Marketing Technology
Top 5 Customer Data Platforms Of 2022
By TechDogs Editorial Team

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Overview
Fun task: Repeat Sam's journey without looking at the previous line. Yes, you might miss out on one or two places there.
While it may be hard to keep track of Sam's journey, you can surely track your customer's journey, all touchpoints and interactions; definitely not using the sheer power of your memory but by using a Customer Data Platform.
Which one? That's what we're here to find out. Here are 5 top Customer Data Platforms that can serve as a map for your customer's journey!
Read on to find the perfect one for your business.

Here’s a fun task for you – recall the conversation you had with your best friend three weeks back. We mean the EXACT conversation. Or better still, tell us that lesson your favorite teacher taught you in fifth grade.
Clearly, recalling interactions solely based out of memory doesn’t work. That holds true for all the interactions you have with your customers too. Wait, no just you but every member of your team who interacts with your customers probably has a story to tell, an insight to share or feedback to record.
Not just that, they also have to communicate these interactions with one another to put the customers journey so far. Your sales team needs to know what interaction your marketing team has had with a customer and your service department needs inputs from the sales side at times. So, how do you ensure none of these interactions are missed out and are communicated so that your customer doesn’t have to repeat their conversations?
Tadaa, Customer Data Platform (CDP) to your rescue!
It collects data source and unified customer profile from all possible relevant sources to build a coherent and complete view of each and every customer profile. A marketer then uses this marketing automation data to create a targeted and personalized marketing campaign and deliver the customer service that they seek. Cool, right?
“Get me one of those” - if that’s the thought that just crossed your mind – you're in luck. We’ve have shortlisted the top 5 Customer Data Platforms that will surely help you get accurate insights into your customers' needs.
Top 5 Customer Data Platforms Of 2022
A Customer Data Platform provides a 360-degree view of your target market and assists you in creating an effective campaign. Can't just shoulder such a crucial responsibility to anyone, right? So, here are the 5 best Customer Data Platforms, arranged in random order, you can bet on.
Ascent360 Data![]() |
Bloomreach Exponea CDP |
Totango DNA-CX​![]() |
Capillary Insights+ |
InsideView Intent Data![]() |
Tool 1: Ascent360 Data
Ascent360 is renowned for its partnership with thousands of B2C marketers both in the US and Canada. Founded in 2013, it has gained popularity as a leader in simplifying all marketing data. With the help of more than 150 databases of clients worldwide, Ascent360 is still a reliable source of authentic information. Its recent partnership with BigCommerce to provide segmented customer data has further enhanced its credibility.

Ascent360 Data is one of the four major products provided by the company. It is its Customer Data Platform that provides personalized, automated and tailor-made marketing solutions. Its seamlessly integrates with 100+ systems to serve you with clean, sophisticated and unified customer data. Not just collection, Ascent360 also combines, cleans and scrubs customer data for accuracy.
Further, it allows you to segregate and sort your data using more than 25 aggregate fields further helping you filter out and segment customers accurately and launch target campaigns for each segmentation. Believe us, it's known to boost your revenue by 75-85% (no kidding!).
Tool 2: Bloomreach Exponea CDP
Next up we have Bloomreach. A leader in eCommerce experience, Bloomreach has been providing remarkable engagement, content and Ecommerce discoveries since 2009. This one is known to have power over 25% of Ecommerce experiences in major countries worldwide including the UK and the US. With the support of over 300 global enterprises, Bloomreach is now popularly known as a certified global marketing network. Moreover, back in 2020, it acquired Exponea to deliver a beneficial solution to marketing campaigns.
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Moving on, Exponea by Bloomreach offers its Customer Data Platform (CDP) services to let you make the best of your product and campaigns. This service helps you unveil the hidden pattern of your customer behavior in a unified data format. Its CDP curate's data management via integrating various applications and to name a few, there's Google AdWords, Facebook, Mailgun, Shopify and Zapier. That's how it gets those real-time analytics to get you the right information at the right time.
Hold on, there's one thing about Exponea CDP that makes it outstanding. The platform has inbuilt machine learning automation which allows the software to conduct predictive analytics and identify market trends based on your customer interaction. Isn't it amazing?
Tool 3: Totango DNA-CX
Next up on the list is Totango, a decade-old company pioneering customer success and enabling businesses to provide meaningful customer insight and experiences. At present, hundreds of global businesses manage customers using Totango. The company has a range of products catering to enhancing customer experiences, including those for the data collection on customer success, customer journey, customer centricity, customer data security and of course a Customer Data Platform. Invariably, it has received several laurels including the Software as a Service Customer Success Award by APPEALIE.
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Coming to its customer data tool, Totango DNA CX can be summarized as a customer account viewing system where you can find immense tailored customer-related information. This includes demographics, loyalty, satisfaction, product utilization, account coverage and activities. It helps you monitor customer health using Customer Satisfaction (CSAT), Net Promoter Score (NPS) and more. Overall, the platform helps you take the right action, manage pain points, run successful campaigns and save valuable assets.
The account view system of Totango is something that sets it apart from its major competitors. Before you go 'so there is a dashboard but what's new?', hear us out. This Account View is there to get you the specifically crafted metric cards that show you the particular and narrowed down 'Why' of your customer's behavior and health. In simpler words, that's a dashboard with a lot more than just numbers and charts - it's got reasons and diagnosis.
Tool 4: Capillary Insights+
Founded in 2008, Capillary is known to keep every company 'customer ready.' It integrates best with artificial intelligence and machine learning to dig deeper for the best of market information. 300+ brands from more than 30 countries trust its cross-channel Ecommerce experience. This Software as a Service (SaaS) company is counted amongst the top ones in Asia because of its 300 million+ consumers, 700 Capillary associates and 11 global offices. All tools along with CRM solutions, indeed, use innovative formulas to make your marketing effortless.
To collate accurate customer data, Capillary comes with Insight+ Customer Data Platform. Providing a 360-degree single view, it helps you gather customer behavior data from CRM, social networks, websites and many other sources. Moreover, it generates real-time marketing cloud reports with standard business customer analytics KPI (Key Performance Index), Artificial Intelligence (AI)-based segmentation, RMFE (Risk Management and Front-End) and advanced rule-based treasure data information that gives you valuable and personalized experience information.
With Capillary Insights+, you don't need to worry about all the predictive market insights. Why? You can rely on its AI-Powered Predictive system that tracks conversions, engagements, campaigns, promotions and even the delivery time and content to offer data-driven predictions that help you decide your next marketing strategy. What more could you ask for?
Tool 5: InsideView Intent Data
InsideView is a Software as a Service company that is partnered with over 40,000 sources and leading global companies. It helps B2B companies to drive growth to their businesses using powerful tools, creating sales strategies and making go-to-market decisions. Since 2005, InsideView is using AI technology to make marketing, operations and sales easier using information identification for the companies.
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InsideView's Intent data warehouse solution promises to serve you with the exact behavior of buyers. With the Intent data marketing tools, you can choose from over 7000 topics and collect data from 4,300+ websites. Further, this tool gives you buyer intent data on marketing efforts, telling you when and where people based on behavioral data are more likely to buy, enabling you to go for target advertising on customer segments, tailor your personalization value propositions and messaging and launch timely outbound customer loyalty campaigns.
Customer Data Platform software is available almost everywhere but how is InsideView different? Its support system is undoubtedly top-notch. The entire system works with ISO security certification and uses strict data usage policies. With the help of this, you not only get the right information but also helps you to keep the data private and secure, thereby making your customers trust you more.
Conclusion
We get it, creating the right marketing team roadmap is as necessary as keeping a track of sales. However, can you start your journey without a deep analysis of the numbers and customer behavior? Absolutely, no. So, that's why you need something great to support your customer engagement requirements. Hence, these 5 best Customer Data Platforms (CDP) are here. However, as just every customer's journey is unique, your requirements are unique too, so pick the one which fits your requirements the best.
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