
Business Intelligence
Top 5 Marketing Intelligence Software Of 2022
By TechDogs Editorial Team

Overview
What are the current trends ruling the market?
How to attract customers to my brand?
If you're a marketer, we bet your mind has often juggled between these questions. Is there a tactic that can help you fetch answers to these questions and stay ahead of the competition? An approach that helps you make the best decisions possible to keep your company up to date with the latest trends?
Okay, you could hire research firms or spend hours on Google trying to find all the information you need but won't that be super time-consuming! Also, who guarantees that it will give you top-notch usable information? So, what should you do?
You can bring Marketing Intelligence Software on board! This software tracks and understands your customer’s needs and identifies any opportunities that you can capitalize on. However, there are many different types of Marketing Intelligence Software out there, so it can be challenging to figure out which one is best for your business.
This article is here to help! Read on to find the top 5 Marketing Intelligence Software of 2022!
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First things first, congratulations! You are in the company of the great Marketing Intelligence Software, a comprehensive tool to handle the tedious task of understanding your market audience and their needs!
Marketing Intelligence Software is designed to help you find out what's going on in your industry, learn about your competitors' marketing strategies and improve the company's performance - all without having to spend a lot of money or time. This can be especially helpful for small-to-medium-sized businesses that don't have the resources to invest in specialized experts for this area. This software also gathers relevant data points about your business activities, analyzes them and delivers actionable insights back to you so that you can make better decisions about your marketing strategies. Long story short, Marketing Intelligence Software is no less than J.A.R.V.I.S to Iron Man for your brand! Cool, isn't it! Given the significance of Marketing Intelligence Software, it's important to choose the right one for your company. This article is here to help you with that!
Read on!
Top 5 Marketing Intelligence Software Of 2022
Marketing Intelligence Software helps you analyze the performance of your marketing campaigns, identify your most profitable customers and understand who is interacting with your brand and how. It analyzes trends to help you make strategic decisions about resource allocation so that you can reach more prospects and convert more leads. Here we present the top 5 Marketing Intelligence Software - in no particular order.
NetBase Quid![]() |
AlphaSense![]() |
SimilarWeb Pro![]() |
Semrush![]() |
Capital IQ![]() |
Tool 1: NetBase Quid
NetBase Quid is a next-generation Marketing Intelligence Software by NetBase Quid, a company founded in 2004. This Marketing Intelligence Software helps you with driving your business health, forming campaign strategies, analyzing market trends and technology scouting. NetBase Quid is trusted by brands like Coca-cola, Walmart, Lloyds Bank, The New York Times and so on. It has also bagged prestigious awards such as Forrester Wave Leader (2020) - Social Listening Platforms and Forrester Wave Leader (2021) - AI-Enabled Consumer Intelligence Platforms.
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NetBase Quid makes its entry as the one-stop solution for discovering business trends, connecting with customers and understanding competitiveness in the market. It also offers campaign performance analysis, sentiment analysis and monitors brand mentions. So that you can understand the customer perception of your business and apply those insights to increase top-performing campaigns. Besides this, you can also track emerging issues in real-time to analyze your exposure to risks and strengthen your crisis management. #StayRiskFree
J.A.R.V.I.S was always there to help Tony Stark - in the same way, NetBase Quid is always there to help your business with its awesome features such as activity dashboard, alerts and notifications, target audience, brand tracking, campaign management, etc.
Tool 2: AlphaSense
Well, the next one on our list is AlphaSense!
AlphaSense is the leading Marketing Intelligence Software trusted by over 2000 leading organizations like Microsoft, Google, Lionsgate, Siemens and many more. This Marketing Intelligence Software made its debut in 2011. AlphaSense has grabbed 5 stars rating on G2 in 2021. Not just that but G2 has reviewed this software as an intuitive, user-friendly product with great customer support. #WithGreatPowerComeGreatGreatReviews.
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Since its debut, this company has offered seamless AI (Artificial Intelligence)-based technology that has helped businesses to make smarter decisions by delivering insights from extensive public and private content namely company filings, news, journals, research papers and so on.
Features such as audit trail, budgeting, cash management, general ledger, consolidation, etc., make it a practical investment for financial firms, hedge funds, corporate firms, market researchers and various enterprises of different scales.
Yes, you can. You can... win your market with the help of AlphaSense as it reduces your market research time so that you can utilize that time in running important errands like brainstorming ideas, leveraging concepts and managing people. Yes, it goes beyond traditional marketing activities!
Tool 3: SimilarWeb Pro
SimilarWeb Pro is an ultimate Marketing Intelligence Software by SimilarWeb, a global cross-device market intelligence company headquartered in Israel. SimilarWeb was founded in 2007 and it is trusted by various businesses worldwide! Their clients include Walmart, Microsoft, DHL, Adobe and other giants across the globe!
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SimilarWeb Pro is one of the best Marketing Intelligence Software on the market. This Marketing Intelligence Software helps business leaders, analysts and marketers to discover the best opportunities, detect potential threats and make insightful decisions to optimize their marketing performance.
SimilarWeb Pro boasts insightful features such as competitive analysis, keyword researching, media buying and so on. These features help you with benchmarking your traffic across multiple channels, prioritizing keywords based on search history and analyzing which publishers and ad networks are being used by your competitors.
So, if you want to optimize your performance across marketing channels, searches, affiliate campaigns and much more, then SimilarWeb Pro for your organizations is as ideal as J.A.R.V.I.S for Iron Man!
Tool 4: Semrush
The next software on our list is Semrush and which was founded in 2008. Semrush Marketing Intelligence Software is featured by Capterra featured in top performers - Social Media Analytics Tools Software (2021) and Marketing Analytics Software (2021). Businesses such as Tesla, Forbes, IBM and Samsung are avid users of this tool – do you really need anything more!
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This tool is a match made in heaven for marketing managers in businesses of all sizes that aim to optimize their online visibility across key channels and create engaging content for users. Semrush allows you to look at your competitor's marketing strategies from website traffic to PR and content marketing efforts, to improve your own strategies.
The on-page SEO feature by Semrush audits your pages and gives you actionable insights to enhance their performance while another feature of their content marketing suite helps you develop robust content strategies with the help of AI-enabled solutions. Besides this the feature of marketing data analysis allows you to cement your position in the market and get ahead of the competition with competitor analysis features.
Tool 5: Capital IQ
Capital IQ aka CapIQ is a Marketing Intelligence Software offered by Standard & Poor's Global (S&P Global), a company founded in the year 1998. CapitalIQ is extensively used by corporate, finance and investment banking firms across the globe. We mean, if your business primarily operates in financial information and analytics, you know who S&P Global is!
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Capital IQ includes data analytics on global financial markets and companies that operate in those markets. The competitive intelligence features of this tool can be used for a variety of purposes, from portfolio analysis to investment strategies and so on. CapIQ is one of the best tools for organizations working in the finance domain.
Data visualization, document research, charting, alerts and monitoring are some features that make CapIQ one of the coolest Marketing Intelligence Software on the market. Besides this, companies can use real-time market monitoring dashboards and search capabilities offered by CapIQ to broaden their marketing intelligence activities.
To Wrap It Up
It's all wrapped up here...
Have you ever felt like your marketing channels and efforts are in the dark, even when you're doing everything right? Marketing Intelligence Software can help with this. It's a type of software that helps you understand and optimize everything right from the customer experience to insight generation through data collection. With it, you can uncover insights into your customers and their interactions with your brand. These insights will help establish a more efficient and personalized marketing strategy moving forward.
While it can be difficult to decide which type of Marketing Intelligence Software is best for your company, to help you out with it, this article presented the top 5 Marketing Intelligence Software and provided a list of their features. We hope you find this article helpful!
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