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Top 5 Channel Marketing Management Software Of 2023

By TechDogs Editorial Team

Overall Rating

Overview

Imagine your brand as a restaurant with a uniquely mouthwatering recipe (your marketing strategy) that you want to share with your diners (end users). Surely you can't personally serve each plate to every diner worldwide.

Here's where the Channel Marketing Management Software steps in as your sous-chef brigade, ensuring your culinary masterpiece (your marketing strategy) reaches every table perfectly plated. Just as the sous-chefs prep, cook and garnish each dish according to your instructions, Channel Marketing Management Software assists in crafting, tailoring and distributing your marketing materials to various channels.

Yet, just as any chef needs to oversee the process of cooking through serving, to retain control and visibility over your marketing efforts, you need a digital chef, aka Channel Marketing Management Software. You can monitor which dishes (campaigns) are gaining popularity, adjust seasonings (content) as needed and even introduce specials (promotions) to keep things engaging.

Pretty delectable start there, right? Let's look at the full course as we delve into this article with the top 5 Channel Marketing Management Software of 2023, along with their features, benefits and what you'll love about them.

Read on!

It’s time for a riddle!

I'm a word, just nine letters long but I can make your brand seem strong. What am I?

Any guesses? No?

Okay, here’s another clue!

"I'm the first thing you see, a glimpse of your goal; on websites and billboards, I play a crucial role. What am I?"

The answer is – MARKETING!

That makes sense, right?

We mean, it's no secret that marketing has become an inseparable part of businesses. Nothing is complete without marketing, whether digital, social media, website or affiliate – marketing completes everything!

It's like a journey for marketers that helps them reach their target audiences, ensuring that the right products are available in the right places at the right times. In this vast and complex marketing landscape, Channel Marketing Management Software functions as your trusty GPS!

Just as GPS precisely guides travelers to their desired destinations, Channel Marketing Management Software steers businesses toward their target markets. It provides a well-defined roadmap, helping companies navigate diverse distribution channels, locate potential customers and deliver their offerings effectively. Like a reliable GPS, Channel Marketing Management Software offers real-time insights, allowing course corrections and improved decision-making.

Sounds cool, right?

Brace yourself as much cooler stuff is coming your way – summed up in the form of the top 5 Channel Marketing Management Software of 2023.

Ready, steady, go!

Top 5 Channel Marketing Management Software Of 2023

Channel Marketing Management Software is a versatile tool designed to streamline and enhance various aspects of marketing and sales through partner channels. It empowers businesses to manage their partner relationships efficiently, customize marketing materials and generate demand. Now, we present you with the top 5 Channel Marketing Management Software of 2023. (Disclaimer – The list is in no particular order, choose wisely.)

ZiftONE	Impartner	OneAffiniti (Rebranded as Extu)
StructuredWeb	Mindmatrix

Tool 1: ZiftONE

Founded in 2006, Zift Solutions has emerged as a unique provider of cutting-edge software for enterprises. Its flagship Channel Marketing Management Software, ZiftONE smoothly manages a broad spectrum of operations, including onboarding, enablement, lead generation, marketing and sales. Recognized as a G2 Spring 2023 Leader, ZiftONE brings over 20 years of industry experience to the table. You know what, ZiftONE is #1 in through-channel marketing automation tools and reputed names such as Siemens, Oracle, Userful, Extreme, etc., rely on ZiftONE.

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ZiftONE is meticulously curated by seasoned professionals who understand the nuances of your program's challenges. It further ensures you bid farewell to data mishandling, replaces outdated partner portals and assures you offer subpar customer service. It’s an all-encompassing tool that merges Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) into a single, integrated platform.

With ZiftONE, you gain the power to streamline your entire partner ecosystem effortlessly. It handles everything from to-channel, through-channel and for-channel marketing materials, all while enabling you to create customized campaigns and content tailored to each unique partner category.

What You'll Love: Customization possible, User-friendly interface, Chat/Email support available, Flexible pricing, Comprehensive dashboard.

Tool 2: Impartner

Meet Impartner, one of the fastest growing and award-winning providers of Channel Marketing Management Software. It’s a US-based company that was founded in 1997 and is presently at the forefront of the rapidly expanding landscape of channel partner management solutions, earning recognition and acclaim for its exceptional growth. Impartner's track record speaks volumes, with their clients experiencing a remarkable initial-year average revenue growth of 32.3% and a significant 29% reduction in administrative expenses. It has also bagged the Leader Summer – 2023 award by G2. SoSafe, Fujitsu, Mambu and Xerox are some prominent players that trust Impartner for managing their channel marketing needs.

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Here’s the interesting part! Impartner commissioned Forrester Consulting to conduct a Total Economic Impact™ assessment of their platform. The results are compelling: companies utilizing Impartner achieved outstanding outcomes, including a remarkable 296% ROI over three years, nearly 50% growth in partner-originated transactions and whatnot!

Impartner equips brands with partner relationship management (PRM) and through channel marketing automation (TCMA). It further provides global enterprises with the tools to manage partner relationships efficiently, drive demand through collaboration and accelerate revenue and profitability through indirect sales channels. Moreover, it ensures that your brand and its messages are always on point – no matter the channel!

What You'll Love: Free trial available, Prompt customer service, Basic reporting, Easy to use, Easy to scale.

Tool 3: OneAffiniti (Rebranded as Extu)

Founded in 2008 in the vibrant city of Sydney, Australia, OneAffiniti has since expanded its footprint with offices in Austin, London and Manila. In 2023, OneAffiniti rebranded as Extu, “A brand with a clear focus on exponentially growing the channel”. Anchored by a highly skilled team of over 100 professionals, its mission is to empower global brands to amplify their message through trusted partners. Its network spans 3,000 channel partners, connecting with a staggering 4 million end buyers monthly. Not to mention, it has won the High Performer - Spring 2023 award by G2. Moreover, it is trusted by industry leaders such as Dell, BOQ, Konica Minolta, Exeed, Ingram, Synnex, etc.

TechDogs-"Tool 3: OneAffiniti"-"A Screengrab Of OneAffiniti Dashboard. OneAffiniti Facilitates Customized, Scalable Through-channel Marketing Strategies, Effectively Boosting Growth."

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Its focus is clear: nurturing relationships, elevating brand visibility and driving sales. To date, OneAffiniti has generated over $1 billion in sales for its partners and affiliated brands. As part of the esteemed Incentive Solutions family, it is well-versed in providing scalable incentive programs. OneAffiniti offers scalable through-channel marketing solutions, igniting growth for brands and their partners.

It's a service-oriented tool that facilitates customized, scalable through-channel marketing strategies, effectively boosting growth for brands and collaborators. By seamlessly merging service and technology, OneAffiniti unlocks the vast potential of the indirect marketing channel, providing brands with measurable ROI through attributable closed sales.

What You'll Love: Comprehensive dashboard, Flexible pricing, Allows cross-platform integrations, Remote-friendly, Security alerts and notifications.

Tool 4: StructuredWeb

Since its inception in 1999, StructuredWeb has been a pioneer in blending cutting-edge technology. It’s Channel Marketing Management Software, StructuredWeb is a flexible tool for channel-driven companies. No surprise, StructuredWeb is a renowned name in the market for serving technology leaders like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam, as well as numerous emerging brands. Additionally, StructuredWeb has bagged High Performer (Enterprise) – 2023, Best Support (Enterprise) – 2023 and Easiest To Do Business With – 2023 awards by G2.

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StructuredWeb equips businesses with well-established marketing strategies and exceptional services to provide an enriched avenue for driving demand through channels. It further helps them strengthen partner relationships and boost revenue from channel sources. For over two decades, StructuredWeb has flawlessly integrated innovative technology with proven go-to-market approaches and top-notch services.

It is known for offering an enhanced way to accelerate demand generation through channels, elevate partner engagement and improve channel profits. Talking about features - StructuredWeb offers a robust, flexible and user-friendly channel marketing automation feature that helps marketers excel in the dynamic world of channel marketing.

What You'll Love: Customization possible, Easy to use, Cloud-hosted, Basic reporting, Budget-friendly.

Tool 5: Mindmatrix

Make some noise for the veteran in the field of marketing – Mindmatrix! Founded in 1998 and headquartered in the United States - Mindmatrix is the only software company that offers PRM, Channel Marketing Automation, Channel Sales Enablement and Direct Sales Enablement. Mindmatrix has bagged the Easiest Admit- Small Business (Summer) award by G2. Industry-leading companies such as Lenovo, Spectrum, Connectwise, Adobe, Bitdefender, etc. trust Mindmatrix for automated channel marketing.

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Mindmatrix boasts user-friendly features that empower your sales team and channel partners to tailor and order materials according to their needs and your specifications. This transformative Channel Marketing Management Software redefines support for sales representatives and channel partners, ensuring they can access crucial resources rapidly. It’s a dedicated, customizable tool that conveniently centralizes your marketing materials, streamlining channel marketing and customization process.

What’s more? Well, Mindmatrix takes your marketing to the next level by enhancing omnichannel visibility and providing real-time analytics for strategic resource allocation. This reduces costs, increases sales force efficiency and optimizes budgets. The quick access to tailored content supercharges sales focus and campaign success rates!

What You'll Love: Outstanding performance, Suitable for enterprises, Prompt customer service, Flexible pricing, Remote-friendly.

Summing It Up!

Channel Marketing Management Software facilitates collaboration between brands and their partners, helping them coordinate marketing efforts and align strategies for optimal results. Additionally, it provides real-time analytics, enabling businesses to make data-driven decisions and allocate resources effectively. Overall, Channel Marketing Management Software is invaluable for companies looking to expand their reach, improve partner engagement and maximize revenue through a well-structured and organized approach to channel marketing.

So, what are you waiting for? The platform is all set, choose the best Channel Marketing Management Software that best fits your needs!

Frequently Asked Questions

What Are The Top 5 Channel Marketing Management Software Of 2023?

The top 5 Channel Marketing Management Software of 2023 are ZiftONE, Impartner, OneAffiniti (Rebranded as Extu), StructuredWeb and Mindmatrix. These software solutions empower businesses to manage partner relationships efficiently, customize marketing materials and generate demand.

How Does Channel Marketing Management Software Benefit Businesses?

Channel Marketing Management Software functions as a trusty GPS, providing businesses with a well-defined roadmap to navigate diverse distribution channels, locate potential customers and deliver offerings effectively. It offers real-time insights, allowing course corrections and improved decision-making.

What Features Do Channel Marketing Management Software Offer?

Channel Marketing Management Software offers features such as partner relationship management (PRM), through-channel marketing automation (TCMA), customizable campaigns, centralized marketing materials, real-time analytics and tailored content creation. These features streamline marketing efforts, enhance partner engagement and optimize budgets.

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