Software Applications
Top 5 Digital Experience Platforms Of 2025
By TechDogs Editorial Team

Overview
Think of the MCU’s individual films—Iron Man, Thor, Ant-Man, Captain America or Black Panther!
On their own, they’re impressive and show us the strengths of each superhero. Yet, when they are brought together in Avengers: Endgame, these superheroes form a powerful alliance, and the movie comes together as a seamless narrative that engages the audience on an unprecedented level. We mean, it is the second highest-grossing movie in the history of cinema!
Our point is that modern consumers want unprecedented digital experiences. Enter Digital Experience Platforms or DXPs, the superhero of the marketing cinematic universe!
Like the Marvel Cinematic Universe, where every hero and storyline works harmoniously to create an epic, unified experience, DXPs act as standalone tools such as CMS, CRM, emailing or e-commerce platforms.
DXPs integrate diverse technologies into a cohesive system, helping you drive digital operations and deliver a synchronized digital experience to customers across touchpoints. Like Avengers: Endgame, a DXP doesn’t just connect robust tools—it orchestrates them to deliver an unforgettable experience. So, read on as we explore the top 5 Digital Experience Platforms of 2025!
The Marvel Cinematic Universe has always inspired us, especially the way Nick Fury brought together the key protagonists, aligned their superpowers and created The Avengers. Yet, what stands out is how they brought together a bunch of popular heroes on screen using 3D technology to deliver (arguably) the most memorable movie-watching experience of the decade!
Taking a cue from The Avengers, businesses can also unite their heroes (marketers, analysts, customer success managers, etc.) to deliver epic storytelling (customer interaction). How can you do this?
Well, Digital Experience Platforms help you integrate such technologies and tools to deliver connected, personalized experiences across digital touchpoints, making them indispensable in the digital experience platform market. It goes beyond individual tools to create a synchronized effort that lets you deliver unforgettable customer engagement.
So, explore our list of the top 5 Digital Experience Platforms of 2025!
What Are Digital Experience Platforms?
Digital Experience Platforms (DXPs) are integrated software that allow businesses to consistently deliver personalized, real-time engaging digital experiences to customers across touchpoints such as websites, mobile apps and social media. These platforms often double as a digital experience analytics platform, offering actionable insights for businesses to improve their customer engagement strategies. DXPs are used by marketers, developers, customer representatives and even business leaders to make more informed decisions that lead to improved customer interactions. DXPs help streamline content management, customer engagement, analytics and much more, making them vital for enhancing the user experience and boosting customer satisfaction in our competitive digital landscape.
Top 5 Digital Experience Platforms Of 2025
If you image the tools in your marketing suite as Marvel heroes, a Digital Experience Platform is like Captain Marvel—a fast, improved and more reliable unification of them all. So, moving ahead from the Top 5 Digital Experience Platforms Of 2024, here are the top 5 Digital Experience Platforms of 2025. Choose wisely—understanding what is a digital experience platform and how to choose a digital experience platform can be pivotal for achieving your customer experience goals in 2025.
Tool 1: Progress Sitefinity
Progress Sitefinity, reappearing on our list this year, developed by Progress Software was launched in 2005 as a content management system by Telerik. When Telerik was acquired by Progress Software in 2014, the solution evolved into the comprehensive Digital Experience Platform that we know today. It earned the Best Content Management System award by TrustRadius in 2024 and was also named a Leader in G2’s Summer 2024 report.
Why We Chose This Tool
Progress Sitefinity provides a unified platform for creating, delivering and personalizing content and experiences across multiple digital channels. The platform boasts future-proof technology for scale, rich integrations, modern multi-experience tools and enterprise security. Progress Sitefinity is known for its intuitive user interface, which makes it suitable for use by diverse businesses and roles. The platform simplifies content management with its drag-and-drop tools, multisite support and AI-driven personalization capabilities.
The Progress Sitefinity’s integration with CRM and marketing automation tools such as Salesforce and Marketo helps enhance customer engagement strategies. The pricing tiers range from free trial plans for startups and small- and medium-sized businesses (SMBs) to advanced enterprise packages, ensuring scalability for large teams. The platform offers robust data security features, SEO tools, flexible navigation structures, access management provision, analytics dashboards and reporting features, enabling businesses to optimize their digital touchpoints effectively.
What Users Like And Dislike
Users appreciate Progress Sitefinity for its reliable support and ability to streamline omnichannel experiences, along with its developer-friendly environment. However, users occasionally note challenges in adopting it owing to its complex customizations. Overall, Progress Sitefinity is a top choice for businesses aiming to efficiently transform their digital experience initiatives.
Tool 2: Kentico Xperience 13
Making a second consecutive appearance on our list is Kentico Xperience 13, a DXP developed by Kentico Software. The tool debuted in 2020, building on nearly two decades of CMS expertise. While Kentico Xperience 13 is a content management system, its built-in digital marketing features help deliver personalized customer experiences and drive strong customer engagement. The tool has received various recognitions, including being named a G2 Leader in Digital Experience Platforms in 2024.
Why We Chose This Tool
Kentico Xperience 13 combines content management, digital marketing and e-commerce tools in one platform. Its standout features include customizable workflows, omnichannel delivery and advanced analytics for tracking interactions throughout the customer journey. Moreover, the platform integrates seamlessly with Microsoft Azure, Salesforce and other enterprise-grade tools. What’s more, the headless content management system (CMS) capabilities of Kentico Xperience 13 empower businesses to deliver personalized experiences across digital channels effortlessly.
Kentico Software offers flexible pricing options for its DXP, catering to the requirements of startups and enterprises alike. The company offers the Kentico Xperience 13 Business starting at $12,500/year and its enterprise variant, Kentico Xperience 13 Enterprise is priced at $22,300/year. Kentico Software also offers a self-managed Xperience license starting at $990/month, and Kentico Xperience SaaS is available at $1,990/month. Kentico Xperience helps businesses deliver consistent interactions across multiple digital touchpoints to reach customers across channels—anytime, anywhere.
What Users Like And Dislike
Users value Kentico Xperience 13 for its comprehensive toolset, responsive support team and robust CMS features. Yet, some users note that the initial learning curve can be steep. Kentico Xperience 13’s unified approach to content, marketing and e-commerce makes it a powerful ally for those aiming to elevate customer experiences.
Tool 3: Sitecore Digital Experience Platform
Sitecore Digital Experience Platform, another key tool on our list, was first introduced in 2001 as a flagship product by Sitecore Corporation. It integrates content management, digital marketing, e-commerce, and analytics capabilities to deliver engaging digital experiences across various channels and touchpoints. In 2023, the platform was recognized as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms (DXPs), making it six times in a row!
Why We Chose This Tool
Sitecore Digital Experience Platform stands out for its advanced personalization, AI-driven recommendations and real-time customer insights, reinforcing its reputation as a leading choice in the digital experience platform market. Sitecore DXP enables marketers to create, manage, distribute and optimize their content delivery across any digital channel, elevating customer experience. Leveraging the advanced personalization and segmentation features of this tool, brands can target specific audience, even for omnichannel marketing campaigns. Sitecore DXP also allows its seamless integration with e-commerce and CRM tools to ensure a unified digital experience for customers.
Although Sitecore Corporation has not provided pricing information for this product, it's geared toward enterprise requirements and is ideal for large-scale deployments. What stands out is Sitecore’s cloud-native architecture, flexible navigation structures and access management features, which ensure businesses can scale their digital experience strategies for maximum impact.
What Users Like And Dislike
Users praise Sitecore Digital Experience Platform for its robust customization options, AI features and effective integration capabilities. Yet, they occasionally report complexity in its implementation, especially for small teams. Overall, Sitecore DXP’s ability to deliver tailored, data-driven experiences makes it a leading platform available in the market.
Tool 4: Salesforce Experience Cloud
A newcomer to our list this year, Salesforce Experience Cloud was developed by the global CRM leader Salesforce and launched in 2013. As a part of Salesforce’s extensive cloud ecosystem, it has won multiple awards, including being positioned as a Leader in the 2024 Gartner Magic Quadrant for Digital Commerce, Multichannel Marketing Hubs and B2B Marketing Platforms. How cool is that!
Why We Chose This Tool
Salesforce Experience Cloud is renowned for offering unparalleled connectivity between customer data and digital touchpoints. This allows users to create personalized and data-driven customer-first digital experiences. Its AI-powered features, such as the integration with Einstein Analytics and seamless integration with Salesforce’s CRM, enable personalized experiences at scale. This makes the tool a preferred choice for existing Salesforce customers.
As Salesforce aims to keep pricing flexible, it offers editions, including basic community licenses, self-service licenses and advanced enterprise plans. The Salesforce Experience Cloud’s focus on boosting customer engagement empowers businesses to create cohesive, impactful digital customer interactions and experiences.
What Users Like And Dislike
Users highlight Salesforce Experience Cloud’s seamless integration with the Salesforce ecosystem and robust analytics capabilities as its positives. However, users occasionally cite that its pricing is a bit high for advanced features. Overall, Salesforce Experience Cloud’s scalability and comprehensive customer insights make it a go-to solution for businesses aiming to enhance digital engagement.
Tool 5: Bloomreach
Bloomreach, founded in 2009, has been a pioneer in helping businesses craft digital commerce experiences. While it targets e-commerce businesses looking to optimize customer interactions and drive sales growth, any business can leverage its offerings for advanced customer journey monitoring and social ad retargeting. They can also use it for omnichannel support and AI-powered optimization to develop tailored digital experiences. In 2024, G2 recognized Bloomreach as one of the Top 50 Best Software awards in the Marketing and Digital Automation Products category.
Why We Chose This Tool
The Bloomreach Digital Experience Platform excels in e-commerce-centric digital experiences. It helps in AI-powered searches and offers recommendations and marketing automation to simplify customer journeys. The inbuilt commerce experience cloud of the tool integrates with major platforms such as Shopify, Magento and Salesforce Commerce Cloud, while its Engagement module offers robust marketing automation capabilities to help businesses deliver personalized outreach to customers. The Discovery module enhances consumers’ search experience on e-commerce sites, while its Content module offers a headless CMS for flexible content delivery across platforms and channels.
The platform’s modular pricing allows businesses to choose from Engagement, Discovery and Content DXPs. With deep analytics and personalization capabilities, Bloomreach empowers brands to deliver customer-centric experiences to drive more loyalty and revenue. What stands out is its Clarity tool, an AI-powered conversational shopping assistant, which enriches the experience of customers by offering them real-time support. Moreover, integrating Bloomreach's AI for e-commerce, Loomi, amplifies the capabilities of the platform in enabling tailored digital experiences.
What Users Like And Dislike
Users commend Bloomreach for its robust AI-powered search and recommendation engines and focused DXP variants. However, they also note that its initial setup can be complex. Overall, the platform’s focus on driving meaningful customer interactions using AI-driven insights and recommendations makes Bloomreach an invaluable tool for shaping digital experiences in e-commerce settings and beyond.
Conclusion
There we have it, folks!
If you’re looking for a comprehensive platform to streamline, optimize or simplify how you manage digital customer experiences, these 5 Digital Experience Platforms should be on your shopping list for 2025. DXPs not only improve the customer’s digital experience and reduce friction in customer journeys but reinforce their faith in your brand. So, if you want to make a name for yourself as someone who cares about their customers, adopt one of these DXPs in 2025!
P.S. Always remember to visit the vendor's site for the latest information!
Starting Price | Custom | $990/month | NA | $35 /month | Custom |
Avg. User Rating | 4.5 | 4.4 | 4.2 | 4.3 | 4.5 |
Best For | SMBs | Startups | Enterprises | Enterprises | For all sizes |
Trial Period/ Demo | Free demo | 30 days | Free demo | 30 days | Free demo |
Top Customers | Murdoch University, Americaneagle.com and Volkswagen Slovakia | Mazda, Segway and Gibson | American Express, Volvo and L'Oréal | Coca-Cola, T-Mobile and Adidas | Puma, Bosch and Marks & Spencer |
Frequently Asked Questions
What Are The Top 5 Digital Experience Platforms Of 2025?
The top 5 Digital Experience Platforms of 2025 are Progress Sitefinity, Kentico Xperience 13, Sitecore Digital Experience Platform, Salesforce Experience Cloud and Bloomreach. These platforms offer comprehensive tools to streamline content management, enhance customer engagement and deliver personalized experiences across digital touchpoints. Each platform stands out for specific features, such as Progress Sitefinity’s intuitive interface and AI-driven personalization, Kentico’s omnichannel delivery, Sitecore’s advanced analytics, Salesforce’s seamless CRM integration and Bloomreach’s eCommerce optimization.
How Do Digital Experience Platforms Improve Customer Engagement?
Digital Experience Platforms (DXPs) improve customer engagement by integrating tools for personalized content delivery, real-time analytics and seamless omnichannel experiences. They enable businesses to analyze customer behavior, streamline workflows and deploy targeted marketing strategies. For example, platforms such as Sitecore DXP use AI to offer tailored recommendations, while Salesforce Experience Cloud connects customer data across channels to create cohesive digital experiences. This results in deep customer connections, high satisfaction and enhanced brand loyalty.
What Factors Should Businesses Consider When Choosing A Digital Experience Platform?
When choosing a Digital Experience Platform, businesses should consider scalability, integration capabilities, user interface, pricing structure and specific features such as analytics or personalization tools. For instance, small- to medium-sized enterprises might prioritize platforms such as Kentico or Bloomreach with flexible pricing. In contrast, large enterprises may focus on advanced analytics and CRM integration offered by Sitecore or Salesforce. Evaluating the platform’s ability to support omnichannel experiences and its compatibility with existing systems is also essential for maximizing return on investment (ROI).
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