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Top 5 Influencer Marketing Software Of 2025

By TechDogs Editorial Team

Overall Rating

Overview

Do you remember the famous Coca-Cola controversy with Cristiano Ronaldo?

During a press conference ahead of Portugal's game against Hungary, Ronaldo removed two Coca-Cola bottles in front of his seat, took a sip of water and suggested that people should "drink water" instead of soft drinks.

What happened next? When the European market opened on Monday, Coca-Cola’s shares were valued at $56.1 each but by the end of the day, they had dropped to $55.2, marking a 1.6 percent decline that caused a $4 billion loss in market value.

So, what's the moral of the story?

Of course, one should drink water but here we are talking about the power of influence. Ronaldo’s move showed how celebrities and public figures can influence both market behavior and consumer choices.

While Coca-Cola faced a setback, this incident highlights why brands invest heavily in influencer marketing.

If you’re planning an influencer strategy, explore the top 5 influencer marketing software we’ve listed—no influencer required! These tools might be just what you need for your next viral campaign.

Read on!

If you were buying sneakers, would you trust a random ad on social media or a recommendation from someone you admire, like an athlete endorsing them? Chances are, you'd lean toward the athlete.

According to a survey by Matter Now, 81% of consumers embraced influencer marketing. Once a novelty, influencer marketing has now become a mainstream tactic in 2025, bolstered by the rise of influencer marketing analytics software that drives campaign insights.

However, with greater adoption comes greater complexity. For brands, success requires more than just partnering with the right influencer. It demands smart tools and strategies, like influencer marketing management software, to manage these relationships effectively.

That’s where Influencer Marketing Software comes in. Let’s dive into what it is.

What Is Influencer Marketing Software?

An influencer marketing platform is your one-stop solution for discovering, managing and scaling partnerships with social media influencers, including through best influencer marketing software designed to maximize ROI. It streamlines tasks like identifying the right influencers for your brand, managing communications, tracking sales through affiliate links or promo codes and analyzing campaign performance to measure ROI effectively.

Gone are the days of juggling endless emails and spreadsheets. These platforms, including advanced influencer marketing analytics software, free you from tedious manual processes, allowing you to focus on building meaningful relationships with influencers and crafting strategic campaigns that truly make an impact

Last year, we explored the best Influencer Marketing Software of 2024. We’ve refreshed the list for 2025, keeping the best influencer marketing software from last year while introducing new tools that bring innovation and value to the table.

On that note, let’s dive into the top software for 2025 that will help you take your strategy to new heights! Dive in!

Top 5 Influencer Marketing Software Of 2025

Meet the stars of 2025: the top 5 Influencer Marketing Software! We’re not playing favorites, so explore these gems in no particular order and choose the one that shines the most for you.

Tool 1: HypeAuditor

HypeAuditor, founded in 2018, has become a top-tier platform for brands and agencies seeking transparent and data-driven influencer marketing solutions. With a database of over 200 million influencer profiles, the platform has gained recognition from renowned platforms like G2 and Capterra. G2 even named it a Leader Influencer Marketing Platform. HypeAuditor seems to like up to its hype in the market!

Why We Chose This Tool

HypeAuditor allows you to analyze influencers on platforms like Instagram, YouTube, TikTok and Twitter and offers Artificial Intelligence capabilities that enhance influencer marketing analytics software performance. This makes influence discovery easier and detects fake followers. Its Campaign Management Suite simplifies workflows by integrating influencer outreach, performance tracking and ROI analysis into a single interface.

One of HypeAuditor’s unique features is its Competitor Analytics, which lets marketers benchmark their campaigns against industry peers. The tool also includes a Social Listening feature to monitor brand sentiment, ensuring campaigns align with audience expectations. With HypeAuditor, you’re not just running campaigns, you’re running smart marketing campaigns!

TechDogs-“Tool 1: HypeAuditor” - “Screenshot Of HypeAuditor Dashboard”

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While HypeAuditor has not publicly revealed any details about its pricing plans, it offers a free demo to analyze your requirements and create a tailored plan for your business. Customer support is robust, including a live chat feature, email assistance and an extensive help center with video tutorials. Integrations with tools like Salesforce, HubSpot and Google Analytics make it a valuable addition to any tech stack. With top-notch data security measures, HypeAuditor ensures your trusty data remains secure.

What Users Like And Dislike

Users praise HypeAuditor for its ease of use and audience analytics capabilities. While some find HypeAuditor extremely helpful when searching for new influencers based on specific topics and regions, others talk about the customer service provided by the team. On the other hand, some users feel that the platform could offer more customization capabilities and find it clunky sometimes. Despite these minor drawbacks, HypeAuditor remains a go-to choice for serious marketers aiming for transparency and results.

Tool 2: SocialBook

Founded in 2014 and debuted on our list this year, SocialBook has quickly gained traction as a leading influencer marketing platform, especially for brands seeking data-driven campaign insights. Apart from being seen in renowned media houses like Diverge, Forbes and Product Hunt, SocialBook has also been ranked 25^th in the Advertising and Marketing category on the 2024 Inc 5000 list. Congratulations, SocialBook.

Why We Chose This Tool

SocialBook offers a Customer Relationship Management (CRM) system for email outreach that helps brands find the best influencers from the 200 million-plus influencers they follow in real-time. Campaign management and reporting systems also allow you to track campaign performance, optimize your campaign and eventually increase sales. Isn’t that what everyone is after?

SocialBook’s standout feature is its AI-powered influencer discovery tool, which matches brands with influencers based on content style and relevance. It offers advanced audience analysis, including sentiment tracking and demographic breakdowns, enabling brands to make data-informed decisions. It is safe to say that if influence marketing were a game of chess, SocialBook would ensure that you are always ahead of your competitors.

TechDogs-“Tool 2: SocialBook” - “Screenshot Of SocialBook Dashboard”

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SocialBook offers tiered pricing, starting at $199 monthly for small businesses and scaling up for enterprise features. Scalability is a major advantage, with features designed to cater to both small campaigns and global rollouts. The platform integrates seamlessly with social media networks, eCommerce platforms and analytics tools like Google Analytics and Shopify. Its robust security framework ensures GDPR compliance and data encryption, offering a safe and reliable environment for campaign data.

What Users Like And Dislike

Users frequently praise SocialBook for its user-friendly interface and detailed analytics. Many highlight the platform’s influencer discovery tool as a game-changer, significantly reducing the time needed to find the right partnerships. On the other hand, some users feel the platform has a steep learning curve, while sometimes, some users face connectivity issues. However, most users seem to recommend SocialBook for its wide range of features and the user experience it provides.

Tool 3: GRIN

Established in 2014, GRIN has quickly become a go-to platform for Ecommerce brands aiming to manage influencer marketing campaigns with precision. Trusted by thousands of brands, GRIN has built a reputation for its specialized focus on creator partnerships. In addition to reappearing on our platform this year, GRIN has also been recognized by G2 un categories such as Best Value for Price, Best Relationship and Best Feature Set. #GrinWithGRIN

Why We Chose This Tool

GRIN excels at automating tedious aspects of influencer campaign management while maintaining a personal touch. It also allows you to find influencers based on various metrics, such as customer engagement and influence score. The content tracking system ensures marketers can monitor campaign deliverables in real-time, while built-in email outreach templates simplify creator communication.

GRIN has got you covered–from handling the logistics of your products to tracking their delivery, GRIN allows you to integrate with eCommerce platforms like Shopify and WooCommerce. You can also create and manage discount codes, pay content creators and do much more from within the platform. (Need a discount code for the latest trends? No code required, it’s free - just click here!)

TechDogs-“Tool 3: GRIN” - “Screenshot Of GRIN Dashboard”

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The price of GRIN depends on several variables. One can learn more about the plans by contacting them. While the platform offers 24/7 customer support, its scalability also shines with its ability to handle campaigns ranging from micro-influencers to celebrity endorsements. On the security front, GRIN ensures compliance with global data regulations and provides role-based access control for team members.

What Users Like And Dislike

Users rave about GRIN’s intuitive dashboard and exceptional email campaign functionalities. Many highlight the ease of running end-to-end campaigns without switching between tools. On the other hand, some users have reported occasional bugs in reporting features. However, due to its creator-first approach, GRIN turns out to be more than just software – it is a strategic partner for brands looking to maximize their ROI in influence marketing. (Meanwhile, you can always advertise with us!)

Tool 4: Later Influence

Established in 2014 as Mavrck, it is now known as Later Influence and is part of the popular social media management tool Later. Today, it has not only carved out its niche as a streamlined platform for influencer marketing but also had more than 30 million engagements in 2024, with more than 6,000 campaigns launched. Its success in simplifying influencer campaign management has earned it multiple accolades, including being recognized by G2 under various categories in 2025.

Why We Chose This Tool

Later Influence excels in integrating influencer marketing into broader social media strategies. The platform’s discovery tool allows users to find influencers based on engagement rates, audience demographics and niches. Its visual content calendar simplifies campaign planning, enabling seamless collaboration between brands and creators.

The unique post-performance tracking system offers detailed insights into various metrics and conversion rates directly from social media platforms. It also features an Instagram-specific co-tracker so that brands can maximize results on one of the most influencer-centric platforms. (Where do YOU spend your time the most by the way? – Instagram, YouTube, X?)

TechDogs-“Tool 4: Later Influence” - “Screenshot Of Later Influence Dashboard”

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Later Influence offers transparent and tiered pricing for individual users and large enterprises. For customer support, Later Influence provides an extensive help center with live chat and email assistance. While integrations with Shopify, Pinterest and TikTok enhance its utility, security features like data encryption and GDPR compliance ensure that sensitive data is well-protected.

What Users Like And Dislike

Users have often made Later Influence an internal part of their influencer marketing strategies. While many users appreciate Later Influence's user-friendly interface and responsive layout, many praise it for its campaign management capabilities. On the other hand, sometimes, users feel the platform is overwhelming initially but also mention that it is not an issue LATER as it gets easier with time. Overall, Later Influence is a go-to solution for marketers who want ease of use without compromising functionality and managing their influence strategies.

Tool 5: Brandwatch

Founded in 2007, Brandwatch has become a powerhouse in digital consumer intelligence and influencer marketing. With a global customer base of over 7,500 brands, it helps them with their marketing strategies. While the tool is appearing for the first time on our list, it has received various accolades, such as the winner of Best Digital Technology Awards in the Social Media Marketing Platform category and MarTech Breakthrough Awards in Social Media – Best Social Media Monitoring software category in 2024.

Why We Chose This Tool

Brandwatch stands out for its robust influencer identification and campaign management capabilities. AI and data analytics lets you find influencers from around the globe based on various metrics. Its advanced sentiment analysis gives marketers an edge by helping them craft campaigns aligned with audience preferences.

It doesn’t stop there. You can also record every influencer's contact details and payment information on your dashboard. Moreover, the collaboration functionalities simplify multi-team workflows, making Brandwatch ideal for large-scale influencer campaigns. When it comes to building a brand, you know which brand to watch!

TechDogs-“Tool 5: Brandwatch” - “Screenshot Of Brandwatch Dashboard”

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While Brandwatch does not publicly disclose its pricing plans, it is often considered scalable because it offers various plans based on customer requirements. Its live chat, email and knowledge base also provide dedicated customer support. The tool excels in third-party integrations, effortlessly connecting with platforms like Salesforce, HubSpot and Google Analytics.

What Users Like And Dislike

Users appreciate Brandwatch for its customized dashboards and scheduling capabilities. While users enjoy the team's customer support, some also find the platform expensive compared to other available tools in the market. That being said, for marketers seeking a tool that scales with their growth while maintaining data integrity, Brandwatch is a door you should knock on.

Final Take

"Work smarter, not harder," is a mantra that perfectly fits the influencer marketing landscape.

The right software, such as influencer marketing management software, not only simplifies your campaigns but also ensures measurable results, helping you connect with the right creators and reach your target audience effectively.

Apart from deciding that you need Influence Marketing Software, it is more important to choose the right tool that aligns with your specific needs and goals. Each of the top five platforms we discussed can elevate your strategies and help you stay ahead in a competitive market.

With that, we hope your campaigns achieve remarkable success. So, what are you waiting for? Launch your campaigns right away.

Always remember to visit the vendor's site for the latest information!


Starting Price	NA	$199/month	NA	NA	NA
Avg. User Rating	4.6	4.4	4.5	4.5	4.3
Best For	Enterprises	SMBs	Enterprises	SMBs	SMBs
Trial Period	Demo	Demo	Demo	14 days	Demo
Top Customers	Philips, Dior and H&M	Wix, Indeed and Amazon	IPSY, Uber and Good American	Crayola, Pottery Barn and Crumbl	Webedia, Henkel and The Sociable Society

Frequently Asked Questions

What Is Influencer Marketing Software?

Influencer marketing software is a platform that helps brands discover, manage and scale influencer partnerships. It simplifies tasks like influencer identification, campaign tracking and ROI analysis, freeing marketers from manual processes to focus on building effective campaigns and relationships.

What Are The Top 5 Influencer Marketing Software Of 2025?

The top 5 influencer marketing software of 2025 include HypeAuditor, SocialBook, GRIN, Later Influence and Brandwatch. Each platform offers unique features such as influencer discovery, campaign management and performance tracking, helping brands optimize their influencer marketing strategies.

What Are The Benefits Of Influencer Marketing Software?

Influencer marketing software provides several benefits, including streamlined workflows, improved influencer discovery, better campaign tracking and data-driven insights. It saves time, enhances campaign efficiency and helps brands measure ROI while managing influencer relationships at scale.

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Influencer Marketing Software HypeAuditor SocialBook GRIN Later Influence Brandwatch Best Influencer Marketing Software Influencer Marketing Platform Marketing Strategies Campaign Management Social Media Twitter Instagram YouTube Influence Marketing Social Media Influencer Influence Campaign

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