TechDogs-"Top 5 Campaign Management Software Of 2025"

Digital Marketing

Top 5 Campaign Management Software Of 2025

By TechDogs Editorial Team

TechDogs
Overall Rating

Overview

Okay, we hate to break it to you but if you find Ryanair’s marketing to be savage but witty, we would agree with you. Yet, little do people know how meticulously these things are planned.

Ryanair famously says its CEO has been making headlines for the past 35 years and its marketing strategy is just an extension of that.

While the average user may feel like the whole thing is run by a bunch of college kids in a dorm, it’s actually a very well-balanced strategy that’s been planned and routed toward an unconventional approach. Its campaigns are mini-extensions of the brand’s identity, and, as you must have guessed, it’s not easy to predict how the audience may react to something—who may find something offensive and what works wonders.

To help with this, we bet Ryanair uses Campaign Management Software - a tool that helps marketers mitigate risks, plan their strategies in advance and gather insights from their previous efforts.

Join us as we uncover the Top 5 Campaign Management Software Of 2025, so your campaigns, too, can fly high like Ryanair. Read on!
TechDogs-"Top 5 Campaign Management Software Of 2025"
We love good brand banter—be it Wendy’s, Burger King, McDonald’s, Pepsi or Coke—and we could watch it forever. Yes, some of these interactions may be organic and done on the spot but that’s rarely the case. Brand interactions with audiences are heavily monitored based on brand guidelines, dos and don’ts and a long list of approvals.

Monitoring every interaction is impossible, which is why brands heavily depend on technology like Campaign Management Software. This allows marketers to delve deeper into their efforts and target the right people with the most relevant content. Its audience segmentation capabilities help marketers in ensuring that their messaging doesn’t fall on deaf ears while gaining valuable insights from user interactions.

Last year, we covered the Top 5 Campaign Management Software of 2024 and this year we’ve updated the list and found some new gems.

Let’s dig into the top 5 Campaign Management Software of 2025!
 

What Is A Campaign Management Software?


A Campaign Management Software helps marketers plan, execute, track and align the several moving parts of a campaign. It also helps segment audiences, align various teams, set ad limits, automate workflows, optimize budgets, monitor real-time insights and much more. It also helps in developing repeatable marketing processes that can be implemented across workflows to drive performance and marketing ROI.
 

Top 5 Campaign Management Software Of 2025


As brands raise their marketing game each year, we’ve found the Top 5 Campaign Management Software of 2025 for you to do the same. Here’s a list of the leading options on the market – choose wisely!
 
Intuit Mailchimp Social Status HubSpot
Creatio Zoho Campaigns
 

Tool 1: Intuit Mailchimp


A long-standing player in the marketing game and also a part of our 2024 list, Intuit Mailchimp is a master of email marketing, automation and campaign management. It allows you to segment your audiences, collect data, build customer profiles and much more. Through its Customer Relationship Management features, you can build personalized campaigns and grow your business’ presence among target audiences with its award-winning customer support. In 2024, it was named a Leader by G2 among other recognitions for its email marketing solution.
 

Why We Chose This Tool


Keeping marketing professionals in mind, Intuit MailChimp offers no-code, drag-and-drop features that are easy for various stakeholders in marketing teams to use. It also reduces the dependence on manual work drastically, empowering content and social media teams to create engaging content themselves. Its reports and analytics features are also AI-powered and the software is infused with GenAI for marketing automation.

TechDogs-"Tool 1: Intuit Mailchimp"-"An Image Showing The Dashboard Of Intuit Mailchimp"
You can also make data-driven decisions to find and engage customers with multichannel campaigns that include email, SMS, social media, landing pages and more. Apart from that, Mailchimp is known for its affordable pricing and great customer support team.
 

What Users Like And Dislike


Users enjoyed creating campaigns on Mailchimp with its drag-and-drop features and its integration with platforms like Facebook, Instagram, LinkedIn and X was another plus. Users liked its reporting and audience segmentation features in navigating their campaigns more efficiently. However, users also say the trial period is quite limited in terms of features and the free version has its limitations. Overall, Mailchimp is a leading software for marketers to manage multiple campaigns across channels.
 

Tool 2: Social Status


An up-and-coming software, Social Status is a campaign analytics and management software that allows to you integrate Facebook, Instagram, LinkedIn, X, TikTok, YouTube and other channels - all into one platform. It allows brands to track and analyze their marketing performance by generating comprehensive reports in customizable formats. In 2023, it was crowned as “High Performer" by G2 and recognized as the ‘Easiest To Do Business With’.
 

Why We Chose This Tool


Social Status loves data and so do marketers. It provides in-depth analysis of social media accounts, offering comprehensive insights into engagement, reach and overall performance. It also offers competitor analysis, automated reporting, profile analytics, influencer analytics and audience insights that allow you to understand how your content is performing.

TechDogs-"Tool 2: Social Status"-"An Image Showing The Dashboard Of Social Status"
Moreover, it has a colorful palette, easy-to-understand interface and customizable templates for making the user’s workflows easier. What’s more, with profile analytics, you can track your performance on owned pages across Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn and Snapchat to go beyond built-in analytics features of each social channel.
 

What Users Like and Dislike


Users liked its easy-to-understand interface, robust customer service and visually appealing monthly reports to track competitors, performance and engagement. Yet, users have mentioned that its reporting can be a bit rigid and lacks dynamic filtering. Overall, for marketers focused on social media channels and fewer broader campaigns, Social Status can be an ideal Campaign Management Software.
 

Tool 3: HubSpot Marketing Hub


A well-known CRM platform provider, HubSpot is also a giant when it comes to campaign management. It offers comprehensive marketing, sales and customer service management, along with robust reporting capabilities to help you streamline your marketing efforts, improve leads and enhance your campaigns. HubSpot ranked #1 in Sales and Marketing in G2's 2024 Best Software Awards and was even awarded one of the ‘Best Places to Work’.
 

Why We Chose This Tool


HubSpot Marketing Hub is known for its campaign tracking abilities, which gives users real-time campaign performances and metrics such as open and click-through rates. It also aligns the brand’s comprehensive social media content across multiple platforms, allowing marketers to schedule posts, engage and streamline marketing operations.

TechDogs-"Tool 3: HubSpot Marketing Hub"-"An Image Showing The Dashboard Of HubSpot Marketing Hub"
Moreover, it has a lead nurturing and scoring mechanism based on user interactions, improving the chances of conversion across diverse channels. With real-time performance insights, campaign impact reporting and collaborative tools, you can optimize your marketing campaigns for better performance, ROI and effectiveness with HubSpot Marketing Hub!
 

What Users Like and Dislike


Users liked the detailed analytics and reporting features, the campaign performance insights and the fact that they can easily customize their dashboards. Yet, most users said that advanced features are available only in high-end plans, which can be quite expensive and may require technical expertise. Overall, HubSpot's expertise in marketing makes this a standout tool for marketing teams!
 

Tool 4: Creatio


A brand-new entry on our 2025 list, Creatio is a no-code platform that helps brands streamline marketing workflows and CRM processes for large organizations in one unified platform. With its no-code technology, users can scale campaigns while its omnichannel marketing platform helps orchestrate the customer journey, integrate campaign management with CRM and develop robust process automation. A strong player in the market, Creation was named a "Leader" in CRM Software in G2’s Spring 2024 report.
 

Why We Chose This Tool


We chose the software primarily for its no-code features and its capabilities to budget, execute and track marketing campaigns and complex projects with ease. It has a user-friendly interface that helps users navigate and leverage the platform without being a marketing maestro. Being an AI-native platform, it manages marketing, sales and services through AI automation.

TechDogs-"Tool 4: Creatio"-"An Image Showing The Dashboard Of Creatio"
Moreover, the platform allows advanced customizations that enable businesses of all levels to tailor the software to their specific needs. This includes everything from omnichannel marketing and customer journey orchestration to event management – cool, right?
 

What Users Like and Dislike


Users mentioned that the learning curve is short and they liked the software’s agility in creating automated marketing processes. Its integration with API services and excellent CRM capabilities allowed most users to develop a 360-degree view of the customer. Yet, users also mentioned that the platform could generate errors during implementation but that they were resolved quickly by customer support. In the end, Creatio is a perfect Campaign Management Software for those looking for AI-powered features and a comprehensive suite.
 

Tool 5: Zoho Campaigns


Zoho Campaigns is a new entry on our list but no rookie in the industry. Its Campaign Management Software offers a range of email, social and omnichannel marketing management features – all integrated within Zoho’s suite of business tools. This software helps brands execute effective marketing initiatives, provides solutions for automation and audience segmentation while offering detailed analytics. Recently, it was awarded the prestigious SIIA CODiE award for the "Best No-Code/Low-Code Platform."
 

Why We Chose This Tool


With its pre-designed email workflow templates and drag-and-drop functionality, Zoho Campaigns helps automate processes such as user onboarding, follow-up emails and streamlining communication with audiences. Plus, its audience segmentation is one of the best on the market, along with dynamic personalization that allows you to share tailor-made content with your target groups.

TechDogs-"Tool 5: Zoho Campaigns"-"An Image Showing The Dashboard Of Zoho Campaigns"
You can also leverage its A/B testing capabilities to optimize campaign performances with data-driven decisions. The software also allows you to sync with Zoho CRM, so your marketing and sales teams can have a smoother and more aligned workflow.
 

What Users Like And Dislike


Users already using the Zoho ecosystem loved how this software worked as a natural extension of their campaign management. They also liked its scalability and automated workflows. However, there are reported problems with the rigidness of pre-made campaign layouts and some say it may not be the best for businesses with complex workflows. Overall, Zoho Campaign delivers a robust set of features for campaign management.
 

Final Take


Marketing is tough - be it social media, lead gen campaigns, email marketing, B2B, OOH, etc. The list is endless!

It’s a never-ending game that’s gives birth to the cliche that change is constant. However, your Campaign Management Software can take some weight off your shoulders and help you automate your marketing workflows, streamline insight reporting and optimize ROI.

Well, here’s a comparison table that should help you make the right decision for your brand:

P.S. Always refer to the vendor’s website for the latest information!
 
Intuit Mailchimp Social Status HubSpot Creatio Zoho Campaigns
Starting Price Free Free Free $25/month Free
Avg. User Rating 4.3 4.5 4.4 4.7 4.3
Best For SMBs Startups Enterprises SMBs Enterprises
Trial Period/Demo NA 14 Days 14 Days 14 Days 14 Days
Top Customers Centene Corporation, Hertz and Shutterstock James Cook, Haigh’s and United Airlines TrustPilot, Ruangguru and Zendesk Coco-Cola
The Cheescake Factory and MAPFRE
 
Ikea, HDFC and Strata

Frequently Asked Questions

What Are The Top Campaign Management Software Tools Of 2025?


The top campaign management software tools of 2025 include Intuit Mailchimp, Social Status, HubSpot Marketing Hub, Creatio, and Zoho Campaigns. Each of these tools offers unique features tailored to help marketers streamline their campaigns, from email and social media management to audience segmentation, CRM integration, and AI-powered analytics. Whether you’re looking for robust automation or customizable workflows, these tools cater to diverse marketing needs.

How Can Campaign Management Software Improve Marketing ROI?


Campaign management software enhances marketing ROI by optimizing workflows, automating repetitive tasks, and providing actionable insights through real-time analytics. These platforms allow marketers to segment their audiences effectively, personalize messaging, and align teams for seamless collaboration. With features like A/B testing, performance tracking, and integration with other tools, businesses can make data-driven decisions, reduce costs, and increase campaign effectiveness.

Which Features Should I Consider When Selecting Campaign Management Software?


When selecting campaign management software, look for features such as audience segmentation, multichannel support, automation capabilities, real-time analytics, and CRM integration. Other important aspects include ease of use, scalability, reporting functionalities, and personalization options. Evaluate whether the tool aligns with your specific marketing objectives, team size, and budget to ensure it meets your business needs.

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