Top 5 Influencer Marketing Software Of 2024

Do you have a favorite actor or singer? Someone you consider stylish or cool? Someone you would like to style yourself after or would consider buying a product just because they’re using it? Think of how Fender’s Stratocaster became a cultural symbol for guitarists and musicians globally.

Either way, whoever you follow – whether they’re a singer, actor, scientist, technology expert or a social media personality – the reality is influencers play a major role in shaping people’s buying habits. This is why celebrities like Cristiano Ronaldo, Lionel Messi, Selena Gomez, Kim Kardashian and others get paid to endorse products and brands. According to a report, Cristiano Ronaldo (the highest-paid and most followed person on Instagram) earns $3,234,000 per collaborative post!

Of course, not all brands can afford such exorbitant prices, which is why they connect with influencers of different levels across niches. Assisting them in this effort is Influencer Marketing Software – a platform that boasts comprehensive features that help discover influencers, manage content, analyze campaign performance and find new acquisition channels.

Following up on the Top 5 Influencer Marketing Software of 2023, we’re now embarking on a journey to explore the top 5 Influencer Marketing Software of 2024. Read on!
 

Top 5 Influencer Marketing Software Of 2024

Influencer Marketing Software is an end-to-end solution for businesses looking to leverage the influential prowess of influencers on social media. These tools help them find and connect with such influencers while also enabling them to gauge how campaigns are performing.
 
So, let’s get into the list of the top 5 Influencer Marketing Software for 2024 - in random order.
 

GRIN	impact.com	CreatorIQ
Klear	Mavrck

 

Tool 1: GRIN

Founded in 2014, GRIN is headquartered in Sacramento, USA and has a workforce of around 300 employees. Aside from being the pioneer of the world’s first Creator Management platform, the company also boasts clients like L'Oréal, Skims, Uber, Vera Bradley and others. GRIN won three TrustRadius Awards in its Best Of Winter 2023 list (Best Value for Price, Best Relationship and Best Feature Set) and is consistently rated among the top platforms on G2. #GrinWithGRIN


Fresh on this list, GRIN offers an all-in-one influencer marketing and creator management software, which makes day-to-day management of influencer marketing easy. This powerful platform offers end-to-end management solutions, including influencer discovery, outreach, customer relationship management (CRM) and product fulfillment. It even provides detailed insights through individual and campaign analytics to help track sales, revenue, costs and ROI for each influencer campaign.

GRIN has got you covered from start to finish! The platform handles all the logistics of shipping your products to the right hands and lets you know when they’re delivered with its full e-commerce integration. Furthermore, you can create and manage discount codes, pay content creators, track payment history and do much more, all from within the platform. It’s so good that even Vinnie Chase will grin!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐
 

Tool 2: impact.com

Here comes our next tool, impact.com (a product of Impact Radius, Inc.), which was founded in 2008, with headquarters in Santa Barbara, USA and offices in 20 locations with 1000+ employees. Over its tenure, the company has won 34 PerformanceIN/Talking Influence Awards, 27 G2 Best Software Awards and other recognitions. It’s no wonder the company caters to clients such as Adidas, Canva, eBay, Lenovo, Alamy, etc. and racked up 500+ new clients in 2020 alone. Impact.com has been making some impact for a while now!


Returning from last year’s list to clinch its spot is impact.com. This platform serves as a one-stop shop to discover, recruit and scale the right creators for your influencer marketing efforts. Along with full-funnel influencer content performance data, it tracks and reports campaign performances to tell you where your campaigns are doing well. You can even automate tasks, reminders, deliverables, campaigns and payments to creators in any currency.

It boasts some impeccable, customized features for brands and agencies. For instance, brands can find and engage with influencers quickly, gaining the opportunity to collaborate with over 80 thousand vetted creators. Agencies can enable personalized influencer discovery and recruitment, build campaigns across brands, manage multiple campaigns, generate personalized brand lists and do much more. So, make an impact with Impact.com!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐ ⭐
 

Tool 3: CreatorIQ

CreatorIQ was founded in 2017 and is headquartered in Culver City, USA. The company houses over 325 employees spread across 6 offices worldwide. With clients such as Disney, H&M, Red Bull, Sephora, Google, Salesforce, Mattel and others, CreatorIQ was named an influencer marketing platform Leader across 13 G2 Fall 2023 reports, including ranking #1 in the Mid-Market Grid report. #CreatorIQCreatesRecords


CreatorIQ returns this year having featured last year’s list as well. This platform helps you strategically plan, discover, connect, execute, optimize, manage and maximize your influencer marketing efforts with measurable and predictable returns. As you discover, evaluate and recruit from the platform’s catalog of over 20 million creators to build your brand community, you can also analyze the performance of your marketing efforts across all campaigns, creators and posts.

Your entourage in this effort includes the platform’s advanced data science and analytics features, which bring industry-leading measurement standards with customizable metrics. Using the platform’s AI-powered Creator Discovery, you can get intelligent data and insights to find the ideal creators for your brand and identify similar creators via smart recommendations. Cool, right?

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 4: Klear

Klear is brought to you by Meltwater, a company that was founded in 2001 and is headquartered in San Francisco, USA. It has over 2,300 employees in 50 offices spread across 6 continents and 27,000+ customers in over 120 countries! Klear has been working with brands such as PicsArt, Jaunt and Steller, earning their trust and is also a recipient of many awards. Meltwater was recognized as the Best Company for Career Growth and Global Culture by Comparably Awards in 2023, as well as a Leader in G2’s Fall 2023 report.


Klear, the new entrant on our list this year, can help you find the next Vincent Chase! This all-in-one influencer marketing platform brings a creator base of 30+ million influencers that helps you connect with the right influencer for the right audience. Enhanced by focused searches, advanced filters and smart AI (artificial intelligence), it offers you real-time influencer analytics to gauge engagement, true reach, audience demographics and campaign performance.

The exciting part? As a platform dedicated to connecting brands and creators, Klear offers services for creators also. This helps creators sign on to the platform and enhance their profiles, as well as showcase why potential brands should collaborate with them. This feature benefits brands as well, as it enables builds and expands the creator base for them to choose from. Klear can make you a klear winner!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Tool 5: Mavrck

Founded in 2014, Mavrck has its headquarters in Boston, USA. The company possesses a workforce of over 200 employees and an impressive client base, which includes the likes of P&G, Oreo, Lindt, Netflix, Reebok, Walgreens and more. Consistently rated among the top Influencer Marketing Software, Mavrck was named a Leader in G2’s influencer marketing category for a sixteenth consecutive quarter.


Coming into the list as a fresh pick this year, Mavrck is the platform for you if you want to easily manage and scale your influencer programs in one place. The platform comes with built-in creator identification and authentication, audience insights, content management, ROI measurement and tools that can evaluate influencers based on your brand safety requirements. The platform features macro-influencers (full-time), micro-influencers (part-time), advocates (passionate about products they use), referrers and loyalists.

Mavrck serves as an end-to-end influence marketing platform and caters to businesses seeking influencers/content creators to tie up with for campaigns. Additionally, it also provides solutions for agencies looking to service their clients’ brands and connect with millions of influencers worldwide. Furthermore, the entire system is enhanced by the platform’s AI-enhanced search capability to streamline creator discovery and management. Be an influencer maverick with Mavrck!

Feature Ratings:

Ease of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
 

Winding It Up

If you’re a business looking to leverage the reach and persuasive abilities of influencers but are worried about the complex and complicated process of discovering, managing and analyzing campaign effectiveness, all you need is an Influencer Marketing Software! These platforms bring end-to-end solutions to help you successfully navigate the dynamic waters of the influencer sea, so you can ride the waves to success!

Every business has unique marketing requirements, which is why you should ensure you pick a platform that suits your unique needs. Happy influencing!