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Digital Marketing

Top 5 Digital Advertising Platforms Of 2022

By TechDogs

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Digital advertising is everywhere!

Recall watching the digital ads of those lip-smacking snacks while binge-watching your favorite series. Or scrolling through Instagram or Facebook to find ads blazing with the latest products and services offered by top brands. If that's too much to do, unlock your phone and take a brief look at all the emails napping in your spam folder or simply look at the number of mobile applications you are using to shop online! We’re damn sure there must be some sort of digital ads waving at you, determined to attract you towards it. Relevant? See, we told you that digital advertising is everywhere!

Digital advertising is the golden key for brands to unlock the doors that lead straight to the target audience. The credit goes to Digital Advertising Platforms. These platforms are like portals that transport ads directly to the end-user (read: target audience). This article presents the 5 best Digital Advertising Platforms available on the market today. So, keep scrolling through! 
TechDogs-Serve Digital Ads Hot And Fresh! - "Top 5 Digital Advertising Platforms Of 2022"
Scene 1 - Rachel was leisurely sitting at Central Perk Café and an image popped up on her Facebook saying, 'Flat 50% on the latest fashion labels!!!'
Scene 2 - Ted Mosby was chilling at McLaren’s Pub when he received an email saying, 'Exclusive Offer - Buy one, get two pairs of long Cowboy boots!'
Scene 3 - Penny called it a day at The Cheesecake Factory and checked her Instagram handle when she saw, 'Giveaway Bonanza on the latest makeup vanities!!!' 
We bet your mind must have travelled to your favorite sitcoms after reading these hypothetical scenes. However, here the spotlight is not on our favorite sitcom characters but on ‘digital advertising’.
From the display ad in scene one to email marketing in scene two to the bonanza offer on social media in scene three, it’s all about digital advertising. It’s a form of advertising wherein brands deliver promotional material to their target customers (like Rachel, Ted Mosby and Penny) through various digital platforms. These are generally social media, search engines, mobile apps, affiliate programs and websites. So, how do they do that?
Well, brands utilize Digital Advertising Platforms to target online traffic successfully. Digital Advertising Platforms are tools that help brands utilize the customers presence on various online channels. This platform works as a broker or a serving medium between the digital publisher and the advertising brand. Cool, isn't it? Now, brace yourself as something more extraordinary is making its way toward you. We are about to reveal the Top 5 Digital Advertising Platforms Of 2022! Ready, steady, go.

Top 5 Digital Advertising Platforms Of 2022

Digital Advertising Platforms have become one of the most popular and lucrative ways to generate revenue for businesses. Digital Advertising Platforms include websites, apps, or social media networks that allow advertisers to buy and sell digital advertising space. Finally, the wait ends here. So, dive down and find out the Top 5 Digital Advertising Platforms Of 2022. (Disclaimer – The list is random, choose wisely.)
Google Ads
Google Ads
Instagram Ads
Instagram Ads
LinkedIn Ads
LinkedIn Ads
Facebook Ads
Facebook Ads
Bing Ads
Bing Ads

Tool 1: Google Ads

Here comes the first Digital Advertising Platform on our list by Google LLC. This veteran multinational corporation and sub-organization of Alphabet specializes in Internet-related services and products. Google was founded in 1998 and is based in Mountain View, California, United States. Its global user base extends to 4.3 billion individuals! Its Digital Advertising Platform, Google Ads has been awarded as a Leader – Spring (2022) by G2 and Top Performer – Campaign Management Software (2021) by Capterra.
 TechDogs-"Tool 1: Google Ads" -  Image Screenshot Of Google Ads Dashboard – Google Ads Is One Of The Best Matches For Large And Medium Scale Enterprises When It Comes To Managing Online Business Advertisements To Boost Website Visits And Drive Sales.


Google Ads is one of the best matches for large and medium-scale enterprises when it comes to managing online business advertisements to boost website visits and drive sales. What’s even more exciting is that Google Ads steps in with Google keyword planner, which can be utilized for creating and applying new keywords to existing Google Ads accounts for better reach. It's a win-win for both the parties involved – the publisher and the business! For instance, if brands want to target customers like Sheldon Cooper who often use Google, then Google Ads will be the best suitable platform for the brands.
With this intelligent, convenient and budget-friendly Digital Advertising Platform, you can reach more customers, retain 10x more leads and double the conversion rate! Google Ads tailor advertisements as per your desired goals and help you take them to the right people (be it local or global). Sounds super cool, right?

Tool 2: Instagram Ads

The following Digital Advertising Platform on our list is by Instagram, Inc. It's a free photo-sharing application that enables users to click photos, apply filters and share them with their followers or social community – but you knew that already! Instagram, Inc was founded in 2010 and Meta later acquired it. Its headquarters are based in Menlo Park, California, United States. G2 awarded Instagram Ads a Leader – Spring (2022) and Capterra named it a Top Performer in Social Media Marketing Software (2022).
Instagram Ads enables brands to boost any post on Instagram and turn it into an ad. All you need to decide is your target audience (like Penny, who could be part of your social community on Instagram), reach and budget. It's an advanced all-in-one tool to create ads across Instagram, Facebook and more! With the help of Instagram Ads, you can not only create and manage ads but can also track how well your campaigns are performing towards your marketing goals. 
That’s not all! Instagram Ads benefits you by automatically delivering personalized ads with dynamic creativity such as texts, images, videos and audio. It integrates ads to users’ feeds dynamically in an ideal way to impress them. Additionally, with the help of this comprehensive Digital Advertising Platform, you can tell your brand journey with stories, reels and posts on your Instagram feed. 

Tool 3: LinkedIn Ads

The next one on our list is a platform by LinkedIn Corporation. It's the sub-organization of Microsoft, founded in 2003 with its headquarters based in Sunnyvale, California, United States. LinkedIn is a professional networking site that enables users to create business connections, search for jobs and place ads. LinkedIn Ads help businesses increase website traffic, build brand awareness and generate better quality leads through better targeting.
LinkedIn Ads is one of the best in-house Digital Advertising Platforms that help you set up ad accounts and run various campaigns. Plus, you can promote your organization's updates via mobile, desktop, or tablet ads. This platform is highly recommended for brands that want to enhance their brand positioning and generate B2B (Business-to-Business) sales. For example, when launching the brand new GLB SUV, Mercedes Benz used LinkedIn to target their audience and push out the message to professionals on LinkedIn! The campaign exceeded a 54% higher click-through rate than the benchmark and twice the engagement rates!
The best part is, LinkedIn Ads step in with personalized invites, which help you connect with the right prospects by sending them a tailored message. InMail and news updates are its other significant features that help you connect directly with your clients and stay up to date with your prospects’ needs. LinkedIn is doing it right!

Tool 4: Facebook Ads

Facebook Ads is a Digital Advertising Platform by Meta, formerly known as Facebook. Meta is a social technology company that enables finding people, connecting social communities and growing businesses. It was founded in 2004 and its headquarters are located in Menlo Park, California, United States. More than 2 billion people use Facebook every month and 1.6 billion people worldwide benefit from its Digital Advertising Platform. Facebook Ads has been featured as the Top Performer – Social Media Marketing Software (2022) and under Top 50 Small Business Products (2022) by G2.
With the help of this fantastic self-serve advertising tool, you can create campaigns, run them and track the performance of your ads with easy-to-read reports. By using Facebook Ads, you can find, reach and attract a variety of target audiences. Be it fashion lovers like Rachel or foodies like Joey Tribbiani. As Facebook is an in-house app for all, identifying audiences for your brands becomes easy for you. Facebook Ads is an easy-to-use platform that requires you to select your goal and audience base, set a budget, choose a format and boom, you are all set to advertise! 
What’s even cooler is the “stay safe” feature of Facebook Ads – it helps you access easy-to-use brand controls to help set parameters on where and how your ads should appear. Besides, its other features like setting attractive themes and adding custom messages on motion videos help you create catchy ads.

Tool 5: Bing Ads

Bing Ads is a Digital Advertising Platform by Microsoft, a company founded in 1975 with its headquarters in Redmond, Washington, US. Microsoft is a software corporation that develops, manufactures, licenses, supports and sells a wide range of products and services. G2 awarded Bing Ads a Leader – Enterprise – Spring (2022). With the help of this platform, you can reach 724 million monthly unique searchers available on the Microsoft search network!

TechDogs-"Tool 5: Bing Ads" - An Image Showing The Ad Performance Targets On Bing Ads Dashboard  
Bing Ads helps you create personalized experiences by utilizing powerful audience intelligence capabilities that enhance your ad campaign performance. Not just that but this platform gives you the freedom to pull your campaigns from other platforms and integrate them with Bing! If you think that’s all about it, then let us walk you through its highlighted features.
Bing Ads enables you to test new keywords, bids and timing to make the most of your advertising ROI (return on investment). It’s a completely budget-friendly platform as it allows you to set a flexible budget or adjust your spending. Its pay-per-click feature facilitates a “no click, no charge” benefit, which means you only have to pay when potential customers actually click on an advertisement. #SmartWork

Summing It Up!

Digital advertising through digital mediums like websites, mobile apps, social media, etc. has become a ubiquitous form of advertising for brands, agencies and publishers. To target their ads, brands turn to Digital Advertising Platforms that provide them with audience targeting options. Paired with the right targeting options, Digital Advertising Platforms can be a powerful tool to engage your target audience and expand your brand awareness.
However, with so many Digital Advertising Platforms to choose from, it can be tough to know which one to go with. To help you with this task, this article presented the Top 5 Digital Advertising Platforms of 2022 and their features. So, what are you waiting for?
The stage is all set, step ahead and choose the right platform to spice up your digital advertising strategies.

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