TechDogs-"Top 5 Data Analytics Tools Of 2024"

Data Management

Top 5 Data Analytics Tools Of 2024

By TechDogs

TechDogs
Overall Rating

Overview

Data analysts lead the charge when it comes to steering business decisions, right?

Today, chief data officers and data analytics leaders are transitioning and upskilling to meet the ever-changing complexities of data management. Moreover, AI-driven organizations also focus on data to deliver significant value to their enterprises to achieve organizational goals.

The advent of artificial intelligence has immensely shaped the data-driven landscape, making analytical tools more important than ever to navigate the intricacies of data exploration and interpretation.

We at TechDogs have dug our nails into all the details to shortlist the top 5 tools for you and your data-driven business. Picking up from our Top 5 Data Analytics Tools of 2023, we explore the ones you should know about this year – here are the top 5 Data Analytics Tools of 2024!
TechDogs-"Top 5 Data Analytics Tools Of 2024"
You know that feeling when you bite into a juicy Big Mac, the flavors burst into your mouth and the world seems less gloomy for a while? What if we tell you there’s a lot of science behind this bite?

No, we are not talking about your tongue’s sensory cells connected to many different nerve fibers; we are talking about pure numbers!

It takes big data and constant greasing of the wheels to achieve the ideal mix of taste, visuals and ingredients - down to what drives the marketability of the product and which packaging colors work. So, how did McDonald’s use data to make the most scrumptious Big Mac?

Well, they use data analytics to closely monitor and uncover patterns and sentiments around the brand and its products by analyzing social media data and customer reviews. This helps them enhance their marketing, tweak the recipes and create that memorable juicy bite.

Data analytics provides a window into your consumer’s mind and allows you to make more informed business decisions. Decoding these large amounts of data is no task for a single person - or even a team of superhumans. That's where Data Analytics Tools came to the rescue!

Let’s find out the Top 5 Data Analytics Tools of 2024. Read on!
 

Top 5 Data Analytics Tools Of 2024


Last year, according to a survey, more than 60% of businesses were using data analytics to handle large volumes of business data, understand their customers and present insights and facts visually. If you too are looking to integrate the right Data Analytics Tool within your business, you’re at the right place – read on!

Presenting the top 5 Data Analytics Tools of 2024 - in random order.
 
Power Bi
Power Bi
Tableau
Tableau
Qlik Sense
Qlik Sense
Looker Studio
Looker Studio
Klipfolio
Klipfolio
 

Tool 1: Microsoft Power BI


While the mighty Microsoft needs no introduction, it was founded in 1975 by Bill Gates and Paul Allen with its current headquarters in Washington, United States. Known for its innovation and software solutions, Microsoft was ranked fifth in ‘America’s 100 Most Just Companies’ last year and were also awarded the AAA rating by MSCI, the highest available ESG rating!
 
Microsoft Power BI was a part of our 2023 list, making a reappearance again on this year's list. Originally called Project Crescent in 2010, the tool was designed by Ron George and rebranded by Microsoft in 2013 as a part of Office 365. Power BI is a unified platform for self-service and business intelligence used by enterprises, start-ups and professionals. Its simple user interface and design makes it easy to use for non-technical professionals as well, giving easy access to insights even for those without any specialized data knowledge.

Best known for data visualization features, Microsoft Power BI also seamlessly integrates into the existing Microsoft environment. The tool’s many advantages include its cost efficiency, being free of cost as it allows everyone within the Microsoft ecosystem to build dashboards and reports. It also has real-time data tracking, a strong user community and robust data analytics and visualization functionalities that make it a great choice for any business looking to drive their data strategies.

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

Tool 2: Tableau


Founded in 2003, Tableau was the result of a computer science project at Stanford that aimed to improve the flow of data analysis and make data more accessible to people through visualization. Currently headquartered in Washington, USA, was acquired by Salesforce for $15.7 billion in 2019. Tableau was recognized with 2023’s “Best Big Data Product: Business Intelligence and Data Visualization” awards and named ‘Leader in Gartner’s Magic Quadrant for Analytics & BI platforms’ in the same year!
 
Tableau was also a part of our last year’s list of the top Data Analytics Tools and has made the cut again this year! Tableau is a visual analytics platform that aims to transform the way businesses leverage data to solve problems and address challenges. It is best known for its application in business intelligence tasks. However, Tableau has grown widely and is now used across different segments of business and data management applications.

Tableau’s biggest strength is its visualization capabilities. Apart from that, its other popular features include the ability to connect large data sources, quickly build dashboards and integration with the Salesforce ecosystem. That’s not all – it also has a simple drag-and-drop workflow builder to develop quick and easy visualizations for various data sets. Pretty cool!

Feature Ratings:

Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

Tool 3: Qlik Sense


Qlik, a business analytics provider, was founded in 1993 in Lund, Sweden and is now headquartered in Pennsylvania, United States. With over 2000+ employees, spanning 30 countries and 57 offices globally, it serves businesses like Deloitte, GP, Merck and others. Qlik was named ‘Solution Provider of the Year’ by Wipfli along with 24 other regional awards in 2023.
 
Qlik Sense was a part of our 2023 list and retains its place this year. Qlik Sense is a data visualization solution but also offers comprehensive BI (Business Intelligence) features. This solution covers everything from data integration to visualization, to help facilitate the collection, analysis and insight-creation from Big Data sources. Its primary function, however, is to make data analytics easy and accessible.

What stands out is its machine learning (ML) functionality, making Qlik Sense easy to use for complex analytics. With features to simplify data integration, maintaining information quality and connect with other analytics solutions, Qlik Sense is a complete solution. It also has an extensive cloud platform that consolidates data from various cloud and hybrid environments, automates data-based workflows and enriches understanding with intuitive, auto-generated reports using AI.

Feature Ratings:

Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

Tool 4: Looker Studio by Google


Founded by Lloyd Tabb and Ben Porterfield back in 2012 and located in California, USA, Looker was acquired by Google in 2019 for $2.6 billion. Looker Studio — formerly known as Google Data Studio — is a data analytics platform that’s part of the Google Cloud Platform. In 2022, Google rebranded the tool as Looker Studio.
 
A part of our list in 2023, it’s made it to the top five this year as well! Looker Studio converts complex data sets into user-friendly reports and allows the integration of data from multiple sources into a single platform. Businesses can use this tool to enhance their reports with various visualizations such as images, tables and charts. What’s more, it offers simple customization options for text, colors, branding elements, logos, etc., to create polished reports.

Looker Studio also offers a more enterprise-focused solution with robust support for transformations and data permissions. Best known for its data exploration capabilities, Looker Studio is a popular choice for startups as it integrates well with the Google ecosystem. This means it has similar features to Google Docs and Sheets, allowing control access that ensures data security and transparency.

Feature Ratings:

Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐
Customer Support: ⭐⭐⭐
 

Tool 5: Klipfolio


Klipfolio Inc., is a Canadian software company founded in 2001 and headquartered in Ontario, Canada. They initially focused on the consumer market and later moved into the dashboarding and business intelligence space, leveraging a talent pool of thought leaders from Cognos (IBM), Olap@Work and Qlik. Klipfolio today serves over 11,000 customers in 85 countries, incuding clients such as Volvo, Tupperware, BMW, Sun Life and more. In 2023, Klipfolio ranked #19 in the Business Intelligence Tools product directory!
 
A brand-new entrant in our top 5 list, Klipfolio is an analytics software tool that helps users understand data by building dashboards and reports that track KPIs and monitor trends. Users can gain insights from information across the organizational database in one place, as well as deploy interactive data visualizations that can easily be shared and edited.

Klipfolio is best known for its instant analytics and data metrics. Yet, it stands out with its cloud-based architecture that helps retrieve data anytime and anywhere – even with an internet connection, unlike on-premises data analytics solutions. With a no-code environment, Klipfolio allows even non-technical users to use and access business data, making this a great choice for any data-driven workforce.

Feature Ratings:

Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
 

To Sum Up


With more and more data being collected every day, businesses now must have an insight into what their consumers are thinking, their journey and how they can optimize operations and marketing. This necessitates a Data Analytics Tool!

When looking for the right tool, identify the scope of your business needs, consider your data architecture and whether the tool can integrate and scale with the organization. Happy analyzing!

Frequently Asked Questions

What Are The Top 5 Data Analytics Tools Of 2024?


The top 5 data analytics tools of 2024 are Microsoft Power BI, Tableau, Qlik Sense, Looker Studio and Klipfolio. These tools are renowned for their data visualization, business intelligence capabilities and ease of integration into various data environments, helping businesses derive valuable insights from their data.

How Do Data Analytics Tools Benefit Businesses?


Data analytics tools benefit businesses by enabling them to handle large volumes of data, understand customer behavior and present insights visually. They facilitate better decision-making, improve operational efficiency and help identify trends and opportunities. Additionally, these tools can integrate with other systems, support real-time data analysis and provide interactive visualizations, making it easier for businesses to extract actionable insights.

What Are The Key Features Of Microsoft Power BI?


Microsoft Power BI offers a user-friendly interface and is designed for both technical and non-technical users. It excels in data visualization, real-time data tracking and seamless integration with the Microsoft ecosystem. It also supports AI and machine learning functionalities, making data preparation and analysis more efficient. Moreover, Power BI is cost-effective, with a free version available for basic use and it has a robust community for support.

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Data AnalyticsQliksense Powerbi Tableau Looker Studio Klipfolio Top 5 Data Analytics Tools Of 2024 Data Analytics Tools Business Intelligence Tools

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