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Top 5 Cross-channel Campaign Management Software Of 2024
By TechDogs Editorial Team
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Overview
Snap!
Just like that half the lifeforms in the universe vanished. The heroes had been defeated. The galaxy fell into darkness.
Yes, we’re talking about Thanos’ Snap from the Avengers: Endgame movie, where the powerful warlord disintegrates half of the lifeforms in the universe using the Infinity Gauntlet. You see, the Dwarven-made glove was designed to channel the power of six Infinity Stones – the Space Stone, the Reality Stone, the Power Stone, the Mind Stone, the Soul Stone and the Time Stone.
Yet, why are we talking about Thanos’ obsession to gather, unify and use the Infinity Stones?
Well, think of Cross-channel Campaign Management Software as the Infinity Gauntlet for marketers! Here, each channel— such as emails, social media, SMS, offline ads, etc., — represents an Infinity Stone with unique capabilities and reach. Just as Thanos used the Gauntlet to synchronize the powers of the six Infinity Stones, marketers can use the software to seamlessly unify and orchestrate the power of each channel for their campaigns.
Just as the Infinity Gauntlet can make or break the universe, (depending on its user’s strategy and evilness!), Cross-channel Campaign Management Software has the power to elevate a brand’s presence and drive engagement across the marketing landscape.
If you want seamless control, unified management and detailed insights into every marketing channel, read on to explore the top 5 Cross-channel Campaign Management Software of 2024!
Just like that half the lifeforms in the universe vanished. The heroes had been defeated. The galaxy fell into darkness.
Yes, we’re talking about Thanos’ Snap from the Avengers: Endgame movie, where the powerful warlord disintegrates half of the lifeforms in the universe using the Infinity Gauntlet. You see, the Dwarven-made glove was designed to channel the power of six Infinity Stones – the Space Stone, the Reality Stone, the Power Stone, the Mind Stone, the Soul Stone and the Time Stone.
Yet, why are we talking about Thanos’ obsession to gather, unify and use the Infinity Stones?
Well, think of Cross-channel Campaign Management Software as the Infinity Gauntlet for marketers! Here, each channel— such as emails, social media, SMS, offline ads, etc., — represents an Infinity Stone with unique capabilities and reach. Just as Thanos used the Gauntlet to synchronize the powers of the six Infinity Stones, marketers can use the software to seamlessly unify and orchestrate the power of each channel for their campaigns.
Just as the Infinity Gauntlet can make or break the universe, (depending on its user’s strategy and evilness!), Cross-channel Campaign Management Software has the power to elevate a brand’s presence and drive engagement across the marketing landscape.
If you want seamless control, unified management and detailed insights into every marketing channel, read on to explore the top 5 Cross-channel Campaign Management Software of 2024!
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In our digital world that’s exploding with new channels every few months, marketing campaigns must be incredibly well-planned for brands to reach their audiences. No matter the business model or audience demographic, marketers must cover every available channel, as well as offer a consistent brand experience on each one. Sounds challenging?
Well, this is where Cross-channel Campaign Management Software steps in to save the day. In simple words, this software helps marketers unify the management, analytics and segmentation of customer data while streamlining the workflows for executing campaigns across digital and offline channels. This enables brands to manage their presence and interactions across multiple channels, delivering personalized and relevant content to their customers.
Following up on last year’s list of top Cross-channel Campaign Management Software, explore our updated list of the top 5 Cross-channel Campaign Management Software of 2024. Scroll on!
Top 5 Cross-channel Campaign Management Software Of 2024
Cross-channel campaign management is a marketing strategy that allows brands to orchestrate and unify the management of their campaigns across diverse channels, both online and offline, to deliver the most relevant and personalized interactions to audiences. From email and social media marketing features to content personalization capabilities, Cross-channel Campaign Management Software helps you manage it all.
So, here are the top 5 Cross-channel Campaign Management Software of 2024 – in random order!
Salesforce Marketing Cloud |
ZiftOne |
Google Campaign Manager 360 |
Mautic |
Akinon |
Tool 1: Salesforce Marketing Cloud Engagement
Salesforce, a cloud-based software firm and global leader in customer relationship management (CRM) solutions, was founded in 1999 and headquartered in San Francisco, California, United States. With over 79,000 employees, Salesforce serves major clients such as Coca-Cola, Amazon, Walmart, Unilever and others. Salesforce has received numerous awards, including being named a Leader in the 2024 Magic Quadrant™ for Analytics and Business Intelligence Platforms for the 12th consecutive year.
Salesforce Marketing Cloud Engagement, making a reappearance on our list this year, stands out with its comprehensive suite of cross-channel campaign management features. It enables marketers to create personalized customer journeys across email, social media, mobile and web channels to maximize their campaign effectiveness. With its AI-powered analytics, Salesforce Marketing Cloud provides detailed insights into customer behavior, leading to targeted and effective cross-channel campaigns.
What’s more, the platform's robust integration capabilities with other Salesforce offerings ensure a seamless flow of customer data, enhancing the overall marketing efficiency and streamlining workflows. Its intuitive interface, drag-and-drop content blocks, real-time dynamic reporting dashboards and automation features simplify campaign management for teams of all sizes. Naturally, Salesforce Marketing Cloud is a powerful solution to deliver impactful cross-channel customer experiences!
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
Tool 2: ZiftOne
Zift Solutions, founded in 2006 and headquartered in North Carolina, United States, specializes in channel marketing and through-channel marketing automation solutions. The company has a workforce of around 175 employees, serving popular brands such as Canon, Nutanix, Oracle, Qlik and Gamma. Zift Solutions has been recognized for its marketing excellence, being named a Leader in both Spring and Winter 2024 reports by G2.
ZiftOne, making its second consecutive appearance on our list, is a leading cross-channel campaign management solution. It offers users a unified platform that integrates marketing automation, content management and customer analytics, helping marketers seamlessly deploy multi-channel campaigns. In a nutshell, the platform manages the workflow from onboarding and enablement to lead generation and marketing, all the way through sales, by unifying data across every interaction channel.
That’s not all – ZiftOne's standout feature is its ability to manage and optimize channel partner programs to ensure consistent messaging and branding across every marketing channel. Apart from unifying the cross-channel marketing pipeline, its robust reporting and analytics capabilities provide valuable insights into the comprehensive campaign performance which helps marketers refine their strategies. ZiftOne’s also offers comprehensive security and robust uptime, making it a preferred choice for businesses looking to enhance their channel marketing efforts!
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐
Tool 3: Google Campaign Manager 360
Who doesn’t know Google, the technology leader founded in 1998 and headquartered in Mountain View, California, United States? It is globally renowned for its search engine and digital advertising solutions. With over 156,000 employees worldwide, Google serves clients such as Apple, Nike, Toyota, McKesson and more. The company has received numerous accolades, including being #4 on the list of the "Best Global Brands" by Interbrand in 2023.
Google Campaign Manager 360, retaining its place on our list of the top Cross-channel Campaign Management Software, excels in cross-channel campaign management thanks to its advanced advertising and analytics capabilities. It offers a centralized, web-based platform for managing display, video and mobile ad campaigns, ensuring a unified and concise approach to digital marketing. Its robust ad serving, targeting, verification and segmentation features enable personalized audience outreach, while its integration with Google Analytics offers comprehensive insights into campaign performance.
That’s not all, as Google Campaign Manager 360's real-time reporting and attribution modeling helps marketers optimize their strategies for maximum impact. It also seamlessly integrates with other Google offerings such as Google Ads and Google Marketing Platform, streamlining the overall cross-channel campaign efficiency, performance and effectiveness.
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
Tool 4: Mautic
Mautic, founded in 2014 and headquartered in Boston, Massachusetts, United States, is an open-source marketing automation project. Acquired by Acquia in 2019, Mautic leveraged its cloud-based platform to deliver digital experience management solutions, serving open-source names like CyberPanel and TYPO3. The company is supported by a global community of users and has received recognition such as being positioned by Gartner as a Leader in the Magic Quadrant for Digital Experience Platforms (DXP) for the fifth consecutive year.
Mautic, a newcomer to our list this year, stands apart in the cross-channel campaign management space with its open-source nature, offering unparalleled customization and flexibility. Mautic enables marketers to create, customize and fully manage campaigns across channels such as email, social media, web, mobile, etc. With its advanced segmentation and personalization features, marketers can ensure their cross-channel campaigns are highly targeted and relevant to the audiences.
What’s more, the platform’s automation capabilities help streamline repetitive tasks, allowing marketers to streamline the entire pipeline – from building, personalizing and nurturing campaigns to executing A/B tests and analyzing campaign results. Furthermore, its reporting capabilities provide users with deep insights into the cross-channel campaign performance, while its open-source nature encourages community-driven innovation and inputs as the marketing scenery changes. Not surprising that Mautic is a versatile, free-to-use solution for cross-channel campaign management!
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐⭐⭐
Startup Friendly: ⭐⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐⭐
Tool 5: Akinon Commerce Cloud
Akinon was founded in 2017 and headquartered in Istanbul, Turkey. The business specializes in digital commerce solutions and boasts a rapidly growing team of roughly 400 employees serving major clients such as Lacoste, Gant, Dyson, Nautica and Samsung. The company has been recognized, including being named a Strong Performer in the 2024 Gartner ® Peer Insights Voice of the Customer for Digital Commerce for the second year in a row.
A debutant on this year’s list, Akinon Commerce Cloud, offers comprehensive cross-channel campaign management capabilities, with a focus on Ecommerce businesses. It seamlessly integrates with diverse sales channels, including web, mobile and social media, offering a unified platform for managing sales and marketing campaigns. Akinon also includes advanced personalization, real-time analytics, catalog management, headless architecture and dynamic content management, enabling businesses to deliver targeted and engaging customer experiences.
What really stands out is its robust automation capabilities that streamline marketing processes, enhance efficiency and enable scalability. With the platform’s intuitive interface and flexible architecture, marketers can manage all omnichannel operations from a single platform. Akinon Commerce Cloud is a truly powerful tool for driving growth through effective cross-channel campaign management.
Feature Ratings:
Ease Of Use: ⭐⭐⭐⭐
Value For Money: ⭐⭐⭐
Startup Friendly: ⭐⭐⭐
Enterprise Friendly: ⭐⭐⭐⭐
Customer Support: ⭐⭐⭐⭐
Conclusion
There you have it, folks!
With modern-day businesses operating across online and offline channels, it is imperative to unify the management of these marketing channels. This is where a Cross-channel Campaign Management Software is crucial in bringing the marketing, sales and customer-facing activities under one roof. Think increased efficiency, reduced complexity, lower operational costs, centralized control and deeper insights.
However, remember that every business has unique campaign management needs. Hence, make sure you choose a tool that meets all your cross-channel campaign management needs.
Frequently Asked Questions
What Are The Top 5 Cross-channel Campaign Management Software Of 2024?
The top 5 cross-channel campaign management software of 2024 are Salesforce Marketing Cloud Engagement, ZiftOne, Google Campaign Manager 360, Mautic and Akinon Commerce Cloud. These platforms offer comprehensive features for managing and optimizing marketing campaigns across multiple channels, ensuring seamless and personalized customer interactions.
How Does Cross-channel Campaign Management Software Help Businesses?
Cross-channel campaign management software helps businesses by unifying the management, analytics and segmentation of customer data, streamlining workflows and enabling the execution of campaigns across various digital and offline channels. This allows businesses to deliver consistent and personalized content to their customers, improving engagement and campaign effectiveness.
What Should I Consider When Choosing Cross-channel Campaign Management Software?
When choosing cross-channel campaign management software, consider factors such as ease of use, value for money, startup and enterprise friendliness and customer support. Additionally, evaluate the platform's integration capabilities, automation features, reporting and analytics and the ability to manage campaigns across various channels to ensure it meets your specific business needs.
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