
Leadership
Leadership Trends 2024
By TechDogs Editorial Team

Overview
What follows is a true display of leadership capability – the lone “Martian” on Mars uses available resources, scientific knowledge and help from technology to find a way to make the best out of a bad situation. He leads the Ares 4 crew and NASA experts on the ground in understanding the situation, evaluating options, developing a rescue plan and executing it to perfection.
No, TechDogs hasn’t started doing movie reviews! The reason we mention this movie is because it highlights how an ideal business leader should respond in unexpected situations. After all, the current business landscape is quite dynamic and every leader wants to adapt quickly to breakthroughs and ensure their plans align with upcoming trends. So, how can leaders adapt to the fast-changing business landscape and stay relevant no matter what comes next?
For starters, they need to know about the latest trends and strategies that are reshaping leadership roles. So read on to explore these out-of-this-world Leadership Trends of 2024!
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We’re sure you know who Elon Musk is – the visionary behind SpaceX, PayPal and Tesla, among other major brands. His businesses are industry leaders in space exploration, financial technology and electric vehicles. That’s pretty diverse, right? Well, that’s because his leadership style, often called disruptive leadership, is highlighted by innovations that redefine industries and traditional strategies.
On the other hand, consider Satya Nadella, CEO of Microsoft. Under his guidance, the technology giant has grown steadily into a global force, thanks to his empathetic leadership style that fosters a culture of inclusivity, collaboration and quick adaptability.
Now, despite the massive difference in their leadership styles, what’s the one thing they have in common? Both leaders leverage the latest technological trends to ensure their business strategies align with emerging business trends – a guaranteed recipe for success!
Last year, we covered emerging Leadership Trends such as super apps (adopted by Elon Musk under X), cloud scalability (a Microsoft mainstay), applied observability and more. This year, business leaders looking to take their organizations to new heights must prioritize employee-centric changes, boost agility and adopt AI-driven automation among others.
Read on to explore the top 5 Leadership Trends of 2024 in detail!
Trend 1: Leaders Will Look To Automate Workflows With Generative AI

It is safe to say that Artificial Intelligence (AI) has entered the mainstream with the introduction of ChatGPT, which broke the record for the fastest consumer application in history at the time of its launch. Although AI was already widely used in enterprise platforms throughout the business world, it mainly operated in the background, crunching numbers to enhance decision-making. However, the latest Generative AI tools on the market are encouraging business leaders to implement them in workplaces.
We believe Generative AI should be on every CTO's 2023 Christmas list! After all, several Generative AI applications, such as those capable of creating images, video, code, etc., were released in 2023, prompting tech-savvy business leaders to reevaluate their technology stack. For instance, Github's co-pilot product claims to increase coding efficiency by 55%. Other AI tools can similarly automate and streamline repetitive tasks, freeing up the workforce to focus on more innovative and productive aspects of work.
Talking about Generative AI, Elon Musk said, "It is the most powerful tool for creativity that has ever been created. It has the potential to unleash a new era of human innovation.” Generative AI will undoubtedly produce substantial change in workplaces, transforming how we work and altering the demand for skills in organizations. Thus, leaders should stay cognizant of the latest Gen AI developments to enhance their automation capabilities, upskill talent and achieve higher productivity in 2024.
TechDogs’ Takeaway: Since Generative AI is still in its infancy, leaders looking to integrate such applications must take a few factors into account. First of all, even though AI tools are excellent at summarizing or generating content, users must thoroughly validate the information before using it as AI systems can still have biases and make mistakes. Furthermore, as entirely new fields such as prompt engineering emerge, business leaders must aim to hire talent that will maximize the impact of AI adoption. Finally, regardless of how smart, efficient and automated generative AI systems are, they should not be integrated with a vision to replace employees, rather to assist them in mundane, repetitive tasks to get the best of both resources – human and artificial.
Trend 2: Leaders Will Develop An Agile Mindset For Quick Change And Adaptation

Most CEOs, business leaders and senior employees feel that when the COVID-19 pandemic first started, they were too slow to realize their complacency. The overnight demand for a significant rethinking of business strategies and infrastructure changes worried business leaders that their organization wasn’t agile enough. Addressing this challenge will remain a priority for business leaders and is expected to be a major trend in leadership circles in 2024.
For instance, think of the work-from-home policy implemented for the workforce a few years ago. It required quick changes on various levels that exposed the cracks in hierarchies, infrastructure and enterprise mobility. This year, C-suite executives and leaders will seek longevity, sustainability and profitability regardless of how the business landscape changes. Hence, most leaders are developing an agile mindset that allows the entire organization to adapt to emerging changes.
Rama Tadepalli, Co-founder and Chief Product Officer of FinTech startup Mintoak said, “Agile Project Manager, Scrum Master, Team Coach, Project Manager, etc. – the role doesn’t matter, what is important is to have an agile mindset.” #WellSaid
With the digital economy set to determine the nature of work in the near future, it will be critical for leaders to be agile and adjust their organizational culture accordingly. Only when the workforce can keep pace with new digitization projects and changes can businesses succeed. Leaders who are unwilling to challenge conventional wisdom or alter legacy infrastructure will run the risk of leading an organization that lags behind its competitors. Hence, leaders will adopt an agile mindset to bring more resilience and adaptability to the business table in 2024.
TechDogs’ Takeaway: The future of the business landscape will demand agile leaders who can make quick decisions during times of crisis or change. Think of the recent AI revolution - businesses that adopted AI tools at the outset found themselves ahead of competitors and the same will remain true for other emerging technologies. At the same time, we will see more organizations transition to a flatter, non-hierarchical structure to make quick transitions seamless. Lastly, business leaders can gain agility by hiring freelance workers to quickly fill skill gaps and performing one-off, short-term tasks without the hassle of hiring and training.
Trend 3: Developing And Retaining Talent Will Be A Top Priority For Business Leaders

Nurturing and retaining top talent is more important for leaders than ever before. Companies worldwide are struggling as their seasoned workers retire and are replaced by younger generations entering the workforce. Add to this that more businesses and startups are vying for talented workers to fill key positions. Hence, business leaders will be more motivated than ever to identify and develop talent as well as upskill key employees in the coming years.
CEOs and senior leaders will use technology to retain high-performing employees to remain competitive in the new-world workplace. For instance, businesses will deploy the latest HR tools to spot potential talent, develop them in-house and offer competitive packages. Leaders will also leverage Artificial Intelligence-powered analytics that automate the recruitment pipeline to identify and onboard talent. AI-driven tools such as Attract.AI, Paradox AI, Pomato, etc. are already seeing high adoption!
Leaders also need to consider that younger employees are refusing to accept sub-par salaries and jobs with slow career growth. Hence, leaders will need to work with HR professionals to incentivize talented younger professionals to onboard. Talking about talent management, Marissa Mayer, President and CEO of Yahoo, said “It’s about getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.” This year, business leaders will aim to do just that – get the best talent on board, create a nurturing ecosystem and help them innovate and grow.
TechDogs’ Takeaway: Hiring the best talent will always give businesses a strategic edge over competitors. Here’s how they can do that: firstly, leaders should aim to open up more roles to remote work as talent cannot be restricted by geographic boundaries, especially with the rise of remote/hybrid work opportunities in the job market. Secondly, business leaders must invest in a robust talent management and development program to acquire, develop and retain the highest-performing employees. Finally, with technologies such as machine learning, AI and data analytics taking center stage, business leaders should make training courses and upskilling programs accessible to their workforce to develop internal talent.
Trend 4: Leaders Will Use Technology To Improve Mental And Physical Health Of Their Workforce

For workforces to remain resilient and productive throughout the year, business leaders must prioritize their physical and mental health. Improved health management and overall well-being will be crucial in developing productive workers. Thus, leaders will leverage the latest technologies, including wearables, biosensors, telemedicine facilities, etc., in executing this emerging strategy for better leadership.
Businesses in the US lose $44 billion annually due to the lack of proper resources to counsel mental health issues, according to statistics from the American Psychiatric Association. The same goes for physical health, leading to programs aimed at improving employee health behaviors. Leaders who encourage a balanced work life, by encouraging quick workouts in the office, offering professional mental health consultations or help in quitting smoking, have a demonstrable positive impact on the overall well-being of employees.
Emma Bridger, Founder of People Lab and The EX Space, which aims to improve employee engagement says, “Rather than assuming we know what's best for employees, invest time in understanding their needs and preferences.” Business leaders who spend time understanding employees’ health needs will see improved work standards, resulting in increased motivation and productivity, fewer absences, higher job satisfaction and staff retention. According to several studies, mentally and physically healthy workers are also more engaged, imaginative, attentive and productive at work. Now that’s what we call a win-win!
TechDogs’ Takeaway: Business leaders will turn to technology to achieve their goals of improving the well-being of workforces. Firstly, businesses can provide options for standing desks and balance boards to promote a healthy work lifestyle. Secondly, we will see more businesses use fitness trackers to track their employee's behavior in the office, allowing managers to better manage the health of their employees. For instance, by tracking heart rates and stress metrics, managers can recommend extended breaks or group walks to encourage healthier habits. Moreover, bringing in experts for nutrition, physical fitness, mental fatigue will be crucial in managing mental and physical health in work environments.
Trend 5: Leaders Will Use Data To Improve Employee Experiences

While improving customer engagement has been a perpetual priority for businesses, this year business leaders will shift focus on those responsible for improving the customer experience – their workforce!
Technology will soon empower leaders with data-driven insights that were previously inaccessible or too time-consuming to obtain. With the adoption of AI and ML algorithms that can churn vast amounts of data in real-time, business stakeholders can now analyze patterns, detect anomalies and generate actionable insights to support decision-making. For instance, People Lab recently ran virtual workshops with the Starbucks workforce that used data-driven feedback to craft roles that employees agreed would deliver the business objectives and also personal goals.
By embracing data analytics, C-suite executives can leverage these insights to make informed and data-backed decisions that enhance employee experiences and drive business performance. Leaders will also work with mid-level managers to understand pain points and improve employee touchpoints within the workplace to make it frictionless.
Ken Blanchard and Scott Blanchard, co-founders of The Ken Blanchard Companies, an international management training and consulting firm, suggest that business leaders “Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work.” Taking this advice, this year several leaders will leverage data-driven insights to connect the dots that will eventually improve the work life of employees, improve productivity and raise morale.
TechDogs’ Takeaway: Data-driven decision-making can be implemented successfully in various scenarios in organizations. For instance, leaders can use data to analyze past engagement experiences to assess and apply modifications to employee engagement touchpoints. Moreover, employee insights are key in identifying barriers and challenges within the workplace, implementing required actions and addressing engagement gaps. Business leaders can deploy blockchain-based solutions to develop private, decentralized feedback systems to gather anonymized data from employees on workplace engagement. Finally, business leaders should explore gamification strategies to drive employee engagement in a way that balances the workforce’s experience with the organizational demands.
In The End
In our fast-moving world, successful business leaders rely on their knowledge of the latest trends shaping the work landscape. What worked last year may not work the next as the nature of our digital economy is widely dynamic. After all, just having charisma and a fun personality isn’t enough to qualify as a leader – even for you, Mark Watney!
As the new era of work beckons, leaders will need to adopt the latest technologies such as Generative AI, develop an agile organizational structure, nurture young talent, prioritize the well-being of the workforce and ensure streamlined workplace experiences. In 2024, we will see business leaders take their organizations to new heights, all thanks to these emerging and transformative leadership trends!
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