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Top 5 Social Media Management Tools Of 2022

By TechDogs Editorial Team

Overall Rating

Overview

If there's one thing that changes faster than the stock market, it's social media trends. There's a new hashtag trending on Twitter, a new Instagram challenge or a viral Facebook post every day - so how does your business keep up with these trends?

Well, you could be glued to your work desk; monitoring Twitter on your desktop, keeping an eye on Instagram on your tablet, checking for LinkedIn notifications on your phone. Only then could you use your social media superpower to tweet on a trending topic, reply to a witty comment and share a viral reel simultaneously.

However, if you're looking for a realistic solution - then you need a Social Media Management Tool - your personal assistant for sending out tweets, replying to comments and sharing posts. The question is - which one should you go for? That's what this article is all about. We've shortlisted 5 top Social Media Management Tools that you can choose from. Read on to find our picks and why you should go for them.

Managing multiple social media accounts for a business is enough to drive you crazy! The relevant platforms, suitable target audience and popular trends change by the minute - and it seems impossible for us mortals to keep track of them. Who better to ask than the wacky and vicious Miranda Priestly - editor of the Runway magazine from the movie The Devil Wears Prada. How is managing social media and running a fashion magazine similar? Well...

On a typical day, Miranda has run-throughs to approve, attend millions of meetings and decide what goes (or doesn't go) in the next magazine edition. As a social media manager, you will track trending topics, create and curate platform-specific content, publish it, respond to and monitor comments, replies and mentions everywhere. Essentially, like Miranda, your plate is always full.

Cut yourself some slack and find your Andrea; in this context, a Social Media Management Tool. For the unacquainted, a Social Media Management Tool is a software designed to assist you in publishing, monitoring and managing your social media activity networks from one central point. The tool allows you to share and schedule content and manage your online reputation as well.

An effective Social Media Management Tool would be:

Intuitive and easy to use
Budget-friendly
Help you customize tactics for different social media platforms

Keeping that in mind, we'll help you find the best Social Media Management Tool out there and have already shortlisted the top five among them. Let's take a look!

Top 5 Social Media Management Tools Of 2022

Hootsuite	Sprout Social	eClincher
Sendinblue	Buffer

Tool 1: Hootsuite

The OG Social Media Management Tool, Hootsuite, is a social media platform management company founded by Ryan Holmes in 2008. Based in Vancouver, Canada, Hootsuite is trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000. The company is so loved that it has won awards from Mashable at their Open Web Awards 2009, the Canadian New Media Award and the Shorty Awards.

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If you prefer going down tried and tested roads, you should go for Hootsuite. Needless to say, it is most suited for SMBs and enterprises. The reason for the popularity of the tool can be credited to how seamless and comprehensive it is.

You can not only automatically curate and schedule content but also can measure your social profile ROI (Return On Investment), run ads directly from the tool and keep tabs on comments, tags and messages. It is also one of the very few social listening tools that also help you manage your Google My Business listing and post across multiple listings at once. Savvy!

Tool 2: Sprout Social

Sprout Social is an Internet company offering social media management along with branding and analytics software for businesses. Sprout enables brands to communicate with their target audience through social network channels, collaborate across teams and measure the effectiveness of their efforts. Over the years, the company has won multiple awards, including second place in Chicago's Fast 50 Crain's Chicago Business and Most Innovative Social Media Marketing Platform by Marketing & Tech Innovation Awards.

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Owing to its expertise in the industry, the company offers services to big names including Hyatt, Marvel, Microsoft, Uber and Zendesk. Sprout Social is on this list for its powerful and feature-rich Social Media Management Software that helps businesses and agencies manage all of their social media tool and profiles in one place. The platform provides various tools to help you build your strategy, execute your plan and monitor your results.

It has team Collaboration Tools you can use to assign tasks and keep everyone on the same page. Using Sprout Social media account, you can engage with customers in real-time with a live chat feature on multiple platforms. This allows you to chat with online customers and answer any questions they may have about your brand.

Tool 3: eClincher

eClincher is a company that offers services and products that help businesses with their marketing strategy by automating processes. The company, founded in 2012, has raised $260K from top-tier investors and earned $3 Million in revenue, according to Owler. Software Reviews named eClincher among the Social Media Management 2020 Data Quadrant Award Winners - for the second year in a row!

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The Social Media Management Tool offered by eClincher provides you with the best of all worlds. It lets you schedule posts, analyze your competitor's content and manage all your social media channel on one platform. eClincher has integrated other reporting tool into its dashboard to make it easier for companies to manage their social media presence.

The ability to auto-post with smart queues and RSS feeds, as well as a media library for your images and the ability to search for a social platform for influencers, is what distinguishes eClincher from other solutions. Additionally, the customer support offered by eClincher is unmatched - they're highly responsive and have a live chat feature to resolve your issues.

Tool 4: Sendinblue

Sendinblue.com is a social media marketing company that allows people, agencies and businesses to engage with their audience across multiple channels at any time. Over 20,000+ agencies and brands like NHS24, Expedia and Texas A&M University rely on Sendinblue to amplify their brand stories. To nobody's surprise, the company is also at the receiving end of various recognitions and awards, including the G2's coveted Top 50 Marketing Products - Best Software Awards for 2020 and has been named the Best Software Companies in EMEA 2019 by G2. Think of Sendible as post-makeover Andrea that is still smart as ever but now even looks super chic.

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Talking about Sendible's fantastic Social Media Management Tool, it has been created for agencies with several diverse clients in mind. Sendinblue allows you to design your dashboard according to your branding to attract new clients, on top of most social media strategy systems' functions.

However, what makes Sendinblue popular amongst agencies are its impressive integrations such as the Canva graphics editor, royalty-free image search, YouTube search and more. Moreover, you can automate a lot of your repetitive social media users tasks such as calendaring and queueing posts using Sendinblue. Additionally, Sendinblue's powerful analytics allows users to track and monitor the success of their social media marketing efforts and ROI.

Tool 5: Buffer

Did you know the Miranda Priestly from the book " The Devil Wears Prada " was British with a sexy English accent and all? Why are we telling you this? Like Miranda, Buffer Inc is a remote company that also hails from foreign lands as their flagship app was designed by a group of European ex-pats in San Francisco. Today the company servers 4.5 million registered users in 15 countries and makes over $16 million in annual revenue!

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Buffer is yet another well-rounded and easy-to-use Social Media Management services offering all the standard features like publishing social media content with one queue, engagement, analytics and collaboration. Immensely popular in its game, Buffer is loved for its intuitive and streamlined social media management interface that's trusted by brands, businesses, agencies and individuals.

Some of the cool features of Buffer include a browser extension for Chrome, Safari and Firefox to aid content sharing on different webpages so that you can share a link via Buffer within the current web page. You can also use Buffer Analytics to get an overview of the performance of all your posts and tweets without any manual inputs.

How To Make The Right Choice?

The reality is that we live in a fast-paced, impulse-driven world thanks to a wide range of technological advancements. Managing social channel for your business is no different. If you want to stay relevant, you need to leverage Social Media Management platform to better connect with your consumers, get in on trends and flaunt your brand online with scheduled posts.

However, which tool you go for depends on your business's requirements. Please make a list to prioritize your business's post planner demands and see which option ticks the most requirements, whether it's a fully integrated end-to-end social media campaign solution to enhance your engagement and brand awareness, a lead-generation machine or a monthly content planner for Social Media Management.

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