Hospitality Technology
Hospitality Technology Trends To Watch In 2025
By TechDogs Editorial Team
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Overview
“Welcome back! How can I make your stay more enjoyable?”, the speaker chirps.
You sit down at a sleek desk, ready to tackle your tasks. Suddenly, the hotel’s smart energy system kicks in. The windows automatically tint themselves, blocking the bright sun and the solar panels outside hum quietly as they soak up the last rays of daylight. You smile, feeling grateful for this seamless blend of work and relaxation.
As you type away, you hear a friendly voice ask, “Would you like a coffee break?” before you even think of it. You laugh softly and nod. You sip the hot coffee but then accidentally spill it on your leg. In that moment, you find yourself back in your own bedroom, realizing it was just a dream.
While this may be a dream, with emerging hospitality trends, it will be a reality sooner than you think.
So, check in and explore the top 5 Hospitality Technology Trends of 2025!
Who doesn’t love a good vacation?
It’s a chance to relax and escape the daily grind. To make every stay memorable, the hospitality industry is working hard to ensure hotels stand out in a competitive market filled with various offers and services.
A recent survey by Hotel Tech Report reveals that 81% of hoteliers believe technology will be crucial for the success of hotels in the next five years. This growing focus on technology is driving innovation across the industry, leading to some interesting concepts and breakthroughs.
Last year, we explored the top five hospitality technology trends of 2024, including robots, mobile ordering, Wi-Fi 6, bleisure (business and leisure travel) and personalized guest experiences. While some of these trends will continue to thrive this year, others are evolving and adapting to meet new demands.
Now, we have a fresh list of emerging trends expected to shape the hospitality landscape in 2025. Join us as we dive into the top 5 Hospitality Technology trends, transforming how hotels operate and enhance guest experiences. Read on!
Trend 1: The Rise Of Smart Energy In Hospitality
According to a study published in Nature Climate Change, the tourism sector contributes about 8% of global CO2 emissions. Surprising, right? Leaders in the hospitality industry are already taking action by embracing sustainable, smart energy management systems. In 2025, this trend will transform hotel operations, significantly reducing energy consumption and boosting efficiency. These systems use sensors and real-time data to monitor and optimize energy usage, enabling hotels to cut energy consumption by up to 30%. This will not only lower operational costs but also meet the growing demand for eco-conscious practices. A win-win for everyone! #GoGreen
A study by Booking.com found that 76% of travelers are more likely to book a hotel with a green certification and 43% are willing to pay more for sustainable accommodations. This shift in traveler preferences is driving the adoption of eco-friendly practices in the hospitality industry. It’s clear that “green is the new black.” This year, hotels with smart energy solutions and green certifications will attract more environmentally conscious guests.
Let’s take Absolute Bangla Suites, for example. The hotel faced the challenge of maintaining guest comfort in Thailand’s humid climate while reducing energy consumption, particularly with HVAC systems that can account for up to 50% of hotel energy costs. To address this, they implemented SensorFlow’s smart energy management solution. By automating HVAC systems based on room occupancy, they optimized energy usage, reduced operational costs and enhanced guest comfort—all while staying committed to sustainability.
TechDogs Takeaway:
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Schedule periodic energy audits to pinpoint areas of energy wastage and prioritize improvements to help you improve your strategies.
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Deploy energy management solutions to automate HVAC and lighting based on occupancy to optimize energy usage without compromising guest comfort.
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Encourage guests to participate in sustainability efforts through simple actions like towel reuse, fostering a culture of environmental responsibility that enhances operational efficiency.
Trend 2: Have You Been On A Workcation Lately?
You may have recently encountered the term "workcation" on social media. With the rise of remote work, hotels are now providing co-working spaces, high-speed internet and extended stay packages, allowing guests to seamlessly blend work and leisure. This trend, often referred to as "bleisure," is set to expand, with 30% of travelers hitting the road with "frolleagues" (friends who are also colleagues) and expecting hotels to cater to their needs for productivity and relaxation. A "workcation" enables individuals to work remotely from new locations, integrating holiday elements into their daily responsibilities and offering experiences that enhance productivity and well-being. As they say, “All work and no play make Jack a dull boy.”
Hybrid working has become increasingly common, with 70% of employees wanting flexible remote work options to continue. In fact, as per SEO Travel, almost half of the office workers (46%) have taken a workcation in the past year, whether at home or abroad. Notably, two in three (67%) participants reported that workcations helped recharge their mental and emotional batteries, underscoring the growing importance of work-life balance.
Let’s look at how CiMSO is adapting to this trend. Their EVENTmanager efficiently manages shared spaces and meeting facilities, which can be crucial for accommodating remote workers. This platform enables hotels and resorts to handle bookings for meeting rooms and collaborative work areas effortlessly. Flexible scheduling and detailed space management ensure that guests have access to well-organized facilities for both professional tasks and leisure activities, enhancing their overall stay experience. After all, a little bit of planning goes a long way!
TechDogs Takeaway:
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Create dedicated workspaces in your hotel to cater to remote workers seeking a productive environment.
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Offer flexible packages that include co-working facilities and high-speed internet to attract workcation guests.
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Promote mental well-being by integrating leisure activities and amenities, ensuring guests can recharge while managing their work responsibilities.
Trend 3: Alexa, Can You Make My Room A Smart Room?
In 2025, the hospitality industry will fully embrace the Internet of Things (IoT), reshaping how guests interact with their hotel rooms. IoT, once an emerging trend, is now becoming an industry standard, offering hyper-personalization and operational efficiency. Guests will be able to control every aspect of their stay, from lighting and temperature to entertainment, all through their smartphones or in-room tablets. These smart rooms allow hotels to tailor experiences, like automatically adjusting to a guest’s preferred settings upon arrival and delivering real-time information about on-site amenities.
According to PwC, 70% of hospitality executives are already implementing IoT projects in their hotels. IoT is playing a critical role in optimizing both guest experiences and operational efficiency. Further growth is projected in this space as ABI Research anticipates that 6.4 million smart hotel room devices will ship globally by 2027. This represents a CAGR of 24.6% between 2021 and 2027. The surge in these technologies is driven by the growing demand for contactless services and personalized guest experiences, making smart rooms a key differentiator in the industry.
Hilton has been at the forefront of smart room technology with its Hilton Honors app. The app allows guests to control room settings like temperature, lighting and even the TV using their smartphones. Guests can also check in digitally and use their phones as room keys. This not only enhances the guest experience but also streamlines hotel operations, reducing staff workload and increasing efficiency.
TechDogs Takeaway:
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Implement voice-activated digital assistants to allow guests to control lighting, heating and other room settings for a hands-free experience.
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Switch to smartphone-enabled room access to eliminate the need for physical keys, enhancing both convenience and security.
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Utilize IoT technology to create personalized guest experiences with features like motion-detecting lighting and smart glass that promote privacy.
Trend 4: Loyalty Programs Will Redefine Guest Loyalty
In the hospitality industry, guest loyalty is invaluable. In 2025, loyalty programs in this sector are set to evolve significantly, driven by advancements in artificial intelligence (AI). Hotels will increasingly leverage AI to create personalized experiences for guests, enhancing engagement and retention. By analyzing customer data, hotels can tailor offers and services to individual preferences, making guests feel valued and understood. Integrating AI will also streamline loyalty program operations, allowing for automated communication and timely rewards that resonate with customer behaviors. This shift toward a data-driven, personalized approach will likely redefine how loyalty is perceived and maintained in the industry.
An Oracle report shows a pattern of repeat business among loyalty program members, with 33.6% of Australians and 53.8% of Mexicans frequently staying in hotels offering these programs. Furthermore, a significant percentage of guests express interest in customization options: 61% want to choose their rewards, 57% are interested in personalizing their hotel experience and 54% seek room upgrades. It’s clear that guests want to feel like they’re hitting the jackpot when it comes to rewards!
Let’s take Marriott International, for instance. Its loyalty program, Marriott Bonvoy, has been a successful multi-tiered rewards program, ranking #1 for Best Hotel Rewards Program by U.S. News. With over 120 million program members, it offers six membership tiers - from Member to Ambassador Elite - providing increasingly valuable benefits as members advance.
TechDogs Takeaway:
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Implement loyalty programs that tailor rewards based on customer preferences, using data from guest behavior to enhance satisfaction and encourage repeat visits.
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Create app-based loyalty programs that offer personalized notifications, rewards and an easy way for guests to manage their benefits, boosting engagement and retention.
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Develop tiered loyalty programs that reward higher engagement with exclusive perks, driving both customer satisfaction and increased spending.
Trend 5: Hotels Will See A Digital Revolution
In 2025, technology in the hospitality industry will no longer be a luxury—it will be essential. Hotels will adopt advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR) and innovative payment services to reshape guest experiences and optimize operations. What was once rare and expensive, like digital room keys and AI-powered customer service, is becoming affordable and widespread. With contactless check-ins, mobile-friendly booking processes and seamless payment systems, these technologies are fast becoming the standard in modern hospitality.
The demand for tech integrations is apparent. A survey by Hospitality Tech shows that 69% of hoteliers plan to increase their tech budgets to adopt these innovations, while 73% believe emerging technologies are critical for hotel performance. This revolution isn’t just about enhancing the guest experience - it’s about optimizing back-end operations with solutions like automated booking systems and NFC (near-field communication) payments.
Many hoteliers are already embracing this shift. For instance, Mews Systems enables guests to bypass the front desk entirely, allowing check-in via Apple Wallet and digital room keys on their smartphones. AI platforms like Hotelchamp’s Autopilot boost direct online bookings through automated A/B testing. You see, with the rise of tech-savvy guests and a demand for personalized service, hotels that fail to adapt will be left behind. Eventually, these advancements will soon become industry standards for success.
TechDogs Takeaway:
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Implement contactless check-ins with digital room keys and streamline the guest journey through mobile apps to reduce waiting times and increase convenience.
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Integrate AI-powered virtual assistants to handle routine guest inquiries and bookings and provide 24/7 support.
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Use VR technology to offer immersive virtual tours of your property to boost booking conversion rates by helping guests visualize their stay.
Wrapping Up
“Hospitality is not just about providing a service; it’s about creating an experience.”
This sentiment captures the essence of the evolving hospitality industry, where technology plays a pivotal role in enhancing guest experiences. From contactless check-ins to AI-driven customer service, these trends are revolutionizing how hotels operate and engage with their guests.
As we look to the future, embracing these technological advancements is essential for staying competitive in the market. By leveraging innovative solutions, businesses can not only meet evolving guest expectations but also create memorable experiences that drive loyalty and growth.
So, what are you waiting for? Make your customers happy already!
Frequently Asked Questions
What Is The Significance Of Smart Energy Management In The Hospitality Industry?
Smart energy management is transforming the hospitality sector by significantly reducing energy consumption and boosting operational efficiency. By implementing systems that use sensors and real-time data, hotels can decrease energy usage by up to 30%. This not only lowers operational costs but also aligns with the growing demand for sustainable practices among eco-conscious travelers.
How Is The Trend Of Workcations Impacting Hotel Services?
The rise of workcations is prompting hotels to adapt by offering dedicated co-working spaces, high-speed internet and flexible stay packages. As remote work becomes more popular, hotels are catering to guests who seek a balance of productivity and leisure, ensuring that they can manage their responsibilities while enjoying a vacation-like experience.
What Role Does Artificial Intelligence Play In Evolving Hotel Loyalty Programs?
Artificial intelligence is set to revolutionize hotel loyalty programs by enabling personalized experiences for guests. By analyzing customer data, hotels can tailor offers and services to individual preferences, enhancing guest satisfaction and retention. This shift towards data-driven strategies is redefining how loyalty is perceived, ensuring that guests feel valued and understood.
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