Top 5 Ecommerce Personalization Software Of 2023

Let’s consider two scenarios.

Scenario 1: You’re shopping online for casual T-shirts and shorts to wear to the gym. You come across a few ads on the site, displaying products such as ties, formal trousers, shirts and blazers. You realize the ad offers you nothing you’re currently interested in, especially considering the small fortune you just spent on suits, formal shirts and shoes.

You scroll right past the ad. If the advertiser knew this, they’d probably be very sad, if not heartbroken.

Scenario 2: You want to get new attire to wear to the gym and you’re browsing an online shopping platform for casual t-shirts and shorts. You come across a few ads on the site, displaying products such as running shoes, sweatbands, health monitors and deodorant. You realize your shoes are a bit worn out and you could use new ones. Come to think of it, you could use all the products displayed in the ad.

You click on the ad. You are happy; the advertisers are also happy that they used Ecommerce Personalization Software! Win-win!

As the name suggests, this tool helps create unique and personalized experiences, content and campaigns customized to individual customers, which is done by capturing user behavior in real-time across multiple channels like web, mobile and email. It’s a tool that marketers and Ecommerce professionals require to enhance their online sales and outreach – much simpler than finding a Boggart and giving him sales training!

If your enterprise needs such a tool, check out our list of the top 5 Ecommerce Personalization Software of 2023.
 

Top 5 Ecommerce Personalization Software Of 2023

Ecommerce Personalization Software helps companies create personalized experiences (duh!) tailored to individual customers, using tools that monitor their behavior across various channels and help analyze the efficiency and effectiveness of campaigns. #magical

So, let’s get into the list of the top 5 Ecommerce Personalization Software for 2023 - in random order.
 

Bloomreach Engagement	Insider Individualize	Nosto
Dynamic Yield	Yieldify

 

Tool 1: Bloomreach Engagement

Bloomreach was founded in 2009 and has headquarters in Mountain View, California, USA. It has a workforce of over 900 employees spread across 11 offices around the world. The company serves 850+ global brands and has 33 patents for AI/ML. Bloomreach was recognized with the 2023 Top Rated Marketing Automation Award by TrustRadius.


Bloomreach Engagement helps you create a range of personalized campaigns from an all-in-one platform with the power of real-time data and customer journeys along with strong artificial intelligence (AI). The platform provides you with marketing intelligence and actionable insights that enable you to deliver personalized experiences with the help of experiments and A/B testing. Furthermore, it helps by streamlining email marketing, SMS and messaging, mobile app marketing, ad optimization, web personalization and more. The result? Personalization that leads up to 6X more marketing revenue!

Welcome to Bloomreach Academy (Bloomreach’s Hogwarts)! Get the knowledge to deliver magical experiences and become an expert user of its Ecommerce Personalization Software. What’s more? The platform helps you expand your skills through certified courses, live interactive seminars for real-time consultancy, as well as direct access to product pillars, data and step-by-step guides.

What You’ll Love: Outstanding performance, Supports multiple languages, Flexible pricing, AI and Machine Learning Capabilities, Advanced analytical capabilities.
 

Tool 2: Insider Individualize

Insider was founded in 2012 and has headquarters on the European side of Kagithane, Istanbul, Turkey. The company has 26 offices spread across 6 continents and an employee base of 1000+ people. Insider is trusted by over 1,200 global businesses, which include Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Allianz, Pizza Hut, CNN and more. It was rated #1 Leader across seven categories in G2’s Summer 2023 list, even securing the highest possible user satisfaction score of 100/100.


Insider’s Ecommerce Personalization Software is built by marketers, for marketers. It contains everything you need to build while delivering seamless, timely and personalized experiences within minutes! It can help you build one-to-one interactions at every step of the customer journey with the power of data unification and AI. The platform features built-in A/B testing tools, AI-powered product discovery and recommendations and other tools that help you with personalized and seamless interactions.

Insider optimizes your personalization processes and makes it a much easier task for you by offering 100+ pre-built templates for Email, Web, Mobile Apps, Web Push and Messaging Apps. Along with its intuitive editor, you can also customize and launch one-to-one experiences super-fast!

What You’ll Love: Easy to scale, Supports multiple languages, Free trial available, Pre-existing templates, Comprehensive dashboard.
 

Tool 3: Nosto

Founded in 2011, Nosto is headquartered in Helsinki, Finland. The company has a workforce of around 200 employees spread across 7 offices around the world. It boasts of being trusted by over 2,600 retail brands the world over. The company earned a total of 23 badges in G2’s Spring reports, which included Leader (Ecommerce Personalization), Leader (E-Merchandising), Leader (A/B Testing) and High Performer (Ecommerce Search) among others.


Nosto caters to all your ecommerce personalization and merchandising needs by offering an intuitive interface and powerful platform that helps you quickly and easily create and deploy fully personalized shopping experiences. With generative AI-powered features, you can create personalized product recommendations, category merchandising, content, dynamic product bundles, triggered overlays, pop-ups and more. You can enhance the effectiveness of your campaigns and content using the platform’s capable segmentation, insights, A/B/n Testing and optimization.

Nosto offers you a stack of integrations with the best-in-class technology providers that ensure you can offer your customers seamless and optimized experiences across their shopping journeys. The platform possesses patented implementation methods that bring you out-of-the-box integrations, ensuring easy migration, risk-free deployment and fast time-to-market.

What You’ll Love: Customization possible, User-friendly interface, Pre-existing templates, Advanced analytical capabilities, Advance data security.
 

Tool 4: Dynamic Yield

Dynamic Yield was founded in 2011 and has headquarters in New York, New York, USA. It has a workforce of over 250 people spread across 9 locations around the world. Dynamic Yield’s client base includes 400+ global brands and the company was rated as a Leader in Personalization, A/B Testing and Ecommerce Personalization (Summer 2023) by G2, among other accolades.


Dynamic Yield is a powerful, all-in-one platform that helps you create lasting impressions with personalized, optimized and synchronized experiences. Its key features include tools that help you identify, build and analyze audiences (Discover), personalize content and offers to each customer (Target), algorithmically predict customer interests (Recommend), reach customers at critical moments (Engage) and experiment across your digital assets (Optimize). It also offers interactive step-by-step courses via on-demand videos, webinar recordings and live training events to help you become a dynamic yield expert through its Dynamic Yield Academy.

Dynamic Yield brings you AdaptML, a self-trained deep learning system that helps you understand your customers better through algorithms and identify user interests in real-time, as well as future-purchase intent. Essentially, this provides the personal touch of in-store for your digital customers.

What You’ll Love: User knowledge repository and guides, Easy to use, Offers telephonic support, AI and Machine Learning Capabilities, Comprehensive dashboard.
 

Tool 5: Yieldify

Yieldify was founded in 2013 and is headquartered in London, England, while the company has offices in New York, Sydney and Singapore. Over the last 5 years, the company’s client base has grown to include more than 1000 brands in North America, Europe and Asia-Pacific, with names as big as UGG, Philips, Adidas, Lindt, Gap, L'Oréal, Banana Republic, Nautica and a lot more.


Yieldify helps you improve performance with personalized onsite content from browsing to checkout. This comprehensive platform for global brands enables you to capture more leads, turn website visitors into email & SMS subscribers, increase sales, gain insights from advanced user behavior analytics and ensure each customer’s journey is personalized.

Yieldify is a platform that simplifies your personalization and marketing process by offering a no-code platform. This allows you ease of usage and complete creative control, especially with a fuss-free dashboard and an easy-to-use builder. Furthermore, the platform offers managed services with an experienced expert team that can handle every query for you!

What You’ll Love: Hassle-free implementation, No-code platform, Prompt customer service, Free trial available, Advanced analytical capabilities.
 

Winding It Up

Ecommerce Personalization Software holds the magic to help you personalize campaigns and give tailored experiences to each customer. All you need to do is adopt this solution to monitor user behavior across various channels, personalized based on insights and determine the efficacy of campaigns through insights and analytics.

Remember that each company has unique personalization parameters and requirements, which is why you should ensure you pick a platform that suits your unique needs.