Technology Trends

Marketing Technology

Marketing Technology Trends To Watch In 2025

By TechDogs Editorial Team

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Overview

Have you heard of the story of The Tortoise and the Hare?

Once upon a time, a speedy hare and a slow-moving tortoise decided to race. The hare was confident about his victory, so he raced ahead and decided to nap midway, thinking he had plenty of time. Meanwhile, the tortoise kept moving slowly and steadily, determined to reach the finish line. When the hare finally woke up, he rushed to the end, finding that the tortoise had already crossed it and won the race.

The moral of the story?

Many of us learned the value of patience and perseverance as children—that slow and steady wins the race.

This story holds a valuable lesson in the marketing world: consistency always beats flashy, short-lived victories. A steady, reliable marketing approach builds credibility and customer loyalty over time, just as the tortoise's persistence led to his success.

If you're ready to win over customers through smart and consistent marketing, dive in as we explore the top 5 Marketing Technology trends you should watch in 2025. Read on!

The marketing industry has evolved far beyond billboards and pamphlets. Today, there are various marketing techniques like email marketing, social media or influence marketing. All thanks to the emerging technologies and technology market trends, as they bring endless possibilities and lead the way for the industry to reach new heights.

According to Statista, 26.6% of global marketing budgets are now dedicated to Marketing Technology. This shift shows how organizations increasingly invest in marketing technology to stay competitive.

Last year, we saw market trends in technology such as Artificial Intelligence, Local SEO, Holographic Ads, No-code Frameworks, SSP and DSP taking center stage. While some of these trends will continue in 2025, fresh updates are on the horizon for marketers seeking the latest technology trends in marketing.

So, without further ado – TechDogs presents the top 5 marketing technology trends 2025 that every business should watch to stay competitive!

Trend 1: Artificial Intelligence Will Take The Center Stage

Of course, Artificial Intelligence is here. There's no industry untouched by it. With AI in the mix, marketing is undergoing a major transformation, enabling everything from automated insights to real-time customer engagement. AI now analyzes customer data and provides instant feedback, allowing marketers to reach the right people with the right message at the right time—an especially crucial tactic for b2b marketing technology trends that demand precise targeting. AI-driven tools are already at work, assisting with everything from design creation to strategic planning. This shift means more efficiency, less guesswork and strategies that keep brands following the latest trends.

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According to Statista, over 80% of marketers globally use AI to enhance their online marketing efforts, with nearly 88% saying AI has significantly improved their ability to personalize customer journeys across multiple channels. These numbers highlight that AI is more than a promising tool—it's now essential to modern marketing.

Take Starbucks, for example (brb… grabbing a coffee!). Recognizing the poteantial of AI, Starbucks implemented an AI-powered platform to personalize customer experiences. This platform analyzes customer data through machine learning, tailoring offers and recommendations across their app and digital channels. As Milou Pietersz, Head of Simply Media & Advertising, explains, "In the same way clients invest in a social media manager, strategist and agency to handle their social needs, clients will also invest in marketers who know how to utilize these (AI) tools correctly." This highlights the growing momentum behind AI adoption in marketing.

TechDogs' Takeaway:

Use AI tools to consolidate data from multiple sources to analyze and strategize, helping you make strategic and data-driven decisions.
Streamline administrative tasks with AI-powered tools to save time. From scheduling meetings to summarizing articles, automation frees your team’s day for more creative and strategic initiatives.
Use AI tools to create content but edit and personalize it for accuracy and brand voice, using a magical human touch, as AI can be excellent for developing ideas, outlines or drafts.

Trend 2: Omnichannel Marketing Will Redefine Customer Experience

You've probably noticed your favorite brands reaching out on every platform – from SMS and WhatsApp to email and Instagram ads. Why do brands do that? This is Omnichannel Marketing, an essential approach for businesses aiming to connect seamlessly across platforms. By integrating SMS, email, phone and chatbots into one unified system, companies can ensure consistent and personalized interactions. Startups are innovating with tools to automate omnichannel campaigns, using content and behavior-based segmentation to create deeper connections. This approach boosts engagement and enhances the customer's journey with cohesive, cross-channel experience.

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According to Wisernotify, omnichannel marketing can increase sales by an impressive 287%. A study by ITC also shows that omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers, underscoring its effectiveness in driving engagement and long-term loyalty.

Take McDonald's, for example (Fancy a burger?). They use omnichannel marketing to keep customers engaged in their MyRewards program. McDonald's informs customers of their rewards status and upcoming offers through mobile push notifications, in-app messaging and monthly emails. This approach shows how omnichannel strategies can build loyalty and enhance brand interaction.

TechDogs' Takeaway:

Leverage customer data platforms to unify insights across channels so the teams can understand customer behavior and create a seamless journey.
Develop a consistent brand voice across all channels, from social media to in-store displays, to strengthen recognition and message retention.
Use analytics tools to track cross-channel journeys, adjust campaigns and identify touchpoints that drive the most engagement and conversions.

Trend 3: Hey Alexa, What Is The Next Marketing Technology Trend?

How do you search for things – by asking Alexa or snapping a picture? The trend of visual and voice search is reshaping how customers find information and engage with brands. Unlike traditional text-based search, voice search feels more conversational, allowing users to ask questions naturally, like "Hey Siri, find the nearest gas station." This hands-free, intuitive experience is fast becoming popular, especially for accessibility and convenience. While voice search lets users ask naturally, visual search allows them to search in a snap – literally. Customers can snap a picture of an item, like a sofa and instantly find details and purchase options.

By optimizing these search types, brands can connect with customers more intuitively and meet them where they are - whether asking a question or snapping a picture. This emerging trend is opening up fresh opportunities for engagement, making it easier for customers to find and interact with brands in a seamless, user-friendly way. Remember, if a picture is worth a thousand words, it is also worth a million dollars.

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Voice search is proving its impact, driving over $2 billion in sales and influencing brand reputation. If we talk about voice search, according to Think with Google, 52% of consumers use smart speakers for product or service research. These figures highlight how voice search optimization can significantly boost visibility, sales and customer trust.

With tools like Google Lens, users can snap pictures and instantly find information or similar products. Pinterest has also embraced visual search, allowing users to discover items through image-based recommendations. Instagram Shopping takes it further by letting users buy items they see in posts directly. These platforms highlight how visual search simplifies the buying journey and validates the trend's potential in retail.

Fun Fact: Did you know Google was the first search engine to launch image search in July 2001? The reason? People couldn't stop searching for an image of Jennifer Lopez in that iconic green dress, so Google made it easier!

TechDogs' Takeaway:

Conduct regular image audits to improve quality, size and format to ensure each image has SEO-friendly tags, captions and alt text.
Prioritize social media platforms like Instagram, Pinterest and TikTok to reach a visual-first audience by showcasing your product images via these platforms' direct selling features to boost engagement and conversion.
With the rise of voice assistants, focus on conversational SEO by leveraging keywords that match how people speak and improve content for local and mobile searches.

Trend 4: The Rise Of Video In Marketing Strategy

Video marketing has transformed dramatically since the launch of YouTube in 2005, especially after Google acquired it in 2006. As technology improved, creating quality videos became easier, increasing their popularity among marketers. The rise of smartphones has made all of us watch videos daily. As a result, last year, people spent nearly 17 hours a week watching videos online. For brands looking to thrive, embracing video marketing is no longer just a trend but a critical marketing strategy to connect with the audience efficiently.

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According to Wyzowl, 91% of businesses now use video as a marketing tool, with 88% of marketers considering it essential to their strategies. These stats underscore the video's power in engaging viewers and driving results.

Take Coca-Cola's "Last Customer" campaign, for example. (Imagining an ice-cold bottle yet?) The video celebrated the hard work of gift wrappers, grocery baggers and waiters during the festive season, gathering millions of views and spreading holiday cheer. Sergio Alvarez, CEO of Ai Media Group, puts it very nicely, saying, "Regardless of industry, if you aren't working on small-screen strategies, you're missing out on opportunities to build a loyal fan base." Need we say more?

TechDogs' Takeaway:

Even if your business offers diverse services, keep each video centered on one specific feature or benefit. This clarity simplifies messaging and enhances viewer retention.
Use captions or bold text overlays in videos, as users often watch them without sound. This will increase accessibility and overall engagement.
Adjust the tone of content based on the platform. For social media videos, a relaxed tone can feel more approachable, whereas website content might benefit from a formal voice.

Trend 5: The Future Of Social Commerce Is Here!

Have you ever noticed how that coffee ad on Instagram keeps popping up until you click? (Yes, we are very obsessed with coffee today!) That is social commerce! This trend is redefining marketing by merging social media with e-commerce, creating seamless shopping experiences right where people interact. By integrating shopping features directly within platforms like Instagram, TikTok and Facebook, brands now meet consumers where they already interact and engage. Moreover, AI-powered personalization, live shopping events and Augmented Reality (AR) try-ons are transforming social platforms into immersive, tailored shopping experiences.

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In 2024, social commerce was expected to reach a 25% penetration rate, with one in four consumers using social media to shop. Generating $571 billion in 2023 alone, it's projected to top $1 trillion by 2028, with an impressive 13.7% annual growth. These figures highlight social commerce's rapid rise, solidifying it as a core shopping channel.

Take Spring, for instance. They use AI-driven chatbots to offer customers a highly personalized shopping experience, ensuring real-time engagement and support. As Alessandro Bogliari, Co-founder & CEO of The Influencer Marketing Factory, says, "Looking to the future, I believe social commerce will be even more integrated into our digital strategies. The advancements in AI, augmented reality, virtual reality and analytics will likely make shopping even more personalized and immersive."

TechDogs' Takeaway:

Use analytics to determine the best times to post for maximum engagement and complement organic reach with paid promotions to drive traffic to your products.
Design product listings that are visually appealing and use the tools offered by social media platforms to create a seamless shopping experience.
Ensure your website is mobile-friendly, as most social interactions happen on mobile. Also, audit your Google Business Profile to strengthen your online presence.

Wrapping Up

They say, "adapt to what the customer needs, not what your brand wants."

In 2025, this sentiment will ring truer than ever as marketing technology trends redefine how brands connect with consumers. From the voice and visual search to the dynamic world of video marketing, brands need to learn how to meet audiences on their terms.

As these trends unfold, it's clear that the future belongs to brands ready to adapt. Staying ahead of these trends will not only foster brand loyalty but also pave the way for stronger, more genuine customer relationships in an increasingly tech-driven world. So, what are you waiting for?

Happy marketing!

Frequently Asked Questions

What Are the Current Trending Technologies in the Market?

Artificial Intelligence (AI) dominates as the most trending technology, revolutionizing sectors like marketing, healthcare, and entertainment. Innovations include advanced AI tools, generative AI models, and intelligent automation for businesses, significantly enhancing productivity and customer experiences.

How Will Marketing Technology Evolve in the Future?

The future of marketing technology centers around AI-driven personalization, virtual reality for immersive consumer experiences, and blockchain for secure, transparent transactions. These advancements are set to redefine customer engagement and improve efficiency in marketing strategies.

What Technologies Are Commonly Used in Marketing?

Marketing leverages AI for data analysis and customer insights, augmented reality for interactive campaigns, and blockchain to ensure data security and build trust. These tools help marketers craft more effective, engaging, and trustworthy strategies.

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Tags:

Marketing Technology Marketing Technology Trends Artificial Intelligence Video Marketing Social Search Omnichannel Marketing Visual Search Voice Search Social Media Marketing Strategy Email Marketing

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