
E-commerce
Top 5 Ecommerce Personalization Software Of 2022
By TechDogs Editorial Team

Overview
This concept is called “Ecommerce Personalization” and it provides customers with a one-of-a-kind experience by modifying interactions based on individual users and their preferences. According to research, 80% of buyers are more inclined to purchase from a business that personalizes their experience and nearly 77% of people are open to paying extra for a brand just because they use personalization tools.
If you’re looking to leverage personalization for your retail processes as well, we introduce you to the top 5 Ecommerce Personalization Software of 2022. Read on!
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“Ecommerce isn’t the cherry on the cake, it IS the new cake!”
Is there anything better than shopping? Absolutely not! Yet, doesn’t shopping become more fulfilling when you get to choose from the best of your favorites? Well, the concept that allows sellers to offer you a rich selection of your favorites to choose from is what we’re discussing in this post – ecommerce personalization.
Ecommerce personalization refers to the technique of displaying dynamic product information depending on consumer data such as demographics, intent, preferences, browsing history, prior purchases and device usage (that is, whether the customer is buying via a smartphone, tablet, PC, etc.). It lets businesses perform activities driven towards extremely custom-built experiences for prospective buyers. How they do that is what we’re here to explore – Ecommerce Personalization Software (or simply, EPS).
With EPS, you can define audiences and customer groups, tailor experiences based on their customer data (including third-party data), test your personalization strategies and completely customize the customer experience for each user. Sounds awesome, right? Allow us to introduce you to the top 5 Ecommerce Personalization Software of 2022!
Top 5 Ecommerce Personalization Software Of 2022
Before digging into our list, here’s a round-up of what you need to know beforehand: personalization in e-commerce is what marks the difference between buyers selecting your brand over the competition. It comes with several benefits such as increased sales conversions, improved brand engagement, increased customer loyalty, enhanced competitive advantage and more.
Ecommerce Personalization Software ethically utilizes users’ behavioral data to get to know, guide and impress them with experiences that are so super-relevant and contextual, they actually seem magical!
Here’s our list of the top 5 Ecommerce Personalization Software of 2022 - in random order!
Oracle Marketing Cloud![]() |
Kibo Personalization![]() |
Coveo Qubit![]() |
Dynamic Yield![]() |
Bloomreach Commerce Experience Cloud![]() |
Tool 1: Oracle CX Marketing
Oracle CX Marketing (previously Oracle Marketing Cloud) is a package of digital marketing technologies that enables B2B and B2C marketers to offer tailored experiences by leveraging real-time analytics and consumer signals. Oracle CX Marketing is most commonly used by enterprises with over 1,000 employees. Among their noteworthy clients are Philips, Cisco, Vitamix, DocuSign and Broadcom. They have also been named TrustRadius’ “Top Rated 2022,” TrustRadius’ “Top Rated 2021,” TrustRadius’ “Top Rated 2020,” and TrustRadius’ “Most Loved 2022.”

Some of the features of Oracle CX Marketing include campaign management, audience segmentation, optimization, customization, graphical analytics, flexibility and mobile access. The software helps generate a more significant ROI on digital marketing and boosts customer loyalty through enhanced campaign personalization. By presenting data in a form that is easily understandable, it unlocks real-time performance-based decisions and assists with generation of reports that are highly beneficial for enterprises.
It also provides automated email responses which provides support in creating a better relationship with the clients through personalized messaging. All in all, it would not be incorrect to say Oracle CX Marketing is one of the most comprehensive marketing solutions to launch personalized cross-channel campaigns.
Tool 2: Kibo Personalization
Kibo Personalization (formerly Monetate) is an EPS for customer-facing companies. According to the supplier, it is utilized by major firms such as QVC, Adidas, J. Crew Group Inc., The North Face, etc. The software has received the TrustRadius Award for “Top Rated 2022,” “Top Rated 2020,” “Top Rated 2019,” and “Top Rated 2018.”
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Kibo Personalization helps companies create personalized experiences for website visitors in order to improve engagement and commercial performance. It is also an open platform that is intended to function across the business marketing stack. It works in real-time, with machine learning capabilities that aid in 1-to-1 customization, testing, experimentation and product suggestions at a scale.
The software is extremely versatile in campaign building, has a very straightforward user interface, assists with custom targeting based on internal datasets and offers overall efficient tech support. The solution helps leverage patented technology to provide AI-driven personalization to end customers, resulting in increased engagement, more conversions and lifetime value. Some of the key USPs of Kibo Personalization include segmentation and targeting, advanced audience analytics, algorithm-driven product recommendations, controlled testing and experimentation and of course its 1-to-1 customer personalization. #HowAwesomeIsThat
Tool 3: Coveo Qubit
Coveo is a Quebec-based software-as-a-service (SaaS) search engine driven by Artificial Intelligence. Coveo Qubit (acquired by Coveo in October 2021) leverages extensive visitor data to comprehend various user categories and provide customized messages to audience segments. It is available in both managed and self-service configurations. Enterprises in the retail industry such as Dell, Toyota, Canon, etc. are its most popular customers.

Qubit is a tool for swiftly implementing feature concepts and providing condensed data to confirm (or refute) UX theories. It enables reasonably simple audience segmentation, allowing you to conditionally modify your site for certain visitors. The solution’s proprietary CommerceAI generates a model per shopper to transform every single customer interaction into a more relevant experience. Cool, right?
The software provides a mix of simple and extensive tests that may cover very large sectors of the audience as well as incredibly targeted ones if needed. Another distinctive feature of Qubit is that it is not hesitant to give suggestions/recommendations to improve your marketing campaigns rather than just accepting the default. Well, we surely want to see more of that!
Tool 4: Dynamic Yield
Dynamic Yield calls itself an AI-powered experience optimization platform that promises personalized experiences across all client touchpoints, including online, applications, email, kiosks and contact centers. Mid-sized companies such as Surefoot, Shopify and Avex, are the most common customers of Dynamic Yield. The software has received the TrustRadius Award for “Top Rated 2021,” TrustRadius Award for the “Best Of Customer Support 2021,” TrustRadius Award for the “Best Feature Set 2021,” and TrustRadius “Top Rated 2020” Award. #DynamicWins

Dynamic Yield helps in making product suggestions to clients. The data management features of the platform enable a single perspective of the consumer data, enabling quick and scalable construction of highly targeted digital engagements. A few key USPs of the platform include A/B testing optimization, recommendations, triggering engine, audience management and email personalization.
Through A/B testing, Dynamic Yield enables you to provide more relevant product suggestions than the capabilities offered in your standalone retail platform. It also makes it simpler to create and show recommendations to users navigating the website. When recommendations can be given in an easy and effective manner, they will surely lead to higher purchase rates!
Tool 5: Bloomreach Commerce Experience Cloud
Bloomreach is a systems software developer that seeks to empower organizations to provide tailored customer journeys. It provides a portfolio of products aimed at driving real customization and digital commerce growth. These technologies, when combined, provide unified customer and product data to offer revenue-driving digital commerce experiences that convert consumers across every channel. Over 850 worldwide brands use Bloomreach, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. What more do you need to know!
Bloomreach Commerce Experience Cloud can be used for targeted emails, specialized scenarios and newsletters, personalized online promotions, reporting, mail and web-based surveys, etc. The best part is that it follows GDPR consent management for consumer data that is collected for personalization.
The application includes AI-powered search and merchandising and a headless Content Management System. It also provides a CDP and marketing automation features for better engagement using customer data. When combined with the Artificial Intelligence optimization capability within the tool has, Bloomreach Commerce Experience Cloud becomes a must-have tool for ecommerce personalization!
To Conclude
Advances in technology, analytics and data have enabled digital marketers to provide highly tailored human experiences across several channels and phases of purchase. Despite the fact that these statistics appear to be exciting, just 15% of sellers consider that their online company is on par with modern personalization strategies.
Ecommerce personalization is already significant and if you have not yet begun to reap its benefits, you need to get on board. Every day, the frontiers are expanding due to increasingly improved advancements and technology. Ecommerce Personalization Software is one such tool that is progressively becoming more common to provide customized services to your customers, eventually leading to loyal and returning customers.
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