E-commerce
Top 5 E-commerce Personalization Software Of 2025
By Jemish Sataki
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Overview
If you've watched or read Harry Potter, you may recall the Sorting Hat. It wasn’t just a magical talking hat—it had the ability to analyze a student’s personality, desires, fears, and traits to place them in the most ideal Hogwarts house. It doesn’t rely on one factor (say the house one's parents belonged to) but considers multiple aspects to make the most accurate, informed choice.
If only we had something similar for Muggles! Wait, we do?
E-commerce Personalization Software works the same way as the Sorting Hat. Instead of assigning people into houses, it analyzes shoppers' behavior, browsing history, past purchases, and preferences to recommend products that truly fit their needs.
Whether a customer is a Gryffindor (bold individuals seeking adventurous fashion choices) or a Slytherin (stylish people with a taste for luxurious fashion statements), the Sorting Hat, we mean software, ensures they see what’s most relevant to them. This helps retailers create a tailored, seamless, and engaging shopping experience.
Do you want to give your customers a touch of magic? Dive in and explore the top 5 E-commerce Personalization Software tools of 2025!
If only we had something similar for Muggles! Wait, we do?
E-commerce Personalization Software works the same way as the Sorting Hat. Instead of assigning people into houses, it analyzes shoppers' behavior, browsing history, past purchases, and preferences to recommend products that truly fit their needs.
Whether a customer is a Gryffindor (bold individuals seeking adventurous fashion choices) or a Slytherin (stylish people with a taste for luxurious fashion statements), the Sorting Hat, we mean software, ensures they see what’s most relevant to them. This helps retailers create a tailored, seamless, and engaging shopping experience.
Do you want to give your customers a touch of magic? Dive in and explore the top 5 E-commerce Personalization Software tools of 2025!
Chris Martin starts “Magic” by saying, “Call it magic. Call it true.”
We choose to believe he was talking about E-commerce Personalization Software. Just kidding!
After all, E-commerce Personalization Software solutions help deliver experiences that are tailored to consumers’ preferences. This software solution captures user behavior in real time across multiple channels to provide hyper-personalized messaging, suggestions and offers. Naturally, if customers can discover and buy products or services they love effortlessly, you’ll become their favorite e-commerce site!
What’s more, E-commerce Personalization Software does not need to be a standalone solution but can integrate with E-commerce platforms, shopping cart software, and product information management (PIM) software to gain granular multichannel user insights.
Well, we explored the top E-commerce Personalization Software of 2024—and we’re back with an updated list for 2025. Dive in!
What Is E-commerce Personalization Software?
E-commerce Personalization Software enables businesses to deliver tailored shopping experiences based on user behavior, preferences, and purchase history. By leveraging AI and machine learning–driven analysis and customer segmentation, E-commerce Personalization Software recommends products, customizes content, and enhances user engagement. From retailers and direct-to-customer (DTC) brands to online marketplaces and indie websites, anyone can use these platforms to drive conversions, increase average order value, and boost customer retention.
Top 5 E-commerce Personalization Software Tools Of 2025
E-commerce Personalization Software helps users monitor shoppers’ behavior on E-commerce channels, including mobile, web, or email, to help create personalized messaging, product recommendations, and outreach. Dive in and explore the top 5 E-commerce Personalization Software tools of 2025 now!
Tool 1: Nosto
Nosto, founded in 2011 in Finland, is a commerce experience platform powered by Nosto experience.AI. It is now a leading AI-driven e-commerce personalization platform that empowers retailers to align product and content data to consumer preferences and behavior, increasing online revenue and simplifying end-to-end e-commerce experience management. It has won multiple accolades, including being named a "Leader—Winter” by G2 in 2025.
Why We Chose This Tool
We chose Nosto for its advanced AI and machine-learning capabilities that deliver hyper-personalized shopping experiences. Its key features include dynamic product recommendations, behavioral segmentation, and real-time content personalization, increasing the sales and customer lifetime value by offering personalized shopping experiences. Nosto seamlessly integrates with Shopify, Magento, WooCommerce, and other e-commerce solutions, making it highly adaptable and versatile.
Nosto’s pricing structure offers 3 editions: experience.AI™ with AI and BI capabilities; Content Experience Cloud to optimize on-site user experiences and content engagement; and Product Experience Cloud to enhance product discovery and merchandising via AI-powered solutions. After all, Nosto’s real-time AI-powered insights help businesses quickly adapt to evolving customer needs and deliver truly tailored shopping experiences.
What Users Like And Dislike
Users appreciate Nosto’s intuitive interface, in-depth AI-driven analytics, and ease of integration with leading e-commerce platforms. However, some users reported high costs for advanced AI features as well as a learning curve for its data-driven customer segmentation. Overall, Nosto remains a powerful choice for businesses seeking intelligent personalization to boost customer engagement and sales.
Tool 2: GetResponse MAX
GetResponse MAX, a premium offering from GetResponse, was introduced in 2021 as an advanced e-commerce automation suite. Today, GetResponse MAX is an established leader that empowers marketing professionals to drive results through timely, targeted campaigns. The platform was named a “Leader—Winter” in 2025 and the "Best Marketing Automation Tool" by G2 Crowd in 2024.
Why We Chose This Tool
We chose GetResponse MAX for its AI-powered personalization capabilities, predictive analytics, and e-commerce automation capabilities. The tool enables businesses to send behavior-triggered messages, implement abandoned cart recovery, and optimize customer journeys. Additionally, using AI-driven product recommendations, MAX predicts shopping behavior to effectively upsell and cross-sell products. GetResponse MAX also integrates smoothly with Shopify, BigCommerce, and other custom-built stores.
With 99.7% features included in Standard plan, the pricing tiers for GetResponse MAX are divided into MAX, MAX², ECOMMERCE MARKETING, and MARKETING AUTOMATION, with a free trial available for 500 contacts. Moreover, it helps manage promo codes, send transactional emails, and integrate e-commerce platforms via native integrations.
What Users Like And Dislike
Users love GetResponse MAX for its automated customer segmentation and predictive analytics features, making personalization seamless. However, some find its email template customization a bit restrictive compared to other platforms. Overall, GetResponse MAX is ideal for businesses looking to enhance customer engagement through AI-driven personalization and omnichannel marketing.
Tool 3: WebEngage
WebEngage, founded in 2011, is a leading customer retention and personalization platform for e-commerce and B2C brands. It unifies customer data across e-commerce touchpoints to help personalize and automate campaigns at scale for more tailored experiences. WebEngage has received several recognitions, including being named the "Most Implementable—Enterprise" solution by G2’s Summer 2023 report.
Why We Chose This Tool
WebEngage stands out for its real-time, automated personalization, especially for web-based e-commerce stores. Its deep segmentation tools allow e-commerce brands to send behavior-based recommendations via email, push notifications, SMS, and even WhatsApp. As the platform integrates with Salesforce, Shopify, and Google Analytics, users can offer the most relevant product recommendations based on the user behavior, interests, demographics, etc.
WebEngage’s pricing is not publicly known, although it offers four tiers: Solo Plan, Orchestra (Enterprise) Plan, Choir Plan and the Band Plan. By leveraging real-time user data to personalize web pop-ups and notifications, this software is perfect for SMBs seeking advanced AI-driven insights and customer journey analytics to tailor product recommendations and messaging.
What Users Like And Dislike
Users appreciate WebEngage’s AI-driven insights, omnichannel capabilities, and web optimization features. However, users also mention a slightly complex dashboard that requires onboarding assistance. Overall, WebEngage is a solid choice for brands seeking data-driven, cross-channel e-commerce personalization strategies for web stores.
Tool 4: Insider
Insider, founded in 2012, is a global leader in AI-powered customer engagement and experience management. With an integrated Customer Data Platform, retailers can rely on accurate personalization insights to achieve higher efficiency and better results. What’s more, Insider has won multiple awards, including being named a Leader in G2’s Winter 2025 report.
Why We Chose This Tool
We chose Insider for its AI-driven predictive analytics, individualized product recommendations, and cross-channel personalization. The platform also offers hyper-segmentation across every buying touchpoint, thanks to its integration with Shopify Plus, Salesforce Commerce Cloud, Adobe Experience Manager, and others to offer a 360-degree view of customers. With automated customer journey mapping and deep customer intelligence, ensuring a truly tailored shopping experience is simple with Insider—no insider information needed!
Although the pricing is unknown, Insider offers need-based plans with increasingly sophisticated AI capabilities. If that isn’t impressive enough, Insider also boasts Sirius AI—a unified AI suite for generative AI, predictive AI, and conversational AI for achieving higher personalization accuracy.
What Users Like And Dislike
Users highlight Insider’s strong predictive analytics, customer segmentation capabilities, and AI automation features. However, some found its pricing to be high for smaller brands. Overall, Insider remains a top-tier choice for businesses prioritizing advanced, AI-driven e-commerce personalization strategies.
Tool 5: ActiveCampaign
ActiveCampaign, founded in 2003, is a pioneer in email marketing and customer experience automation. Designed to help users leverage AI automation to recommend and personalize campaigns, it helps turn casual shoppers into loyal customers with its frictionless, personalized buying experiences. In 2025, ActiveCampaign was named among the “Top 100 Software Products” by G2’s Best Software Awards.
Why We Chose This Tool
ActiveCampaign was selected for its customer data-driven automation and e-commerce-focused AI personalization offerings that unify real-time customer and purchase data to trigger automated actions and personalize outreach. It also enables businesses to create dynamic campaigns, deliver predictive content recommendations, and automate abandoned cart recovery. The tool integrates with 900+ storefronts, including Shopify, WooCommerce, Salesforce, Eventbrite, Zapier, and Magento.
The pricing for ActiveCampaign starts at $15/month with the Starter Plan, scales to $49/month for the Plus Plan with automation and powerful customer insights, and $79/month for the Pro Plan with omnichannel marketing automation. It also offers an Enterprise Plan at $145/month with enterprise-level support and premium CRM integrations.
What Users Like And Dislike
Users praise ActiveCampaign’s vast omnichannel automation, CRM integrations, and personalization accuracy. Yet, some feel its reporting dashboard could be more intuitive. Overall, ActiveCampaign is a reliable choice for businesses seeking AI-powered customer insights for e-commerce personalization.
Conclusion
There we have it, folks!
In the modern shopping economy, having an E-commerce Personalization Software solution isn’t optional—it’s a necessity if you want to meet customer expectations. These top 5 tools provide AI-driven insights, omnichannel personalization, enterprise integrations, and automated customer engagement to deliver hyper-personalized shopping experiences. As customer expectations change, adopting these solutions will ensure you can enhance conversions and retention rates. E-commerce is a competitive landscape after all!
P.S. Always remember to visit the vendor’s site for the latest information!
| Starting Price | NA | NA | NA | Custom | $15/month |
| Avg. User Rating | 4.6 | 4.2 | 4.5 | 4.8 | 4.5 |
| Best For | Enterprises | SMBs | SMBS | Enterprises | Suitable For All Sizes |
| Trial Period/ Demo | Free Demo | 30 Days | Free Trial | NA | Free Trial |
| Top Customers | philosophy, TOG24 and daals | Red Bull, IKEA and Zendesk | Sony, Groww and Caratlane | Puma, CNN and Philips | Motrain, Iconosquare and Paperbell |
Frequently Asked Questions
What Are The Top 5 E-commerce Personalization Software Of 2025?
The top 5 E-commerce Personalization Software solutions of 2025 are Nosto, GetResponse MAX, WebEngage, Insider, and ActiveCampaign. These platforms leverage AI-driven insights, customer behavior tracking, automated product recommendations, omnichannel messaging, and predictive analytics to create hyper-personalized shopping experiences.
How Does E-commerce Personalization Software Improve Customer Experiences?
E-commerce Personalization Software solution enhances customer experience by analyzing real-time user behavior, purchase history, and preferences to deliver highly relevant product recommendations, personalized content, and tailored promotions. By integrating with e-commerce platforms, shopping carts, and customer data platforms, these solutions ensure seamless omnichannel engagement, leading to better customer satisfaction, increased loyalty, and higher sales.
What Features Should You Look For In An E-commerce Personalization Software?
When choosing an E-commerce Personalization Software, look for AI-driven product recommendations, behavioral segmentation, omnichannel marketing capabilities, and seamless integrations with leading e-commerce platforms. Advanced features like automated cart recovery, predictive analytics, and real-time content personalization can further enhance customer engagement and conversion rates.
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