TechDogs-"Top 5 Content Marketing Software Of 2022"

Content Management

Top 5 Content Marketing Software Of 2022

By TechDogs Editorial Team

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Overview

Content is king and Content Marketing Software is the king's elder sibling. A Content Marketing Software helps you to plan, create, track and analyze your content marketing activities. It not only helps you bring your business in front of your target audience but also helps in getting more leads and traffic.

In this article, we've compiled a list of 5 Content Marketing Software based on their features. Popular and loved by many, these software are touted as the best in the category of content creation, curation and collaboration. Some have a powerful SEO (Search Engine Optimization) tool that helps you do keyword research and some help you bring an order to your content marketing activities. So, without further ado, let's take a look at the top 5 Content Marketing Software of 2021.
TechDogs-The Journey From Market-ing To Market-king-"Top 5 Content Marketing Software Of 2022"
What's common between your nosy next-door neighbor and Content Marketing Software? Relax, breathe; we know that snoopy neighbor is the last thing you want to talk about but they aren't all that different from a Content Marketing Software.

Allow us to elaborate....

Your neighbor keeps track of everyone's activities (read competitor analysis), discusses with her friends to dig more insights (read team collaboration) and always comes up with new topics to gossip about (read blog topic research). Similarly, Content Marketing Software enables you to take control of your content (content creation, content collaboration and content curation), distribution (social media and search engine optimization) and measure the results of your activities in real-time.

Most Content Marketing Software contains different tools to help you manage your content calendars. Still, as the business objectives vary, you might have to plan and execute different content marketing strategies and for that, you'd need various content marketing tools. The hallmark features include efficiently planning and executing content operations, automated workflows, data-backed insights for content creation and customer journey analysis.

Now that you know what Content Marketing Software is capable of, let's see the five best Content Marketing Software that will make waves in 2022. Let's get started!
 

Top 5 Content Marketing Software Of 2022

 
HubSpot Marketing HubHubSpot Marketing Hub CoSchedule Marketing Suite
CoShedule Marketing Suite
SEMrush
SEMrush
BuzzSumo
BuzzSumo
Hootsuite
Hootsuite
 

Tool 1: HubSpot Marketing Hub


One of the most well-known in this list, HubSpot is a leading technology and marketing company that provides software and support to help companies grow better. The company was founded in 2006 and, within 15 years, raised the company revenue to $1 billion as of 2021. The company is adored by its whopping 121,000+ customers present in 120+ countries and has received multiple awards, including the 2020 Top-Rated Awards from TrustRadius, 2021 Gartner Peer Insights Customers' Choice and has been named #2 Best Global Seller for 2021 by G2.
 
HubSpot's Marketing Hub, perhaps best known for its sales capabilities, also serves as its all-inclusive Content Marketing Software. With Marketing Hub, you manage your company's entire content marketing efforts such as blogging, SEO, social media, email marketing, landing pages, analytics and more. Additionally, the tool also is integrated with 875+ third-party content marketing apps.

HubSpot includes drag-and-drop email templates, SEO suggestions, and the ability to set up teams and assign assets to them, to name a few things. As part of the HubSpot CRM integration, the Marketing Hub allows you to track how customers interact with assets and attribute conversions to different touchpoints in the customer journey.
 

Tool 2: CoShedule Marketing Suite


Launched in 2013, CoSchedule is one of the youngest companies on this list. It is a company known for creating agile marketing products and serves more than 45,000+ marketers worldwide. CoSchedule is an up-and-coming company loved by mid-market businesses and enterprises seeking a unified marketing platform. It is also one of the top 15 leading software providers on the Inc. 5000 list and a company featured in Gartner's Magic Quadrant for Content Marketing Platforms.

TechDogs-"Tool 2: CoShedule Marketing Suite"-Image Screenshot Of CoShedule Marketing Suite Dashboard-It Helps To Plan A Comprehensive Editorial Schedule, Transform Ideas Into Exceptional Content, Publish Blog Posts Consistently, Promote Your Content Via Email
CoSchedule Marketing Suite is a popular option for businesses in need of content production planning. This Content Marketing Software comes equipped with an editorial calendar, as well as tools for managing social media marketing, task assigning and tracking capabilities and more. It allows you to create your own taxonomies to help you quickly find, update and share files with stakeholders in a secure manner and ensures that your work is up to date.

The ReQueue feature in CoSchedule identifies popular content assets for reposting on social media profiles #WinWinForAll -  additionally, you can import your content from Google Docs; not only that but the text editor also allows you to create your marketing content directly on the platform and publish it on any integrated channel - two birds with one stone!
 

Tool 3: SEMrush


If you are even remotely connected to the world of content and SEO, chances are you know SEMrush all too well. SEMrush is an online visibility management and content marketing SaaS (Software as a Service) platform provided by SEMrush Incorporation. With a revenue of $144 million in 2021, the company serves 7 million marketers worldwide. In fact, SEMrush won the Best SEO Software Suite at Global Search Awards 14 times in a row! According to the company, 30% of Fortune 500 companies use SEMrush as their go-to content strategy and marketing tool.
 
Trusted by smart professions globally, SEMrush is a leading Content Marketing Software that offers you many services related to on-page and off-page SEO, PPC, content marketing, social media, market research and more. With SEMrush, you can conduct keyword research, audit your website as well as your competitor's backlink profile, run technical SEO audits, find topics for your blog posts, analyze your market position, build your pitch-perfect ad campaigns and more. Whether you're a small business owner or an enterprise, SEMrush offers extensive services to help you grow and market your business.
 

Tool 4: BuzzSumo


Launched in 2014, BuzzSumo was acquired by Brandwatch in October 2017. Brandwatch is a digital consumer intelligence company with access to over 80 million sources. Making more than $100m in revenue, Brandwatch was named a Leader in Forrester Wave™ for its Social Listening Platform in 2021. The company is blessed with more than 5000 clients worldwide, including brands such as Expedia, Ogilvy, BuzzFeed, The Telegraph and more.

TechDogs-"Tool 4: BuzzSumo"-Image Screenshot Of BuzzSumo Dashboard- BuzzSumo Helps To Find Content Ideas, Outreach, And Engagement Opportunities Currently Buzzing Across The Internet. It Also Helps Discover Influencers In The Industry To Market The Content
Would you like to know about the trending content of your industry? What about insights on what kind of relevant content your competitors are creating and marketing? Would you like to know that? If your answer is yes, BuzzSumo is what you need. BuzzSumo helps you find right content ideas, outreach and engagement opportunities currently buzzing across the internet. It can also help discover influencers in your industry to market your content for you.

Additionally, the software has advanced data filters is a great content curation tool that helps you create highly sharable personalized content. With BuzzSumo, you can also find new keywords, trending content type and easily spy on your competitor's activities. Who doesn't like that?
 

Tool 5: Hootsuite

 
If you have never heard of Hootsuite, are you sure you belong to the content marketers world? With humble beginnings in 2008, Hootsuite grew pretty fast with an estimated revenue of $405.3M per year. The company boasts a significant user-base with 18 million customers, all ranging from small businesses to over 80% of the Fortune 1000 of the world. The company was marked leader by G2 for several categories, including Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics and more.
 
Once upon a time, managing a company's social media was every marketer's worst nightmare. Enter Hootsuite - an all-in-one social media management tool that helps marketers use social platforms to execute marketing campaigns. The most significant advantage of Hootsuite is that it allows businesses to manage all social media platforms from a single, easy-to-use platform.

You can create posts, schedule them and manage your social media calendar all from your dashboard. You can also use its social intelligence feature to track brand mentions. Additionally, you can connect Hootsuite to over 35 social media platforms, including LinkedIn, Pinterest and more, ensuring that you never miss a beat when it comes to sharing quality content online.
 

You Need Not Pick Just One


Since time immemorial, content marketing tool is being used by marketers as part of their marketing strategy. You most likely are as well. If you aren't, chances are you intend to start soon. These 5 Content Marketing Software of 2022 are the simplest ways to increase engagement with your interactive content without investing a lot of time and effort by the marketing team. Simply select the ones you want to test and see which produces the best results. You can rely on SEMRush if you want to get the best keywords and Hubspot to automate your Email Marketing Campaigns while leveraging Hootsuite for Social Media content Management , each add their own value to your Content Marketing palette. Good luck with your pick.

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