TechDogs-"Top 5 Best Customer Relationship Management Software Of 2021"

Sales Technology

Top 5 Customer Relationship Management Software Of 2022

By TechDogs Editorial Team

TechDogs
Overall Rating

Overview

Developing a positive relationship with your customers is one of the most effective methods a company can use. The folks at Dunder Mifflin understood the value of positive customer relationships. This is most likely one of the key reasons the company retained many of its customers when the office supply sector shifted to big-box chains. Another reason was Dunder Mifflin's "Assistant to the Regional Manager," Dwight Schrute.
 
We can't get Dwight to boost our sales, maintain a healthy relationship with customers and strengthen our companies but we can choose a reliable Customer Relationship Management Software to help us. How?
 
Why don't you head over to the article to find out?
CRM-Website-1800-x-940-(-without-logo-)-(1).png
Building a solid customer relationship is something that every business must do to flourish. After all, there are no sales without customer relationships and no business exists without sales.   

Customer Relationship Management (CRM) is, in its simplest form, the process of managing customer relations in your business. CRM enables organizations to develop relationships with their customers, which leads to loyalty and customer retention. 

In a way, customer relationships are analogous to sweet, romantic relationships but it's more between business and their customer relation. Imagine you wooed a potential love interest with flowers, fine dining and memorable dates. Then, once you're in a committed relationship, you stop attempting to please them. You begin calling it in and behaving irresponsibly. The chances of the relationship surviving are close to none. The same is true for your customers; the more you engage with them and show them how much you appreciate them, the more likely you will keep the love alive. 
 
When running a business, you have several customers. So how do you keep the love alive with all your customers? Well, the answer is Customer Relationship Management Software.


Top 5 Customer Relationship Management Software Of 2022 

 
Zoho 
Zoho
Salesforce
Salesforce
Hubspot
Hubspot
Pipedrive​
Pipedrive​
Monday.com 
monday.com
 

Tool 1: Zoho CRM


Based in India, Zoho Corporation is an IT company known for making web-based business tools and an online office suite named Zoho. The company was known as AdventNet, Inc. and was rebranded as Zoho in 2009. More than 60 million users worldwide, across hundreds of thousands of companies, rely on Zoho every day to run their businesses. With names such as Apple, Netflix, Intel and PayPal under its name, the company claims that "three out of every five Fortune 500 companies use Zoho." In 2021, Zoho earned many accolades like - Online CRM Software (2021), Small Business CRM Software (2021), etc., by Capterra. 
 
Zoho CRM is a cloud-based, complete Customer Relationship Management tool that serves the demands of all sizes and types of enterprises and industries. Zoho CRM has everything you need to generate more leads, close more deals and track your sales success. Its Salesforce Automation creates optimized workflows that help you reduce manual data entry, eliminate redundancies and speed up your overall process.

You can monitor each prospect's or customer's journey with its Customer Journey Orchestration, so you always know where they segmented in the customer journey mapping. With Zoho CRM's reports, analytics and predictions, you can communicate with clients and opportunities in real-time, track the performance of each sales activity and break quotas down into manageable goals. That's not all; it also can work in tandem with major social media networking platforms, making social interactions and customer information blend seamlessly and easily.
 

Tool 2: Salesforce


May The (Sales) Force Be With You. Salesforce is a cloud-based software firm that helps businesses of all sizes and industries improve their businesses and build a 360-degree picture of their consumers. Forbes named the US-based global social CRM leader number one in the World's Most Innovative Companies and number 52 in the Top 100 Digital Companies in 2019. Salesforce is a business to watch in 2021, with a market capitalization of $21.25 billion.
 
Salesforce combines sales, service, marketing and other areas, allowing you to uncover selling opportunities throughout your organization. Salesforce enables organizations of all sizes to boost sales, automate tasks and make better decisions, allowing them to grow quicker.

The Salesforce CRM can be customized and optimized to fit the needs of every sort of business. Its products enable flawless integrations, which will allow you to trace the customer loyalty journey and determine when your customers revert during sales. It has excellent capabilities to track customer data effectively and offers a fantastic email marketing tool. It can be combined with other sophisticated technologies like Zapier, Outlook and more and connect to third-party platforms like Facebook (now Meta) and Google.
 

Tool 3: HubSpot


HubSpot is a superior technology and marketing firm that provides tools and assistance to help businesses develop. It is one of the most well-known companies around the globe. The firm was formed in 2006 and has grown its sales to $1 billion (about $3 per person in the US) by 2021, after only 15 years. The company is appreciated by its 121,000+ customers in 120+ countries and has won several accolades, including TrustRadius' 2020 Top-Rated Awards, Gartner Peer Insights Customers' Choice in 2021 and G2's #2 Best Global Seller for 2021.
 
HubSpot CRM is designed to help start-ups organize, track and establish stronger relationships with prospects and customers. Users can manage contacts in a customizable database while carrying out sales, marketing, customer support and content management tasks. With HubSpot, you can organize your contacts, see which deals customers choose and which ones they reject and get a complete picture of your sales to funnel.

With HubSpot CRM, your sales team can organize and close more qualified leads into happy, loyal customers. This platform is truly designed, integrated and intended for the modern sales world, built from the ground up by salespeople and for salespeople. While other CRM platforms are complicated and manual, the HubSpot CRM is intuitive and automatic.

The CRM automatically syncs with the marketing side of your HubSpot portal to take care of all the insignificant details so that your sales team is not distracted by it. You can use the "Task" pane to view all your tasks as an internal checklist to manage your day-to-day. For optimum productivity, prioritize your sales calls for the day, make and record conversations right from your browser and immediately register them in your CRM. Align right within your HubSpot CRM, Gmail or Outlook inbox, get valuable context on the people and companies you're addressing.
 

Tool 4: Pipedrive


Pipedrive is one of the CRM Software that caters to the needs of salespeople. Pipedrive is a sales management tool that visualizes your sales pipeline and ensures that crucial actions and discussions do not fall through the cracks. Established in 2010, Pipedrive has come a long way and is used by 95000 companies across 175 countries. Pipedrive, which was created utilizing activity-based selling methodology, streamlines every step in converting a potential lead into a successful sale.
 
It comes with power-packed features like app integration, timeline view on dashboard, email tracking, opportunity identification, result forecasting algorithms and many more, these are even customizable. What else could you desire from the sales CRM tool?
 

Tool 5: Monday.Com


Monday.com (formerly known as dapulse) is a company developing web-based project management and team collaboration tools. As of 2021, the company reported serving 127,000 customers such as Uber, Hulu, Adobe, Unilever across over 200 business verticals. In May 2020, the company won the 2020 Webby Award for Productivity in Apps, Mobile & Voice.

TechDogs-"Tool 5: Monday.Com"-Image Screenshot Of Monday.com  Dashboard-Monday.com Is A Fabulous CRM That Can Be Used For Customer Engagement And Lead Management, Executing Content Marketing Strategies, Automating Repetitive Tasks, Visualizing  Work In The Form Of Data, Calendar And Timeline, etc  
Monday.com offers a fabulous CRM that you can use for customer engagement and lead management, executing content marketing strategies, automating repetitive tasks, visualizing your work in the form of data, calendar and timeline, etc. If you want to build and manage workflows on one platform, Monday fits the bill. The best part about this software is inviting your clients as guests and showing them the updates in real-time.

You can integrate the tool with LinkedIn, Mailchimp, Gmail, Dropbox, Zoom so that you can seamlessly collaborate with your team. You can plan your content with the help of editorial content and determine sales forecasting. The calendar enables you to organize your content based on the type, channel, priority and publish date. This way, it's easy for everyone to know who is doing what and when.
 

Conclusion


Finding the ideal CRM tool for your company's workflow automation may require some cross-comparison but with the above list as a starting point, you'll be in an excellent spot to begin your search. So, shoot your shot with the CRM technology that suits your company because "You miss 100% of the shots you don't take. - Wayne Gretzky" - Michael Scott

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