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TechDogs-"Top 5 Channel Marketing Management Software of 2022"

Marketing Technology

Top 5 Channel Marketing Management Software of 2022

By Vikramsinh Ghatge

Overall Rating

Overview

Ever heard of Simon Leviev? Yes, the guy from the documentary Tinder Swindler, used his Tinder profile to con women. He carefully optimized his Tinder profile to reach his target audience – women who got swayed by his larger-than-life image. Sounds scary, right? Yet, you must be wondering why we are discussing a con artist here. What has he got to do with Channel Marketing Management Software? Well, there are several things in common, though you might miss them out at the first glance!

However, they have a big dissimilarity too! While we know you’d need Channel Marketing Management Software in your life, we’d sincerely hope you never come across a Simon Leviev. All said and done, read on to know why we compared the two and which are the top 5 Channel Marketing Management Software of 2022. Trust us, you’d find a perfect match for your business needs in this list!

TechDogs-"Top 5 Channel Marketing Management Software Of 2022"-Make A Splash On Every Channel With These Tools!


In a parallel universe, we can imagine Simon Leviev in a committed relationship with the love of his life and working super hard to meet his goals. Since there’s no parallel universe and we knew what happened in Tinder Swindler, let’s not get into the details. Having said that, there’s a lot to learn from the documentary and its male protagonist. Especially how to manage communication with multiple women and keep track of each of their responses simultaneously. Clearly, businesses need that superpower too – after all, they’re sending marketing messages to so many people across so many channels.

Since none of us would want to hire Simon Leviev for the task – the next best option is Channel Marketing Management Software! A Channel Marketing Management Software enables companies to build customizable content experiences and helps the brand to execute bespoke digital marketing campaigns. It also helps the brand manage multiple online distribution channels effectively and track its performance. Isn’t it the best?

The best is yet to come, actually! Enlisting the top Channel Marketing Management Software of 2022 to handle all your marketing chats (read: campaigns!), way better than any Simon Leviev!
 

Top 5 Channel Marketing Management Software Of 2022


Channel Marketing Management Software provides tools that help brands and channel partners automate the entire marketing process, including creating content or campaigns. It boosts productivity and business revenues and enables brands to reduce their costs. The best part of this software is it helps brands to connect with their users in a more personalized manner, giving them ample opportunity to understand their needs and pain points and forge a bond with them. Here are the top 5 Channel Marketing Management Software of 2022 - in no particular order.
 
eZee Centrix
eZee
Zift Solutions
Zift Solution
Mindmatrix
Mindmatrix
Allbound
Allbound
RingCentral Engage Digital
RingCentral Engage Digital
 

Tool 1: eZee Centrix


Remember how Simon Leviv managed to talk to so many women in one go in Tinder Swinder? Exactly is the case with eZee, the most sought-after Channel Marketing Management Software. Headquartered in Surat, Gujarat, India, eZee Centrix has features like a single-point dashboard, rate and inventory management, dedicated account management, yield management and so on. It has some amazing clients like Airbnb, Agoda, Travelport and MakeMyTrip. In fact, it was awarded as a trusted partner by Crozdesk in 2021.

TechDogs-"Tool 1: eZee Centrix"-A Screengrab Of The eZee Centrix Software Overview Page.
eZee Centrix can easily manage different property rates and inventory on different channels and travel websites at one time and can update the changes made on the client’s end to all the channels instantaneously.

The best part of this software? It is connected with over 100 international OTAs. Moreover, you get awesome features like a single-point dashboard for managing all your distribution channels, yield management, automatic update across all channels and so on. If you’re looking for a Channel Marketing Management Software to help you manage your business, look no further than eZee!
 

Tool 2: Zift Solutions


Zift Solutions is built to amaze you. Period. The platform was launched in 2006 and is headquartered in Jersey City, New Jersey, United States. Zift Solutions has also won the 2019 frost radar award for innovation excellence in global marketing automation. Besides, it has been named as a leader in The Forrester Wave™: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc. No wonder the platform has a whopping 400% increase in responsiveness with customers and prospects!

TechDogs-"Tool 2: Zift Solutions"-A Screenshot Of The Zift Solutions Summary Page
It is a highly robust and intuitive Channel Marketing Management Software that aligns your channel marketing, sales and operations in one single platform, enhancing your productivity and giving you a competitive edge in this rapidly evolving landscape.

Zift Solutions is an All-in-one channel marketing software and leads from the front with the ZiftONE Step-Ahead Innovation Program, which helps the channel partners to optimize the entire cycle of sales execution and collect data from across the channel. The software has the potential to launch a marketplace for the partners, streamline routine planning and optimize partner management and expand and accelerate your pipeline activity daily. What more could you ask for?
 

Tool 3: Mindmatrix


Founded in 1998, Mindmatrix has been enabling sales and marketing teams in reaching their goals with an all-encompassing platform that combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement and Marketing Automation. The brand serves global companies and has clients like Generac, Datto, Demandbase and more in their roster.

TechDogs-"Tool 3: Mindmatrix"-A Screenshot Of The MindMatrix Summary Page
Mindmatrix serves as a full-suite channel enablement tool that brings together Partner Relations Management, Channel Marketing Automation, Channel Sales Enablement and Marketing Concierge Services to manage all your channel marketing needs dextrously. Not just that, it ensures that you can carry out centralized local marketing using their channel partner marketing tools and customization options.

That’s not all, with Mindmatrix you also have the option of integrating with the sales enablement suite for easy and seamless data transfer, consistency and coordination between your marketing and sales teams! #BestOfBothWorlds
 

Tool 4: Allbound


Looking for a Channel Marketing Management software that helps you simplify and streamline the entire partner lifecycle? Allbound has got you covered! The company is headquartered in Chamblee, Georgia and ranks #1 in the G2crowd momentum grid for partner relationship management software. Brand emperors like Zoom, GainSight and WPengine use Allbound.

TechDogs-"Tool 4: Allbound"-A Screengrab Of The Allbound Channel Marketing Management Dashboard
As the name suggests, Allbound is “bound” to give you a better user experience. It manages the partner lifecycle end-to-end, from onboarding to enablement, marketing collaboration and deal registration. With Allbound, you can happily say goodbye to cluttered inboxes and run-of-the-mill Channel Marketing Management portals that hinder your business growth.

With Allbound, you can engage and incentivize partners with activities to help increase your sales pipeline and prospect matching through gamification. What’s more? Allbound helps you easily integrate your data with Salesforce, Dynamics and other sales and marketing platforms. It also offers intuitive and robust marketing features which allow users to easily access and share sales and marketing data from almost all devices. Isn’t this software like Thanos? Cool, Strong and a Multitasker!

Tool 5: RingCentral Engage Digital


Like Tinder, the much-loved dating app that helped Simon Leviev connect with so many women, RingCentral Engage enables you to communicate with customers across the web, social media and messaging apps, making it easy for customers to get help anytime, anywhere.
 

It helps you go beyond the usual phone calls and helps you meet your customers where they’re -- Facebook, Twitter, email, chat, or other digital channels.  Headquartered in Paris, Ile-de-France, RingCentral Engage has been labeled one of the most trending software by SoftwareSuggest. Over 400,000 businesses use RingCentral. Some of them are Orange, Canal+, BMJ and ExtraSpace Storage.

The best part of RingCentral is you can manage your responses from one single unified platform. It also uses artificial intelligence to help you analyze messages and route them to the right agent every time.

Whether you’re a start-up or a large-size organization or whether you’re into finance, healthcare or education, RingCentral Engage has got you covered. The software offers customer management, customer support, knowledge management, mobile support, survey management, task management, channel management, activity management, customer feedback and real-time reporting. Get business-ready with RingCentral Engage. Request a demo today!
 

Summing It Up


A channel marketing management software helps marketers connect with their users seamlessly and up their sales. Choosing a channel marketing management software could be a daunting task, especially if you don’t know what you’re looking for. Hence, it’s always advisable to gauge your business needs and pick the one that is best suited.

Having said that, once you access your needs, these top 5 channel management systems can be the first ones you pick from!

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