and other industries. The integration of semi-autonomous RPA across dynamic environments will ensure success through the intelligent interactions between the human workforce and assistive bots. This will lead to the creation of digital workforces and augmented intelligence approaches in day-to-day operations. Although, you'll still have to make your own coffee during breaks at work – no intelligent RPA for that yet!
 

Trend 3: Businesses Will Pivot To Provide Immersive Customer Experiences

Businesses have increased their data collection and analytics capabilities to gain better insights into the precise when, why and how of customer behavior. However, predictions show that consumers are moving away from traditional interaction channels towards immersive platforms. According to Forrester, only 36% of U.S. consumers had experienced Augmented Reality or Virtual Reality experiences at the end of 2019. This number will climb by over 50% by the end of 2022. Hence, businesses must redesign customer outreach by creating immersive experiences.

Consumers are favoring experiences that allow immersive interaction through a variety of sensory modalities, including sight, touch and sound. To connect with customers through immersive mediums, businesses will need to invest in technologies such as AR, VR, haptic-feedback devices, holograms, etc. According to research by Cappasity, immersive experiences improve product perception by 23% and purchase intent by 29%. Hence, most businesses will aim to reshape customer interactions with immersive technologies this year.

For example, Walmart’s acquisition of Zeekit, an Augmented Reality (AR) dressing room, is allowing Walmart customers to virtually browse and try on various items of clothing, jewelry and accessories. Similar efforts will be made by other brands to provide consumers with the best immersive experiences. #ImmersiveForTheWin

TechDogs’ Opinion: In 2023, providing customers with immersive experiences will no longer be an option. Chief Experience Officers (CXO) are being appointed by major brands like Adobe, Publicis Sapient and Adweek to make sure that immersive customer experience becomes a core component of marketing strategies. Immersive UX will be implemented across all customer touchpoints to enhance the experience across the buying journey. Customers will be convinced to spend more money as a result of immersive experiences. However, we believe that such a digital transformation requires businesses to make investments in cutting-edge immersive technologies and create business-focused metaverses (such as Nikeland by Nike!)
 

Trend 4: Businesses Will Focus On Artificial Intelligence and Machine Learning Integrations

Tell us if you've heard this before: data is the new oil. Of course, you have! Every business knows that data-driven decision-making is one of the key elements of success. Generating useful and actionable insights from unstructured information is necessary. However, the value of data is also defined by how well you leverage it. Although companies are investing in technologies to collect vast volumes of data, the adoption and integration of Artificial Intelligence and Machine Learning to leverage it will skyrocket in 2023.

Integrating AI/ML algorithms within native applications will be a key digital transformation initiative this year. According to research conducted by IBM, the integration of AI/ML in commerce and manufacturing will double by 2025. These integrations will help end-to-end automation of data-driven processes. Hold on – that’s not it! Machine Learning (ML) and Artificial Intelligence (AI) will also be integrated into customer-facing services to obtain accurate insights in real time.

Thanks to the advancements in data processing hardware, AI/ML will help automate decision-making – from business intelligence to fraud detection to automated pricing on E-Commerce platforms. Businesses such as Amazon and Alibaba are already using AI/ML to improve recommendations and personalization. AI/ML integrations will also help optimize business workflows, supply chains, lifecycle management, etc. by analyzing associated data over some time.

TechDogs’ Opinion: In 2023, we expect organizations to continue investing in AI/ML integrations to improve optimization, data analytics, predictive modeling and personalization. These technologies will be developed on open-source platforms to enable integrations with big data, robotics, edge computing, IoT, etc. Moreover, integrated AI/ML will help businesses transition data-driven business decisions from quarterly or monthly timelines to daily habits, enhancing the utility of insights gained from AI/ML analytics. If your business wants to succeed in 2023, AI/ML needs to be a part of your tech stack!

Trend 5: Blockchain Technology Will Enter The Mainstream

Heard of Blockchain? Of course, you have! Blockchain has been the rising star of digital transformation. It’s a decentralized database that maintains a list of records that offer a transparent and secure way to store data. As blockchain is now available through cloud-based 'as-a-service' models, it will be easier to deploy and most businesses will truly adopt it this year.

A few years ago, blockchain was just another buzzword. Yet, the global blockchain market valuation increased to $10.13 billion in 2022, showing a staggering compound annual growth rate (CAGR) of 70.6% since 2020. Being closely linked to cryptocurrencies to date, blockchain will be one of the most innovative Digital Transformation Trends this year. Several blockchain solutions are being developed to address business issues of transparency, data decentralization, immutability and consensus.

Its transparency will provide businesses with virtually fool-proof security measures that could revolutionize transactions, encryption, sensitive data storage, etc. Businesses are also developing ways to integrate the technology with applications in their enterprise stack. AWS, for example, has already launched a Blockchain-as-a-Service (BaaS) platform called AWS Amplify. Other major corporations, including Alibaba, IBM and Samsung are following suit, which will help organizations scale data security and decentralization.

TechDogs’ Opinion: We are currently seeing blockchain technology detached from its root application: cryptocurrencies. This will open doors for more decentralized applications and use cases across industries. We expect blockchain applications for ownership tracking of virtual and physical assets, intellectual property management, data compliance, etc. to be game changers. Furthermore, with Web 3.0 under continuous development, blockchain will play a significant role in its adoption and scaling. Blockchain will also allow businesses to develop self-executing smart contracts on their networks, enhancing the trust and speed of online transactions.

Let The Transformation Unfold – The Conclusion

Change is not only inevitable but necessary. Look how well it turned out for the Princess of Genovia!


Digital transformation places technology at the heart of your business strategy to lower operating costs, reduce inefficiencies and outdated decision-making. It assists your business in maintaining parity with market changes to eventually unlock innovative breakthroughs and provide more value for employees, clients and shareholders. If you have an eye towards digitally modernizing the entire business infrastructure, you need to look out for these top 5 Digital Transformation Trends. We hope your transformation works out even better than it did for The Princess!