Top 5 Social Media Management Tools of 2024

In today's digital age, businesses must navigate a complex social media landscape. Brands need to focus on online trends every second of every day to ensure their social media strategies align with their audiences’ needs. We mean, you wouldn’t post an informative white paper about your product on National Meme Day, right?

However, to efficiently manage and optimize their social media posts, schedules and content, businesses need a little helping hand from technology. That’s where Social Media Management Tools step in to help brands publish, monitor, share, analyze and manage their social media accounts – all from one unified platform.

Last year, we brought to you the top 5 Social Media Management Tools of 2023. This year, we bring you an updated list of the top 5 Social Media Management Tools of 2024 – read on!
 

Top 5 Social Media Management Tools Of 2024

Social Media Management Tools allow social media managers to successfully manage their social media strategies, including creating, sharing, scheduling, analyzing and publishing social media content. With an estimated 4.9 billion people interacting with social media across the world in 2023, these tools are a critical part of any social media toolkit.

So, here are the top 5 Social Media Management Tools of 2024 – in random order!
 

HubSpot Marketing Hub	Sprout Social	SocialPilot
SOCi	Zoho Social

 

Tool 1: HubSpot Marketing Hub

HubSpot, founded in 2006 and headquartered in Cambridge, USA, is a leading provider of marketing, sales and customer service software. With a global workforce of over 7,000 employees, HubSpot serves over 100,000 customers worldwide, including brands like Trello, SurveyMonkey, Walmart and Atlassian. The company has received numerous awards, with recent recognitions including Best HR Teams 2024 and Best Company Outlook 2024 by Comparably. Kudos, HubSpot!
 
HubSpot Marketing Hub, making an appearance on our list for the second time in a row, is a comprehensive suite of Social Media Management Tools designed to empower businesses to attract and engage customers on social media platforms. Its intuitive dashboard provides users with insights into social media performance, allowing them to track critical metrics and identify opportunities for improvement.

What’s more, HubSpot Marketing Hub's social listening capabilities allow businesses to monitor conversations about their brand, facilitating better engagement with their audiences. Additionally, it offers campaign management, marketing automation, generative AI and online form-building features, improving efficiency for social media marketing teams. With an integration with HubSpot’s Smart CRM, this tool can help marketers align their social media activities to attract clients and drive revenue.

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

Tool 2: Sprout Social

Sprout Social, established in 2010 and based in Chicago, USA, is a leading provider of social media management and analytics software. With a dedicated team of over 1,000 employees, Sprout Social serves customers globally, including major brands such as PepsiCo, Subaru, Canva, HP and Campbell’s. The company was recently recognized by G2 as the #1 Best Overall Software Product for 2024. That’s impressive, Sprout Social!
 
Sprout Social, making its debut on our list, stands out with its robust suite of social media management solutions designed to streamline social media workflows. Its unified inbox consolidates messages and notifications from multiple social channels, allowing managers to respond to inquiries, mentions and comments efficiently. Sprout Social's advanced analytics also provide actionable insights into audience behavior, detailed internal reports, data visualization and hashtag tracking tools.

That’s not all – its campaign performance tracking helps businesses optimize their social media strategies for maximum impact. Moreover, its network reports allow users to view performances across individual social channels to identify network-specific opportunities. With Sprout Social, brands can elevate their social media presence and build better experiences for their audiences while achieving their social media marketing objectives with ease!

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐⭐
 

Tool 3: SocialPilot

SocialPilot, established in 2014, is a leading provider of social media management and analytics solutions. Headquartered in California, USA, SocialPilot serves diverse clients, including Social SinQ, Workwave, Hughes Media and other brands. The company has earned recognition for its innovative social media management features, being recognized in categories such as Best Results – Small Businesses, Highest User Adoption and Leader in Winter 2024 by G2. That’s high praise, SocialPilot!


SocialPilot, a newcomer to our list this year, distinguishes itself with its unified interface offering intuitive social media management features. From scheduling and publishing content to analyzing post-campaign performance metrics, SocialPilot enables users to maximize their social engagement. It boasts features such as an automated post scheduler, content calendar, follower analysis, hashtag analytics, advanced reports and more that make managing multiple social channels a breeze.

Moreover, SocialPilot's robust analytics capabilities provide valuable insights into audience behavior and content performance across various social media campaigns. With SocialPilot’s smart AI Assistant, users can create unique captions and hashtags that are tailored to each social media platform and target audience. With SocialPilot, businesses can effectively manage their social media presence to not only drive audience engagement but broaden their presence with ease!

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐⭐⭐
 

Tool 4: SOCi

Established in 2012 and based in San Diego, USA, SOCi is a leading provider of social media and reputation management software, specifically serving multi-location enterprises. With a dedicated team of over 600 employees, SOCi serves clients across various industries, including Ford, KOA, Anytime Fitness, Kumpon and more. The company recently earned recognition in eight categories at G2’s 2024 Best Software Awards, including being #31 in the Best Global Software Companies category. We’re proud of you, SOCi!
 
SOCi, keeping its place in our list from last year, stands out as a leading CoMarketing Cloud designed specifically for multi-location businesses. Its centralized platform enables marketers to manage social strategies, online reputation and search, covering all aspects of a brand’s social presence. This helps businesses create and distribute content across hundreds or thousands of web pages with ease, ensuring brand consistency and compliance in the social landscape.

What’s more, SOCi unifies tools for social media management, such as reviews, ads, surveys, CRM, local pages, etc., enabling a data-driven approach with its best-in-class generative AI and machine learning features. With SOCi, multi-location businesses can maximize their social presence, drive traffic and generate AI-drive insights to truly understand and improve their social media efforts. SOCi lives up to its full form: Selfless, Overachievers, Customer-centric and Innovative!

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

Tool 5: Zoho Social

Zoho Corporation, founded in 1996 and headquartered in Chennai, India, is a multinational technology firm that offers a wide range of software products for businesses. With a global workforce of over 15,000 employees, Zoho serves millions of customers worldwide including popular businesses like Hyundai, IKEA, FedEx, Deloitte and more. In 2024, Zoho was recognized by Forbes Advisor among the Best Social Media Management Tools 2024: For Individual Creators and a Top Performer in the CRM Software category by Captera. That’s Zoho for you!
 
Zoho Social, making its first appearance on our list, is a comprehensive social media management platform that helps brands effectively manage their social media presence and engage with audiences. Its intuitive interface makes it a breeze to access features like the Publishing Calendar, Bulk Scheduler, and Repeat Post, empowering users with all the publishing tools that every social media manager needs.

Moreover, its built-in analytics provide valuable insights into campaign performance through intuitive graphs, custom reports and more. Additionally, it allows users to visualize their content pipeline and publishing calendar, monitor trends with social listening, understand audiences with social analytics and repost user-generated content for higher engagement. With Zoho Social, social media marketing efforts are reduced while meaningful engagement is boosted!

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐⭐⭐
 

Conclusion

Well, there you have it – the top 5 Social Media Management Tools of 2024. In today’s modern marketing landscape, ignoring social interactions is like trying to guide your business ship while being blindfolded; an assured recipe for disaster!

With Social Media Management Tools, businesses can easily increase their brand awareness, manage social media workflows, engage with online communities and offer better interactions with their consumers. Sounds like a win-win, right?

Remember: every business has unique social media strategies, so make sure you choose a tool that aligns with your business requirements!