TechDogs-"Top 5 Ad Serving & Retargeting Platforms To Choose In 2022"

Digital Marketing

Top 5 Ad Serving & Retargeting Platforms To Choose In 2022

By TechDogs

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Picture this scenario: You have built a mobile phone with a stretchable and flexible display screen. You consider it to be the next big thing in the mobile phone industry. You are promoting the phone through social media, ads and SEO. To your awe, the audience is also engaging with your product.

However, here's the problem – although your potential buyers seem to be interested in the product, they are not buying it. This is where Ad Serving and Retargeting comes into the picture. Ad Serving refers to the service that places advertisements on websites, mobile apps, and connected TVs and Retargeting is a type of pay-per-click advertisement that uses browser-based cookies to re-show your products to those users who have engaged with it in the past.

Frankly, who wouldn’t want to tool that can give them such Ad Serving and Retargeting Capabilities? So, if you too are looking for such an aid, here are some of the finest Ad Serving And Retargeting Platforms you can leverage for your ad campaigns!

Read on!
TechDogs-"Top 5 Ad Serving & Retargeting Platforms To Choose In 2022"-Bow Down To These Tools For Flawless Ad Serving And Retargeting!
In today's times where people have a dwindling attention span, it becomes all the more important for brands like you to stay on top of the minds of your audience. An Ad Serving and retargeting platform helps you achieve just that. It’s basically an ice cream parlor for your ad campaigns where you can scoop any kind of ad (your favorite flavor!), on any type of platform (cone!) you like! It gives you capabilities to present re-displaying text, banner ads, video ads as well as image-based ads to your target audience!

The bigger question – how do they choose whom to show your ads to? The best part about these Ad Serving and Retargeting Platforms is that they serve ads to people based on their search intent – so you reach only relevant audiences!

We bet you can’t control your excitement to serve your ad platter to your target audience! So, without beating about the bush, presenting the top 5 Ad Serving and Retargeting Platforms of 2022! Read on!
Top 5 Ad Serving And Retargeting Platforms To Choose In 2022

There are ample of Ad Serving and Retargeting Platforms in the market. Some are self-serve, allowing brands to test, deploy and manage the campaigns themselves, while others use a managed service approach, where the platform takes care of the ad placement and pricing on the brand's behalf. Which one should you go for? Well, that totally depends on your business needs. However, here are the top 5 Ad Serving and Retargeting Platforms (in random order!) and the reasons why they’re worth your dime!
Meta For Business
Meta For Business
Google Ads
Google Ads
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Twitter Ads
Twitter Ads

Tool 1 - Meta For Business

Meta is the hot favorite Ad Serving and Retargeting platform for businesses of all shapes and sizes. The platform is touted to have about 2.89 billion monthly active users, making it one of the most visited websites on the web. The platform also claims to have generated about 86 billion US dollars, the majority of which comes from advertising.
Starting your retargeting campaign on Meta is easy-peasy! All you need to do is implement a Meta Pixel on your website and create trackable events by placing cookies that track the activity of the users landing on your website. Once you do this, you can dynamically retarget audiences who have interacted with your ads on your website and on Meta platforms like Facebook and Instagram.

Whether your target audience comprises teens or adults, nerds or party animals, men or women, you can use Facebook for retargeting without breaking a sweat. The platform uses a PPC model i.e., the advertiser (brand) has to pay the publisher every time a user clicks on the brand's advertisement.  #WorthEveryDime

Tool 2 - Google Ads


Google Ads is by far the most intuitive retargeting platform for brands to remain on top of the mind of their audience. It helps brands display ads to the users while browsing on Google Chrome, YouTube or Google Play and any other digital spaces when the user has clicked on the ad, keeping the users interested in your products and services.

Google controls over 40% of the total PPC advertisement market, which gives it unprecedented access to advertising all sorts of ads – videos, banner ads, app promotion ads and so on. This, in turn, ensures that you find and target the right audience who have engaged with your ads in the past. #GoBigOrGoHome

You can use the audience manager tool to build custom audiences within Google Ads and like the Google Ads account with Google Analytics, YouTube, Google Play store and other resources. As a result, your target audience will keep seeing the ads wherever they visit, increasing your conversion rates and ROI.

Like Facebook, Google Ads also uses the standard PPC pricing model. You also get a host of other benefits such as customizing your ads, audience manager, etc. #TheCompletePackage

Tool 3 - LinkedIn Marketing Solutions

Who doesn’t know LinkedIn – but do you know about its Ad Serving and Retargeting Platform? LinkedIn Marketing Solutions allow businesses to connect with professionals by showcasing their ads through an array of products and platforms. According to research, LinkedIn offers over 200 characteristics in its campaign audience segmentation section where you have targeting based on gender, demographics, interests, job experiences and many more! The platform has a niche audience, enabling B2B marketers to influence their target group's buying decisions.

Who doesn’t know LinkedIn – but do you know about its Ad Serving and Retargeting Platform? LinkedIn Marketing Solutions allow businesses to connect with professionals by showcasing their ads through an array of products and platforms. According to research, LinkedIn offers over 200 characteristics in its campaign audience segmentation section where you have targeting based on gender, demographics, interests, job experiences and many more! The platform has a niche audience, enabling B2B marketers to influence their target group's buying decisions. 

Creating an ad campaign on LinkedIn is a cakewalk! All you need to do is create a campaign manager account to set up ads, run campaigns and keep track of your budget. Secondly, set an objective for your running the retargeting ad campaign. Once you set the objective, LinkedIn Marketing Solutions will guide you in building an audience, setting a budget and uploading your ad. Post this, you just need to add your payment details, and the campaign is ready to be launched. #EasyBreezy

That’s not all, LinkedIn Marketing Solutions also offers a host of salient features like campaign optimization, fraud protection, bulk campaign editing, in-app ads, etc. You also get a dedicated campaign dashboard to manage your campaign activities and keep a tab on the ad spend. If you’re looking to target a B2B audience, this one’s a must-have! #TDRecommends

Tool 4 - Twitter Ads


This is the one where you have to promote your brand in 280 characters only! The much-revered microblogging platform, Twitter, is also a go-to place for advertising for brands and marketers. Don’t believe us – here are some facts for you!

TechDogs-"Tool 4 - Twitter Ads " A Screenshot Of The Twitter Ads Dashboard
In 2019, the company's revenue surged to 3.46 billion US dollars, with most of the revenue coming from advertising. The company also reported having a whopping 192 million monetizable daily active users by the last quarter of 2020. #TwitterAdsRocks

Twitter Ads help you retarget your target audiences when they're most likely to convert. It enables you to re-showcase your product and services to people who have visited your website, subscribed to the newsletter, or engaged with your business in different ways. Twitter could be a great addition to your performance marketing strategy as you get to advertise your product and services in just 280 characters, ideal for quickly catching your potential buyer's attention.

Having said that, you can advertise on Twitter in a host of ways. You can remarket to visitors who have already visited your landing pages, engaged with your tweets or subscribed to your newsletter. You can also remarket your products to the audiences who have added them to their cart but didn't checkout. Twitter also shared details of how much time the customers are spending on your website and the products they are buying, which would help you calculate your ROI. It also gives you access to a dedicated Twitter analytics account to measure your campaign's performance.

Tool 5 - StackAdapt


Headquartered in Toronto, Ontario, StackAdapt enables small businesses to connect to their potential buyers through native, video, audio, display and connected TV ads. It is a self-serve retargeting platform that offers state-of-the-art features like ad inventory management, campaign management, behavior analytics, communication management, video support, etc.

TechDogs-"Tool 5 - StackAdapt "A Screengrab Of The StackAdapt Overview Dashboard
StackAdapt allows you to target users based on location, job title, and industry. It offers a host of ad formats and targeting capabilities, enabling you to reach your audience while they are surfing the internet.

Since StackAdapt is connected to multiple publishers, it enables you to push your ads in front of the audiences that frequently visit your website. If you're looking to get on the top of your audience's mind, educate them about your brand, generate brand awareness, and promote your content, StackAdapt is the
best bet for you!

Wrapping It Up

There you have it -- the 5 best Ad Serving and Retargeting Platforms you can use to boost your ROI. We hope this article will inspire you to get started with Ad Serving and Retargeting Platforms in your next performance marketing campaign and use the one which best suits your needs.

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Ad Serving And Retargeting PlatformsTop 5 Ad Serving & Retargeting Platforms Ad Serving And Retargeting Tools In 2022 Retargeting Platforms Ad Serving Platforms Twitter Google Ads Facebook LinkedIn Marketing Solutions And Stackadapt

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