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Top 5 Cross-Channel Campaign Management Software Of 2022

By TechDogs Editorial Team

Overall Rating

Overview

Here's a quick exercise for you - while reading this article, send out a random email to yourself, post something on Instagram, message your college roommate that you lost touch with on LinkedIn and do a Google search for cute puppies (just to cheer you up!); all of them simultaneously.

Chances are (if you're not Harry Potter), you wouldn't be able to manage all of them together. Similarly, engagement on marketing campaign across social media platforms, digital marketing campaigns and offline promotions, all at the same time can easily turn into a nightmare.

Fret not, we've got a dreamcatcher for you: Cross-Channel Campaign Management Software. It's a magical power that enables you to manage campaigns across all possible channels seamlessly.

Read on to discover the top 5 Cross-Channel Campaign Management Software of 2022 and find your best pick. Read on!

Every movie comes with a lesson or a takeaway, except for maybe the Ashton Kutcher and Sean William Scott starrer, "Dude, Where's My Car?". Anyway, that's a discussion for another day. Let's talk about a movie that did have a lot of takeaways: The Campaign.

Apart from the satirical approach to politics that makes us all chuckle, the movie also elucidates the importance of campaign management. As the two leaders, Marty and Huggins, fight against each other to lead Congress in the United States, certain instances will tickle your funny bones but the combat between Ferrell and Galifianakis portrays something bigger - the absence of campaign management can be a disaster for the entire system.

Especially if the campaign has to run across different channels and synced together - that's a lot of responsibility on your shoulders.

Tadaa! Cross-Channel Campaign Management Software to the rescue. The software enables you to deploy your cross-channel marketing strategy including telemarketing, radio ads, social media, emails, blog posts and whatnot. Not just that, it ensures consistency across channels and helps you keep a track of progress on each of them to know the overall performance of your campaign.

Tempted to get a Cross-Channel Campaign Management Software for your business? We can help!

Top 5 Cross-Channel Campaign Management Software Of 2022

A cross-channel campaign is all about creating awareness, building brand loyalty, attracting customers and even generating leads for sales. For thorough planning, monitoring and implementation of campaigns, having an expertise in management is crucial - you need nothing but the best.

So, here are the top 5 Cross-Channel Campaign Management Software that we think can be your best bet, arranged in random order.

Celtra Creative Automation	Mediaocean Media Management	Google Marketing Platform Campaign Manager
Basis by Centro	AdRoll Ad Management Software

Tool 1: Celtra Creative Automation

Celtra is known for its innovative brand identity and creative thinking. Since 2006, when it launched its first-ever creative software, Celtra has never looked back. At present, it serves over 100 top companies in the advertisement, media business, agencies, entrepreneurship and other areas. Moreover, the company has developed a niche in media advertising and brand marketing and earned several laurels in the domain.

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Celtra Creative Automation is a creative marketing tool that is perfect to create inventive designs, ensuring timely production and delivering digital campaigns faster using their automatic management system. It gives you a variety of unique tools and brand-specific templates to help you build the right layout for your campaigns the right way. Talking about the layout, the tool has an amazing content kit with plenty of writing options, action buttons and much more to help you spread the right message. Just the way viral videos and messages help (spoiler alert!) Marty win the seat through his campaigns!

Along with the pre-built templates, you can choose a variety of designing and adjusting options for both your layout and content just by dragging and dropping at times. Its intuitive interfaces work well for anyone, irrespective of whether they're experts or novices.

Tool 2: Mediaocean Media Management

From management to intelligence and finance, Mediaocean offers a complete package to fulfill your every media requirement. Launched in 2012, it has occupied the title of one of the best advertising service providers for its omnichannel advertising. It is known to provide exclusive software to build connections between brands, technology, media, data and agencies. Currently, Mediaocean has 20 offices in 90 countries with 1,200 employees enabling end-to-end management of every campaign including sales, purchase, blueprints, invoice, analysis and payments.

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Mediaocean Media Management is one the best at standardizing multi channel campaigns, using their years of experience dealing with digital, traditional and converged marketing approaches. Yeah Cam, you probably should have used this tool if you really wanted to win the Congress seat! Its most prominent feature is the risk reduction aspect which lets you modify and check your campaigns based on compliance standards across the globe. Not just that, with its global reach, it allows you to deliver the same output even when dealing with multiple vendors.

Mediaocean Media Management tool follows a closed ecosystem for seamless campaigns. Wondering what is so good about that? That’s what we’re here for! It offers centralized ad management over multiple ecosystems be it social, Ecommerce, or connected TV. This feature enables the use of solutions for collaborations, personalization and machine learning that can be deployed across the channels to deliver better results.

Tool 3: Google Marketing Platform Campaign Manager

How many tabs do you have in your browser right now? Surely half of them started on the Google homepage! (Yes, we have psychic abilities!) In fact, Google is not just a search engine but a verb that we think would soon be added to most dictionaries. Who knew a small company launched as a research project back in 1998 can become such an important part of our lives. Enough with the praises of the giant - if you want to know more about the company, just Google it.

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Out of the innumerable products Google has launched, Marketing Platform Campaign Manager has made campaign measurement, management and optimization super-handy. It saves time, provides insights and integrates with third parties and other Google products for more flexibility. Google's Campaign Manager takes care of all multichannel marketing management with full transparency to get a comprehensive analysis of your campaign performance. That's a whole lot of creative liberty, performance management and analytics at your disposal. #GoogleAcesEveythingTheyTouch

Google Campaign Manager works collectively with Display 360, Analytics 360 and Search Ads 360. Together, they help you in setting up your campaign seamlessly and give you detailed performance analytics and insights. If that’s not enough to impress you, you can have all these insights with displayed metrics for a panoramic view of your cross-channel performance.

Tool 4: Basis by Centro

Next up we have Centro, a great trading and media operation company. Centro primarily focuses on digital media planning, reconciliation, ad functions, investments and purchase systems. Launched around 20 years ago, the startup has today grown into a leading company in the digital media landscape. In fact, it has also earned praises including recognition in "Gartner's Ad Tech Magic Quadrant" and "IAB's (Interactive Advertising Bureau) Sales Excellence Award."

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Basis by Centro is a platform that unites automation for overall media management. To give you strong business automation, intelligence and integration, Basis offers all inventory types in a single interface. It serves you error-proof and simplified automation and for that, it handles all negotiation, communication, trafficking, placements, planning, purchasing and optimization required for all your digital media campaigns. Basically, you get the power to get in touch with 11000 publishers, create a fail-proof implementation and leverage powerful performance management tools for your digital campaigns. Well, if any of us ever run for Congress, Basis would definitely be our go-to!

Not just that, Basis also has business intelligence that shows you around 180+ unique data for better analysis. Moreover, you will find constant reports of every data point, it offers in real-time along with a list of actions-to-be-taken, to help you do better and get better results with your campaigns. #WeLikey

Tool 5: AdRoll Ad Management Software

Last but definitely not least is AdRoll - a remarkable AI (Artificial Intelligence) marketing company. In 2007, it started with a single principle and that is to make online advertising effective with unlimited resources and budget. Surprisingly, AdRoll did its job really well. It has grown into an established business that offers uncomplicated work for online advertisements and it is trusted by a majority of companies including innumerable Fortune 500s.

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With AdRoll's Ad Management Software, you get the power to run a campaign that spans throughout your customer journey. For maximum profit, this software reaches out to big websites and platforms and allows you to run targeted ads on websites, that would work the best for your brand. It also allows you to budget your campaigns, set goals and monitor crucial data. Additionally, you have the choice to edit your campaign for a better customer experience anytime you like. It also allows you to schedule well in advance to avoid last-minute hassles. Isn’t that wonderful for people who don’t have a sharp memory – wait, did we turn off the stove or...

An exciting thing about AdRoll Ad Management Software is its attribution dashboard that gives you all the information you need at your fingertips. This is the place where you can find out what your customer data platform says and how they are responding to different campaigns which you can use to modify your strategy quickly. We mean, even Marty personalized his campaigns and he won a (fictional) seat in Congress – our point is that AdRoll lets you modify your cross-channel campaigns to be more relevant to target audiences!

Conclusion

Going for Cross-Channel Campaign Management Software is something your marketing team would probably love you for - it's one of the key enablers that can help them perform better. Having said that, finding what works best for them can't be easy. While you have our picks, choosing from these 5 is your call and probably that of your marketing team. Involve them and let them help you figure out which tool out of these solves their issues the best - that's going to be your best bet.

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Cross-Channel Campaign Management Software Cross-Channel Campaign Management Software 2022 Cross-Channel Campaign Management Cross-Channel Campaigns Celtra Creative Automation MediaOcean Media Management Google Marketing Platform Campaign Manager Basis By Centro Adroll Ad Management Software

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