Top 5 Social Media Management Tools Of 2023

Many of you might have been redirected to this article via social media. Well, this is thanks to Social Media Management Tools, helping us in syndicating our tech content across various platforms seamlessly!

When you are running a business, especially a publication house, there can be hundreds of publications and syndications of multiple social media posts, that too, for multiple clients. A Social Media Management Tool can be a handy friend in such situations.

You might be wondering – what is this Social Media Management Tool suddenly making all the work easy?

A Social Media Management Tool is a software platform designed to assist individuals or businesses in managing their social media presence across various social media platforms efficiently and effectively.

These tools are valuable for especially those who need to maintain a strong and consistent presence on multiple social networks. These tools help engage with their audience, schedule posts, track performance and analyze the results of their social media marketing efforts.

Various Social Media Management platforms are available in the market, so choosing based on your requirements is critical. Hence, we present a list of the top 5 Social Media Management Tools of 2023!
 

Top 5 Social Media Management Tools Of 2023

Every business may not need to be on every social media platform. Different businesses have different target audiences scrolling on different applications. Therefore, it is important to choose the right tool that matches your business requirements and helps you manage your social media platforms. Here are the top 5 Social Media Management Tools of 2023 - in no particular order.
 

HubSpot Marketing Hub	Zoho Social	Constant Contact
SEMrush	SOCi

 

Tool 1: HubSpot Marketing Hub

The first tool is HubSpot Marketing Hub. It was founded in 2006 and has headquarters in Cambridge, United States. HubSpot has over 7100 employees, making more than one million customers happy across 120 countries. What more? It has got clients like Monday.com, Casio, Reddit, etc. HubSpot has even been ranked second at Best Global Seller for 2022 by G2 and first at Ten Most Loved Products of 2022 by TrustRadius. Way to go, HubSpot!


HubSpot Marketing Hub has a powerful suite of tools that help you publish content on different social platforms from the same place and set keyword monitoring, so you do not miss a mention amid thousands of posts. HubSpot gets social interactions linked to the real people in the database, so you get the complete context. The out-of-the-box reports on social media marketing help you understand the performance of different campaigns on diverse platforms and their ROI.

Looking for advanced features? Well, HubSpot Marketing Hub has Artificial intelligence (AI) to generate social media posts and directly publish them on LinkedIn, Facebook, Instagram and Twitter. It also suggests the best time to post so that you can schedule and get the best attention of your audience. Moreover, campaign management gets easy as the tool lets you tag accurate marketing assets and content along with the posts – a successful marketing campaign is on its way!

What You'll Love: Basic reporting, User-friendly interface, 24*7 Support, Free trial available, Workflow automation.
 

Tool 2: Zoho Social

It’s time to say Hello to Zoho Social. Zoho, one of the oldest companies in the market, was founded in 1996 and headquartered in Austin, Texas. The 15k plus employees at Zoho have been making more than 100M users happy across 150 countries. Furthermore, companies like Amazon, IIFL, KPMG and DELL have always adored their experiences working with Zoho. This market leader has also been awarded Best Social Media Management Software Of 2023 by Forbes Advisor and Top 50 Small Business Product Best Software Awards 2022 by G2.


Zoho has got a lot of tools under its umbrella! Among these, Zoho Social is a comprehensive Social Media Management platform that helps you manage your social media marketing and grow wider. It lets you visualize your content pipeline with a built-on publishing calendar that helps you organize your posts and keeps you prepared. On top of that, the wholesome dashboard lets you respond and engage with your audience in real-time.

The best thing? Zoho Social has some amazing analytics and pre-built reports that help you understand how your audience engages with you on social media. Understanding your audience and planning social media posts for your target audience was never this easy. Thanks, Zoho!

What You'll Love: Easy to scale, Advanced analytics capabilities, Remote friendly, Allow cross-platform integrations, Value for money.
 

Tool 3: Constant Contact

Constant Contact was founded in 1995 and later acquired by Endurance International Group company in 2015. While headquartered in Waltham, MA, United States, it has more than 4000 employees. Constant Contact has always been a favorite of companies like Shopify, Canva, Vimeo, etc., for their social media management requirements. What’s more? It has even been awarded as Leader Small Business Fall 2023 by G2.


Constant Contact offers solutions for various social media management needs. With Constant Contact, you can create social media posts on the go and syndicate them across different platforms. Its personalized insights help measure the effectiveness of posts, saving you time and effort.

Constant Contact also offers analytics that help you understand your audience growth over 7, 30 or 90 days. You can even compare the performance of different posts by tracking metrics like impressions, reach and engagement. Seems like Constant Contact can be the tool for your constant need to manage social media platforms!

What You'll Love: Integration APIs provided, Basic reporting, Easy to use, Comprehensive dashboard, Mobile-app available.
 

Tool 4: SEMrush

SEMrush has been one of the leaders when it comes to marketing solutions. SEMrush was founded way back in 2008 and has its headquarters in Boston, Massachusetts, United States. While it has served more than 10M customers, SEMrush has established its presence across 143 countries with 13 offices across the globe. What more? Companies like Tesla, Samsung, Forbes, Amazon and Decathlon have trusted SEMrush for their marketing requirements. SEMrush was recently ranked in the top 100 of G2 Crowd’s Best Global Software Companies of 2023.


SEMrush claims to have over 55 tools catering to various marketing requirements. What makes SEMrush stand out is that you can also manage approvals apart from creating and posting content on various social media platforms. Along with streamlining the messages, mentions and tag alerts, you can even customize message templates, saving a lot of time and effort.

The advanced SEMrush helps you make strategies by providing data-driven recommendations. With SEMrush, you can monitor even your competitor’s account and uncover their strategies. What else? KPI measurements, their visualization and automatic reports reaching your inbox ensure that you are updated about your social media activities. Thanks for making it so easy, SEMrush!

What You'll Love: Advanced analytical capabilities, Suitable for enterprises, Value for money, Outstanding performance, Email support available.
 

Tool 5: SOCi

SOCi, a leading marketing cloud company, was founded back in 2012. While having headquarters in San Diego, United States, SOCi empowers companies such as Ford, LKQ Yes Way and FPI Management to scale their marketing efforts across all digital channels. The company was even shortlisted by Capterra in 2021 and awarded the MarTech Breakthrough Award for Best Overall Social Media Management Platform in 2021. Congratulations, SOCi!


SOCi is designed to help businesses and brands streamline their social media management efforts. With SOCi, you can use and manage multiple social media platforms from a single dashboard. The content scheduling feature lets you plan your social media posts in advance, ensuring a consistent and strategic posting schedule.

Its amazing features include a centralized local library of content assets, such as images, videos, captions and many more that can be shared across the team for better collaboration. This helps you maintain a consistent brand voice and style. Furthermore, the analytical reports help you understand the campaign performance so that you can make data-driven decisions in the future.

What You'll Love: Comprehensive dashboard, Easy to use, Cloud/ SaaS/ Web-based, 24*7 Support, Remote-friendly.
 

Conclusion

It is safe to say that social media management platforms help you work smart. It is like a one-stop solution for all of your social media activities, be it posting, replying to mentions or keeping track of trends and campaigns, these 5 Social Media Management Tools have got all covered!

So, next time you need to syndicate some content across various social media platforms, think of a Social Media Management Tool and choose wisely according to your requirements. Happy Socializing!