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Top 5 Data Management Platforms Of 2023

By TechDogs Editorial Team

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Overview

Are you a fan of the Nicholas Cage National Treasure movie series? We sure are! How could you not be? It’s pretty fascinating how his character, Benjamin Gates, thinks and solves puzzles, right? The extraordinary brain of Benjamin Gates, his determination to find clues, analyze them and churn out actionable paths to find the next clue slowly leads to the national treasure! (Watch the movies, folks!)

This is quite similar to the working of Data Management Platforms (DPM). They gather data from various sources, analyze them and find the treasure - that is insights into customers, products and the market. These insights are then presented to employees for effective decision-making and better operational efficiency.

So, if you’re looking for the right tool to manage, read on to learn the top 5 Data Management Platforms of 2023!

Did you ever have excessively long assignments in college that required you to conduct surveys? If not, lucky you! If you did, chances are, you will remember facing the challenge of finding suitable candidates who fit your target audience. #CollegeMemories

The challenge didn’t end there, right? Convincing strangers to take your surveys was a tough task too. Despite many of them refusing, the sense of satisfaction, when someone complied, would be followed by dread, worrying about finding more surveyors! Ultimately, after this exhausting and excruciating ordeal, you’d have to tally and categorize the information for the assignment. #Painful

Wouldn’t it be easier to have a tool that collects and formats all the data for you automatically? Well, there is one tool that’s used by marketing leaders – Data Management Platforms! These tools act as a central repository for a company’s data generated by customer surveys and marketing activities. The data can be centralized, stored, analyzed and used for decision-making thanks to Data Management Platforms. #DataSaviour

If your enterprise needs such a tool, check out our list of the top 5 Data Management Platforms Of 2023!

Top 5 Data Management Platforms Of 2023

Data Management Platforms collect data from various sources such as first-party (your company), second party (from partners and associates) and third-party (purchased) sources, analyze it and present insights to you for better audience reach and decision-making.

So, let’s get into the list of the top 5 Data Management Platforms for 2023 - in random order.

Adobe Audience Manager	Google Marketing Platform	Oracle BlueKai
Lotame Spherical Platform	Nielsen

Tool 1: Adobe Audience Manager

Does Adobe need an introduction? Here’s one anyway! It was founded in 1982 and is headquartered in San Jose, California, USA. The company is a global leader in digital marketing solutions and is traded on the Nasdaq. It has a workforce of over 25,000 people globally. Adobe was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs.

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Adobe Audience Manager allows you effective connection with audiences across channels and devices with powerful insights and actionable data. Its advanced analytics and AI capabilities ensure you deliver rich and personalized content with seamless experiences. Integrate your marketing tools along with Adobe Experience Cloud to gain real-time delivery of data and insights, allowing you to instantaneously reach target segments.

Adobe also offers what it dubs the future of data management - Real-Time CDP (Customer Data Platform). This helps combine structured and unstructured customer data in real-time in comprehensive profiles with multi-channel accessibility. Intelligent and streamlined workflows and real-time updates help you personalize customer experiences with ease!

What You’ll Love: Outstanding performance, 24X7 Support, AI and Machine Learning Capabilities, Advanced analytical capabilities, Advance data security.

Tool 2: Google Marketing Platform

Google too needs no introduction but yet will get one. It was founded in 1998 and is headquartered in California, USA. Between Google and its parent company, Alphabet Inc., they own over 200 companies, a list that comprises of startups and large establishments. Among its many achievements, “Google” was officially added to the Oxford English Dictionary (2006) and was named a Leader in the 2022 Gartner Magic Quadrant for Cloud Infrastructure & Platform Services for 5 consecutive years.

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Google offers toolsets with varied functions and features – as you already may have guessed! These tools can be integrated with Google Ads for targeted audiences based on various demographics, while the built-in intelligence delivers effective marketing campaigns faster. Real-time data and analytics ensure your campaigns are performing well and you’re delivering quality experiences.

Keeping in mind that small businesses come with small budgets, Google offers free tools designed to help small businesses grow their data management strategies. These easy-to-use free tools provide analytics, optimization and powerful insights that produce smart marketing campaigns.

What You’ll Love: User knowledge repository and guides, Suitable for startups, Prompt customer service, Value for money, Comprehensive dashboard.

Tool 3: Oracle BlueKai

The introduction of industry giants continues with Oracle Corporation, which was founded in 1977. The company has over 100,000 employees spread over 50+ locations worldwide, while its headquarters is situated in Austin, Texas, USA. Oracle was recognized as a Visionary in the 2022 Gartner Magic Quadrant for Cloud Infrastructure and Platform Services.

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Oracle BlueKai offers comprehensive customer and segment profiling. The platform easily unifies first-party data from online and offline sources, including desktop and mobile. With 200+ available integrations, you can provide a highly personalized experience across multiple channels and devices. It enables you to enhance your datasets with second-party and third-party data from various sources too, including Oracle Data Marketplace.

Oracle BlueKai offers powerful analytics and insights that help you continuously refine and update your target audience insights. You can also run pre-campaign and post-campaign analytics to better understand your target audience and marketing campaigns. Audience suppression reports will help you provide a better experience for recently acquired customers.

What You’ll Love: Outstanding performance, Easy to use, Prompt customer service, Advanced analytical capabilities, Allows cross-platform integrations.

Tool 4: Lotame Spherical Platform

Lotame was founded in 2006 and is headquartered in Columbia, Maryland, USA. The company has around 100 employees that serve global clients. In 2022, for the second consecutive year, Lotame was voted the Best Data Management Platform by Adweek's Readers' Choice: Best of Tech Partner Awards and Lotame Panorama won a Gold Stevie Award for Technical Innovation of the Year in the 19th Annual International Business Awards.

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Lotame Spherical Platform facilitates growth with intelligence, insights, analytics, actionable paths and data-calibrated audience segments. With the smart unification of customer data from multiple sources and 20,000+ demographic and behavioral data points, you can build effective and personalized customer approaches. The tool also boasts complete campaign insights, machine learning modeling and lookalike tools to deliver campaigns.

Lotame Spherical Platform can be worked with Lotame Data Exchange - the world’s largest, trusted data marketplace. This enables you to acquire thousands of second-party and third-party datasets to build customized and high-quality audience segments. Ahead of this, you can connect with Lotame data experts to build and exploit diverse audience segments.

What You’ll Love: User knowledge repository and guides, User-friendly interface, 24X7 Support, Mobile-app available, Cloud/ SaaS/ Web-based.

Tool 5: Nielsen

Nielsen Holdings plc was founded in 1923! You read that right; it will be 100 years old on 24th August this year! At present, it employs 15,000+ people, with its headquarters in New York City, New York, USA. The company has a global presence and was recognized in 2019 for the third consecutive year on the Stock Indices for Leading Companies.

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Nielsen is a unified and fully integrated platform that lets you manage all your phases from one place. It makes use of advanced technology to deliver real-time updates and reports, collect and organize data, as well as activate data to offer holistic views of your audience. The Nielsen Platform is broken down into three parts; Audience Segments, Marketing Cloud and Scarborough.

Audience Segments help identify and understand your audience and what they like to buy. It provides you with over 20,000 customized and syndicated segments. Marketing Cloud enables you to streamline your marketing processes and gauge its success with real-time insights, built-in analytics and artificial intelligence (AI), all from one place. Scarborough provides you with information on your customers, their likes, patterns, behavior, demographic insights and more with extensive surveys.

What You’ll Love: Outstanding performance, Prompt customer service, Value for money, AI and Machine Learning Capabilities, Advanced analytical capabilities.

Winding It Up

A Data Management Platform can help you reach current and future customers in an effective, personalized manner. Their main function is to analyze, store, organize data and provide you with custom datasets allowing you to plan, strategize and create powerful and successful marketing campaigns. If that’s what you need, go on and select a tool from our list of the top 5 Data Management Platform – just make sure it works with your needs and budget!

Frequently Asked Questions

What Are The Top 5 Data Management Platforms Of 2023?

The top 5 Data Management Platforms of 2023 include Adobe Audience Manager, Google Marketing Platform, Oracle BlueKai, Lotame Spherical Platform and Nielsen. These platforms offer comprehensive solutions for collecting, analyzing and utilizing data from various sources to enhance marketing strategies and decision-making.

How Can Data Management Platforms Benefit My Enterprise?

Data Management Platforms serve as central repositories for data generated by customer surveys and marketing activities. They collect, store, analyze and provide insights to improve audience reach and decision-making. By utilizing these platforms, enterprises can streamline their data management processes, enhance customer experiences and optimize marketing campaigns.

What Features Do Adobe Audience Manager And Google Marketing Platform Offer?

Adobe Audience Manager offers effective audience connection across channels and devices, advanced analytics, AI capabilities, and real-time data delivery. On the other hand, Google Marketing Platform provides integrated tools for targeted advertising, real-time data analysis and free resources for small businesses. Both platforms aim to enhance marketing efforts and deliver personalized experiences to users.

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Tags:

Data Management Platforms Data Data Management Marketing Customers Custom Data Sets Lotame Spherical Platform Oracle BlueKai Google Marketing Platform Adobe Audience Manager Nielsen

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Software Development

Top 5 Data Management Platforms Of 2023

Top 5 Data Management Platforms Of 2023

Tool 1: Adobe Audience Manager

Tool 2: Google Marketing Platform

Tool 3: Oracle BlueKai

Tool 4: Lotame Spherical Platform

Tool 5: Nielsen

Winding It Up

Frequently Asked Questions

What Are The Top 5 Data Management Platforms Of 2023?

How Can Data Management Platforms Benefit My Enterprise?

What Features Do Adobe Audience Manager And Google Marketing Platform Offer?

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