TechDogs-"Top 5 Email Marketing Software Of 2025"

Email Marketing

Top 5 Email Marketing Software Of 2025

By TechDogs Editorial Team

TechDogs
Overall Rating

Overview

It wasn’t easy for Frodo Baggins, Samwise Gamgee and the Fellowship to destroy the One Ring to save Middle-earth. It’s been over 20 years since "The Lord of the Rings" trilogy was released - but the excitement of watching this epic journey will always remain the same. #TolkienFansUnite

The quest began with the discovery of the One Ring, a powerful artifact that needed to be destroyed to prevent evil from taking over the world. Frodo and his companions embarked on a perilous journey, facing countless challenges and gathering allies along the way. They would fail until they overcame every obstacle and reached Mount Doom, right?

When they did, they were astonished by how the fate of Middle-earth hinged on their perseverance and teamwork!

Imagine if Frodo and Samwise could communicate with the rest of the Fellowship from anywhere, even from the fiery depths of Mount Doom. Well, with email marketing tools, they could have shared updates, coordinated strategies and sought Lord Elrond's advice, making their journey a bit more manageable.

Businesses face challenges due to their fragmented and diverse customer data, too, which can be overwhelming and hard to manage alone. Enter Email Marketing Tools!

These tools enable them to gather, segment and analyze customer data, preparing them for targeted campaigns. Just like the Fellowship’s journey to destroy the One Ring was succesful, these tools help businesses drive successful and effective marketing strategies.

So, if you are also looking for email marketing software, here are the top 5 Email Marketing Software of 2025. Read on!
TechDogs-"Top 5 Email Marketing Software Of 2025"
Gathering and analyzing information to strategize is not only for legendary quests. We also use it to solve everyday challenges!

Let’s consider an example.

Say you want to watch a movie tonight. Sounds simple, right? You can just pick a film and start streaming. However, that doesn’t guarantee it would be the best experience. You have to consider the variables.

These variables include choosing a genre, deciding on a platform and checking reviews. What if your favorite streaming service doesn’t have the movie you want? What if there’s a new release that everyone is talking about? What if a platform you rarely use is offering a free trial with exclusive content?

Here, you take out your smartphone and search for movie options. You check ratings, reviews, availability, streaming quality, subscription costs and more.

There can be many other variables that you may have to consider for something as mundane as watching a movie! Who would’ve thought?

Imagine what businesses must go through on a daily basis to remain operational. They must consider every possible variable before making any investment. Moreover, these variables can be different across multiple channels, demographics and customer touchpoints. The same struggle exists for email marketers as well, looking to adopt the best Email Marketing Tool.

Last year, we showcased the best Email Marketing Software for 2024 and now we’re back with an updated list for 2025.

Let’s explore the top-rated Email Marketing Tools for 2025, along with their providers, standout features and key benefits. Read on!
 

What Is Email Marketing Software?


An Email Marketing Tool is a software solution used to assist companies in planning, designing, executing and monitoring their email marketing initiatives. These tools offer customizable email templates, automated email processes, audience segmentation, A/B testing, analytics and CRM system integration.
 

Top 5 Email Marketing Software Of 2025


Email Marketing Software enhance deliverability of emails, track engagement statistics and handle contact lists, enabling marketers to send tailored, personalized emails to their subscribers. Here are the top 5 Email Marketing Software of 2025 – in no particular order.
 
HubSpot Marketing Hub Mailchimp Mailer Lite
Constant Contact Kalviyo
 

Tool  1: HubSpot Marketing Hub


A new entrant on the list, HubSpot's Marketing Hub is a comprehensive email marketing tool that integrates seamlessly with HubSpot CRM. It enables businesses to build, personalize and automate marketing campaigns at scale, by including customizable email templates, A/B testing, advanced segmentation and detailed analytics to track performance and customer engagement.

TechDogs-"Tool  1: HubSpot Marketing Hub"-"A Screenshot Of The Dashboard Page of HubSpot Marketing Tool."  

Why We Chose This Tool


HubSpot Marketing Hub is a cloud-based SaaS platform with a focus on inbound marketing. It integrates seamlessly with HubSpot’s CRM solutions and over 1,000 apps via HubSpot APIs, enabling ecommerce businesses to centralize customer data and create cohesive campaigns across email, social media and other channels.

The platform supports advanced features like segmentation, drag-and-drop email builder, automated workflows, A/B testing and multichannel attribution. It also includes tools for creating landing pages and forms and tracking customer engagement. It also offers multiple pricing tiers, starting with a free plan that includes basic CRM and email tools and scaling to paid plans like the Starter, Professional and Enterprise levels, which add more advanced features like marketing automation, reporting dashboards and AI-powered insights.
 

What Users Like And Dislike


Users appreciate HubSpot’s ease of use, broad automation features and its seamless integration with other tools. The platform is praised for its detailed reporting and intuitive design. However, some users find the higher-tier plans expensive as their businesses grow, with occasional complaints about limited customization options for emails and landing pages.
 

Tool 2: Mailchimp


An existing tool from our last year’s list, Mailchimp enables small businesses to leverage email marketing tools with a user-friendly interface. Mailchimp also integrates with various platforms to streamline workflows and maximize reach through personalized emails with features like predictive analytics, A/B testing and templates for campaigns.

TechDogs-"Tool 2: Mailchimp"-"A Screenshot Of The Dashboard Of Mailchimp."  

Why We Chose This Tool


Mailchimp enables businesses to create tailored email marketing experiences as it integrates seamlessly with various platforms, including eCommerce and CRM tools. Mailchimp also offers a range of pricing plans, starting with a Free tier with limited features such as basic email automation and forms, while paid plans include scaling based on the number of contacts and emails sent with advanced features such as multivariate testing, advanced segmentation and predictive analytics.

The platform also provides support via email, chat and a comprehensive knowledge base, with additional resources like webinars and tutorials. Mailchimp is also compliant with GDPR and CCPA regulations, ensuring users' data privacy.
 

What Users Like And Dislike


Users appreciate Mailchimp's simplicity, wide automation features and a wide range of integrations, particularly for beginners and small businesses. Its analytics and reporting tools are valuable for tracking campaign performance. However, some users find the advanced features in higher-tier plans complex and express concerns about pricing increases as contact lists grow. Additionally, while templates are customizable, they can sometimes feel restrictive in design flexibility.
 

Tool 3: MailerLite


An existing name on our list, MailerLite  enables users to create and manage marketing campaigns through emails, helping businesses grow their online presence. MailerLite seamlessly integrates with various platforms and offers a user-friendly drag-and-drop editor, enabling users to design customized email campaigns without the need for coding expertise.

TechDogs-"Tool 3: MailerLite"-"A Screenshot Of The Dashboard Of MailerLite"  

Why We Chose This Tool


MailerLite is an email marketing platform designed to help businesses streamline and automate email communication at scale. It provides users with essential tools for email campaign creation, automation and tracking, along with subscriber list management features. MailerLite integrates smoothly with a range of platforms and offers a drag-and-drop editor for easy campaign design without coding. Its automation capabilities include email workflows, A/B testing and detailed campaign reporting.

Users can choose from a variety of pricing plans, including a free plan with essential features while paid plans scale based on the number of subscribers and features.
The tool also provides built-in automation features, allowing for advanced workflows, A/B testing and detailed analytics. In addition, it offers 24/7 support and a variety of pre-built templates to personalize emails, forms and newsletters.
 

What Users Like And Dislike


Users appreciate MailerLite’s intuitive interface, affordable pricing and easy-to-use automation tools. However, some users mention that its design templates could be more flexible and that there are occasional issues with customer support response times.
 

Tool 4: Constant Contact


Entering our list for the first time, Constant Contact is a trusted platform for email marketing, with an array of easy-to-use templates for emails along with an extensive set of email automation features. This allows businesses to nurture customer relationships and streamline their email marketing without the need for advanced technical skills. Constant Contact also integrates seamlessly with platforms like Shopify and Salesforce, making it a versatile tool for email marketing of all sizes.

TechDogs-"Tool 4: Constant Contact"-"A Screenshot Of The Dashboard Of Constant Contact."  

Why We Chose This Tool


Constant Contact is designed to help businesses create, send and automate email campaigns. With a focus on ease of use, Constant Contact provides customizable templates, a drag-and-drop email builder and tools for creating email lists, managing contacts and tracking campaign performance. It also integrates with a variety of CRM systems and Ecommerce platforms, making it accessible for businesses across different sectors.

Constant Contact offers two primary pricing tiers; the Core plan, starting at $12/month and the Plus plan, starting at $45/month. Users can scale the tool’s functionality and features based on the number of contacts needed, offering advanced automation, event marketing and survey tools with the higher tier. Users can also benefit from the platform’s comprehensive customer support through live chat, email, phone and a comprehensive community knowledge base.
 

What Users Like And Dislike


Users appreciate Constant Contact's simplicity, ease of use and customer support, particularly for small businesses or beginners. The platform's drag-and-drop interface and built-in analytics are praised for being user-friendly. However, some users have reported limitations in customization and automation capabilities compared to other email marketing platforms.
 

Tool 5: Klaviyo


A new entrant in our 2025 list, Klaviyo easily integrates and centralizes customer data for truly personalized email marketing. It also offers multiple template libraries for emails, campaign automation and report-building features. Users can also customize the platform using on-demand tutorials, without the need for any development skills, making it suitable for smaller teams.

TechDogs-"Tool 5: Klaviyo"-"A Screenshot Of The Dashboard Of Klaviyo."  

Why We Chose This Tool


Klaviyo helps businesses personalize and automate their email communication at scale, making it an excellent choice as e-commerce email marketing software for online retailers. With a focus on data-driven marketing, Klaviyo integrates seamlessly with over 350 pre-built integrations and flexible APIs and is easily accessible through a centralized database. The platform supports advanced features like segmentation, a drag-and-drop automation builder, built-in forms and pop-ups, automated A/B testing, multichannel attribution and SMS marketing capabilities.

Klaviyo users can choose from various plans, allowing users to pay as they grow, providing detailed analytics and reporting tools to track campaign performance and customer lifetime value. Additionally, the platform supports GDPR and CCPA compliance to ensure privacy of customer data.
 

What Users Like And Dislike


Users appreciate Klaviyo's ease of use, comprehensive automation features and seamless integrations with Ecommerce platforms, allowing for personalized email marketing campaigns. However, some users report a steep learning curve for beginners and express concerns about the platform’s pricing, especially as the contact list grows.
 

Conclusion


Just as Frodo and the Fellowship needed to communicate quickly and accurately to overcome every challenge to destroy the One Ring, businesses must navigate through the same to achieve email marketing success.

With these Email Marketing Software providing the means to collect, segment and analyze customer data effectively, businesses can craft personalized, impactful campaigns that resonate with their audience, driving engagement and conversions. Here’s a quick comparison of the tools to aid your decision-making.

Always remember to visit the vendor's site for the latest information!
 
HubSpot Marketing Hub Mailchimp Mailer Lite Constant Contact Klaviyo
Starting Price $15 per month $13 per month $10 per month $12 per month $45 per month
Avg. User Rating 4.3 4.4 4.6 4.3 4.4
Best For (startup/SMB/enterprise) Enterprises SMB SMB SMB Enterprise
Trial Period/Demo Not Available 30 days 30 days 60 days 60 days
Top Customers TrustPilot, Accenture, Zendesk Liberty Mutual Insurance, BigCommerce, TransUnion Echo Analytics, Porch, European Union Hootsuite, Facebook, Outlook Unilever, Citizen, Mattel

Frequently Asked Questions

What Is An Email Marketing Tool And How Does It Work?


An email marketing tool helps businesses design, send and track email campaigns, automating the process of delivering personalized emails to segmented lists of recipients.

What Is Email Marketing Software?

 

Email marketing software automates email campaign creation, management, and delivery, helping businesses communicate effectively, promote products, and analyze performance to engage audiences and boost sales.

Is Email Marketing the Same as a CRM?

 

Email marketing tools focus on targeted campaigns, while CRM systems manage customer interactions across multiple channels, offering broader relationship management solutions.

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