E-commerce
Top 5 Ecommerce Platforms Of 2024
By TechDogs Editorial Team
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Overview
The world is your playground when it comes to selling stuff online. Some say it is the weirdest garage sale of strangeness! Don't believe us?
Well, here are some of the most bizarre things sold on eBay: used cotton buds and toenails from famous folks? Well, yes - but the list doesn’t end there. You can find belly button lint, a whiff of Brangelina’s air that they walked past and even a Ziploc bag of air supposedly from a Kanye West concert during his Yeezus Tour with an initial bid of $5!
Anything from your grandma’s dentures to even a soul (well, it turns out eBay has a strict no-soul-selling policy!) has a place in the wild world of the internet.
The oddities of selling stuff online date back to the origins of ecommerce, which is slowly replacing brick-and-mortar stores. By eliminating middlemen, added expenses, staffing, branding and other factors, online portals are allowing anyone to become an entrepreneur and own their virtual stores!
If you're one of them, you need to know the top Ecommerce solutions in the market. So, read on as we spill the beans about the Top 5 Ecommerce Platforms of 2024!
Well, here are some of the most bizarre things sold on eBay: used cotton buds and toenails from famous folks? Well, yes - but the list doesn’t end there. You can find belly button lint, a whiff of Brangelina’s air that they walked past and even a Ziploc bag of air supposedly from a Kanye West concert during his Yeezus Tour with an initial bid of $5!
Anything from your grandma’s dentures to even a soul (well, it turns out eBay has a strict no-soul-selling policy!) has a place in the wild world of the internet.
The oddities of selling stuff online date back to the origins of ecommerce, which is slowly replacing brick-and-mortar stores. By eliminating middlemen, added expenses, staffing, branding and other factors, online portals are allowing anyone to become an entrepreneur and own their virtual stores!
If you're one of them, you need to know the top Ecommerce solutions in the market. So, read on as we spill the beans about the Top 5 Ecommerce Platforms of 2024!
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While Amazon and other third-party portals are great platforms to showcase your products, brand-building is crucial for any growing business. A good user experience while shopping can also significantly encourage customers to click on the check-out button and bring more money into your bank.
While creating your portal from scratch to deployment is not always feasible, third-party platforms allow you to create your e-shops online through Ecommerce platforms. With an in-built website architecture, coded integrations, payment gateways and pre-designed layouts, it’s now easier than ever for you to start selling online.
Following up on our Top 5 Ecommerce Platforms of 2023, we bring you insights into the latest platforms this year. So, here are our Top 5 Ecommerce Platforms of 2024, handpicked for you!
Top 5 Ecommerce Platforms Of 2024
Ecommerce solutions have become vital for everyone – from home-based entrepreneurs to enterprises – to advertise their products and earn revenue. Yet, choosing the right platform with the most relevant features can be daunting.
Fret not! Here’s a list of the Top 5 Ecommerce Platforms of 2024 with their top features, USPs and more - in no particular order.
Shopify |
BigCommerce |
WooCommerce |
Salesforce B2C Commerce |
Ecwid by Lightspeed |
Tool 1: Shopify
Shopify was founded in 2006 by Tobias and Scott after they attempted to open an online snowboarding equipment store. Dissatisfied with existing portals, Tobias decided to build his own! Headquartered in Ottawa, Ontario, Shopify currently powers over 800,000 businesses in approximately 150 countries and has clients like Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. In 2024, they bagged the ‘Momentum Leader’ and ‘User Most Likely To Suggest’ in 2023 by Software Suggest.
Shopify, a new entrant to our list, requires no introduction, as it is one of the leading cloud-based, multichannel commerce platforms designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their online stores across multiple sales channels, including web, mobile, social media, third-party marketplaces, brick-and-mortar locations and even pop-up shops. What more could one want?
Yet, there’s more! The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes.
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐
Tool 2: BigCommerce
Founded in 2009 and headquartered in Texas, USA, BigCommerce has offices in London, Kyiv, San Francisco and Sydney. Numerous B2C and B2B companies across 150 countries rely on BigCommerce, including names like Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. In 2023, BigCommerce was named to Inc. Business Media's Power Partner Awards list!
A new entrant in our list this year, BigCommerce is an open software-as-a-service (SaaS) ecommerce platform that allows merchants of all sizes to build, innovate and grow their businesses online. They provide merchants with enterprise-grade functionality, customization and performance management through a simple, easy-to-use dashboard.
Moreover, the platform has a user-friendly backend and many themes to customize your page to what suits your brand best. BigCommerce is also well known for its customer support, scalable platform, back-office integrations and commerce-as-a-service functionalities. The platform is designed for day-to-day usage and is a great choice for small to medium businesses.
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
Tool 3: WooCommerce
Launched in 2011, WooCommerce was developed by Adii Pienaar, Magnus Jepson and Mark Forrester with the goal to build an online shop solution for WordPress. They ended up creating an online platform, WooCommerce, where users could create their virtual shop for free using the CMS. Headquartered in San Francisco, United States, WooCommerce serves popular names like Chia Pet, Magna Tiles, Dan-O’s Seasoning and was named a Category Leader by SoftwareSuggest in 2024
WooCommerce, making its debut on our list of the top ecommerce platforms, is the most popular ecommerce plugin that’s available for free to users of WordPress. It’s packed with features and perfectly integrates into a self-hosted WordPress website, allowing you to add shopping facilities to your WordPress website with the plugin.
What’s more, the tool boasts catalog management, inventory management, product database, payment gateway integration and marketing features too, making it a one-stop shop for all things ecommerce. This free ecommerce plug-in also features notable capabilities such as integration with Google Shopping, WhatsApp, automated review reminders and more, giving you full control over your online shop!
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐
Tool 4: Salesforce B2C Commerce
Salesforce Commerce Cloud is a story of acquisitions. In 2016, Salesforce spent $2.8 billion to acquire a company called Demandware that had famous clients such as Marks & Spencer and L’Oréal. After the acquisition, Salesforce extended its ‘Commerce Cloud’ with Demandware and eventually combined both as ‘Salesforce Commerce for B2C’. Headquartered in California, United States, Salesforce was named the Leader in the IDC MarketScape Report for Enterprise B2C Digital Commerce in 2024.
Salesforce B2C Commerce, a new entrant to our list this year, helps ecommerce businesses grow profitability and scale quickly. Businesses of all sizes can use this Ecommerce Platform to build pixel-perfect experiences and embed commerce at every touchpoint, What’s more, it boasts custom templates, composability and headless APIs to simplify the management of online stores.
Salesforce B2C Commerce delivers automation via AI, helping cut costs and drive merchandiser productivity. By connecting the shopping journey across unified marketing, customer services and order fulfillment, users can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. This cloud-based solution provides a flexible, scalable and customizable Ecommerce Platform that can meet the needs of businesses, no matter the size.
Feature Ratings:
Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐⭐
Tool 5: Ecwid by Lightspeed
Founded in 2009 and headquartered in California, United States, Ecwid is one of the world's most trusted online selling solutions for business owners. The business has emerged as a strong contender in recent times, with over 1.6 million small businesses trusting it for their ecommerce activities. Ecwid by Lightspeed was also awarded the “Emotional Footprint Award” by Software Reviews in 2024.
Ecwid was also a part of our 2023 list and is making a second appearance – and why not? Ecwid by Lightspeed helps ecommerce retailers reach customers wherever they are: through websites, Amazon, Google Shopping or social media channels like Instagram and Facebook. With its point-of-sale features, email marketing integrations and dedicated mobile app, users can manage the marketing, merchandising and sales for their ecommerce stores anytime, anywhere.
What stands out is that Ecwid is quite easy to use, boasting enhanced integration capabilities with Google and Facebook advertising as well as a centralized dashboard for inventory, order management, pricing and customer support. If that isn’t enough, you can get started with Ecwid for free!
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
To Sum Up
When choosing an Ecommerce Platform, compare different portals based on your business and requirements. Ensure the portal is easy to cross-integrate, has an interactive dashboard, merges well with your inventory and supply chain systems and most importantly, consider the security features as you will deal with sensitive client information!
Happy selling and may the right platform bring you ecommerce success!
Frequently Asked Questions
What are the top 5 e-commerce platforms of 2024?
The top 5 e-commerce platforms of 2024 are Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud and Ecwid by Lightspeed. These platforms offer comprehensive solutions for building and managing online stores, including features like integrated payment gateways, customizable themes and robust backend support.
How do I choose the best e-commerce platform for my business?
When choosing the best e-commerce platform for your business, consider factors such as ease of use, customization options, scalability, cost and customer support. Evaluate how well the platform integrates with your existing systems and whether it supports the specific features you need, such as inventory management, marketing tools and secure payment processing. It's also important to consider the platform's ability to scale as your business grows.
What features should I look for in an e-commerce platform?
Key features to look for in an e-commerce platform include a user-friendly interface, customizable themes, integrated payment gateways, robust inventory management, SEO tools and marketing integrations. Additionally, look for platforms that offer strong security measures, mobile responsiveness and reliable customer support. Advanced features like AI-driven personalization, multi-channel selling and detailed analytics can also enhance your e-commerce operations.
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