
Data Management
Top 5 Data Management Platforms Of 2022
By TechDogs Editorial Team

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Overview
As per this data collection site, the total amount of data (the divine force) captured, copied and consumed in 2021 reached 64.2 zettabytes across the globe! The same site predicted that this figure might grow to more than 180 zettabytes by 2025. A zettabyte is about a trillion gigabytes. Scary, right?
Now, as the volume of data continues to grow exponentially, organizations are struggling to keep up with this deluge. How can a company effectively manage all the data in its possession? Data management helps businesses with precisely that! It's a process that collects, stores, organizes and retrieves data efficiently. Data Management Platforms play a vital role in this process. An ideal Data Management Platform for enterprises is like a Harvester (the vehicle in Dune needed to collect spice mélange).
So, you want to find out the best Data Management Platforms available on the market for your data needs? Read on!
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In Dune, consumption of spice mélange allows extended life, psychotropic abilities and superpower to see the past, present and future! Similarly, in reality, data is the divine force that extends the life span of organizations by enabling them to analyze past performance and foresee the present and future scope.
Managing spice was a tricky task in Dune; likewise, managing and collecting data is no less tricky in real life. Any leniency in data management could result in losing track of important information. On the other hand, a well-managed data infrastructure enables you to respond more quickly to changing market conditions and identify new opportunities. It also helps you spot problems faster and take action more decisively. That's exactly where Data Management Platforms (your hypothetical data Harvester) comes into play!
Data Management Platform (DMP) facilitates seamless data access across multiple databases and reduces information redundancy by creating a centralized repository. This tool helps store your customer information so you can easily segment them into relevant groups or audiences. An analysis of the different data types might even reveal insights about customers you didn't know before. These insights can create more effective marketing campaigns and help design products and services that cater to your audience’s needs. A Data Management Platform helps you unify disparate datasets from different sources into a single view to accelerate insights and operations across your organization. Now, you can't trust any random tool with this huge responsibility, right?
So, to help you with this task, we present the top 5 Data Management Platforms of 2022.
Top 5 Data Management Platforms Of 2022
Data Management Platforms (DMPs) handle data about your consumers and house information about their interests, online habits and other data which you can use to tailor your products, ads, services and campaigns. Now, brace yourself as the top 5 Data Management Platforms of 2022 are about to be revealed. (Disclaimer: The list is random and sprinkled with some magical spells and charms; so be easy-breezy-choosy!)
Adobe Audience Manager![]() |
OnAudience.com ![]() |
Google Audience Center 360 ![]() |
Oracle BlueKai Data Management Platform![]() |
Nielsen DMP![]() |
Tool 1: Adobe Audience Manager
Skadoosh! Here's the first Data Management Platform on our list!
Adobe, Inc., AKA Adobe Systems Incorporated, is an American multinational computer software company founded in 1982, with its headquarters in California, United States. This Data Management Platform helps publishers and advertisers acquire actionable views, create customer segments and sell to targeted audiences. Did you know Adobe Audience Manager is positioned as a Leader in the 2022 Gartner Magic Quadrant for digital experience platform, data management and customer journey mapping? Bravo, Adobe!

Do you want to understand your audiences along with advertising to them effectively? If yes, then Adobe Audience Manager can be the best pick for you, as it helps you perform both tasks. This platform helps you get a 360-degree view of your audience by combining all the data insights under one roof. Additionally, with the help of this platform, you can make your ad campaigns more productive by targeting particular segments on specific channels.
If you think that's all about it, then wait, here's the best part! Adobe Audience Manager is a Data Management Platform that enables you to build unique audience profiles to identify the most valuable segments and utilize them across any digital channel. This platform continually discovers and organizes new, valuable data for effective targeting and personalization of audiences.
Tool 2: OnAudience.com
Izzy wizzy, let's get busy and head to the next DMP!
OnAudience Ltd is a well-known player that offers big data tools and services for digital marketing. It is a sub-organization of Cloud Technologies, founded in 2016 with its headquarters in England, United Kingdom. Its Data Management Platform, OnAudience.com, has been awarded High Performer – Fall (2022) by G2. As per its official website, OnAudience.com, this platform allows you to access one of the largest databases of 50 billion user profiles across the globe. Awesome, right?

OnAudience.com assists you to leverage data from all your sources, namely websites, mobile apps and third-party business partners, into one unified platform. Not just that but with the help of this platform, you can divide your customers into various groups based on the data on purchase intent, demographics and so on. What's even more remarkable is that this platform enables you to exchange data with other enterprises that use OnAudience.com. Doing so creates highly efficient segments for targeting your audience or monetizing your data.
Do you know what makes this platform super unique? Well, it is its GDPR (General Data Protection Regulations) friendly features. All the data collected through OnAudience.com is GDPR-proofed. This platform also complies with privacy laws and it's a partner of Transparency & Consent Framework 2.0 by IAB Europe (the European level association for digital marketing and advertising). Kudos, OnAudience!
Tool 3: Google Audience Center 360
Sim Sala Bim! Here’s the next platform on the list!
Well, it's a company that needs no introduction – Google! This multinational corporation is a sub-organization of Alphabet, founded in 1998 with its headquarters located in California, United States. Its Data Management Platform – Google Audience Center 360 – has been shortlisted as Emerging Favorite – Dashboard Software (2022) by Capterra. This platform is a perfect match for marketers, Business Intelligence professionals and online businesses to gain insights into customer behavior.
Google Audience Center 360 is the first-ever Data Management Platform by Google, which gives users an easy way to use customer data for better segmentation and targeting. Google Audience Center 360 offers you a unified view of your data by connecting Google Analytics 360, third-party data and more sources you may have. Eventually, this platform makes tasks such as learning, optimizing and testing your campaigns a lot easier for you. This platform also enables you to easily slice and dice campaigns using real-time data to meet your target customers' needs.
Did we tell you the best part? Google Audience Center 360 is a 'one-stop shop' for brands as it helps them understand their data and act accordingly. You can locate, extend and reach new audiences, not to mention the existing ones, with the right messaging at the right time at any scale, with just a few clicks! Exciting, right?
Tool 4: Oracle BlueKai Data Management Platform
Abracadabra! Oracle BlueKai Data Management Platform is here!
As the name suggests, this one is brought to you by Oracle, a company founded in 1977 and based in California, United States. Oracle is an integrated cloud application and platform service provider offering various enterprise information technology solutions. Its Data Management Platform is trusted by reputed brands such as Banco de Bogota, Bancolombia, France. Tv, etc. Oracle DMP also runs the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles. Hats off, Oracle BlueKai Data Management Platform!

Oracle BlueKai Data Management Platform helps you unify and activate your business data to drive personalized and contextual advertising that engages target audiences. This platform allows you to integrate all your data under one roof. It also assists you in ingesting first-party online and offline data and later organizing it into targetable segments. Yes, data managers, we know that’s going to make your work very easy!
Do you know what’s more amazing? This Data Management Platform steps in with Oracle Data Marketplace which equips you with millions of consumer profiles to increase your audience reach. Its first-party and third-party datasets enhance your data management practices and monitor data ingestion with reports that assist you in diagnosing and troubleshooting issues.
Tool 5: Nielsen DMP
Shimbaree, Shimbarah, Shimbaree, Shimbarah! Here’s the last but not the least!
This Data Management Platform on our list is by Nielsen AKA Nielsen Holdings Inc., a company that comprehensively understands what customers watch and buy. Nielsen Holdings Inc. was founded in 1963 and its headquarters are based in New York, United States. Did you know Nielsen is one of the world's largest marketing measurement companies with a proprietary Data Management Platform? Nielsen operates in over 90 countries and covers more than 90% population in those countries. Kudos, Nielsen!
Nielsen DMP equips organizations with real-time consumer engagement analytics, robust content marketing, creative testing and social media integrations. Besides, this DMP by Nielsen has Artificial Intelligence-based audience behavior models, programmatic purchasing and marketing ROI analysis. What's more impressive is that this DMP pulls data from authorized Nielsen audience profiles, which is a robust global data set. It ensures more usage of Artificial Intelligence and Machine Learning than any other brand in the market. If you believe in AI/ML for data management, this is the tool you’ve been looking for
This Data Management Platform enables you to expand, optimize, segment and activate your audience data across all marketing channels and platforms. Additionally, you can start data management across digital mediums and integrated content marketing platforms. Isn't that super cool?
It's A Wrap!
Data management is crucial, whether you're running a marketing business or offering a public service. It helps the business retain its competitive edge, increase revenue and manage costs. Without proper data management, it's impossible to be alert to emerging consumer trends and capitalize on them.
Data Management Platforms will be your best bet regarding data management. To help you find the best match for your organization, we presented the Top 5 Data Management Platforms of 2022! With that, our work here is done; now the decision is all yours. Depending on your specific needs and requirements, you can choose from these Top 5 Data Management Platforms, each with different features and capabilities!
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