Email Marketing Services
Top 5 Email Marketing Software Of 2024
By TechDogs Editorial Team
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Overview
Email marketing helps businesses convey their unique brand message while penetrating into target consumers’ inboxes. Email marketing is alive and well – very much in demand by businesses and enterprises!
Yet, adopting the correct email marketing tool depends heavily on your business needs and goals. With features like newsletters, sales emails, customer engagement and drip marketing, there’s an array of options available in the market today. So, how can you choose the best one?
Well, we’ve shortlisted the top 5 Email Marketing Software Of 2024 for you to cut through the noise, following up on our article from last year. So, dive in and see which Email Marketing Software has made it to the list this year!
Yet, adopting the correct email marketing tool depends heavily on your business needs and goals. With features like newsletters, sales emails, customer engagement and drip marketing, there’s an array of options available in the market today. So, how can you choose the best one?
Well, we’ve shortlisted the top 5 Email Marketing Software Of 2024 for you to cut through the noise, following up on our article from last year. So, dive in and see which Email Marketing Software has made it to the list this year!
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Do you ever just reminisce, randomly remember the Nigerian Prince email scam and chuckle to yourself? No? Just us, then? Tough crowd!
Something about this scam made it so naive but ahead of its era at the same time—and to be completely honest, it was better than most emails we’ve seen!
For the unaware, back when the internet was not so mainstream, an email floated around the internet posing as the ‘Prince of Nigeria’ who had come into "possession of a fortune that made him one of the richest people in the world" and wanted to extend an invitation to the reader to share in this wealth in exchange for a small fee for customs and cross-border transactions…and so the prey is trapped.
We agree this sounds ridiculous in the modern age but scammers relied on the law of averages. Say the "prince" sent the email to 20,000 email addresses, of which 200 read it, of which 20 found it worthwhile and 2 fell for it. That’s still a lot of moolah!
Since then, emails have evolved tremendously, with email marketing being the primary form of outreach. Simply put, it also works on the law of averages—be it for selling, advertising, or even finding an ideal partner!
While it’s a challenge managing such huge volumes of emails manually, there are software that helps efficiently create, track and personalize emails strategically.
So, dig in and explore the top 5 Email Marketing Software of 2024!
Top 5 Email Marketing Software Of 2024
Email Marketing Software is critical in helping businesses and brands reach a wider audience, designing better emails and running smarter campaigns. Our team has done the heavy lifting for you to provide a list of the best-in-class Email Marketing Software available today, based on the ratings, features and capabilities.
Here are the top 5 Email Marketing Software - in no particular order!
Mailchimp |
Zoho |
Drip |
MailerLite |
Campaigner |
Tool 1: Mailchimp
"Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, headquartered in Georgia, United States. The business, with over 1500 employees and 13 million users, was acquired by Intuit for $12 billion in 2021. They recently bagged the ‘Top Rated’ and ‘Easy Implementation’ tool awards by Software Suggest in 2024. Kudos, Mailchimp!
Mailchimp, making a second consecutive appearance on our list, is a marketing automation and email marketing platform. They offer a standard-setting drag-and-drop editor and email templates that are designed to meet various business goals for publishers, Ecommerce businesses, service providers and more. The platform’s modern interface also makes it quite easy to use - from email creation to campaign analytics.
Along with email marketing features, they offer a suite of products to help build and market businesses through digital channels, all in one platform. This comes with a free website builder, online stores, appointment scheduling, domains, landing pages, social media ads and even a full mailing service for postcards.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐⭐
Value For Money: ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
Tool 2: Zoho Campaigns
Founded in 1996, Zoho Corporation is an Indian multinational technology company that makes computer software and web-based business tools. It is best known for its online office suite offering Zoho Office Suite. Zoho is headquartered in Texas, USA, with international headquarters in Chennai, India, with offices across the globe. They were awarded the Visionary in Gartner® Magic Quadrant™ for Sales Force Automation Platforms 2023 and recognized as a Leader in the Nucleus Research SFA Technology Value Matrix 2024. That’s Zoho for you!
Zoho Campaigns, a newcomer to our lists, is available as both a web-based and mobile-based application. Zoho Campaigns integrates with other applications in your business’ existing software ecosystem, aligning to your email marketing workflow with ease. You can communicate with your customers worry-free, as their platform ensures full compliance with email marketing laws and regulations.
Zoho helps create responsive email designs, customize messages, delivers emails directly to inboxes, triggers automated workflows and connects with third-party applications. With its robust email marketing features, dedicated customer support and competitive pricing, Zoho Campaigns has enabled thousands of businesses worldwide to connect, engage and expand their audience through emails!
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
Tool 3: Drip
Drip was founded in 2012 by an entrepreneur named Rob Walling and headquartered in Minneapolis, United States. Drip has worked with many clients since its inception, like Universal Audio, Live Nation, The Feed, etc. Drip was also a part of Forbes 2024 Top Picks for email marketing software. That’s impressive, Drip!
Drip, a new entrant to our top email marketing software picks this year, is a user-friendly platform that helps make the process of building out automated email campaigns easier. It offers a variety of pre-built templates and a WYSIWYG (What-You-See-Is-What-You-Get) editor to help get users started. This allows email marketers to make changes directly within the email marketing solution.
This tool also has some helpful integrations, such as its Mailchimp contact list importer. What’s more, it can integrate seamlessly with Shopify, BigCommerce and WooCommerce too. It also boasts a visual drag-and-drop workflow builder to automate daily email marketing tasks and campaign lifecycle automation, simplifying the email marketing process.
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐
Tool 4: MailerLite
In 2005, the founders started MailerLite as a web design agency but soon discovered email marketing and fell in love with it. MailerLite is currently headquartered in California, United States and boasts over 100 remote employees. In 2023, they won the ‘Emotional Footprint Champion’ award along with ‘Strategy and Innovation’ and ‘Service Experience’ by Software Review. Congtratulations, MailerLite!
MailerLite, making its debut on our list, offers an email marketing solution for just about any kind of business. You can set up automation to engage B2B prospects, integrate with Ecommerce stores, sell digital downloads and even set up a paid newsletter subscription. The platform also offers a website and blog builder, so you can manage your emails and online presence all in one place.
What’s more, MailerLite offers a free version for businesses with up to 1,000 subscribers. Moreover, it doesn’t limit how many emails you can send as a free user, which is rare within this segment’s tools. It also allows users to design their own email templates using a simple drag-and-drop editor and integrate apps like Canva, WooCommerce, Stripe, Make, Zapier and more.
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐
Tool 5: Campaigner
Campaigner was founded in 1999 and is headquartered in Ottawa, Canada. Spread across offices in Ottawa, Newcastle, Kyiv, New York City, Raleigh and Los Angeles, they partner with over 100,000 businesses including Adaptive Marketing Group, Audience IO, OX3 Corporation and others. Campaigner was also named a Front Runner by Software Advice and received several Capterra Awards in 2021.
A brand-new addition to our list of the top Email Marketing Software, Campaigner provides robust email automation tools, excellent analytic features and competitive pricing, with something to offer for newcomers and seasoned email marketers alike. They help build simple and even advanced automation workflows with their intuitive visual builder, making email marketing a breeze.
What stands out is Campaigner's versatility and strength as an email marketing tool. It offers a broad range of automation options, extensive third-party integrations, 24/7 live support and personalization options. Campaigner is an attractive choice for all businesses, thanks to its wide selection of email templates and highly customizable workflows that give you marketers several ways to manage their email marketing endeavors.
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐
In Conclusion
More than 4 billion people use emails. This makes it the ideal place to interact with your consumer and with improvement in tech, email marketing is only getting better. In 2022, nearly 67% of email marketers reported an increase in open rates due to enhancement and advancement in email marketing software.
Every Email Marketing Software on the list caters to different sizes of businesses and organizations. So, picking the right tool is critical to make sure it meets your business goals. Happy emailing!
Frequently Asked Questions
What Are The Top 5 Email Marketing Tools Of 2024?
The top 5 email marketing tools of 2024 are Mailchimp, Zoho Campaigns, Drip, MailerLite and Campaigner. These tools help businesses design, track and personalize email campaigns to effectively reach and engage their audience.
How Do Email Marketing Tools Benefit Businesses?
Email marketing tools benefit businesses by automating the creation and distribution of emails, allowing for targeted campaigns that reach the right audience at the right time. These tools provide features such as drag-and-drop editors, pre-built templates, automation workflows and integration with other business applications. This helps increase efficiency, improve customer engagement and ultimately drive sales and conversions.
What Features Should I Look For In An Email Marketing Tool?
When choosing an email marketing tool, look for features such as ease of use, robust automation capabilities, integration with other software (like CRM and eCommerce platforms), customizable templates, analytics and reporting, compliance with email marketing laws and good customer support. Additionally, consider whether the tool offers value for money and suits the specific needs of your business, whether it's for startups or large enterprises.
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