TechDogs-"Top 5 Marketing Resource Management Software Of 2023"

Marketing Technology

Top 5 Marketing Resource Management Software Of 2023

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Apocalypse! No, not the end of the world. We’re talking about the movie titled X-Men: Apocalypse, where a formidable ancient mutant (En Sabah Nur/Apocalypse) comes across Professor Charles Xavier and his telepathic-power-amplifying device, Cerebro, which leaves him fascinated!

What this device does is enable the professor to reach out and connect to anyone at any time from a central location. That’s the object of Apocalypse’s (and every marketer!) affection. It's any
marketing company’s dream come true, isn’t it? Connect to anyone and everyone at any time from one set location!

However, without the ability to manage the marketing resources required to reach out to the world, the platform would create chaos (like Apocalypse did)! That’s where Marketing Resource Management Software comes in. It’s your Cerebro that can manage resources and help you connect with your audiences!

If you’re looking for the right Cerebro for your enterprise, read (in your mind) about the top 5 Marketing Resource Management Software of 2023!
TechDogs-"Top 5 Marketing Resource Management Software Of 2023"-"Don't Miss The Mark In Marketing!"
For sure you’ve completed assignments that required you to prepare digital and physical presentation materials, such as charts, dioramas, reports, digital presentations or others, right? You must have observed that it can get tough managing all the assets, especially when it’s in a group.

That’s when individuals are given the responsibility to manage certain assets. This becomes tougher when it’s done at enterprise levels, especially in the case of multinational conglomerates. Sure, there are marketing managers but how are they supposed to keep track and store all marketing assets?

Enter Marketing Resource Management Software (MRM Software). This nifty tool helps marketers collect, manage, track, share and report on marketing assets as well as streamline operations such as executing campaigns, strategizing marketing plans, budgeting and more. All as a unified hub for multi-channel marketing assets like social media, email, print, postal mail or display ads. Additionally, these tools can be integrated with other essential marketing tools too!

If your enterprise needs such a tool, check out our list of the top 5 Marketing Resource Management Software of 2023.

Top 5 Marketing Resource Management Software Of 2023

Marketing Resource Management Software is exactly as it sounds. It manages all marketing resources including assets and budgets included in marketing initiatives. It helps collect, store, share and manage assets, helps create and define marketing plans and executes campaigns, which ensures consistency of branding - all through a unified system.

So, let’s get into the list of the top 5 Marketing Resource Management Software for 2023 - in random order.

Tool 1: Wrike

Founded in 2006, Wrike is headquartered in San Diego, California, USA. The company has more than 1000 employees in 6 offices across 4 continents with over 20,000 customers in 140+ different countries. In 2022, Wrike was recognized as a Top-Rated platform for Project Management/Collaboration/Project Portfolio Management by TrustRadius for the third year in a row.

TechDogs-"Tool 1: Wrike"-"Screenshot Of The Analytics Of The Key Performance Indicators On The Wrike Platform"
Wrike is here to make your marketing efforts easy, from planning to reporting! It helps in faster creation, approval, tracking and sharing of assets with a database that’s easy to navigate. Additionally, the tool makes strategizing campaigns easier, offering precision planning, workload balancing, time tracking and budget monitoring. You can even visualize important milestones. It enables full transparency, eliminating silos and making the marketing resource usage process clear.

Wrike lets you make smarter decisions for your campaigns through exceptional and simplified real-time performance and data insights spanning assets, campaigns and channels. These improve your impact and ROI, allowing you to track across over 50 channels, without any analysts, business intelligence (BI) tools or spreadsheets.

What You’ll Love: Outstanding performance, Supports multiple languages, 24X7 Support, Flexible pricing, Pre-existing templates.

Tool 2: was founded in 2012 and is headquartered in Tel Aviv, Israel. The company has a workforce of over 1000 employees across 9 locations. The company boasts 180,000+ customers worldwide, with clients such as Coca-Cola, Canva, Lionsgate, Hulu, Universal Music Group and Genpact amongst others. was named a 2022 Gartner Magic Quadrant Leader for Adaptive Project Management and Reporting.

TechDogs-"Tool"-"Screenshot Of The Project Overview Main Table On The Platform" lets you streamline and optimize the entire Marketing Resource Management process, from ideation to delivery and more, through a unified platform that lets you store, organize, manage and share your marketing assets. Additionally, the tool allows you to analyze, optimize and measure the performance of your campaigns as well as marketing impact with the inclusion of integrations. With the ability to customize the automation of repetitive tasks, you can improve your efficiency.

It lets you execute and view work processes efficiently, using Kanban, Gantt charts, timelines and others. The tool offers you detailed and visualized views of your project status, timelines, bottlenecks and budgets, ensuring your deliveries are made on time and within budget. This also helps in planning campaigns and monitoring your marketing projects.

What You’ll Love: User knowledge repository and guides, Suitable for startups, 24X7 Support, Free trial available, Workflow automation.

Tool 3: ClickUp

ClickUp was founded in 2017 and has its headquarters in San Diego, California, USA. With a workforce of around 1000 employees, the company’s products are used by more than 800,000 teams worldwide. In 2023, Clickup was recognized in Fast Company’s Most Innovative Companies list in the workplace category! It’s no wonder that the company’s client base includes the likes of, IBM, Logitech, Spotify, Google, Uber, Nike and Netflix!

TechDogs-"Tool 3: ClickUp"-"Screenshot Of The Project Timeline On The ClickUp Platform"
ClickUp is with you through the process of brainstorming, planning and executing your marketing programs, be that multi-channel campaigns or global events. This unified platform possesses powerful Artificial Intelligence (AI) that helps generate campaign ideas, content briefs, blogs, case studies, emails and more with expert prompts to fast-track your processes. Furthermore, its collaboration tools ensure your teams are on the same page throughout the journey.

ClickUp enables you to get started immediately with a range of templates. Marketing Strategy templates outline campaign timelines, key milestones, manage resources and more. Campaign Management templates strategize, coordinate, track and execute your campaigns, big or small. Content Marketing templates organize your content plans, Event Marketing templates plan your calendar and Creative Production templates streamline the creative process. #AllInOnePlace

What You’ll Love: Negligible downtime, User-friendly interface, 24X7 Support, Pre-existing templates, Advance data security.

Tool 4: SproutLoud

SproutLoud Media Networks was founded in 2006 and is headquartered in Sunrise, Florida, USA. The company has a tight-knit group of around 250 employees spread across 4 offices around the world. SproutLoud was recognized as a Leader in the G2 Summer 2023 list for Through Channel Marketing, Marketing Analytics, Best Support in Local Marketing, Marketing Resource Management and more.

TechDogs-"Tool 4: SproutLoud"-"Screenshot Of The Analytics And Reports Tab On The SproutLoud Platform"
SproutLoud's MRM solution covers all aspects of local marketing, beginning to end, through a unified platform that provides measurable results. The platform makes it easy to prepare assets, create workflows and approval processes, manage campaigns and also helps with funding strategies, marketing analytics and improve business opportunities. Its Ad Builder and Digital Asset Management transform brand assets into dynamic templates, while Funds Management offers more visibility on accountability and performance.

SproutLoud offers powerful analytics within its dashboard that offer you and your partners insights and performance metrics that help you make quick decisions in changing market conditions. This includes monitoring the performance of your tactics, campaigns and partners, as well as comparing ROI across different tactics. Additionally, it offers you automatically generated analytics reports based on a daily, weekly or monthly basis.

What You’ll Love: Outstanding performance, Easy to use, Prompt customer service, Flexible pricing, Advanced analytical capabilities.

Tool 5: Screendragon

Screendragon was founded in 2001 and is headquartered in London, England, while its core operations take place in Cork, Ireland. The platform boasts clients such as Kellogg’s, BP, the International Olympic Committee, Virgin Atlantic and others, some with 10+ years of association. Screendragon has also been recognized by G2 in 2023 as a Leader, High Performer and Best Meets Requirements, as well as other rating websites such as Capterra, Software Advice, SoftwareWorld and GetApp.

TechDogs-"Tool 5: Screendragon"-"Screenshot Of The Marketing Calendar Tab On The Screendragon Platform"
Screendragon is a powerful all-in-one marketing resource management software that offers greater insights, efficiency, planning and cost savings. Its strategizing capabilities allow you to simplify your marketing plans with effective and real-time collaboration and automated workflows. Real-time form calculations and multimedia previewing enable quicker deliveries. Overall, the platform offers you an intuitive and insightful 360-degree view of your projects, with over 1000 integrations.

Screendragon offers powerful reporting and budget management, which helps you track budgets automatically. Its unique and in-depth style also makes it easy to compare and measure allocated budgets against estimations and actual spending. It also enables you to get reports on Key Performance Indicators (KPIs) and helps you understand how you’re doing according to your targets.

What You’ll Love: Supports multiple languages, Offers telephonic support, Free trial available, Workflow automation, Comprehensive dashboard.

Winding It Up

Marketing is an important function of companies today and companies possess many assets that are used in multi-channel marketing. These assets include social media, email, print, postal mail or display ads and Marketing Resource Management Software helps companies in storing, sharing and handling these assets, as well as planning and budgeting campaigns.

Remember: each company has unique marketing and marketing resource management needs, which is why you should ensure you pick a Marketing Resource Management Software that suits your requirements!

Frequently Asked Questions

What Are The Top 5 Marketing Resource Management Software Tools Of 2023?

The top 5 Marketing Resource Management Software tools of 2023 are Wrike,, ClickUp, SproutLoud and Screendragon. These tools offer various features such as asset management, campaign planning, budget monitoring and real-time analytics to streamline marketing operations and improve efficiency.

How Do Marketing Resource Management Software Tools Benefit Enterprises?

Marketing Resource Management Software tools help enterprises by providing a unified platform to collect, manage, track, share and report on marketing assets. They facilitate campaign execution, strategizing, budgeting and ensure consistency of branding across different channels. Additionally, these tools offer integrations with other essential marketing tools for enhanced functionality and efficiency.

What Features Should I Look For When Selecting A Marketing Resource Management Software Tool?

When selecting a Marketing Resource Management Software tool, consider features such as asset management capabilities, campaign planning and execution functionalities, real-time analytics and reporting, budget monitoring tools, collaboration features and ease of use. Evaluate each tool based on your specific marketing needs and requirements to choose the best fit for your enterprise.

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Marketing Resource Management SoftwareMarketing Resource Management Multichannel Campaign Wrike ClickUp SproutLoud Screendragon

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