TechDogs-"Top 5 Marketing Automation Software Of 2025"

Marketing Technology

Top 5 Marketing Automation Software Of 2025

By TechDogs Editorial Team

TechDogs
Overall Rating

Overview

Have you seen The Bear?

If not, this TV series is a must-watch. It follows Carmy, a fine-dining chef who takes over his family's sandwich shop and the struggles he and his team face in handling outdated kitchen practices.

What makes The Bear so captivating is its raw depiction of chaos. The kitchen's lack of streamlined processes leads to everything from missed orders to full-blown meltdowns—fun for the viewer but not for them!

This highlights the importance of discipline in any operation - and marketing teams are no exception. With so many tasks still being done manually, things can quickly become messy. That's where Marketing Automation Software comes in—it helps simplify processes and reduce chaos!

If you want to prevent the kind of mayhem you see in The Bear at your workplace, we've got you covered. Here are the top 5 Marketing Automation Software of 2025 to keep your marketing running smoothly. Let's jump in!
TechDogs-"Top 5 Marketing Automation Software Of 2025"
When time is money, every second counts!

In today's world, developing marketing strategies and operations takes time and effort. However, despite the best intentions, your money and effort can go in vain. What should you do then?

How about starting by automating your marketing practices first? You see, according to a report by Nucleus Research, every dollar spent on marketing automation returns $5.44 over the first three years. That is amazing, right?

So, before we jump into the top 5 tools, let's understand what Marketing Automation Software is.
 

What Is Marketing Automation Software?


Marketing Automation Software is a tool designed to simplify, streamline and enhance marketing efforts, offering various features like workflow automation, customer segmentation, and real-time analytics. It automates repetitive tasks like email campaigns, social media posting, lead management and customer segmentation. This ensures consistency in your marketing strategy while saving time and reducing manual errors.

Last year, we spotlighted the best marketing automation software of 2024, and now we're back with a fresh lineup for 2025. Some familiar faces have held their ground, while a few newcomers have joined the race.

So, if you want to level up your marketing game, dive into the best Marketing Automation Software of 2025. This will help you make smart decisions for your business – no detours, just a direct road to success.
 

Top 5 Marketing Automation Software Of 2025


Presenting the list of top 5 Marketing Automation Software for 2025. There are no rankings here—we're leaving it up to you to decide which one earns your business’ love!
 
Ortto Constant Contact Bloomreach
Omnisend HubSpot Marketing Hub
 

Tool 1: Ortto


Ortto, founded in 2015 and appearing for the first time on our list, has steadily grown into a comprehensive marketing automation platform with a global customer base exceeding 3000 businesses. Originally known as Autopilot, the company rebranded in 2022 to emphasize its mission of helping businesses deliver personalized, data-driven customer experiences. Ortto has won accolades for its intuitive interface and robust automation capabilities, including recognition as a leader in G2's summer report 2024. Kudos, Ortto!
 

Why We Chose This Tool


Ortto excels at simplifying complex customer journeys through its visual automation builder, allowing marketers to design, test and optimize workflows easily. You can integrate marketing channels like email, SMS and social media under one unified platform and gather customer data from all these sources to create data-driven and personalized campaigns.

Also, how can anyone survive in 2025 without Artificial Intelligence? With predictive analysis capabilities, you can identify marketing opportunities and optimize your campaigns for the best performance. What sets Ortto apart is its robust analytical suite, which connects marketing efforts to measure business outcomes with real-time reports and dashboards. Isn't that amazing?

TechDogs-"Tool 1: Ortto"-"Screenshot Of Ortto Dashboard"
Ortto offers a range of pricing plans, starting with a free tier for small teams and scaling up to premium packages for enterprise customers, starting at $509 when paid annually. With its cloud-based architecture and integration capabilities, it supports insane scalability and flexibility. On top of that, security features like GDPR compliance and data encryption make Ortto a solid, secure platform you can rely on for your sensitive data.
 

What Users Like And Dislike


Users appreciate Ortto's ease of use, especially for teams with limited technical expertise as well as its customer support. However, some users also feel the platform comes with a learning curve, while others find challenges with third-party integrations. Overall, Ortto remains an excellent tool for businesses that want to automate their marketing efforts.
 

Tool 2: Constant Contact


Constant Contact, founded in 1995, is a pioneer in the email marketing and marketing automation space. With over 650,000 customers worldwide, it serves small businesses, non-profits and enterprises seeking to streamline their marketing efforts. Known for its simplicity and reliability, Constant Contact has been named one of the best Digital Marketing and Advertising Software and Best Global Software Companies in G2's 2024 Best Software awards. With three decades of experience, Constant Contact has been constantly winning everyone’s hearts!
 

Why We Chose This Tool


Constant Contact's primary strength lies in its accessibility for non-technical users. Its drag-and-drop email editor and pre-designed templates make campaign creation effortless. While email marketing automation allows you to set up trigger-based emails to engage customers at the right moments, social media integrations allow you to create and schedule posts on various platforms.

It doesn't stop there! With Ecommerce tools, event management and advanced features like A/B testing and real-time performance tracking, Contact Center provides a wholesome tool to optimize your campaigns effectively and automate most marketing operations.

TechDogs-"Tool 2: Constant Contact"-"Screenshot Of Constant Contact Dashboard"
Constant Contact's pricing starts at $12/month for basic plans and scales based on the number of contacts and features required. Its tiered pricing is ideal for businesses with varying needs, from startups to growing enterprises. The platform integrates seamlessly with tools like WordPress, Salesforce and Google Analytics, ensuring smooth workflows. It also provides award-winning customer support through live chat, phone support and webinars for training.
 

What Users Like And Dislike


Users appreciate Constant Contact's campaign management capabilities, straightforward interface, customer support and customizable templates. Some users find the robust analytics helpful in tracking their marketing performance. On the other hand, some users feel that the AI capabilities could be better in terms of performance. Despite all this, Constant Contact is an excellent tool for businesses that want to enhance their email marketing performance and social media management.
 

Tool 3: Bloomreach


Founded in 2009, Bloomreach has bloomed into a premier cloud-based Ecommerce experience platform specializing in marketing automation, product discovery and content management systems. Serving over 1,400 customers globally, Bloomreach has achieved significant milestones throughout its journey. Apart from appearing on our list again this year, Bloomreach received the 'AI Innovation Award' in the 2024 MarTech Breakthrough Awards program.
 

Why We Chose This Tool


Bloomreach provides robust marketing automation capabilities, enabling businesses to deliver personalized messages and offers based on customer behavior. It supports multichannel campaigns across email, SMS and mobile apps, allowing seamless customer engagement. Moreover, its headless content management system (CMS) allows your content to be delivered across platforms and ensures a consistent and engaging customer experience.

If you’re wondering about the AI award we mentioned, it’s thanks to Bloomreach’s AI-powered algorithm that helps with lead scoring, content recommendations and campaign targeting, ensuring your customers receive the right message at the right time. The result? A high conversion rate across campaigns!

TechDogs-"Tool 3: Bloomreach"-"Screenshot Of Bloomreach Dashboard"
While no pricing information is available in the public domain, you can contact their team for a demo or get quotations based on your requirements. The platform integrates seamlessly with e-commerce platforms and shopping cart software, supporting APIs and offering a breadth of partner applications for enhanced functionality. It also provides customer support through its 24/7 live support, including email, phone, chat and a comprehensive knowledge base.
 

What Users Lime And Dislike


Users frequently commend Bloomreach for its ease of use, intuitive interface, comprehensive features and its customer support. However, some users feel the platform comes with a learning curve to explore its advanced features. Overall, Bloomreach can be your go-to solution if you want to automate your e-commerce operations.
 

Tool 4: Omnisend


Omnisend, founded in 2014, has become a leading marketing automation platform tailored for Ecommerce businesses. Serving over 125,000 customers worldwide empowers businesses to enhance customer engagement and drive sales. Debuting on our list this year, Omnisend has earned accolades such as the Leader in Fall 2024 report by G2.
 

Why We Chose This Tool


Omnisend is designed to simplify and unify Ecommerce marketing across various channels. While it allows businesses to create personalized campaigns using pre-built templates and drag-and-drop editors easily, you can also combine email, SMS and push notifications under one platform, providing seamless customer interaction.

What about its advanced features? With predictive analysis and product recommendations, you can make data-driven marketing strategies and provide personalized customer experiences. Moreover, you can make your campaigns more relevant and personalized with customer segmentation using behavior, preferences and purchase history. Amazing, isn't it?

TechDogs-"Tool 4: Omnisend"-"Screenshot Of Omnisend Dashboard"
Omnisend offers a free plan for small businesses, making it an accessible entry point for startups. Paid plans start at $16/month, scaling advanced features. The platform integrates seamlessly with 130 plus Ecommerce tools like Shopify, WooCommerce and WordPress. The platform also offers 24/7 customer support through email, live chat and an extensive knowledge base to help users maximize their capabilities.
 

What Users Like And Dislike


Users often appreciate Omnisend's intuitive interface, ability to centralize multiple marketing channels and email marketing capabilities. However, some users face issues while building audience segments. Despite these factors, its integration and automation capabilities make Omnisend a standout tool for marketers.
 

Tool 5: HubSpot Marketing Hub


We can’t talk about marketing tools without mentioning HubSpot Marketing Hub! Founded in 2006, HubSpot has become one of the most well-known and widely used marketing platforms, with over 230,000 customers across 135 countries worldwide. The platform has garnered numerous accolades, including being named a Leader in Gartner's Magic Quadrant for B2B marketing automation software and consistently ranking highly on G2's Best Marketing Products list.
 

Why We Chose This Tool


HubSpot Marketing Hub is packed with features designed to help businesses attract, engage and delight customers. Its drag-and-drop email builder, combined with advanced segmentation and personalization, makes it easy to send targeted messages to the right audiences. It also works closely with Customer Relationship Management (CRM), so businesses gain deep insights into customer behavior and campaign performance.

Wait, there's more! The platform allows businesses to schedule, track and analyze social media posts directly within it, enabling them to manage social engagement alongside other marketing efforts. The platform's USP is its ability to provide an all-in-one solution that integrates marketing automation, sales and customer service, helping businesses maintain consistent communication across the entire customer journey.

TechDogs-"Tool 5: HubSpot Marketing Hub"-"Screenshot Of HubSpot Marketing Hub Dashboard"
HubSpot Marketing Hub offers a tiered pricing model, starting with a free plan with basic features. Paid plans start at $15/month and scale with advanced tools such as automation workflows, custom reporting and A/B testing. It also integrates with over 1,000 third-party applications to ensure seamless connectivity across your tech stack. HubSpot's commitment to security is reflected in its GDPR compliance and other data protection measures.
 

What Users Like And Dislike


Users often praise HubSpot Marketing Hub for its ease of use, comprehensive features and ability to scale as the marketing initiatives grows. On the other hand, some users mention that the platform may become too expensive as you scale. Overall, HubSpot Marketing Hub remains a go-to hub for businesses looking to automate workflows and get higher ROI.
 

Final Take


Great marketing is about reaching the right audience with the right message at the right time, and marketing automation software for every business can make this possible by optimizing processes and improving engagement. The tools we discussed—Ortto, Omnisend, Constant Contact, Bloomreach and HubSpot Marketing Hub—empower businesses to streamline processes, personalize customer experiences and optimize their ROI.

However, no single solution fits all. Evaluate each tool carefully based on your business size, budget and unique needs to find marketing automation software for every business that aligns with your marketing goals. Your choice can define your business's growth.

Always remember to double-check the vendor's page for the latest updates!
 
Ortto Constant Contact Bloomreach Omnisend HubSpot Marketing Hub
Starting Price $509/year $12/month NA $16/month $15/month
Avg. User Rating 4.4 4.3 4.5 4.5 4.4
Best For Startups Enterprises SMBs Enterprises Enterprises
Trial Period 14 days 30 days 60 days 30 days 14 days
Top Customers Sequence, TrustRadius and Pattern The UPS Store, TechSoup and DonorPerfect UrbanStems, TBAuctions and Wolseley Lego, 123 Presents and Creality Soundcloud, Yamaha and Headspace

Frequently Asked Questions

What Are The Top 5 Marketing Automation Software Of 2025?


The top Marketing Automation Software of 2025 includes Ortto, Constant Contact, Bloomreach, Omnisend and HubSpot Marketing Hub. Each offers unique features to streamline processes, enhance personalization and maximize ROI for businesses.

What Is Marketing Automation Software?


Marketing Automation Software simplifies and streamlines repetitive marketing tasks like email campaigns, social media posting and lead management. It ensures consistency, saves time and reduces manual errors, allowing teams to focus on strategic efforts.

What Are The Benefits Of Marketing Automation Software?


Marketing Automation Software boosts efficiency by automating tasks, ensuring timely communication and delivering personalized customer experiences. It optimizes marketing efforts, reduces errors and provides data-driven insights to improve decision-making and campaign outcomes.

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