Top 5 Referral Marketing Software Of 2024

While Tyler Durden (the founder and leader of Fight Club) was unhappy about participants breaking the first two rules, it did provide him with an army to fulfill his master plan. (shh, no spoilers!)

The first rule of referring movies is you do not give away spoilers!

You see, businesses in the real world are quite opposite to Tyler's ideologies – they love it when customers talk about their products.

Of course, businesses advertise their products but at some point, people are immune to direct advertising. However, if one of our friends or colleagues recommends a product or service, we tend to prefer them as they come through a trusted source.

Businesses understand this, which is why they use Referral Marketing Software. These platforms help them incentivize their existing customers to bring in new ones via rewards such as discounts, coupons, gift cards, points, credits, cash or other incentives. Essentially, it promotes word-of-mouth marketing, resulting in more trusted leads and higher conversion rates. Furthermore, this software offers a host of features to help businesses plan, execute, automate and manage such programs end-to-end.

Last year, we looked at the top 5 Referral Marketing Software of 2023. Now, let’s explore the top 5 Referral Marketing Software of 2024. Let’s go!
 

Top 5 Referral Marketing Software Of 2024

Referral Marketing Software helps businesses reward and incentivize their existing customers when they refer potential new customers. It’s an organic form of marketing that results in producing better leads as it relies on word-of-mouth endorsements. The platforms provide businesses with a range of functions and features to enhance their processes.

So, let’s get into the list of the top 5 Referral Marketing Software for 2024 -  in random order.
 

Referral Factory	ReferralCandy	Birdeye
Friendbuy	Influitive

 

Tool 1: Referral Factory

 
Founded in 2019, Referral Factory is headquartered in Amsterdam, Netherlands. The company has quickly become one of the biggest names in the industry and was even named a High Performer in the Small Business category in G2’s Spring 2023 report. Kudos, Referral Factory!


Returning to our list this year, Referral Factory brings a plug-and-play software to build referral programs, affiliate programs and ambassador programs. The platform is 100% customizable to suit your requirements and even integrates with your existing tools like HubSpot, Salesforce, Zoho, monday.com, Intercom and more. Ahead of this, its features include fraud alerts, built-in email notifications, unique coupon creation, a website widget, website pop-ups, an API, webhooks and more.

Did we tell you about its advanced features? Referral Factory allows you to create your referral programs from scratch. Moreover, if you need help or want to get going fast, you can use any of its 100+ templates for various business types, created by top marketing experts from around the world after analyzing thousands of campaigns to learn what works best. How cool is that!

Feature Ratings:

Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐
 

Tool 2: ReferralCandy

ReferralCandy has been running referral marketing campaigns every day since it started in 2009. This company is operated by the marketing software company Anafore Pte Ltd, both of which are headquartered in Singapore, along with Anafore’s other venture, CandyBar. The company has around 50 employees and has garnered praise from big brands like New York Times, HubSpot and Adweek. ReferralCandy is trusted by 30,000+ Ecommerce stores, including Colgate, Tupperware and Steve Madden.


A new entrant on our list, ReferralCandy is highly suitable for Ecommerce brands and offers features that let you customize campaigns, automate invitation processes, set up custom rewards and create post-purchase pop-ups, landing pages and widgets on your website, among others. Furthermore, the platform offers you integration capabilities with platforms such as Shopify, BigCommerce, MailChimp, Google Analytics and Facebook Pixel.

ReferralCandy lets you pay based on its platform’s performance. It also provides key metrics for various criteria like website traffic, new joiners and more. Additionally, it helps you prevent fraud by identifying and banning suspicious transactions, as well as excellent customer service. Now, that is just impressive!

Feature Ratings:

Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 3: Birdeye

Founded in 2012, Birdeye is headquartered in Palo Alto, California, USA. The company has a workforce of over 500 employees spread across six global office locations. One of the most popular platforms, over 100,000 businesses use Birdeye’s products. G2 even awarded Birdeye the Best Estimated ROI badge in its Winter 2024 report in the Enterprise category!


Featured as a new entrant on our list this year, Birdeye allows you to gather more leads through its scalable, digitized and end-to-end automated referral campaigns. The platform brings you easy-to-understand reports and dashboards, a range of templates and even integrates with 3,000+ platforms. Furthermore, the platform possesses AI capabilities that help you understand your customers and deliver personalized experiences without adding resources.

Wait, there are some more cool features! Birdeye offers an all-in-one platform, helping you drive customer acquisition and retention through referral marketing. This is done by driving traffic through referrals, listings, reviews, pages and Google Seller Ratings. It also helps you connect and convert customers through messaging, Webchat, mass texting, appointments, payments and social media. Ahead of this, it also provides consumers with an exceptional referral experience through surveys, insights and ticketing.

Feature Ratings:

Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 4: Friendbuy

Friendbuy was founded in 2010 and is headquartered in Los Angeles, California. The company has over 30 employees and has grown to become a popular platform with clients from the Fortune 100 list, including names like Walmart, Intuit, Disney, Nestlé and Mint Mobile. It was even named a Leader in G2’s Summer 2023 list!


Please welcome Friendbuy, the new entrant to our list this year, “trusted by the world’s fastest-growing e-commerce brands.” This platform brings an automated reward process along with robust fraud prevention capabilities. It even brings you a range of templates to get you going faster and let your customers refer friends through email, SMS, personalized links and social media. Additionally, it comes with a dashboard that offers your customers complete visibility of their earnings, referrals, invitations and reminders.

Friendbuy brings you real-time analytics with in-depth reports and detailed views on referrals, conversions and sales, allowing you to optimize each step of your process. Furthermore, the platform comes with A/B testing capabilities, letting you launch experiments to test offers, email subject lines, SMS copies and much more.

Feature Ratings:

Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 5: Influitive

Influitive was founded in 2010 and is headquartered in Toronto, Ontario, Canada. The company has a workforce of around 100 employees and the backing of a mighty customer base with brands like Cisco, Adobe, ADP, IBM and Dropbox. G2 even recognized Influitive as a Leader in Customer Advocacy, Online Community Management and Gamification, making it the 24th consecutive quarter the company has received the recognition!


New to our list this year, Influitive is a platform that brings market-leading customer advocacy and referral program solutions. It even helps reduce costs by scaling customer communications, feedback and testimonials to infuse them into marketing materials and sales conversations. The platform helps you discover new advocates and prepare detailed and data-rich profiles on them, as well as get insights on when to contact them. Additionally, the platform helps take the guesswork out of advocacy by leveraging data, deep segmentation and personalization for each customer.

Influitive also brings a range of solutions, spanning customer advocacy, customer community, customer loyalty, customer experience, customer success, employee advocacy, community marketing and more. In addition to this, the platform’s advocate community consists of over 5,000 people in the Influitive VIP program.

Feature Ratings:

Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Winding It Up

Businesses use Referral Marketing Software as it encourages existing customers to bring in new ones by rewarding them with discounts, coupons, gift cards, points, credits, cash or other incentives. These platforms help them plan, execute, automate and manage such programs from end-to-end.

Each business has unique referral marketing needs, which is why you should ensure you pick a platform that suits your unique requirements.