Top 5 Customer Loyalty Program Software Of 2024

Businesses at any level understand how difficult it is to acquire new consumers and even more so to retain them. From awareness to consideration, the intent of the consumer goes through multiple checkpoints and you, being the brand, understand the steps are key to earning the customer’s loyalty. However, most of all, you need to pay attention to consumer loyalty, which is largely untapped.

Your existing clientele is the perfect mirror for your product or service’s feedback as they play a vital role in resale and mouth-of-word marketing. Moreover, the beauty of customer loyalty is that you have already crossed several checkpoints in the consumer journey and can skip to the good part by tightening your after-service care. How do you do all this? Well, using a Customer Loyalty Program Software, of course!

Just as we covered the top 5 customer loyalty tools last year, this year too we have found the leaders. So, let’s dig in and explore the top 5 Customer Loyalty Program Software of 2024!
 

Top 5 Customer Loyalty Program Software Of 2024

 

Zendesk	Yotpo	Kangaroo
Talon.One	smile.io

Businesses globally use Customer Loyalty Program Software to incentivize and reward their customers for their loyalty and engagement with the brand. The goal is to increase business, build the brand and nurture long-term relationships, while using the existing customers as an organic outreach for acquiring new customers.

We scoured the internet and here are our picks for the Top 5 Customer Loyalty Program Software of 2024 – in random order!
 

Tool 1: Zendesk

With humble beginnings, Zendesk was founded in 2007 on a makeshift kitchen table in Copenhagen, Denmark and is now headquartered in San Francisco, California. Today, it is a global company with more than 5,000 employees globally. Zendesk was awarded the #1 spot for Best Software Product, Best Customer Service Product and Product for Mid-Market by G2 in 2023.
 
Zendesk, a new entrant to our list, is popular as a service-first CRM that builds powerful and flexible software to meet the customer service needs of any business. As such, Zendesk is one of the oldest cloud-based customer service platforms sold on a software-as-a-service (SaaS) model with comprehensive customer service and support features that can be used to improve loyalty and brand engagement.

It offers an enormous array of tools, including a helpdesk, email marketing capabilities, live chat, etc., to interact with potential customers to convert them. Moreover, it includes features for sales, employee engagement and customer engagement as well as various loyalty programs, including points, tier-based, gamification, community-based and cashback offers.

Feature Ratings:

Ease Of Use: ⭐⭐⭐ 
Value For Money: ⭐⭐⭐  
Startup Friendly: ⭐⭐⭐ 
Enterprise Friendly: ⭐⭐⭐⭐  
Customer Support: ⭐⭐⭐⭐
 

Tool 2: Yotpo

Yotpo was founded in 2011 after Tomer Tagrin had a bad experience buying a camera online and was burned by trusting fake reviews. Frustrated, he reached out to his friend, fellow engineer Omri Cohen, as they set out to fix the problem once and for all – in the process, they created Yotpo. The company is headquartered in New York, United States, with 6 office locations across the globe. It was recognized in the categories “Customer Choice” and “Easy Usability” by SoftwareSuggest in Winter 2024.
 
Yotpo was a part of last year’s list and its new competitive features mean it has bagged a spot this year as well. With advanced solutions for email and SMS marketing, loyalty and referrals, subscriptions, reviews and visual user-generated content, Yotpo helps brands accelerate growth by enabling advocacy and maximizing customer lifetime value.

Moreover, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, boost recurring revenue, engage shoppers across the top engagement channels and so much more with Yotpo. This Customer Loyalty Program Software is like a CRM focused on making loyalty programs easy for brands of all sizes!

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐ 
Value For Money: ⭐⭐⭐  
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐  
Customer Support: ⭐⭐⭐
 

Tool 3: Kangaroo Rewards

Headquartered in Quebec, Canada, Kangaroo Rewards was founded in 2012. It is trusted by thousands of businesses worldwide, catering to more than 30 million users worldwide. It was awarded the Quality Choice Award and Trusted Vendor Award by Crozdesk in 2022, positioning it as a leading customer loyalty solution!
 
Kangaroo, a newcomer to our list, is a digital loyalty platform to increase sales, drive traffic and boost retention. Using Kangaroo, loyalty programs can be fully customized to engage customers with personalized offers and rewards, targeted marketing & segmentation, referrals, VIP tiers and omnichannel solutions. Monitoring and adjusting programs based on customer behavior and trends is a breeze, helping brands own and act on their customer data.

Kangaroo's loyalty program is also curated perfectly for corporate enterprises with multiple locations and sales channels. With Kangaroo, businesses can choose whether to run one blanket customer loyalty program where points can be earned or redeemed equally across locations or have separate earning and redemption rules by location, enabling a robust loyalty program.

Feature Ratings:

Ease Of Use: ⭐⭐⭐
Value For Money: ⭐⭐⭐⭐  
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐  
Customer Support: ⭐⭐⭐
 

Tool 4: Talon.One

At his previous company, Lieferando, founder Christoph Gerber discovered a gap between marketing and development teams when it came to running promotions across different channels. Hence, he founded Talon in 2015, headquartered in Berlin, Germany. Today, Talon.One employs over 170 employees and has partnered with Carlsberg, Eddie Bauer, Reebok, Bilt and other top brands, helping them diversify their offerings in loyalty, rewards and pricing management.
 
Talon.One, a debutant on our list of the top Customer Loyalty Program Software, is an API-first promotion platform that enables businesses to manage coupons, referrals, discounts, loyalty programs, bundling, wallets and gift cards all in one place. By leveraging a fully equipped and easily customizable rule-based engine, brands can connect with their customers through several touchpoints to deliver contextual promotion campaigns.

What’s more, creating automated workflows and fine-tuning every aspect of your loyalty or rewards program can be done at any time from anywhere, without relying on in-house development or maintenance. Further, its real-time, personalized and future-proofed promotion and loyalty campaigns help drive revenue and growth for businesses of all sizes.

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐  
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐ 
Customer Support: ⭐⭐⭐
 

Tool 5: Smile.io

Sweet Tooth Rewards started in 2012 as a points-based loyalty program on the Magento platform but was later rebranded to become Smile.io in 2017. The company is headquartered in Waterloo, Canada and employs over 60 team members with more than 100 partners that include Hush Puppies, Polaroid, Hoonigan and more.
 
Smile.io was a part of our list last year as well – and why not? Smile.io enables businesses and brands to launch various referral programs from a single unified platform. Owing to individualized and real-time reward programs, businesses find Smile.io to be very efficient and cost-effective.

Moreover, brands can use its top-notch features needing to be tech-savvy, as even those not very proficient with software solutions can easily navigate the user interface. What’s more, it offers monthly reports, industry benchmarks, sales attribution, key performance metrics and even financial reports.

Feature Ratings:

Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐  
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐ 
Customer Support: ⭐⭐⭐
 

Conclusion

A Customer Loyalty Software Program is essential for developing long-term relationships with customers and converting potential customers. When choosing the right customer loyalty platform for yourself, consider customer loyalty initiatives with a strong customer experience base, usability and ability to generate user-friendly, data-backed reports.

Remember: every business has unique customers and customer loyalty programs. Make sure you choose the most suitable one!