
Business Intelligence
Top 5 Sales Intelligence Software Of 2023
By TechDogs Editorial Team

Overview
After all, running a business is tough. As you grow, it can become even tougher to keep track of everything that goes on behind the scenes. There is a way that will help you remain at the top. We present to you Sales Intelligence Software. Taddaa!
In this day and age, as technology is advancing, it is becoming more difficult to manage a business without the right tools. Regardless of the size of your business, Sales Intelligence Software will help you find opportunities and uncover undiscovered opportunities. With an accurate view of how your customers behave and what they want, every step becomes easier.
To learn about the top 5 Sales Intelligence Software of 2023 for your business, read on!
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"Don't you ever underestimate the value of a decent reputation?" These lines by Constance Ford from the 1959 classic, "A Summer Place” are quite true. Not only people but a company's reputation is one of the most essential assets it has. The question that arises here is how? Reputation can differentiate a business from its competitors and make it stand out in the market. You would agree that a good reputation will result in long-term profitability and growth. However, bad news or a bad customer experience can ruin that reputation overnight.
Remember Dexter from Dexter’s Laboratory and his wacky inventions? Naturally, there were a lot of times when DeeDee, his energetic and chaotic sister, would ruin his experiments and hence his reputation. So, how do you avoid going through the same fate? The solution is to generate qualified sales leads by using top-notch sales data, finding and pitching them new opportunities and providing leads with the information they need, when they need it. Essentially, you provide the best experience to the customer and your reputation not only stays intact but you also get a loyal customer for life who may recommend your brand to even more people!
Sales Intelligence Software is used by the most successful businesses in the world to make smarter decisions about sales, marketing and investing in new products or services. There are thousands of software that offer a variety of features such as sales analytics and lead management which can be tailored to work specifically for your business demands.
However, we have created a list of the top 5 Sales Intelligence Software to help you choose the best of the best for your organization in 2023. Hop on to ace your business game!
Top 5 Sales Intelligence Software Of 2023
Sales Intelligence Software, in essence, is an instrument that gives a salesperson information that can help them win more high-quality sales opportunities. Sales Intelligence Software not only aids in the closure of more leads but it also improves an organization's sales process and customer experience quality.
Here is the list of the top 5 Sales Intelligence Software of 2023. Choosing the one for your organization is still your take. (Disclaimer - the order is random, choose wisely.)
LinkedIn Sales Navigator![]() |
ZoomInfo Engage![]() |
Demandbase Sales Intelligence Cloud![]() |
6sense Revenue AI![]() |
Lead411![]() |
Tool 1: LinkedIn Sales Navigator
LinkedIn Corporation needs no introduction - the world's largest professional network of 500M+ members. In fact, we’re sure you must have a LinkedIn account. (Assuming you are not like Dexter, working in a secret lab!) Launched in 2003, LinkedIn Sales Navigator will help you better target, understand and engage with buyers. This software has a huge network of customers that includes BMC Software, Infosys, SAP and others. Kudos, Linkedin!
You must be wondering how LinkedIn Sales Navigator can help your business. Here is the answer - LinkedIn Sales Navigator will help you find the right buyers, gain key insights and engage them with personalized outreach. This software automatically saves the prospects and accounts that you are selling to, as well as logs sales activities in your Customer Relationship Management (CRM), with a single click. Great software for sales reps! Not only this, LinkedIn Sales Navigator also helps you to generate a sales pipeline that meets your revenue goals with reliable sales data.
You can also trust this software with industry research availability, accurate company data, real-time sales performance updates and data segmentation.
What You’ll Love: Cloud/SaaS/Web-based, Offers telephonic support, User-friendly interface, Outstanding performance, Allows cross-platform integrations
Tool 2: ZoomInfo Engage
The next Sales Intelligence Software on our list is ZoomInfo. Founded in 2000, ZoomInfo is a growth acceleration platform delivering accurate and actionable contact and business information to empower sales cycle, marketing and recruiting sales teams. Apart from this, it has won 15 awards in 2021 including the Best Company for Diversity in 2021. No wonder it’s so popular!

If you are thinking, besides popularity, what makes ZoomInfo enticing? ZoomInfo’s Sales Intelligence Software Engage is a revenue operating system with a unified platform for data, insights, software and integrations that creates complete visibility into how to identify, engage and convert customers within your total addressable market. Not only this, this software also offers solutions to support all your sales development needs including territory planning, lead scoring, sales prospecting, conducting targeted outreach and more. The tool has it all!
You can also rely on ZoomInfo Engage for Salesforce integration, data hygiene practices and web traffic insights for greater sales revenues.
What You’ll Love: Advanced analytical capabilities, Mobile-app available, Chat/Email support available, Pre-existing templates, Security alerts and notifications
Tool 3: Demandbase Sales Intelligence Cloud
If you are looking for a B2B data and competitive intelligence platform, then your search will end here. Founded in 2005, as InsideView Insights, now renamed as Demandbase Sales Intelligence Cloud, this Software-as-a-Service (SaaS) company gets business and sales insights from over 40,000 sources of business information, contact data, online news and social media. Thousands of companies rely on Demandbase and they were named among the top-rated tools by TrustRadius in 2022. #DeservedIt

Demandbase Sales Intelligence Cloud gathers real-time, social and business sales forecasting from sources and delivers it right into your sales representative's desktops and mobile devices so they can act on these opportunities whether it’s the online application or inside your integrated CRM (Customer Relationship Management) software. With its comprehensive suite of data-driven marketing intelligence automation tools, you will be able to identify new markets and target the right buyers with extensive actionable insight. Sales Intelligence Cloud puts account intelligence at your fingertips – using Microsoft Dynamics 365, Salesforce, or other integrations within your browser. Finding the right prospects at the right time and engaging with them on a deeper level just got easier!
The features which make this software stand out from the rest are appended emails, alerts and reminders, industry information sources, etc.
What You’ll Love: Hassle-free implementation, Prompt customer service, Easy to use, Advanced analytical capabilities, Cloud/ SaaS/Web-based
Tool 4: 6sense Revenue AI
Our next Sales Intelligence Software was founded in 2013 and helps sales teams identify opportunities by leveraging the power of Artificial Intelligence, Machine Learning and Big Data. We are talking about 6sense’s account engagement platform called Revenue AI. Forrester recognized it as the Best Account-based Marketing Platform in 2021!

Want to provide a personalized sales experience to customers? Here is 6sense Revenue AI which uncovers anonymous buying behavior, prioritizes accounts for sales prospects and marketing which enables them to engage sales teams with personalized, multi-channel, multi-touch campaigns. It also helps finance teams know everything they need to know about their buyers, so they can easily take any action needed to generate more opportunities, increase the deal size, discover opportunities sooner and compete with other businesses in the same domain. Now that's what we call a win-win situation! With this software, you can align enterprise-wide sales and marketing efforts.
6sense Revenue AI can be trusted with software integrations, predictive scoring, forecasting and intent data analysis. It will help you to work smarter, not harder!
What You’ll Love: Easy to scale, Allows cross-platform integrations, Cloud/ SaaS/ Web-based, Offers telephonic support, Customization possible
Tool 5: Lead411
The next Sales Intelligence Software on our list is Lead411. If you are looking for software for verified lead data, then this is just for you. Founded in 2001, Lead411 is an American marketing and sales Intelligence data platform that offers a comprehensive data enrichment solution fueled by Lead intelligence for better sales implementation. Crazdesk awarded it the High User Satisfaction Award in 2021. #UsersDontLie
So, what's so unique about this software? Lead411 provides verified company and contact data including verified emails, mobile direct dials and email/SMS campaign outreach. This information would help you to know your potential customers better. It does so through targeted filters and growth Intent Data. Its customers can view a complete contact data profile and find growing companies that are more likely to be in the process of purchasing services or solutions. Isn't it great!
Lead411 also hones advanced search metrics for your Ideal Customer Profile (ICP), cause who better to sell to than the ideal consumer for your business? The most enticing thing about this software is its features such as ideal customer targeting, smart lists and recommendations, live Artificial Intelligence (AI) search, email verification re-verification schedule and automatic data refreshing.
What You’ll Love: Free trial available, Allows cross-platform integrations, User authorization and access control, User knowledge repository and guides, Chat/Email support available
To Sum Up
The right Sales Intelligence Software will help you improve everything from forecasting sales productivity with numbers to understanding customer behavior to making more informed decisions about marketing campaigns and product development. As the sales intelligence vertical is still being redefined, it's not easy for first-time buyers to compare Sales Intelligence Software programs and decide which is right for their company. Thus, we hope our list will help you make a smart decision about what product would best suit your business needs.
Frequently Asked Questions
How Can Sales Intelligence Software Benefit My Business?
Sales Intelligence Software enhances sales processes, aids in lead generation and improves customer experience quality. It provides valuable insights, automates tasks and helps in targeting the right buyers effectively.
What Features Should I Look For In Sales Intelligence Software?
Look for features like lead management, sales analytics, integration capabilities with CRM systems and real-time sales performance updates. Additionally, consider tools with industry research availability, accurate company data and data segmentation.
How Does LinkedIn Sales Navigator Stand Out Among Other Sales Intelligence Software Options?
LinkedIn Sales Navigator provides a vast network of potential buyers, personalized outreach options and seamless integration with CRMs. It offers features like lead builder functionality, industry research availability and outstanding customer support.
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