Top 5 Marketing Automation Software Of 2022

Imagine if we were living the life of The Jetsons where all mundane work was automated and done by robots. Our work would only be an hour a day to review what the robot has done! Sounds like a dream come true, right? Coming back to the present, we are still living in a world where we handle our daily tasks ourselves. However, fret not marketers – we're here to help.

Marketing Automation Software is here to automate some of the most essential marketing tasks. Before moving on to the main protagonist of the article (Marketing Automation Software, duh!), let's first know what automation is.

Automation is nothing but a broad term used for various technologies that reduce human efforts. It covers applications ranging from a household thermostat to an extensive industrial control system with thousands of input commands and output control signals. Moving to the protagonist of the article, marketing automation is all about automating tiresome marketing tasks such as email marketing, social media marketing, etc. along with ad campaigns to enhance efficiency.

There are several Marketing Automation Software in the market right now. We swear on our robot maid’s rechargeable batteries that we will help you choose the one that suits your organization with our list of Top 5 Marketing Automation Software of 2022.

Dive in!

Top 5 Marketing Automation Software Of 2022

Marketing Automation Software improves marketing strategy and campaign efficiency by streamlining and automating marketing processes such as lead management, email marketing and social media campaigns. They enable marketers to target the right customer with the right message at the right time. It enables companies to streamline, automate and measure marketing tasks and workflows so that they can increase operational efficiency, conversion rate, customer engagement and grow revenue faster.

Here is a list of the Top 5 Marketing Automation Software of 2022 that we recommend. Choosing the one that suits your requirements is still your take. (Disclaimer - The order is random, pick wisely.)
 

HubSpot Marketing Hub	Active Campaign	Marketo Engage
Autopilot	Keap

 

Tool 1: HubSpot Marketing Hub

The first Marketing Automation Software on our list is HubSpot Marketing Hub. It was founded in 2006 as InboundWriter and was renamed HubSpot Marketing Hub in 2010. Over 100,000 customers in more than 120 countries use this software. We’re sure every marketer has heard of HubSpot! Not to mention, it is ranked #1 by G2 Crowd in various marketing categories. #TheUltimateKing


HubSpot Marketing Hub is a powerful platform with easy-to-use marketing tools and data. Just as Orbit City had automated features to make the life of its citizens convenient, this software has automated setup to save valuable time of marketers. It provides context for a personalized experience that attracts customers and turns visitors into leads. That’s not all, it includes various marketing features which are integrated automatically in HubSpot's Customer Relationship Management (CRM) tool. #ItsGotItAll

While using its CRM platform, marketers can achieve unparalleled alignment with sales and marketing to improve Return On Investment (ROI) and validate investments. You can also rely on HubSpot Marketing Hub for list segmentation, ad tracking, social media integration and campaign management. What more could you ask for?

Tool 2: ActiveCampaign

 
The next on our list of Marketing Automation Software is ActiveCampaign. It was founded in 2003 and is known to help over 130,000 businesses in over 170 countries to engage their customers, making its way to the list of Forbes Cloud 100 in 2021. What’s more you ask - it was also recognized as the Best Marketing Team in 2022 and 2021 by Comparably. Pretty awesome, right?


ActiveCampaign is the leader in Customer Experience Automation (CXA). It is ideally suited for small and medium-sized businesses looking to grow their marketing through improved customer relationship management. It helps businesses connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Sounds like Rosie, the robot housemaid that who communicated all household solutions for The Jetsons, right? This software provides access to 500+ pre-built automation tools that combine email marketing, social media marketing and CRM automation for powerful segmentation and personalization across social, email, messaging, chat and text. Probably that’s why companies like Microsoft, Shopify, Square, Facebook and Salesforce trust Active Campaign for their marketing efforts. #TrustedByTheBest

ActiveCampaign's marketing automation features eliminate manual tasks such as sending campaigns, following up with leads after meeting, assigning tasks to marketing team members, segmenting contacts based on their activity and updating contact as well as deal records. You can also trust ActiveCampaign for storage and retention of customer behavior data, lead and contact scoring and SMS marketing.

Tool 3: Marketo Engage

Marketo Engage was founded in 2010 and is used by more than 20,000 organizations worldwide, including GE Healthcare, UBS Bank and Hilton Worldwide. Its parent company Adobe needs no introduction, right? Capterra recognized Marketo Engage as a noteworthy product under the category of Marketing Analytics Software. Moreover, it is trusted by marketers worldwide, validated by its 4.3 rating on Gartner Peer Insights. #CreditWhereCreditIsDue


Adobe's Marketo Engage is the world-leading Marketing Automation Software for companies of all sizes, including both B2C and B2B brands. It brings together customer data, content, automation and analytics needed for marketing automation to create engagement with customers that is personalized and measurable at every touchpoint. It allows marketers to automate time-consuming tasks like lead scoring, lead nurturing and email marketing through its suite of features like campaign builder, lead nurture paths and more.

You can trust Marketo Engage for website personalization, mobile engagement, social and web retargeting. It integrates advertising/campaigns into mobile applications, games and mobile browsers as well as support mobile-optimized emails, online forums and landing pages, making it a popular Marketing Automation Software. Had George Jetson been a marketer, we’re sure he would have used Marketo Engage!

Tool 4: Autopilot

Founded in 2015, Autopilot is one of the most visually appealing Marketing Automation Software in the market. Crozdesk ranked Autopilot #1 Marketing Automation Software in 2021 and for good reason. After all, it has empowered over 100,000 marketing teams since it started in 2012. Not to mention, it has the complete roster with a host of B2B as well as B2C companies including startups and Fortune 500 firms. #TheyHaveItAll


Autopilot allows online businesses to unify their marketing data with their Customer Data Platform (CDP). It segments key audiences across the customer lifecycle, manages these audience interactions with personalization and omnichannel experiences, as well as analyze their growth with a powerful suite of Business Intelligence (BI) tools. In short, it provides an all-in-one solution for how businesses grow and scale their marketing strategies. Some of its clients are Microsoft, Typeform, LiveChat, Greenpeace and Patreon – pretty cool! It also automates the entire customer journey with visual Marketing Automation Software capabilities.

The features that justify this software to be on the list are campaign management, customer database management, channel attribution and behavioral analytics. Apart from this, you can also rely on Autopilot for its mobile application that requires no coding i.e., it has templates with simple drag-and-drop editor. You can run your marketing campaigns on autopilot – pun intended!
 

Tool 5: Keap

The next and last Marketing Automation Software on our list is Keap. It was founded in 2001 as InfusionSoft, a private company known for email marketing and sales platform for small businesses. In 2019, the company was renamed Keap. Since then, it has received many awards including 2021 Capterra Campaign Management Software. It was also a winner in the Small/Medium Business Product of the Year category for the Best in Biz Awards in 2021. #GoBigOrGoHome
 

Keap is an all-in-one Customer Relationship Management (CRM), sales and marketing automation software designed to help businesses scale-up their marketing game. It has helped thousands of marketers deliver leads, revenue and customer acquisition targets. This software organizes customer information and daily targets in one place and eliminates repetitive tasks, creating time for users to dedicate to growth and productivity of the business. Keap was designed for entrepreneurs who want to target long-term marketing growth to achieve their goals.

Keap can be trusted with autoresponders, categorizing, calendar management and client management features which make it popular with marketers. Wait, there’s more - it can also capture and convert leads more efficiently and consolidate your automation tools at one place, so no time is wasted jumping from one application to another. We mean, isn’t that the point of marketing automation! 

Conclusion

There is only one thing worse than selecting the best Marketing Automation platform for your organization - that is choosing a favorite superpower. Well, if you are ready to start scaling your marketing campaigns, it is time to invest in Marketing Automation Software. Now that you have learnt about the top 5 Marketing Automation Software of 2022, we hope it will be easy for you to select the most appropriate one for your business. #TheChoiceIsYours