TechDogs-"Top 5 Landing Page Software Of 2024"

FeaturedDigital Marketing

Top 5 Landing Page Software Of 2024

By TechDogs

TechDogs
Overall Rating

Overview

Imagine you’re at a textile trade fair. You come across a booth with a basic banner: just the brand’s logo and the types of clothes they sell. That’s it. Nothing more, nothing less. So basic that you wouldn’t even give your attention to it for more than a second.

You walk ahead to the next booth, which has the brand’s logo but also a big standee that says, “Ask Dave for special discounts!” You find yourself wondering what this discount is about, what makes it special and more importantly, who is Dave?

You walk into the booth and ask for Dave. Dave turns out to be an ordinary but skilled salesman who doesn’t try to convince you to purchase anything. Instead, he hands you a visiting card to their main store in the city.

Two days later, you walk out of the store with a fashionable pair of trousers, 2 printed T-shirts and some more apparel - thanks to the brand’s simple yet brilliant marketing tactic that got your attention and eventually converted you into a customer!

Similarly, businesses that operate in the digital landscape use landing pages, more like a digital standee. The motive of these specialized web pages is to drive visitors to specific conversion goals rather than just pitching sales to them. Such pages are created using Landing Page Software, making it easy for even non-technical users to create, test and deploy an effective marketing strategy.

So, if you’re looking for your Dave, read on to learn the top 5 Landing Page Software of 2024!
TechDogs-"Top 5 Landing Page Software Of 2024"
It’s not just one-off trade fairs that use this marketing tactic. It’s ever-present in retail stores, malls and street shops that use such messaging just to get users through the door. For example, you would’ve come across a “SALE” sign in the window of a shop while passing by or window shopping.

Of course, such signs are quite common now but back in the day as it was a conversion point keyword. Today, however, you’ll come across messages online that read ‘Special Membership’ or ‘Referral Discounts’.  

With the current shift to the digital realm and the increase in time spent online, businesses are looking to connect with potential customers through digital channels. However, instead of bombarding them with a barrage of information, businesses are looking to keep things simple to get a foot in the door. The idea is to get a viewer’s attention and slowly deliver more personalized content.

This is where Landing Page Software comes in. It helps business executives build specialized webpages offering a single purpose, which is to convert viewers to perform specific actions, without emphasizing sales. These actions could be to sign up for newsletters, emailers, discount notifications, free trials or other such services.

If your enterprise needs such a tool, check out our list of the top 5 Landing Page Software of 2024!
 

Top 5 Landing Page Software Of 2024


Landing Page Software makes it easy for users with no technical knowledge to design and deploy single-serving webpages designed for one purpose – converting a visitor to a specific action. These could include signing up for subscription services, free trials, newsletters or even exclusive services.

So, check out our trade fair booths aka the Top 5 Landing Page Software for 2024 - in random order.
 
Unbounce
Unbounce
Leadpages By Redbrick
Leadpages By Redbrick
Instapage
Instapage
Landingi
Landingi
Wix
Wix
 

Tool 1: Unbounce


Getting underway with our first tool, Unbounce was founded in 2009 and is headquartered in Vancouver, Canada. The company has a workforce of over 200 employees across 2 office locations. With over 120,000 customers across the world, including Helix, Zola, Campaign Monitor and more, Unbounce was also recognized as a Leader by G2 in its Fall 2023 report. Unbounce is bouncing through the roof with its achievements!

TechDogs-"Tool 1: Unbounce"-"A Screenshot Of The Designer Page On The Unbounce Platform"
Making its way back to the list this year is Unbounce, which allows you to build effective landing pages that boost signups and sales. Its builder comes with the option of using a Classic Builder, which includes drag-and-drop functionality with advanced coding and customization options or the Smart Builder, which is an AI-powered builder with data-backed recommendations. Its AI copywriting capabilities help you instantly generate copies, while its AI optimization feature lets you direct visitors to their best-match landing page. It even allows you to create popups and sticky bars, gain insights, connect apps and integrations and use a range of templates! Quite comprehensive, isn’t it?

The best part? Unbounce offers specialized solutions for a variety of industries, agencies, ecommerce platforms, Software-as-a-Service (SaaS) companies, small businesses, service specialists and even B2B marketing. Furthermore, the platform even offers solutions based on use cases. These include pay-per-click (PPC), social ads, email marketing, lead generation and online sales services.

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 2: Leadpages


Leadpages was founded in 2012, is headquartered in Minneapolis, USA and was acquired by Redbrick Technologies in 2020. Redbrick itself was founded in 2011, is headquartered in Victoria, Canada and has over 200 team members. It is the parent organization to a portfolio of disruptive software companies including Animoto, Delivra, Rebase, Shift and Leadpages. It has helped small companies reach to wider audience across industries like education, ecommerce, health and fitness. Leadpages is helping companies lead their pages!

TechDogs-"Tool 2: Leadpages"-"A Screenshot Of The Landing Page Templates Page On The Leadpages Platform"
A new entrant to our list, Leadpages, offers you an easy-to-use platform that allows you to build landing pages in just a few hours. This is further enhanced by its library of 250+ conversion-optimized templates and simple drag-and-drop no-code interface. The platform comes with real-time conversion tips, A/B testing, ROI tracking and features that convert 3x more and load pages 2.4 seconds faster than the industry average. Furthermore, the platform brings you the power of artificial intelligence (AI) to generate copy and images!

The exciting part is that Leadpages plays an active role by providing access to marketing experts for feedback and lead generation experts for personalized coaching. Additionally, you can become a pro on the platform in just 30 minutes over a call with the platform’s human experts. Leadpages also brings exceptional support, boasting an average response time of just 24 seconds!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 3: Instapage


Founded in 2012, Instapage has its headquarters in San Francisco, USA. The company has a workforce of more than 200 employees spread across 4 locations worldwide. It boasts customers such as Vimeo, Airbnb, Soundcloud, Verizon, Gartner and others. Instapage was recognized by G2 in its Summer 2023 report for Highest User Adoption: Enterprise, High Performer: Enterprise and as a Leader. Three cheers for Instapage!

TechDogs-"Tool 3: Instapage"-"A Screenshot Of The Mobile And Desktop View Of The Instapage Platform"
Returning to the list of top Landing Page Software is Instapage, which comes with an intuitive drag-and-drop builder that doesn’t require technical knowledge to create beautiful, high-converting pages. It brings with it over 500+ customizable layouts, AI-content generation, accelerated mobile pages, built-in collaboration and other features. One of those features is Instablocks, which lets you build personalized landing pages faster with individual blocks, instead of one element at a time. The platform also offers 120+ integrations to advertising, CRM, email, ecommerce, marketing and sales solutions.

The amazing features? Instapage also comes with AdMap, which lets you visualize your ad campaigns and connect them to personalized experiences. Furthermore, it lets you sync your ad account with Instapage, enabling you to see your campaigns, ad groups and ads all in one place. It’s no wonder over 5 million landing pages have been built using Instapage!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 4: Landingi


Landingi was founded in 2013 and is headquartered in Dallas, USA. With customers hailing from over 80 countries and a workforce of more than 60 employees spread across the globe, Landingi was recognized by G2 as the Best Estimated ROI in its Summer 2023 report. Even brands like Opera, CBRE, PayU and OLX have enjoyed working with Landingi. Kudos, Landingi!

TechDogs-"Tool 4: Landingi"-"A Screenshot Of The Landing Page Editor On The Landingi Platform"
New to our list this year, Landingi brings you an easy-to-use and fast platform that makes building landing pages a simple process through an intuitive drag-and-drop interface. The platform comes with over 300 customizable landing page templates and automation options, letting you retain total creative freedom. Additionally, it comes with a range of pricing options, including one that’s completely and always free, as well as a 30-day money-back guarantee for the priced plans.

Landingi also offers a capable built-in generative AI assistant that helps you generate text copy for headlines, paragraphs and entire sections of your landing page. This also enables you to edit images and remove backgrounds instantly to use on your pages. Furthermore, it helps you produce high-quality SEO content that will help your landing pages rank higher in search results.

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐ ⭐
 

Tool 5: Wix


Founded in 2006, Wix is headquartered in Tel Aviv, Israel. Wix is a Nasdaq-listed company with around 5,000 employees in 23 locations worldwide. The company’s customer base includes 250+ million users hailing from 190+ countries globally, boasting names like Dailymotion, SEO and Wipro Gallagher Solutions, Inc. It was awarded the 2023 Global Google Workspace Expansion Partner of the Year, one of its many accolades. Congratulations, Wix!

TechDogs-"Tool 5: Wix"-"A Screenshot Of The Mobile And Desktop View Of A Landing Page Example On The Wix Platform"
Retaining its spot in this year’s list, Wix is a popular platform in the industry, helping users create landing pages at scale with its drag-and-drop editor that simplifies adding, changing and editing elements within the web page without any coding knowledge. Wix goes one step further with its completely customizable designer-made templates, while also letting users add their own code or connect to 3rd-party APIs. You can even run A/B tests, monitor visitor behavior with heatmaps, get actionable insights and use its analytics tool or connect to other marketing solutions.

Wix offers you a wide range of services that can help you design, edit and manage landing pages end-to-end. Additional services include website templates, website builder, website design, web hosting, domain names, mobile app builder and an app market to further enhance your landing page with a host of features.

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Winding It Up


Landing Page Software helps businesses drive traffic to their website by enabling them to design, edit and deploy simple, clear and beautiful webpages that work to convert visitors towards specific actions like signing up for newsletters or subscribing to their services. Essentially, these platforms are set up so that any marketer, even without technical knowledge, can use them to design and deploy landing pages.

Every business has unique expectations from its Landing Page Software, which is why you should ensure you pick a platform that suits your unique needs! Happy marketing!

Liked what you read? That’s only the tip of the tech iceberg!

Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!

Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.

Dive into TechDogs' treasure trove today and Know Your World of technology like never before!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs’ members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs’ Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs’ site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

Digital Marketing Landing Page Software Landing Page Unbounce Leadpages Instapage Landingi Wix

Join The Discussion

  • Dark
  • Light