Top 5 Digital Advertising Platforms Of 2023

You might have grown up seeing umpteen billboards pop up in your neighborhood. Especially, billboards that advertise your favorite brand are certainly memorable. Billboards that amaze you, give you hunger pangs or inform you of the latest products. Yes, these billboards display ads by brands to help them reach the right audience. Likewise, digital advertising platforms are digital billboards that can help businesses reach their target audience through different digital mediums.

Wait, what does a Digital Advertising Platform do and which ones are the best?

Digital Advertising Platforms allow businesses to reach their target audience through a range of options, such as display ads, sponsored content, search ads, video ads, etc. These platforms use targeting algorithms to deliver precise ad placements and allow advertisers to measure the success of their campaigns in real time.

Now that you know what digital advertising tools are, let’s see the 5 best Digital Advertising Platforms of 2023.
 

Top 5 Digital Advertising Platforms Of 2023

We have enumerated the 5 best Digital Advertising Platforms that will make waves in 2023. These platforms have become crucial tools for businesses looking to grow in today's online marketplace. So, without further ado, let's get started with the top 5 Digital Advertising Platforms of 2023 - in no particular order!
 

HubSpot Marketing Hub	Google Ads	AdRoll
AdEspresso	Criteo

Tool 1: HubSpot Marketing Hub

For those who love marketing, HubSpot is like the holy Grail. The company was founded in 2006 in Cambridge, Massachusetts, United States and has since grown into a global organization with offices in Dublin, Ireland; Sydney, Australia and Singapore. HubSpot has been named a leader in the G2 Crowd Grid® for Marketing Automation and Marketing Analytics, Marketing Resource Management and Web Content Management.


HubSpot Marketing Hub is a comprehensive digital advertising platform designed to help businesses attract, engage, and delight customers. It offers awesome features such as an inbound marketing tool to manage your campaigns, reporting and analytics, lead management features such as a marketing lead database, data quality management, email marketing and so on. Now, that’s so #COOL

What You’ll Love: Outstanding performance, Suitable for enterprises, easy to scale, Monthly & Annual packages, Advance data security.

Tool 2: Google Ads

Google needs no introduction, but we will give you one! It was founded in 1998 and is headquartered in California, USA. Google. The parent company Alphabet Inc. has over 200 companies under its umbrella - Google Ads is just one of its subsidiaries. Founded on October 23, 2000, AdWords is the granddaddy of all PPC platforms and Google’s Golden Goose, producing $95.4 billion in 2017. Prominent brands like Coca-Cola, Amazon, Ford, Samsung, Nike, PepsiCo and Apple use Google AdWords to advertise their products.


One of the best digital advertising platforms, Google Ads has won many prestigious awards, such as the "Best Search Software Tool" award at the European Search Awards in 2019 and the "Best Advertising Platform" award at the MarTech Breakthrough Awards. Yet, the best part about Google Ads, the OG digital advertising platform, is that it is loaded with features.

Google ads offer targeted advertising to allow businesses to target their ads based on location, search keywords, audience demographics, etc. It supports multiple ad formats such as text, display, video and shopping ads. It also offers detailed analytics and reporting tools to track the performance of the ads and make data-driven decisions to optimize campaigns and remarketing features. Incredible, isn't it?

What You’ll Love: Outstanding performance, Suitable for enterprises, easy to scale, Monthly & Annual packages, Advance data security.

Tool 3: AdRoll

If you love cheese rolls, we are sure you’ll love AdRoll too! (ok, poor joke – we're just hungry!). Founded in 2007 in San Francisco, California, United States, AdRoll has become a major digital advertising platform and is a significant player in the digital advertising industry. The company has won the best B2B Advertiser at The Drum Digital Advertising Awards (2018) and the best advertising platform at the Digiday Signal Awards (2016 and has a diverse range of clients such as T-Mobile, Zendesk, Lyft and Casper.


As a digital advertising platform, AdRoll offers display ads, social media ads and email marketing campaigns (just like billboards offer different types of ads). It also helps businesses connect with potential customers and drive conversions. Additionally, AdRoll offers state-of-the-art solutions such as retargeting, prospecting, cross-device targeting, dynamic creative, analytics and multi-channel advertising. With personalized ads and detailed reporting, AdRoll digital advertising platform helps businesses reach customers on multiple devices and across various channels.

What You’ll Love: Advance data security, Advanced analytical capabilities. Free trial available, Monthly & Annual packages, Chat/ Email support available.

Tool 4: AdEspresso

AdEspresso platform sounds quite like Espresso coffee, doesn’t it? (We said we were hungry!). AdEspresso, a Milan-based digital advertising platform with offices in Vancouver, London and Bucharest, was acquired by Hootsuite in 2017. It had 10,000+ active customers and served notable brands such as BMW and The New York Times. AdEspresso won multiple awards, including the "Best Facebook Ad Campaign" at the 2019 European Search Awards, the "Best Digital Advertising Platform" award at the Social Media Examiner's Social Media Marketing Awards in 2017, and the "Best Facebook Marketing Partner for Innovation" award at the Facebook Innovation Competition in 2016.


AdEspresso Digital Advertising Platform helps businesses create, manage and optimize social media ads. It offers a user-friendly interface, A/B testing, automated optimization, detailed reporting and collaboration tools for managing campaigns with team members and clients. Hence, it's true to say that AdEspresso's range of features helps businesses increase their online visibility, engage with their target audience and drive more conversions. Three cheers for AdEspresso!

What You'll Love: Free trial available, Easy to scale, free trial available, AI and Machine Learning Capabilities, Predictive analytics.

Tool 5: Criteo

Critero is a bit of an underdog among digital advertising platforms. Criteo was founded in France in 2005 and has since expanded to serve customers in more than 100 countries. The company has offices in several locations, including Paris, New York, London and Tokyo. Criteo's Digital Advertising Platform has worked with brands like Expedia, Home Depot, Hotels.com and Samsung and was also named one of the Top 10 Innovators in Retail by the NRF in 2018 and won a Silver Lion award at Cannes in 2019. That's so amazing!!


Criteo works with businesses across retail, travel and automotive industries, offering various ad formats like display, native and sponsored products. The platform's performance-based pricing model enables businesses to pay solely for clicks or conversions generated by their ads. Criteo's digital advertising platform offers dynamic retargeting, predictive bidding, multichannel advertising, sponsored products, performance-based pricing, analytics and reporting, cross-device targeting, etc. for personalized ads to drive sales and maximize ROI. That's amazing, isn’t it?

What You'll Love: Advance data security, Advanced analytical capabilities, AI and Machine Learning Capabilities, Value for money, Hassle-free implementation.

Wrapping Up

And there you have it – the 5 best Digital Advertising Platforms that will make waves in 2023. These platforms will remain critical for businesses to reach and engage with their target audience across digital channels. While every digital advertising platform offers unique features, businesses that leverage the right tools will be well-positioned to drive sales and achieve their marketing goals.