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Top 5 Real-time Interaction Management Software Of 2022

By TechDogs Editorial Team

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Overview

Let's start with a hypothetical scenario - because why not?! You are the marketing head of a prominent retail firm. You're supposed to present an important report to your bosses to answer this question - how can your businesses quickly and easily categorize clients and consumers based on their geographical location?

Easy-peasy, right? You gather your sales data, use various analytical tools and techniques, do some data science mumbo-jumbo, take at least four coffee breaks and you should have a decent idea of your consumer demographic. However, what if we tweaked the question – how can businesses quickly and easily categorize their potential clients and consumers based on their geographical location?

Now, your prospects could be anywhere and anytime. (We mean, any time zone - not time travel!) It gets tricky to identify the people who are simply interested in your brand, as they are not consumers yet but are interacting with your brand in various ways. They could be surfing your website, browsing your social media accounts, or window-shopping in your physical store. You need to be aware of these potential consumers (or leads, as biz-savvy folk would say) to convert them into paying customers.

Well, stepping out of the hypothetical world, let's look at a tool that helps you identify and engage with everyone who is interacting with your brand. Presenting - the top 5 Real-time Interaction Management Tools of 2022!

Let's face it - you interact with various brands and businesses daily. It might be in the form of billboards on the streets or digital ads on your favorite social media platform. Brands always seek to convert potential consumers to qualified leads and buyers - and what better way than through ads? Some studies estimate that the average American is exposed to roughly 4,000 to 10,000 advertisements each day!

However, thanks to globalization (interdependence of the world's economies) and digitalization (conversion of information into digital formats), ads can now target people who live halfway across the globe! A retailer in Brazil can easily promote his brand in Japan if it makes sense – but he needs to have the right tools.

For such businesses, strategically deploying their marketing team is not enough. They need to make sure the right people interact with potential buyers at the right time with the correct information. Using Real-time Interaction Management Software, they can manage every interaction with their customers – whether they wish to buy a product, need more information or are simply browsing. These tools offer a single dashboard that helps marketing teams save time and streamline communication.

If you also want to reach out to all your potential consumers, you need one of the top 5 Real-time Interaction Management Software of 2022!

Top 5 Real-time Interaction Management Software Of 2022

RTIM Software, also known as Real-time Interaction Management Software, allows real-time customer interaction by leveraging predictive modelling and Machine Learning to deliver personalized customer experiences across digital and physical channels. RTIM Software offers businesses immediate visibility into various stages of the consumers' shopping experience.

Here are the top 5 Real-time Interaction Management Software of 2022!

Attention: These tools are not ranked in any way!

Adobe Campaign	Teradata	ALMATO
Pegasystems	Salesforce Interaction Studio

Tool 1: Adobe Campaign

Adobe is among the most well-known American technology firms in the world. Founded in 1982, Adobe has more than 21,000 employees as of 2019. Adobe acquired Neolane in July 2013 and re-named it Adobe Campaign, which focuses on providing intelligent marketing automation and resource management functionalities.

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Using Adobe Campaign, brands and businesses can engage with customers at every level of the sales funnel and connect in real-time with the relevant context. The software captures the consumers' activity regardless of the digital channel they choose to interact with the brand – and yes, that will soon include interactions in the Metaverse! This allows brands to maximize consumer interactions while eliminating one of the most critical barriers to obtaining organic attention - personalized and contextual engagement. #HowCoolIsThat

Adobe Campaign is considered one of the leading global providers of RTIM technology and services. Their software boasts of segmentation and audience targeting tools, real-time dashboards, dynamic content, custom reports, etc. that gives brands a competitive advantage across all customer touchpoints. Well done, Adobe Campaign!

Tool 2: Teradata Viewpoint

Teradata Corporation is an American software firm that develops database and analytics software and services. It was founded in 1979 by Caltech researchers and Citibank's advanced technology group. Teradata reported revenue of $1.836 billion and boasted 8,535 employees globally in 2020. We’re sure those numbers are bound to increase in the coming years!

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Teradata is a well-known vendor that offers real-time interaction management services and tools. Their RTIM Software is intended to create personalized marketing experiences across devices (smartphones, tablets, laptops, desktops) and channels (email, social media, website). It allows businesses to build tailored campaigns to a targeted audience based on such metrics in real-time.

Did you think that’s all? Hold on! The tool also allows users to create a central source of truth regarding all aspects of their consumers' journey across digital and physical channels. Moreover, it permits marketers to activate campaigns after a relevant trigger occurs - once again, in real-time. For example, a smartphone notification can be triggered in real-time when a customer enters a retail store or visits a specific website. Teradata Viewpoint empowers marketers to deliver on customers' instantaneous expectations as well as optimize existing marketing processes. #TwoInOne

Tool 3: ALMATO

Almato Technologies S.A. is a software development firm based out of Germany. Founded in 2005 (Gen-Z company!), it is the youngest company on the list. On 6 April 2021, SaaS (Software as a Service) firm Sidetrade announced the acquisition of Almato for USD 16 million! #ChaChing

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Almato's Real-time Interaction Management Software analyzes data and assists marketing teams with real-time interactions and contextual information while interacting with customers. Hence, the business benefits from significant cost reductions, optimization and increased efficiency by leveraging real-time interaction data. Don’t you just hate being put on hold while the agent retrieves the contextual data needed to help you? With Almato, that doesn’t happen

Highlighted features of Almato's RTIM tool include dynamic content management, multi-channel communications, customer recognition and segmentation and contextual understanding to name a few. Their clients include well-known institutions such as Deutsche Telekom, Hansa, H&M, Santander, etc. Do we need to say more?

Tool 4: Pegasystems

Pegasystems Inc. is an American software company based in Massachusetts, USA. It was founded in 1983 and today has expanded to provide software and solutions for customer relationship management (CRM), robotic process automation and business process management (BPM). Pegasystems was recently named a Leader in Real-Time Interaction Management by Forrester. Way to go, Pegasystems!

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By collecting and storing customer data, Pegasystems' RTIM Software can help businesses identify relevant contextual data to personalize customer interactions across channels. Moreover, the tool enables developers to create and integrate third-party applications into the tool to customize and scale their marketing and customer service capabilities. It’s always a plus to have the option of personalizing as per your taste, isn’t it?

Pegasystems' RTIM applications are utilized by various organizations, including Facebook, Yammer, Salesforce, Capital One and Lufthansa. Although that's enough to tell you how awesome this tool is, it boasts features such as customer recognition, contextual understanding, innovation roadmap and more!

Tool 5: Salesforce Interaction Studio (Formerly Evergage)

Salesforce is an American cloud-based software firm that is headquartered in San Francisco, California. From startups to Fortune 500 businesses, Salesforce serves over 150,000 customers annually. G2's Fall 2021 Reports named Salesforce as a Leader for 2021 - no surprise, they have been a leader for a long time now!

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Leading in customer interaction management as well, Interaction Studio is the flagship Real-time Interaction Management Software offered by Salesforce. It is one of the leading real-time personalization and interaction management solutions globally, empowering companies to improve engagement across multiple devices and channels.

Interaction Studio combines in-depth behavioral analytics and robust Machine Learning algorithms to provide marketers with complete real-time context. It gives businesses a comprehensive view of their prospects and appropriate data to deliver tailored experiences and interactions throughout the customer's journey. #GreatAtEverythingTheyDo

Conclusion

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Real-time Interaction Management (RTIM) Software helps you deliver the right message at the right time. A business relying on RTIM software can use insights to personalize real-time notifications or messages based on an individual's behavior, location and digital interaction - in real-time! With vast volumes of customer data and a unified dashboard, RTIM solutions can even offer predictive context and personalized suggestions.

That's not something you want to miss! We hope you’re convinced why your business needs an RTIM solution. Which one, however, will depend on your business domain, marketing objectives and budget. Be sure to avail the free trials of the tools and finalize one that your marketing team approves of!

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Real-time interaction Instant Marketing Real Time Interaction Management Tool

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