Sales Technology Trends That Will Impact Your Business In 2025

Time flies when you're having fun (playing racquetball or predicting trends, for us). It feels like we were exploring the 2024 landscape only yesterday and now, here we are, on the cusp of 2025, witnessing groundbreaking sales technology trends 2025.

Today, sales are the lifeblood of any business, whether B2B, B2C, or D2C. So, as we move towards a buyer-centric, digital-first future, sales businesses must adapt. Our Sales Technology Trends article from last year delved into predictions that covered technology trends in sales, including AI integrations, Low-Code and No-Code Empowerment, Interactive Content, and Sales Automation.

By 2025, we anticipate that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Yet, that’s just a teaser of what’s to come. We're ready to dive deep into what 2025 holds for sales—join us and discover the top sales technology trends and emerging trends in sales technology!
 

Trend 1: Build Relations And Know Thy Customer

We’re witnessing a seismic shift in the sales landscape over recent years and it’s primarily driven by evolving customer needs. Consumers today wish to build a relationship beyond a simple product pitch. Businesses must pivot to better relationship-building in 2025 as consumers have become more informed and demanding in their interactions, both before and after sales.
 
Personalized experiences have been the way to go and more so since the AI wave. In 2025, relationship building will triumph other traditional sales methods. Today, 96% of prospective customers conduct their own research before speaking to an agent, marking a stark shift in how businesses build sustainable relations with consumers that educate, engage, entertain or empower themselves.

Sales technology stacks in 2025 will be equipped with hybrid skills, combining AI and automation proficiency with a deep understanding of personalization. Moreover, robust CRM integrations along with strong digital literacy, cybersecurity awareness and emotional intelligence will define customer interactions. This year, for instance, we saw OpenAI's ChatGPT gaining significant traction as it integrated into various Microsoft products, including Bing Search and Office applications, helping sales teams deliver valuable real-time insights to consumers from the data produced through previous interactions. That’s what we all want, right?

TechDogs’ Takeaway:
 

• Personalize your outreach by tailoring content the right recommendations based on real-time data and behavior.

• Leverage sentiment analysis and incorporate NLP algorithms to gauge consumer sentiments across every touchpoint, helping sales teams understand concerns effectively.

• Predict customer needs by analyzing patterns in advance and predict when a customer is ready for an upsell or manage churning risks.

Trend 2: Sales Will Adopt Hyperautomation

In 2025, digital sales channels will account for 80% of all B2B sales engagements. Moreover, even traditional sales models will be driven digitally. This is where Sales Hyperautomation, a blend of AI, ML and RPA (robotic process automation) will eliminate mundane and repetitive tasks for the sales team. This will be implemented throughout the sales process, including lead generation, qualification, nurturing and closing deals in 2025.
 
Digital engagements occur across multiple channels by potential prospects and buyers across all stages of the buying cycle. Yet, human workforces are not equipped to respond to all touchpoints adequately. Hene, the work needs to be enhanced by automated sales technology tools across the digital sales process.

For instance, in September 2024, Infosys partnered with Sally Beauty Holdings to optimize their IT operations, enhance customer experiences and drive efficiencies through hyper-automation and AI. This trend underscores the importance of business’ AI-led transformation in dominating the sales landscape. We expect more businesses to adopt hyperautomation and automate all possible touchpoints in 2025.

TechDogs’ Takeaway:
 

• Automate compliance control via hyperautomation as it reduces the risk of human errors and ensures reliability for regulatory requirements.

• Expand sales operations through automated processes to seamlessly integrate with existing processes for efficient scalability across verticals.

• Use hyperautomation to define efficient KPIs and understand the impact of hyperautomation on the performance of workflows.

Trend 3: Agentic AI And Sales Will Be The New Power Couple

Representing a new wave in AI, Agentic AI is a step above generative AI. Unlike traditional AI, which is limited to understanding a certain set of prompts and commands, Agentic AI is more intuitive. It understands and interprets complex tasks and goals, allowing it to autonomously navigate and execute multi-step workflows. It will soon help salespeople make decisions, plan actions and even learn from previous customer experiences. Like Billy and Nick, most of us were just getting the hang of AI and it’s taken a step up!
 
How can the sales team benefit from this, you ask? Well, Agentic AI can proactively manage complex tasks like lead generation, lead prioritization, deal progression and personalized outreach while adapting its actions based on the evolving market conditions and customer responses. That will help leading sales firms differentiate their offerings and interactions in 2025.

Think about this: a large Dutch insurer automated close to 90% of their individual automobile claims by integrating a custom AI agent into their claims workflow. This helped enable claims adjusters to focus on complex cases requiring human knowledge, largely helping the after-sales team. Given the proximity of the workflows, sales teams have started adopting Agentic AI to process leads and identify the best prospects for conversion, something that most sales teams will look to adopt soon.

TechDogs’ Takeaway:
 

• Automate your data entry by using AI agents to automatically update CRM records, log call notes, lead status, etc.

• Implement intelligent scheduling by automating your leads through AI assistants that can handle smart scheduling for your clients, finding optimal time for all parties.

• Qualify leads using AI agents that analyze data to score and prioritize leads based on various factors.

Trend 4: Blockchain Will Cut Ice With Sales Teams

Renowned for its decentralized and tamper-proof nature, blockchain makes its way to impact the sales processes as well. Beyond its applications in supply chain, blockchain will help facilitate secure and transparent sharing of customer data between sales teams helping create personalized experiences that follow data privacy compliances. This will be a major step forward in sales technology in 2025 and beyond!
 
Sales teams can streamline contract negotiations and execution through smart contracts and even create immutable records of sales transactions. Blockchain technology can help contain large amounts of data during the after-sales phase enabling transparent tracking of product warranties, returns and repairs, enhancing customer satisfaction and building trust.

In 2025, we see potential in blockchain entering the sales funnel and bolstering its impact. For instance, Walmart has partnered with IBM’s Hyperledger Fabric platform for a part of its supply chain tracking, to make it easier for retailers to trace back any infected or damaged goods before it arrives at the warehouse, drastically improving their supply chain and sales experience.

Similarly, in 2025, we will see sales divisions adopt blockchain to create secure, tamper-proof records of information on customers, transactions, sales, returns and more. 

TechDogs’ Takeaway:
 

• Use smart contracts or self-executing agreements that automate upon fullfillment, eliminating third party intermediaries and helping streamline sales cycle.

• Leverage blockchain-based tokens to incentivize desired customer behavior like completing product demos or attending webinars to nurture relations.

• Verify leads through blockchain to create a secure and tamper-proof record to eliminate fraudulent or inaccurate data.

Trend 5: Sales Professionals Will Upskill Or Perish

This is what Billy and Nick warned us about, so did giants like Kodak and Nokia. With so many processes being governed by AI and automation, sales team will be forced to innovate in 2025. To adapt to this new reality, businesses will have to invest in reskilling and upskilling their sales staff with the latest techniques and tools, or risk falling behind the curve and competition.
 
In 2025, sales businesses will invest heavily into training programs to equip their employees with the lates skills. Today, 81% of sales teams say AI helps them spend less time on manual tasks, which has also needed a huge investment in training sales staff and professionals on AI.

Take Salesforce, which has always been at the forefront of Learning and Development for sales. Their Trailhead program is a prime example as it provides employees with access to training and development resources, while empowering individuals to develop the skills needed to thrive in the evolving sales landscape.

This investment in employee development will not only improve productivity and performance but also foster a culture of innovation and continuous learning in sales teams. Hence, in 2025 and the future, only those sales professionals with the latest skills will thrive and succeed.

TechDogs’ Takeaway:
 

• Prioritize continuous learning by encouraging employees to participate in training programs on the latest sales trends and technologies.

• Invest in upskilling by allocating resources for training and development to ensure your sales teams have the skills needed to thrive in a digital-first environment.

• Use the right tools such as the latest CRM, analytics, revenue intelligence and BI tools to keep your sales team sharp and yield maximum results.

Wrapping up

Sales is one of the toughest careers in the world but it’s also the most rewarding if your team is good at it!

For many right reasons, it’s called the bloodline of the business and to succeed in the 21st century, businesses must embrace changes. In 2025, sales teams will need to adapt by adopting new trends.

By being early adopters, sales businesses can get a step ahead of the curve and position themselves for growth, innovation and sustainable success in the cutting-edge competitive world known as sales.