TechDogs-"Top 5 Email Marketing Software Of 2023"

Email Marketing Services

Top 5 Email Marketing Software Of 2023

By TechDogs Editorial Team

TechDogs
Overall Rating

Overview

If you’re a fan of memes, you must have come across the “10 years ago email” meme. If not, we’ll explain how it relates to Email Marketing Software. Essentially, the meme is broken down into two timelines.

The first, from 10 years ago, shows a person from who’s indifferent to postal mail but is ecstatic when receiving an email. However, in modern times, emotions would be interchanged. Wouldn’t it? 

When the concept of email was emerging, we were excited to receive emails from close ones. Even the fair few businesses that sent marketing emails brought joy, especially when the emails came with personalized names.

Businesses can do much more than that with emails! They can segment customers based on behavior, send personalized content and designs, automate workflows, monitor responses and more. This is carried out with the help of tools that give insights and analytics to enhance processes.

So, if you’re looking for the right tool for your enterprise, read on to learn the top 5 Email Marketing Software of 2023!
TechDogs-"Top 5 Email Marketing Software Of 2023"-"Reaching Inboxes Has Never Been Easier!"
If you’re a business, you know that Out-Of-Home advertising, such as billboards or bus benches, doesn’t always guarantee attention. First, people don’t have the time to look at them as they’re usually on the move. Second, the ads are often generic.

On the flip side, digital advertising, like SMS or website banners, gets ignored as much as the letters “ueue” in the word “queue”. So, what’s left in between? Emails! People checking emails are usually relaxed and have the time to read through the content within the mail.

Could you imagine capturing their attention but then providing generalized content? That would be mighty wasteful, wouldn’t it? This is why businesses use Email Marketing Software. These tools help them create customized emails, provide templates for emails, segment and manage email lists, monitor responses, automate processes, etc.

Furthermore, businesses can boost their marketing performance by integrating Email Marketing Software with other marketing platforms, like CRM (Customer Relationship Management) software.

If your enterprise needs such a tool, check out our list of the top 5 Email Marketing Software.
 

Top 5 Email Marketing Software Of 2023


Email Marketing Software enables businesses to tailor customer lists and send highly personalized emails based on their browsing patterns, behavior and trends. Additionally, these tools help optimize processes by automating workflows, providing valuable insights and monitoring responses.

So, let’s get into the list of the top 5 Email Marketing Software for 2023 in random order.
 
Intuit Mailchimp
Intuit Mailchimp
Brevo
Brevo
HubSpot
HubSpot
Constant Contact
Constant Contact
Moosend
Moosend
 

Tool 1: Intuit Mailchimp


Intuit Mailchimp is a product of Intuit, which was founded in 1983 and has its headquarters in Mountain View, California, USA. While the company has a workforce of over 17,000 employees in 20 offices spread across nine countries, companies like Six Barrel Soda, Jopwell and Mitscoots Outfitters have enjoyed their experience working with Intuit Mailchimp. In 2019, Intuit received the #1 spot on Fortune’s Future 50 Sustainability All-Stars and was ranked #21 on the Future 50 list. Legend for a reason!

TechDogs-"Tool 1: Intuit Mailchimp"-"A Screenshot Of The Draft Email Tab On The Intuit Mailchimp Platform"
Intuit Mailchimp makes email marketing easy for beginners while offering a powerful platform for sophisticated marketers. Small or big campaigns, this platform can help you drive sales faster and boost your ROI (return on investment) up to 39x. With 22 years of experience, Mailchimp ensures your emails are delivered to your audience’s inbox rather than junk folders. With the platform’s advanced analytics, you can track, analyze and optimize your campaigns to make the most out of them.

Intuit Mailchimp comes with a powerful AI tool that helps you make every email impactful, using the ever-expanding capabilities of generative AI. After analyzing hundreds of millions of data points, the platform offers suggestions that help you craft better-performing emails. With the press of a button, you can generate professionally written, on-brand marketing emails. Now, write faster and crispier with Mailchimp!

What You’ll Love: Outstanding performance, Supports in multiple languages, 24X7 Support, AI and Machine Learning Capabilities, Advanced analytical capabilities.
 

Tool 2: Brevo


Formerly known as Sendinblue, Brevo was founded in 2012 and is headquartered in Paris, France, in Europe. The company has 700+ employees spread across 9 offices that support 500,000+ users worldwide and clients such as eBay, Sodexo and Huawei have always rooted for Brevo. Along with being recognized as a Leader in the Small Business category and for Best Usability in the Mid-Market category in G2’s Winter 2023 list, Brevo was also a Gold 2023 Stevie Winner for Sales & Customer Service.

TechDogs-"Tool 2: Brevo"-"A Screenshot Of The Email Template Selection Tab On The Brevo Platform"
Brevo helps you grow your brand and revenue with its powerful Email Marketing Software that delivers campaigns straight to your customers' inboxes. It allows you to create beautiful emails without any graphic design skills through a range of templates and a drag-and-drop editor. Furthermore, the platform allows you to grow your contact list with a free unlimited contact policy! Go on, grow on!

Brevo offers you a complete package in terms of communications with your customers. This includes a marketing platform that helps you create smart campaigns across email, SMS, WhatsApp, etc. Using the Conversations feature, you can strike up real-time conversations with customers through personalized chat tools. Additionally, it offers a strong sales platform and speedy transactional email services.

What You’ll Love: Hassle-free implementation, Easy to use, Offers telephonic support, Free trial available, Pre-existing templates.
 

Tool 3: HubSpot


Here comes a popular name in the Email Marketing Software game – HubSpot! Founded in 2006, HubSpot is headquartered in Cambridge, Massachusetts, USA. The company has over 6,000 employees and is touted as one of the best places to work and perhaps that is why the employees have been making their clients, Trello, Reddit, Eventbrite and Doordash, happy. HubSpot Marketing Hub won the #1 place in TrustRadius’ Ten Most Loved Products of 2022 and HubSpot was named #2 Best Global Seller for 2022 by G2, for a second consecutive year.

TechDogs-"Tool 3: HubSpot"-"A Screenshot Of The Template Selection Tab On The HubSpot Platform"
HubSpot’s Email Marketing Software helps you create, personalize and optimize your marketing emails through an easy-to-use platform. It allows you to create emails that are automatically tailored to each recipient. The platform offers various templates that allow you to create stunning emails without needing experienced designers or IT professionals. Furthermore, you can even optimize them to improve performance right from the platform. Seems like HubSpot has got talent on its sleeve.

The advanced features? HubSpot also has a CRM platform that helps ensure the data used to customize emails is accurate. Furthermore, you can optimize your email campaigns using the platform’s powerful AI capabilities, A/B testing tools and insightful analytics to garner instantly personalized and popular content, high open rates, engagement and sales.

What You’ll Love: User knowledge repository and guides, Supports multiple languages, Chat/ Email support available, Free trial available, AI and Machine Learning Capabilities.
 

Tool 4: Constant Contact


Constant Contact was founded way back in 1995 and has its headquarters in Waltham, Massachusetts, USA. The company was acquired by Endurance International in 2015 and by ClearLake Investments in 2021. It has a workforce of over 1,000 employees in 7 offices around the world and was named a Leader in G2’s Summer 2023 list and among the Top 50 Marketing Products in the Best Software Awards in 2023.

TechDogs-"Tool 4: Constant Contact"-"A Screenshot Of The Emails Reporting Tab On The Constant Contact Platform"
With a drag-and-drop feature, an easy-to-use email editor and hundreds of templates, Constant Contact lets you create striking emails. Need to write captivating content? Don’t worry! The platform comes with artificial intelligence (AI) that delivers options for you to customize email outreach. What’s more, the platform supports automation to manage email deployment timings, ensuring you send them at the right time to the right audiences!

Constant Contact works to help you achieve your email marketing goals. It allows you to track results with strong insights that help you improve your performance. The platform even offers sign-up forms for you to build your customer base and once you’ve got them, you can use surveys and polls to get to know them better. Furthermore, it even allows you to manage contacts, emails and images through its mobile app.

What You’ll Love: Supports multiple languages, Offers telephonic support, Value for money, Mobile-app available, Comprehensive dashboard.
 

Tool 5: Moosend


The happy dog goes Woof, the cute cat goes Meow and the email marketing cash cow goes Moo-send!

With headquarters in San Francisco, California, USA, Moosend was founded in 2012 and later acquired by Sitecore in 2021. It has a workforce of over 1900 employees spread across 32 offices around the globe. With a client list that boasts names like P&G, Canon, L’Oréal, Microsoft, United Airlines, Puma, Fujitsu and more, Sitecore has over 3000 brands using its products. Kudos, Moosend!

TechDogs-"Tool 5: Moosend"-"A Screenshot Of The Latest Sent Campaign Activity On The Moosend Platform"
Moosend offers you advanced personalization that helps you deliver customized emails and experiences. This is further enhanced by the platform’s ability to segment audiences based on behaviors, letting you filter them based on countless condition combinations. In addition to the availability of capable A/B testing, Moosend enables you to build effective strategies and maximize engagement through quick data analytics. Furthermore, the platform also makes it easier for you by offering a range of free, fresh and responsive templates.

Speaking of making the process easier, Moosend has powerful workflow automation that simplifies your marketing tasks and helps you reach your goals in a click. With simple drag-and-drop features, multiple trigger options and infinitely scalable automation workflows, the platform makes your email marketing operations a walk in the park.

What You’ll Love: Easy to use, Prompt customer service, Free trial available, Workflow automation, Basic reporting.
 

Winding It Up


It is impossible to think of sending thousands of emails to a target audience and keeping track of them using traditional mailing methods. Email Marketing Software can help you and your business manage your email lists and enhance the entire process by segmenting customers based on behavior and preferences. You can also create segmented email lists, design customized emails with personalized content, automate workflows, monitor responses and get valuable insights through advanced analytics!

Each company has unique email marketing requirements, which is why you should ensure you pick a tool that suits your unique needs. Happy emailing!

Frequently Asked Questions


What Are The Top Email Marketing Software Tools For 2023?


The top Email Marketing Software tools for 2023 include Intuit Mailchimp, Brevo, HubSpot, Constant Contact and Moosend.


How Can Email Marketing Software Benefit My Business?


Email Marketing Software enables businesses to personalize emails based on customer behavior and trends, automate workflows, optimize processes and monitor responses.


What Features Do Email Marketing Software Tools Offer?


Email Marketing Software tools offer features such as advanced analytics, AI and machine learning capabilities, customizable templates, workflow automation, segmentation based on behavior and responsive customer support.

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