
Digital Marketing
Top 5 Search Engine Marketing Tools Of 2022
By TechDogs Editorial Team

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Overview
We mean, hello! How are you doing?
Don’t worry, this article is still about Search Engine Marketing (SEM) Tools and in English; not about the ‘Basics of French.’ The thing is, Search Engine Marketing reminds us of the show, Emily in Paris. A series based on a determined American marketer, Emily, who moves to Paris and turns into one of the most popular influencers. So what exactly helped Emily become one? Well, of course, it was her Instagram handle @emilyinparis. #PowerOfSocialMedia
At some point in time, we all have imagined becoming famous as Emily by using the power of social media. Truth be told, for that, you also need to know how to utilize this power to grow your reach and interaction over the internet. That’s exactly where SEM Tools come into the spotlight. SEM Tools, or Search Engine Marketing Tools, is one of the best ways to help your businesses grow on the internet effectively with the help of the most suitable keywords on Search Engine Result Pages (SERPs).
You can never escape Search Engine Marketing, never! To make the most of it you would need SEM Tools. So, what are you waiting for? Delve into this article to explore the top 5 Search Engine Marketing Tools of 2022!
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Have you ever imagined that a girl from Chicago, who unexpectedly moved to Paris for work without even knowing their language, became famous? #DreamsComeTrue
Emily, the protagonist of this article worked in Savoir, a French marketing firm, which indicates that she was well aware of the usage of marketing tactics while captioning her Instagram posts. Yet, guess what, it wasn’t enough – SEM was the secret ingredient behind her success! Before getting into the nitty-gritty of tools, let’s first learn about SEM.
Search engine marketing helps companies promote their websites by increasing visibility on SERPs by paying for advertising. Search engines prioritize higher-priced listings in their results, so SEM may come alongside SEO (Seach Engine Optimization), which adjusts or rewrites web content and site architecture for higher placement to enhance pay-per-click (PPC) listings.
Now the billion-dollar question – how does SEM enhance the visibility of any website/ content? Through the power of keywords. For instance - advertisers bid on keywords they think users of Google and Bing might use while looking for certain products or services, giving them the chance to have their ads show up along with those particular search queries.
Many tools in the market can help you with SEM, so choosing the right one for your business can be tiring. Worry not; we have created a list of the top 5 SEM Tools that beat the rest! So read on to learn about the 5 hottest Search Engine Marketing Tools of 2022!
Top 5 Search Engine Marketing Tools Of 2022
SEM Tools help marketers optimize paid search engine results to get more viewers, generate leads and improve brand awareness. These tools help find keywords, analyze competitors, measure impressions and impact while also boosting search engine results.
Below are the top 5 Search Engine Marketing Tools that we have shortlisted. Choosing the best for your organization according to your needs is still your take. (Disclaimer – the order is random, choose wisely!).
SEMRush![]() |
Google Ads![]() |
Optmyzer![]() |
WordStream![]() |
SuperMetrics![]() |
Tool 1: SEMRush
A little Bonjour goes a long way; the same goes with SEMRush. This company made its debut in 2008 and since then, it has never looked back. SEMRush was created by a small group of SEO and IT specialists who shared the same goal - to make online competition fair and transparent with equal opportunities for everyone. Fourteen years later, it evolved into a powerful platform that helps marketers in 143 countries to grow their online visibility. It has a total of seven offices across the globe and ten million members that trust SEMRush, including Forbes, Tesla, Inc., Decathlon and many others. It has received many recognitions across the continent, including European Search Awards 2020. Bravo, SEMRush!

SEMRush is online visibility management and content marketing solution that is delivered over SaaS (Software-as-a-Service) model. It is a comprehensive digital marketing and SEO service that offers over 40 tools to manage PPC (Pay Per Click), SEO (Search Engine Optimization) and SEM (Search Engine Marketing) projects. You can also use these tools for website analysis or social media conversion rate analysis. Did you know its Guru version also offers reports on content marketing plans, branded messages and historical data? Furthermore, SEMRush is a powerful marketing tool that can provide lots of information about current digital advertising campaigns. It helps experts optimize their campaigns by providing them with valuable insights and data. #ExpertOfExperts
You can also trust SEMRush with keyword research, on-page SEO, competitor analysis, content marketing, local SEO, rank tracker, link building, competitor SEO analysis and website optimization. Phew! That’s quite a list. Now let’s head on to the next tool.
Tool 2: Google Ads
The next Search Engine Marketing Tool on our list is Google Ads and its parent company is Google Inc., (which needs no introduction, right?). Google Inc. made its debut in 1998 and the rest is history. It started Google AdWords, an online advertising platform, in 2000, which was rebranded as Google Ads in 2018. Apart from being one of the most famous organizations in the world, Google Ads won the Best Software Innovation in 2021 by Global Search Awards. Awesome!

When in query, go to Google. (Pun-intended!). Jokes apart, you would agree that Google has solutions for almost all our queries including SEM. You may ask, how exactly? Well, displaying ads on the Google advertising platform which will enable you to promote your websites and products. #MarketingOnTheGo
Every good thing has a price and so do Google Ads. Google charges its customers on a Cost Per Click (CPC) or Cost per Impression (CPI). The pricing of Google Ads varies depending on the competitiveness of keywords. Besides, Google Ads also provides you with real-time reporting, Google’s Ads editor, home tab, keyword diagnosis, search terms report, auction insights, Google Ads script and image Ad creator to help you ace your marketing game. #MasterOfAll
Tool 3: Optmyzr
Optmyzr, a specialist in Pay Per Click (PPC) system, was founded in 1998. It has four offices on different continents; however, Optmyzr has also gone fully remote in recent times. It has been trusted by clients including Velux, Seer and Volvo. Optmyzr has been rewarded with several accolades in the past years, including the one by UK Search Awards in the category Best SEM Tool in 2021.

Optmyzr manages digital marketing teams worldwide, allowing them to stay in control of their accounts and run PPC management easily. Looks like it’s a marketing pro, just like Emily! Search and shopping campaigns can be easily customized in a fraction of the time it would take with traditional tools. This will help you identify opportunities according to industry best practices through proprietary algorithms. You will be able to master the art of marketing across the platforms like Google, Microsoft and Amazon, with a single click. It also offers a unique set of visualizations to showcase the effects of your campaigns - designed with PPC marketers in mind.
Optmyzr can also help you with one-click optimizations to improve your account performance. PPC insights from the tool will also help you to unlock the hidden potential in your PPC data and workflows to scale your operations while maintaining consistency and quality. #MayTheForceOfPPCBeWithYou
Tool 4: WordStream
Founded in 2007, WordStream works on the vision to make marketing easy with innovative tools and meaningful insights. Around 300,000 customers globally trust WordStream solutions which helped deliver 285 million leads to its customers until today! WordStream offers different price packages to fulfil the requirement of its various customers. The business won the first-ever Google Channel Sales Platform Innovator Award for its commitment to creating technology that empowers businesses to be more successful with online advertising.

Emily never thought of being an influencer, the credit goes to her social media marketing skills for making her one. Started as a keyword research tool, WordStream has expanded into a full suite of advertising services with even more (awesome) free tools, including award-winning Facebook Ads and Google Ads Performance Grader. WordStream is a data-driven online tool that provides in-depth insights into optimizing your digital marketing campaigns. It also facilitates the creation of smart ads as well as gives detailed information about paid advertising performance in its dashboard. The WordStream SEM Tool is targeted toward small businesses and digital marketers.
The features that helped WordStream be on our list include geo-targeting, call tracking, text ad creation and optimization. Apart from this, WordStream helps its customers with a technical guide, keyword research tool, conversion and source monitoring. #StreamOfBenefits
Tool 5: SuperMetrics
Last but definitely not the least on our list is SuperMetrics. Started in 2013, this data-informed decision-making tool will help you make better decisions for your business. It was also recognized in G2s Top 100 Best Software Product Awards for 2022. More than 17,000 customers use SuperMetrics in over 120 countries and 15% of global online ad spend is reported through its products. #SuperMetricsIsSuper

SuperMetrics is for SEM lovers! You see, SuperMetrics helps you with the exact data that matters to your business. This SEM Tool gathers all the important information for you and shows it in a user-friendly interface so that you can make quick and informed decisions. Over half a million people - marketers, analysts and engineers alike - use SuperMetrics to export data from popular marketing platforms (like Google Ads and Facebook) to destinations like Excel or Google Sheets. Besides, it also provides deep insights into your digital marketing campaigns. The information gained after using the tool can help you with optimizing online campaigns and make them more personalized and successful. #SuperMetricsForSuperSuccessfulCampaigns
You can also rely on SuperMetrics for optimized PPC campaigns, integration with different apps such as Google Analytics, Facebook, Bing, Adwords, Twitter, LinkedIn and others for deep insights into your digital marketing campaigns. Cool, isn’t it?
It’s A Wrap

No matter what industry you’re in, you need to be online if you want to stay competitive. Search engine marketing is among the most effective ways to increase online traffic and sales to the right audience. Search Engine Marketing Tools are the fuel that drives the engine of any successful internet marketing strategy (ask marketers like Emily, they will tell you it’s true!). However, it can be a bit tricky and time-consuming to choose the one best suited to your needs. That’s why we created this list and we hope it will help you choose the right SEM Tools for your business. Till next time!
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